scholarly journals PKM KERAJINAN INU DAN KERUPUK SAGU DASA WISMA MELATI 2 SIBERUT SELATAN KEPULAUAN MENTAWAI

2020 ◽  
Vol 1 (2) ◽  
pp. 41-52
Author(s):  
Alfattory Rheza Syahrul ◽  
Kaksim Kaksim ◽  
Jimi Ronald
Keyword(s):  
Production Process ◽  
Business Model ◽  
Product Information ◽  
Online Marketing ◽  
Physical Interaction ◽  
Product Packaging ◽  
Equal Distribution ◽  
Communication Processes ◽  
Processed Products ◽  
The Right

The main issues in this service are related to sales and attractiveness and understanding related to product promotion. As well as the basis for using online applications, e-Commerce implementation requires a fundamental paradigm shift, from the original marketplace that emphasizes physical interaction between sellers and buyers into a market space that relies on electronic transactions. In a traditional marketplace, information, product / service, and payment traffic is physical (location based). In other words, the applicable business model is the geographic business model. Conversely, in a virtual marketplace, product information flow, communication processes between producers and consumers, distribution of goods / services and transactions take place in a virtual / virtual world. The purpose of this service is to improve the production process and the process of selling and utilizing resources in activities and choosing the right marketing channels as well as in the use of media so that the Jasmine 2 group in Batjoja Hamlet is one of the business actors that produce local processed products in Siberut District South. These service methods are outreach, activity assistance, attractive product packaging, online marketing management and activity evaluation. The result of this dedication is that the effort is socialized in this service through social media such as IG, and BUKALAPAK https://www.bukalapak.com/u/craftsinukerupuksagu. Brands and packaging have been designed in such a way and are expected to be increasingly recognized, the Service Team has also provided debriefing to partners in the form of "Smart Packaging" through training and outreach on suitable and appropriate packaging in attracting prospective customers, "standing poch" packaging with seals, which is more flexible and attractive in various sizes. The packaging is ready to be affixed to a complete brand sticker with the label. And many orders have arrived, especially from outside the Mentawai Islands district. Conclusion Melati 2 Group in running a business has the potential to produce value and money. Although the sales of the products produced namely inu craft and sago crackers are getting better locally but the equal distribution of sales and marketing of products is very good and many are interested, but it's just that the potential for promotion must always be done, especially for marketing outside the Island or outside the Regency so that in improving the economic partner groups in particular will increasingly step up. This is also based on information and education held by partner groups in terms of the production process and marketing selection

scholarly journals Pendampingan dalam Implementasi Strategi Pemasaran Produk Olahan Susu Sapi

Jurnal SOLMA ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 323-334
Author(s):  
Annisa Kesy Garside ◽  
Ikhlasul Amallynda
Keyword(s):  
Marketing Strategy ◽  
Strategy Implementation ◽  
Online Marketing ◽  
Cow’S Milk ◽  
Tourist Attraction ◽  
Product Packaging ◽  
Processed Products ◽  
Market Coverage ◽  
The Right ◽  
Product Promotion

Usaha Bunda is a small home industry producing several cow’s milk processed products located at Maron village, Pujon Kidul, Malang. The challenge faced by this owner is the marketing aspect to define the right marketing strategy to expand the coverage and increase competitiveness. The goal of this community dedication is to help formulating and implementing the marketing strategy for the Usaha Bunda home industry. The approach is advocation in the  form of assistance. Several strategy proposed was consignation with several gift shops and tourist attraction, redesign the product packaging, and creating an online shop. The outcome of assistance in marketing strategy implementation was the owner’s better understanding on the knowledge and skill of product packaging and online marketing. Additionally, the owner also confirmed that there has been an omzet increase of 1.5 to 2 times as the result of the new packaging. The online shop opened at Tokopedia marketplace also helps to expand the product promotion and market coverage without geographical and time limitation.    

