scholarly journals REDESAIN KEMASAN DALAM MENINGKATKAN BRAND AWARNESS PRODUK UNGGULAN UKM CILODONG BERKARYA

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Yani Hendrayani ◽  
Hermina Manihuruk
Keyword(s):  
Community Engagement ◽  
Product Information ◽  
Color Image ◽  
Brand Awareness ◽  
Maximum Function ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Alternative Product ◽  
The Right

Product packaging design is one important factor that can strengthen the branding of MSME businesses in increasingly fierce business competition. Attractive and quality packaging design is the differentiator from competitors. For this reason, the idea of product packaging for UKM Cilodong Berkarya needs to get attention for the redesign of each product to be marketed. For this reason, community engagement is carried out to find out the extent of the understanding of the UKM Cilodong Berkarya entrepreneurs regarding the importance of Product Packaging Design and continued with the design of the right packaging design for its products to enhance brandawarness and superior products. The purpose of this activity is to build brand awareness from the redesign of product packaging products that were launched by UKM Cilodong Berkarya Berkarya Kota Depok. The method of activity through mentoring and training in product packaging redesigning is more attractive to consumers by choosing one of the superior products. The target of the output is to make an alternative product packaging for one of the superior products, namely Alevera Tea, which was launched by UKM Cilodong Berkarya in the City of Depok. The results of community engagement regarding packaging redesign are related to the shape, structure, material, color, image, typography, and design elements with product information so that the product can be marketed. Redesign of packaging in the form of designing old packaging into new packaging to make it more attractive, so that it has the maximum function applicable to wrapping, protecting, sending, issuing, storing, identifying, and differentiating a product on the marketABSTRAK:Desain kemasan produk merupakan salah satu faktor penting yang dapat menguatkan branding usaha UMKM dalam persaingan bisnis yang semakin ketat. Desain kemasan yang menarik dan berkualitas menjadi pembeda dari kompetitor. Untuk itu ide kemasan  produk UKM Cilodong Berkarya Berkarya perlu mendapatkan perhatian untuk redesain  pada setiap produk yang akan dipasarkan. Untuk itu dilakukan pengabdian masyarakat  untuk mengetahui sejauh mana pemahaman para pengusaha UKM Cilodong Berkarya terkait tentang pentingnya Desain Kemasan Produk dan dilanjutkan dengan perancangan desain kemasan  yang tepat bagi produk produknya untuk meningkatkan brandawarness dan produk unggulan. Adapun tujuan kegiatan ini adalah  membangun brand awareness (kesadaran akan merek) dari redesaign kemasan produk produk yang diluncurkan UKM Cilodong Berkarya Berkarya Kota Depok. Metode kegiatan melalui pendampingan dan pelatihan  redesigning kemasan produk yang lebih menarik konsumen dengan memilih salah satu produk unggulan. Target luaran adalah dibuatkan alternatif kemasan kemasan produk untuk salah satu  produk unggulan yaitu teh aloevera yang diluncurkan UKM Kota Cilodong Berkarya Kota Depok. Hasil dari pengabdian masyarakat tentang redesain kemasan berkaitan pada bentuk, struktur, material, warna, citra, tipografi, dan elemen elemen desain dengan informasi produk agar produk dapat dipasarkan. Redesain kemasan berupa mendesain kemasan lama menjadi kemasan baru agar lebih menarik, sehingga memiliki fungsi yang maksimal berlaku untuk membungkus, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk di pasar

scholarly journals PERANCANGAN BUKU DESAIN KEMASAN ”BASIC OF PACKAGING”

2020 ◽  
Vol 6 (02) ◽  
pp. 160-172
Author(s):  
Yana Erlyana ◽  
Ressiani Ressiani
Keyword(s):  
Case Studies ◽  
Product Information ◽  
Study Program ◽  
Product Packaging ◽  
Great Opportunity ◽  
Packaging Design ◽  
Visual Communication Design ◽  
Local Product ◽  
Research Procedure ◽  
The Right