scholarly journals Pemberdayaan Nelayan Dan UMKM melalui Diversifikasi Olahan Ikan Menuju “Desa Iwak” dan Kawasan Minapolitan Di Desa Kalanganyar, Kec Sedati, Kabupaten Sidoarjo, Jawa Timur

2020 ◽  
Vol 4 (2) ◽  
pp. 103
Author(s):  
Purwadi Purwadi ◽  
Sigit Dwi Nugrono
Keyword(s):  
Local Community ◽  
Economic Value ◽  
Online Marketing ◽  
Product Diversification ◽  
Raw Material ◽  
Soy Sauce ◽  
Product Packaging ◽  
Fish Products ◽  
Processed Products ◽  
Lack Of Knowledge

Kalanganyar Village is a village in Sidoarjo Regency, Sedati District, which covers an area of 2/3 consisting of a pond, which borders the villages of Buncitan, Sawohan, Cemandi, and Tambakcemandi. Kalanganyar Village is one of the areas with socio-economic conditions that need to be improved. The source of the livelihood of the local community is very dependent on the results of fishing which is very influenced by the weather. When fishermen cannot go to sea due to extreme weather, local people do not have alternative sources of income. The problems with partners and the potential to support the Sedati sub-district as a Minapolitan area are (1) limited livelihoods of the community as fishermen, (2) The skills of the Fish Cultivation Group (Pokdakan) are still weak regarding the diversification of products made from fish as raw material, (3) There is still a lack of knowledge and practice regarding fish processing which has economic value. (4) Limited knowledge about the packaging of fish-based products (5) Lack of knowledge about marketing fish products. The method used is counseling and training, among others, the socialization of the importance of diversification of processed products made from fish, training on diversification of fish product processing technology, training on packaging of processed fish products, training on online and offline marketing management. The results achieved in implementing program activities (a). The community understands the importance of product diversification from fish so that fish has a high economic value, (b) Training on product diversification from fish is successful in making soy sauce from fish and shredded fish from milkfish, (c) Success in making soy sauce product packaging from fish and labeling jerky from milkfish , (d). Online marketing through social media and websites is still in the design process.

scholarly journals REDESAIN KEMASAN DALAM MENINGKATKAN BRAND AWARNESS PRODUK UNGGULAN UKM CILODONG BERKARYA

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Yani Hendrayani ◽  
Hermina Manihuruk
Keyword(s):  
Community Engagement ◽  
Product Information ◽  
Color Image ◽  
Brand Awareness ◽  
Maximum Function ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Alternative Product ◽  
The Right

Product packaging design is one important factor that can strengthen the branding of MSME businesses in increasingly fierce business competition. Attractive and quality packaging design is the differentiator from competitors. For this reason, the idea of product packaging for UKM Cilodong Berkarya needs to get attention for the redesign of each product to be marketed. For this reason, community engagement is carried out to find out the extent of the understanding of the UKM Cilodong Berkarya entrepreneurs regarding the importance of Product Packaging Design and continued with the design of the right packaging design for its products to enhance brandawarness and superior products. The purpose of this activity is to build brand awareness from the redesign of product packaging products that were launched by UKM Cilodong Berkarya Berkarya Kota Depok. The method of activity through mentoring and training in product packaging redesigning is more attractive to consumers by choosing one of the superior products. The target of the output is to make an alternative product packaging for one of the superior products, namely Alevera Tea, which was launched by UKM Cilodong Berkarya in the City of Depok. The results of community engagement regarding packaging redesign are related to the shape, structure, material, color, image, typography, and design elements with product information so that the product can be marketed. Redesign of packaging in the form of designing old packaging into new packaging to make it more attractive, so that it has the maximum function applicable to wrapping, protecting, sending, issuing, storing, identifying, and differentiating a product on the marketABSTRAK:Desain kemasan produk merupakan salah satu faktor penting yang dapat menguatkan branding usaha UMKM dalam persaingan bisnis yang semakin ketat. Desain kemasan yang menarik dan berkualitas menjadi pembeda dari kompetitor. Untuk itu ide kemasan  produk UKM Cilodong Berkarya Berkarya perlu mendapatkan perhatian untuk redesain  pada setiap produk yang akan dipasarkan. Untuk itu dilakukan pengabdian masyarakat  untuk mengetahui sejauh mana pemahaman para pengusaha UKM Cilodong Berkarya terkait tentang pentingnya Desain Kemasan Produk dan dilanjutkan dengan perancangan desain kemasan  yang tepat bagi produk produknya untuk meningkatkan brandawarness dan produk unggulan. Adapun tujuan kegiatan ini adalah  membangun brand awareness (kesadaran akan merek) dari redesaign kemasan produk produk yang diluncurkan UKM Cilodong Berkarya Berkarya Kota Depok. Metode kegiatan melalui pendampingan dan pelatihan  redesigning kemasan produk yang lebih menarik konsumen dengan memilih salah satu produk unggulan. Target luaran adalah dibuatkan alternatif kemasan kemasan produk untuk salah satu  produk unggulan yaitu teh aloevera yang diluncurkan UKM Kota Cilodong Berkarya Kota Depok. Hasil dari pengabdian masyarakat tentang redesain kemasan berkaitan pada bentuk, struktur, material, warna, citra, tipografi, dan elemen elemen desain dengan informasi produk agar produk dapat dipasarkan. Redesain kemasan berupa mendesain kemasan lama menjadi kemasan baru agar lebih menarik, sehingga memiliki fungsi yang maksimal berlaku untuk membungkus, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk di pasar