AbstrakPerkembangan industri yang semakin pesat membuat para produsen produk mencoba mencari strategi yang tepat dalam menghadapi pesaingnya. Salah satu strategi yang tepat adalah dengan pemanfaatan desain kemasan, dimana desain kemasan merupakan bisnis kreatif yang berkaitan dengan bentuk, struktur, material, warna, dan elemen-elemen desain lainnya dengan informasi produk agar dapat dipasarkan. Hanya saja saat ini banyak kendala dalam pemanfaatannya, salah satunya adalah ketidaktahuan calon pengguna mengenai desain kemasan. Sehingga perlu adanya sebuah media informasi mengenai desain kemasan itu sendiri. Selain permasalahan yang disebutkan, perancangan sebuah buku kemasan memiliki peluang yang cukup baik. Hal ini terlihat dari pertumbuhan program studi Desain Komunikasi Visual di Indonesia yang cukup baik, sehingga mendorong adanya kebutuhan buku informasi kemasan untuk meningkatkan keilmuan dalam desain kemasan. Metode dalam penelitian perancangan ini menggunakan metode penelitian kualitatif deskriptif yang menggambarkan fakta secara sistematis sifat dari suatu objek, dengan desain penelitian tindakan peran serta (penelitian terapan) dengan partisipasi kontraktual. Prosedur penelitian dilakukan dengan mengumpulkan semua data obyek penelitian, yaitu sejarah dan pengenalan kemasan, prinsip kemasan, struktur, material dan dieline hingga studi kasus yang dibahas secara langsung. Hasil dari penelitian perancangan ini sebuah buku kemasan dengan judul “Basic of Packaging” berisikan muatan visual mengenai kemasan dengan menggunakan contoh studi kasus yang diangkat dari kemasan produk lokal.Kata Kunci: buku, desain kemasan, kemasan produk  AbstractThe rapid growth of the industry leads the manufacturers to investigate the right strategy in dealing with competitors. One of the appropriate approaches is packaging design, which deals with the shape, structure, material, color. Thus, it also contains product information to be marketed. However, the ignorance of prospective users regarding the packaging design becomes one of the problems in its application. Therefore, the media information about the packaging design is needed. Aside from the problem has mentioned above, the book of the packaging design becomes a great opportunity. It can be seen from the growth of the Visual Communication Design study program in Indonesia, which encourages the need for a book of packaging design to improve science in that field. Hence, a descriptive qualitative method is applied, which systematically describes the facts of the nature of an object, and it is part of action research with contractual participation. The research procedure carried out by collecting all the data of research objects, namely the history and introduction of packaging, packaging principles, structure, material, Dieline, and case studies that discussed directly. The result of this research is a book of packaging that contains visual art with the title "Basic of Packaging" that uses a sample of case studies from local product packaging.Keywords: book, packaging design, product packaging

A Study on Introduced Visual Design Elements Applied to the Product Packaging Design

2014 ◽  
Vol 496-500 ◽  
pp. 2630-2633
Author(s):  
Chi Chih Shen
Keyword(s):  
Visual Design ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design

Packaging of product is the most eye-catching factor for consumers; therefore, many businessmen increasingly emphasize the packaging of product. However, with the development of a humanized market, In terms of elements of visual design, the thesis thinks that visual design of packaging is the formation of colorsshapestextslinesillustrationsdecorations and other elements on the packaging. The thesis propose specifically that product packaging mainly uses colorsshapespatterns and texts to affect consumers decision for purchasing.

scholarly journals Redesain Kemasan Makanan Ringan Olahan pada UMKM Center Jawa Tengah dengan Metode Kansei Engineering

2017 ◽  
Vol 16 (1) ◽  
Author(s):  
Susatyo Nugroho ◽  
W, Darminto Pujotom ◽  
M. Mujiya Ulkhaq ◽  
Dedy Teguh Permadi
Keyword(s):  
Small And Medium Enterprises ◽  
Initial Study ◽  
Design Parameters ◽  
Kansei Engineering ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Central Java ◽  
Medium Enterprises ◽  
Central Java Province

<span class="fontstyle0">UMKM (Micro, Small, and Medium Enterprises) Center in Central Java Province has 69 types of potential culinary products in the form of snacks. An initial study showed that from 47 MSMEs, there are 45 products which are packaged simply. The research was conducted to create a new packaging design which is appropriate for consumers' needs using Kansei Engineering. The method translates consumers' psychological feelings into new packaging design parameters as well as statistics analysis to elicit design elements in accordance with Kansei Word. Affective and psychological aspects that affect consumers on product packaging are "adorable" and "simplicity". Each component has different Kansei word variables. Adorable component has informative, modern, colorful, interesting, and distinctive variables; whereas Kansei word with the largest weight is colored with the value of 0.961 and the smallest weight is modern with the value of 0.819. Simplicity component has simple, easy-to-carry, and easy-to-open; whereas Kansei word with the largest weight is easy-to-open with the value of 0.927 and the smallest weight is simple with the value of -0.414.</span>

scholarly journals “Seeing What’s Left”: The Effect of Position of Transparent Windows on Product Evaluation

Foods ◽  
2018 ◽  
Vol 7 (9) ◽  
pp. 151 ◽  
Author(s):  
Gregory Simmonds ◽  
Andy Woods ◽  
Charles Spence
Keyword(s):  
Product Evaluation ◽  
Future Research ◽  
Product Packaging ◽  
Consumer Evaluations ◽  
Design Elements ◽  
Left Hand ◽  
Product Categories ◽  
Window Position ◽  
The Right ◽  
Transparent Windows