scholarly journals PERANCANGAN BUKU DESAIN KEMASAN ”BASIC OF PACKAGING”

2020 ◽  
Vol 6 (02) ◽  
pp. 160-172
Author(s):  
Yana Erlyana ◽  
Ressiani Ressiani
Keyword(s):  
Case Studies ◽  
Product Information ◽  
Study Program ◽  
Product Packaging ◽  
Great Opportunity ◽  
Packaging Design ◽  
Visual Communication Design ◽  
Local Product ◽  
Research Procedure ◽  
The Right

AbstrakPerkembangan industri yang semakin pesat membuat para produsen produk mencoba mencari strategi yang tepat dalam menghadapi pesaingnya. Salah satu strategi yang tepat adalah dengan pemanfaatan desain kemasan, dimana desain kemasan merupakan bisnis kreatif yang berkaitan dengan bentuk, struktur, material, warna, dan elemen-elemen desain lainnya dengan informasi produk agar dapat dipasarkan. Hanya saja saat ini banyak kendala dalam pemanfaatannya, salah satunya adalah ketidaktahuan calon pengguna mengenai desain kemasan. Sehingga perlu adanya sebuah media informasi mengenai desain kemasan itu sendiri. Selain permasalahan yang disebutkan, perancangan sebuah buku kemasan memiliki peluang yang cukup baik. Hal ini terlihat dari pertumbuhan program studi Desain Komunikasi Visual di Indonesia yang cukup baik, sehingga mendorong adanya kebutuhan buku informasi kemasan untuk meningkatkan keilmuan dalam desain kemasan. Metode dalam penelitian perancangan ini menggunakan metode penelitian kualitatif deskriptif yang menggambarkan fakta secara sistematis sifat dari suatu objek, dengan desain penelitian tindakan peran serta (penelitian terapan) dengan partisipasi kontraktual. Prosedur penelitian dilakukan dengan mengumpulkan semua data obyek penelitian, yaitu sejarah dan pengenalan kemasan, prinsip kemasan, struktur, material dan dieline hingga studi kasus yang dibahas secara langsung. Hasil dari penelitian perancangan ini sebuah buku kemasan dengan judul “Basic of Packaging” berisikan muatan visual mengenai kemasan dengan menggunakan contoh studi kasus yang diangkat dari kemasan produk lokal.Kata Kunci: buku, desain kemasan, kemasan produk  AbstractThe rapid growth of the industry leads the manufacturers to investigate the right strategy in dealing with competitors. One of the appropriate approaches is packaging design, which deals with the shape, structure, material, color. Thus, it also contains product information to be marketed. However, the ignorance of prospective users regarding the packaging design becomes one of the problems in its application. Therefore, the media information about the packaging design is needed. Aside from the problem has mentioned above, the book of the packaging design becomes a great opportunity. It can be seen from the growth of the Visual Communication Design study program in Indonesia, which encourages the need for a book of packaging design to improve science in that field. Hence, a descriptive qualitative method is applied, which systematically describes the facts of the nature of an object, and it is part of action research with contractual participation. The research procedure carried out by collecting all the data of research objects, namely the history and introduction of packaging, packaging principles, structure, material, Dieline, and case studies that discussed directly. The result of this research is a book of packaging that contains visual art with the title "Basic of Packaging" that uses a sample of case studies from local product packaging.Keywords: book, packaging design, product packaging