The position of design elements on product packaging has been shown to exert a measurable impact on consumer perception across a number of different studies and product categories. Design elements previously found to influence the consumer through their positioning on the front of pack include product imagery, brand logos, text-based claims, and basic shapes. However, as yet, no empirical research has focused specifically on the relative position of transparent windows; despite the latter being an increasingly prevalent element of many modern packaging designs. This exploratory online study details an experimental investigation of how manipulating the position of a transparent window on a range of visually-presented, novel packaging designs influences consumer evaluations and judgements of the product seen within. Specifically, 110 participants rated 24 different packaging designs (across four product categories: granola, boxed chocolates, pasta, and lemon mousse; each with six window positions: in one of the four quadrants, the top half, or the bottom half) in a within-participants experimental design. Analyses were conducted using Friedman’s tests and Hochberg procedure-adjusted Wilcoxon Signed-Rank Tests. Window position was found to be a non-trivial element of design, with a general preference for windows on the right-hand side being evidenced. Significantly higher scores for expected product tastiness and design attractiveness were consistently identified across all product categories when windows were positioned on the right- vs. left-hand side of the packaging. Effects on the perception of powerfulness, overall liking, quality, and willingness to purchase were identified, but were inconsistent across the different product categories. Very few effects of window verticality were identified, with expected weight of the product not being significantly influenced by window position. The implications of these findings for academics, designers, and brand managers are discussed, with future research directions highlighted.

The impact of packaging design products on purchasing intentions: Empirical research of consumers' purchases in Ho Chi Minh City, Vietnam

2021 ◽  
pp. 65-75
Author(s):  
Tri Dang Quan ◽  
Phuc Tran Thien
Keyword(s):  
Focus Group ◽  
Color Image ◽  
Statistical Investigation ◽  
Ho Chi Minh City ◽  
Product Packaging ◽  
Package Design ◽  
Packaging Design ◽  
Focus Group Research ◽  
Purchasing Intention ◽  
The Impact

Packaging design has developed into one of the most powerful tools for influencing consumer purchase preferences in today’s competitive product retailing market. The purpose of this study is to determine whether consumers’ interest in product packaging (i.e. color, image, material, printed information, and typography) correlates with their purchasing intention. The paper surveyed a focus group of 18 to 35-year-olds in Ho Chi Minh City to learn about their interest in product packaging. Before applying regression, a preliminary statistical investigation was conducted that included reliability and normality analyses. According to focus group research, product packaging has a sizable impact on consumer purchase intentions. Finally, the study concluded that businesses can not afford to overlook the impact of product packaging on consumer purchasing behavior and must establish a package design standard in order to conduct more effective marketing campaigns.

scholarly journals The consumer perception on balinese local culture-based packaging design on white oyster mushroom chips (Pleorotus ostreatus)

2019 ◽  
Vol 3 (3) ◽  
pp. 41-52
Author(s):  
A. A. Sri Mahyuni ◽  
I Nyoman Sucipta ◽  
I Made Adnyana ◽  
Made Sudiana Mahendra
Keyword(s):  
Graphic Design ◽  
Small And Medium Enterprises ◽  
Food Products ◽  
Oyster Mushroom ◽  
Transparent Plastic ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Medium Enterprises ◽  
Design And Manufacture

Food products competition of Micro, Small and Medium Enterprises (MSMEs) is due to the products of local businesses and imported products, both legal and illegal from China, Malaysia, Singapore, Thailand, and Japan. This is because most of the products of Micro, Small and Medium Enterprises (MSMEs) are less attractive, innovative and creative packaging. Food products are only wrapped in transparent plastic without any label or information, thus giving the impression of being less attractive. This makes Indonesian Micro, Small and Medium Enterprises (MSME) products less competitive compared to manufactured products and products from abroad. The packaging is one of the important marketing tools, not just as a wrapper. The packaging is a process related to the design and manufacture of containers or wrappers for a product. Packaging must be designed with a suitable shape and size and graphic design must be able to attract buyers. One of the graphic design elements as an attractive design of white oyster mushroom chips (Pleorotus Ostreatus) packaging as a souvenir is the use of Balinese local cultural markers in packaging design.

scholarly journals YOUNG ADULT SARAWAKIAN PURCHASE INTENTION ON JUNK FOOD BASED ON PACKAGING DESIGN ELEMENTS.