IMPLEMENTASI JOB ORDER COSTING METHOD DALAM PERHITUNGAN HARGA POKOK PRODUKSI MAP

2018 ◽  
Vol 4 (2) ◽  
pp. 43-55
Author(s):  
Ika Yulianti ◽  
Endah Masrunik ◽  
Anam Miftakhul Huda ◽  
Diana Elvianita
Keyword(s):  
Production Process ◽  
Quantitative Data ◽  
Production Cost ◽  
Qualitative Data ◽  
Cost Data ◽  
Method Calculation ◽  
Cost Of Production ◽  
The Right ◽  
The Cost

This study aims to find a comparison of the calculation of the cost of goods manufactured in the CV. Mitra Setia Blitar uses the company's method and uses the Job Order Costing (JOC) method. The method used in this study is quantitative. The types of data used are quantitative and qualitative. Quantitative data is in the form of map production cost data while qualitative data is in the form of information about map production process. The result of calculating the cost of production of the map between the two methods results in a difference of Rp. 306. Calculation using the company method is more expensive than using the Job Order Costing method. Calculation of cost of goods manufactured using the company method is Rp. 2,205,000, - or Rp. 2,205, - each unit. While using the Job Order Costing (JOC) method is Rp. 1,899,000, - or Rp 1,899, - each unit. So that the right method used in calculating the cost of production is the Job Order Costing (JOC) method

The Comparison between Cost and Benefit Business Model of Organic and Chemical Agricultural Vegetable Farming System

2020 ◽  
Vol 11 (1) ◽  
pp. 133-133
Author(s):  
Peerasak Puengpapat
Keyword(s):  
Production Process ◽  
Organic Farming ◽  
Business Model ◽  
Return On Investment ◽  
Agricultural Sector ◽  
Organic Production ◽  
Total Cost ◽  
Cost And Benefit ◽  
Net Profit ◽  
Organic Vegetables

This research is intended to compare and demonstrate the difference between the cost and benefit of organic farming and chemistry. Compare differences in the quality of yields and minerals in the soil both before and after cultivation and modeling of agribusiness. Using Business Model Canvas for the decision of agricultural entrepreneurs who want to modify the farming process.The research found that in the experiment comparing between the costs of Organic farming and Chemical farming to produce three types of vegetables that are cucumber ,red oak salad and radish, with the total cost of growing vegetables in Organic farming, higher than the total cost of growing vegetables in Chemical farming. There is a greater frequency of fertilizing and injecting Organic matter than chemical farming. The net profit from the sale of vegetables in the Organic agricultural sector is higher than the net profit from the sale of vegetables in the Chemical agricultural sector, as the production price of Organic agricultural sector is higher than the production price of Chemical agricultural sector because the production process of organic farming has a higher production process and requires higher production attention to produce quality, and another factor is that Organic vegetables have a higher production cost than vegetables from chemical farming, resulting in less volume of organic production in the market than vegetables from Chemical agricultural sector. Consumers are demanding more healthy Organic vegetables. As a result, the price of vegetables that produced by Organic agricultural sector is higher than the price of vegetables that produced by Chemical agricultural sector, and the Return on Investment in Organic vegetables is higher than the vegetables that produced by Chemical agricultural .The Return on Investment in production of Organic farming is 61.48% and The Return on Investment in production of Chemical farming is 33.87%. It is therefore possible to conclude that growing vegetables in Organic way is safe for vegetable farmers who do not have to be exposed to any harmful Chemicals, as well as the resulting produce that is safe from residues, allowing consumers to be safe from toxin residues and receive good quality vegetables. Type of Paper: Empirical/Experimental Keywords: Agricultural; Organics; Cost ;Business Model ;Comparison.

Perancangan Strategi Penjualan Menggunakan Dinamika Sistem Pada CV. Gajah Mungkur

2020 ◽  
Vol 5 (4) ◽  
pp. 215
Author(s):  
Maulana Hassan Syafrudin ◽  
Nunung Nurhasanah
Keyword(s):  
Swot Analysis ◽  
Online Marketing ◽  
Dynamics Simulation ◽  
Scenario Simulation ◽  
Dynamic Approach ◽  
Product Price ◽  
Output Analysis ◽  
Uncertainty Factors ◽  
The Right ◽  
A Company

<p><em>Abstrak</em> – <strong>CV. Gajah Mungkur adalah salah satu perusahaan yang bergerak di bidang bordir kain. Perusahaan ini mengalami pasang surut penjualan produknya selama dua tahun terakhir. Untuk itu dalam penelitian ini menggunakan strategi seperti analisis SWOT sebagai pendekatan perusahaan menghadapi persaingan bisnis penjualan serta pendekatan dinamika sistem dalam memberikan rekomendasi terhadap keputusan atau kebijakan perusahaan terkait nilai omset penjualan dan nilai profit perusahan yang dipengaruhi oleh faktor ketidakpastian (uncertainty). Berdasarkan hasil pengolahan ANP dengan software Super Decisions, didapatkan bahwa alternatif strategi yang tepat bagi perusahaan CV. Gajah Mungkur untuk melanjutkan proses bisnisnya yang lebih baik adalah dengan cara memberikan promo diskon dan melakukan pemasaran secara online. Berdasarkan analisis output hasil simulasi skenario, bahwa bila perusahaan menerapkan skenario diskon harga produk sebesar 5% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 139.258 unit. Kemudian bila perusahaan menerapkan skenario diskon produk sebesar 10% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 151.918 unit. Selanjutnya adalah bila perusahaan menerapkan skenario diskon produk sebesar 15% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 164.577 unit. Selain itu bila perusahaan menerapkan pemasaran secara online, bila perusahaan menerapkan promosi online salah satunya di online shop shopee maka perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 174.533 unit.</strong></p><p><em>Abstract</em> - <strong>CV. Gajah Mungkur is one of the companies engaged in fabric embroidery. This company has experienced ups and downs in the sales of its products as per the data for the last two years. For this reason, this study uses strategies such as SWOT analysis as a company approach to dealing with sales business competition as well as a system dynamic approach in providing recommendations on company decisions or policies related to the value of sales turnover and the value of company profits which are influenced by uncertainty factors. The results of this study are based on the results of ANP processing with Super Decisions, it was found that the right alternative strategy for CV. Gajah Mungkur, to continue its better business process, is by providing discount promos and marketing online. Based on the output analysis scenario simulation results, that if the company applies a 5% discount on product price scenarios, the company will get an additional sales volume of 139,258 units. Then if the company applies a product discount scenario of 10%, the company will get an additional sales number of 151,918 units. Furthermore, if the company applies a product discount scenario of 15%, the company will get an additional sales number of 164,577 units. Besides, if the company implements online marketing, if the company implements online promotions, one of which is the online shopee, the company will get an additional sales number of 174,533 unit.</strong></p><p><strong><em>Keywords - </em></strong><em>SWOT, ANP, System Dynamics Simulation</em><em>.</em></p>

scholarly journals Evaluating science communication

2018 ◽  
Vol 116 (16) ◽  
pp. 7670-7675 ◽  
Author(s):  
Baruch Fischhoff
Keyword(s):  
Voter Turnout ◽  
Research Agenda ◽  
Science Communication ◽  
Systems Approach ◽  
National Research Council ◽  
Decision Makers ◽  
Vaccination Rates ◽  
Communication Processes ◽  
Effective Science ◽  
The Right