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Fadilah Siali ◽  
Winnie Kii Lin Lin ◽  
Mahani Muhammad Abdu Shakur ◽  
Norazirah Ayob
Keyword(s):  
Young Adult ◽  
Purchase Intention ◽  
Food Packaging ◽  
Global Market ◽  
Influential Factors ◽  
Junk Food ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Purchasing Intention

An effective proactive product promotion is much needed to compete in the today’s competitive global market. Together, the product packaging has come to play an important role to influence consumers’ purchasing intention. The purpose of this study is to examine consumers’ perceptions towards packaging design elements and to determine the most influential factors on their purchase intention. A survey was conducted using self-administered structured questionnaires from 385 young adult respondents in Kota Samarahan and Kuching, Sarawak. Two junk food packaging with different package designs and attributes were used in this study. Major results show that thepackaging colour, graphic, size, shape, material, and information have significant relationship withpurchase intention. The finding could provide important insights to marketers and foodmanufacturers to adopt an appropriate packaging strategy for junk food to attract more sales fromthis particular group of consumers.Keywords: Purchase intention; Packaging; Design; Consumer Perception; Junk food

scholarly journals PKM KERAJINAN INU DAN KERUPUK SAGU DASA WISMA MELATI 2 SIBERUT SELATAN KEPULAUAN MENTAWAI

2020 ◽  
Vol 1 (2) ◽  
pp. 41-52
Author(s):  
Alfattory Rheza Syahrul ◽  
Kaksim Kaksim ◽  
Jimi Ronald
Keyword(s):  
Production Process ◽  
Business Model ◽  
Product Information ◽  
Online Marketing ◽  
Physical Interaction ◽  
Product Packaging ◽  
Equal Distribution ◽  
Communication Processes ◽  
Processed Products ◽  
The Right

The main issues in this service are related to sales and attractiveness and understanding related to product promotion. As well as the basis for using online applications, e-Commerce implementation requires a fundamental paradigm shift, from the original marketplace that emphasizes physical interaction between sellers and buyers into a market space that relies on electronic transactions. In a traditional marketplace, information, product / service, and payment traffic is physical (location based). In other words, the applicable business model is the geographic business model. Conversely, in a virtual marketplace, product information flow, communication processes between producers and consumers, distribution of goods / services and transactions take place in a virtual / virtual world. The purpose of this service is to improve the production process and the process of selling and utilizing resources in activities and choosing the right marketing channels as well as in the use of media so that the Jasmine 2 group in Batjoja Hamlet is one of the business actors that produce local processed products in Siberut District South. These service methods are outreach, activity assistance, attractive product packaging, online marketing management and activity evaluation. The result of this dedication is that the effort is socialized in this service through social media such as IG, and BUKALAPAK https://www.bukalapak.com/u/craftsinukerupuksagu. Brands and packaging have been designed in such a way and are expected to be increasingly recognized, the Service Team has also provided debriefing to partners in the form of "Smart Packaging" through training and outreach on suitable and appropriate packaging in attracting prospective customers, "standing poch" packaging with seals, which is more flexible and attractive in various sizes. The packaging is ready to be affixed to a complete brand sticker with the label. And many orders have arrived, especially from outside the Mentawai Islands district. Conclusion Melati 2 Group in running a business has the potential to produce value and money. Although the sales of the products produced namely inu craft and sago crackers are getting better locally but the equal distribution of sales and marketing of products is very good and many are interested, but it's just that the potential for promotion must always be done, especially for marketing outside the Island or outside the Regency so that in improving the economic partner groups in particular will increasingly step up. This is also based on information and education held by partner groups in terms of the production process and marketing selection

Communicating the Value of Design

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
George Edward TORRENS ◽  
Nicholas Samuel JOHNSON ◽  
Ian STORER
Keyword(s):  
Design Decision ◽  
Card Sorting ◽  
Practical Application ◽  
Product Packaging ◽  
Sorting Method ◽  
Packaging Design ◽  
Design Considerations ◽  
Modified Delphi ◽  
Fast Moving Consumer Goods ◽  
Comprehensive Framework

Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

Pengenalan Literasi Sampah Pada Anak-Anak Melalui Video Dan Permainan

2019 ◽  
Vol 3 (2) ◽  
pp. 129
Author(s):  
Septin Puji Astuti ◽  
Ardhi Ristiawan ◽  
Annida Unnatiq Ulya ◽  
Purwono Purwono ◽  
Nurwulan Purnasari
Keyword(s):  
Environmental Education ◽  
Primary School ◽  
Community Engagement ◽  
School Children ◽  
Primary School Children ◽  
Environmental Behaviour ◽  
Social Agent ◽  
Game Simulation ◽  
Waste Separation ◽  
The Right

Environmental education creates environmental behaviour of people. Children are social agent who plays prominent role for shaping future life. In order to create environmental consciousness generation environmental education should be delivered to children. This paper reports community engagement activity through providing environmental education for first to third grade of primary school children. The delivery process of environmental education to children was transferred through movies and games. Two movies were played to children have attracted them to understand of the prominent of putting trash to the right litter bin. Meanwhile, game simulation for practicing waste separation resulted 96% of children were able to put rubbish in the right litter: organic, paper and plastic litter. Children who did wrong argue that they made mistakes due to time limit which influenced them to put to the right litter.

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