Effective science communication requires assembling scientists with knowledge relevant to decision makers, translating that knowledge into useful terms, establishing trusted two-way communication channels, evaluating the process, and refining it as needed. Communicating Science Effectively: A Research Agenda [National Research Council (2017)] surveys the scientific foundations for accomplishing these tasks, the research agenda for improving them, and the essential collaborative relations with decision makers and communication professionals. Recognizing the complexity of the science, the decisions, and the communication processes, the report calls for a systems approach. This perspective offers an approach to creating such systems by adapting scientific methods to the practical constraints of science communication. It considers staffing (are the right people involved?), internal collaboration (are they talking to one another?), and external collaboration (are they talking to other stakeholders?). It focuses on contexts where the goal of science communication is helping people to make autonomous choices rather than promoting specific behaviors (e.g., voter turnout, vaccination rates, energy consumption). The approach is illustrated with research in two domains: decisions about preventing sexual assault and responding to pandemic disease.

scholarly journals Model of Application of Technology to Increase Income in Micro Business Clover Stick in The Face of Covid19 Pandemic Era

2021 ◽  
Vol 1 ◽  
pp. 198-205
Author(s):  
Hendrik Rizqiawan ◽  
Iful Novianto ◽  
Subaderi Subaderi
Keyword(s):  
Production Process ◽  
Digital Technology ◽  
Technology Application ◽  
Application Model ◽  
The Face ◽  
The Right

The Covid19 pandemic has caused complicated problems for many entrepreneurs, including partners who are micro-entrepreneurs. The Semanggi Stick micro business, which is run by a group of women in Lakarsantri Village, Surabaya City, has been severely affected by the Covid19 pandemic. Even in the first few months of the pandemic outbreak, their businesses did not operate. The clover sticks they produce are not the main choice that must be purchased for communities around the partner’s location. This is possible because so far partners have only marketed their products around their area, partners have not taken advantage of the availability of digital technology in marketing. In addition, partners have been carrying out the production process using conventional and simple equipment. This was considered ineffective and resulted in some partner members choosing other activities that were more productive. With the right technology application model, both in the production and marketing processes, partners will experience an increase in sales. Before the pandemic, the sales generated by partners was at 500 thousand to 1 million per month, after using this technology application model partners can get a sales of more than 2 million Rupiah in one month.

scholarly journals Rights to Education for Poor Peoples: How The Country Protect Them?

2020 ◽  
Vol 2 (1) ◽  
pp. 29-42
Author(s):  
Luthfi Widyantoko
Keyword(s):  
Educational Development ◽  
National Development ◽  
Access To Education ◽  
Key Factors ◽  
Right To Education ◽  
Equal Distribution ◽  
Classic Problem ◽  
Development Agenda ◽  
The Government ◽  
The Right

This paper discusses the rights of the poor and marginalized in obtaining the right to education as one of the basic human rights. This paper is based on the condition that the urgency of educational development is one of the top priorities in the national development agenda. Educational development is very important because of its significant role in achieving progress in various fields of life: social, economic, political, and cultural. Therefore, the Government is obliged to fulfill the rights of every citizen in obtaining education services in order to improve the quality of life of the Indonesian people as mandated by the 1945 Constitution, which requires the Government to be responsible in educating the life of the nation and creating public welfare. The lack of equal distribution of education in Indonesia is a classic problem which until now there has not been any strategic steps from the government to handle it. This paper confirms that the achievement of the right to education in Indonesia has not been achieved and is motivated by several key factors, among government policies. In addition, human resources and infrastructure are also one of the causes of unequal access to education in Indonesia.

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