A Study on Introduced Visual Design Elements Applied to the Product Packaging Design

2014 ◽  
Vol 496-500 ◽  
pp. 2630-2633
Author(s):  
Chi Chih Shen
Keyword(s):  
Visual Design ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design

Packaging of product is the most eye-catching factor for consumers; therefore, many businessmen increasingly emphasize the packaging of product. However, with the development of a humanized market, In terms of elements of visual design, the thesis thinks that visual design of packaging is the formation of colorsshapestextslinesillustrationsdecorations and other elements on the packaging. The thesis propose specifically that product packaging mainly uses colorsshapespatterns and texts to affect consumers decision for purchasing.

scholarly journals Factor Analysis of Packaging Visual Design for Happiness on Organic Food—Middle-Aged and Elderly as an Example

2019 ◽  
Vol 11 (12) ◽  
pp. 3267 ◽  
Author(s):  
Jui-Che Tu ◽  
Hsing-Tzu Chang ◽  
Shu-Bei Chen
Keyword(s):  
Food Packaging ◽  
Organic Food ◽  
Differential Method ◽  
Visual Design ◽  
Survey Method ◽  
Visual Images ◽  
Middle Aged ◽  
Environment Friendly ◽  
Design Elements ◽  
Packaging Design

This study explored the visual images that affect middle-aged and elderly consumer groups in organic food packaging design, and summarized the happiness of visual design elements for organic food as a reference for design. This study used expert interviews, the KJ method to collect image vocabulary and select representative samples, and the Semantic Differential method (SD method) to evaluate the happiness image of organic food. Then, the questionnaire survey method was used to investigate the subjects’ attention regarding happiness in the visual design elements of organic food. This study adopted one-way ANOVA to understand the differences of consumers’ visual images for different organic food packages. The results show that the living patterns of the consumer groups in organic food packaging design can be classified into four groups. The “Self-actualization Group” thinks that happiness organic food packaging is healthy, reassuring, environment-friendly, healing, comfortable, and novel. The “Caring for Health Group” believes that happiness organic food packaging is healthy, reassuring, and environmentally friendly. The “Lohas Food Safety Group” believes that happiness organic food is packaged in a healthy, simple, and environment-friendly way. The “Extroverted Loyalty Group” believes that happiness organic food packaging is healthy, comfortable, professional, simple, environment-friendly, and novel.

scholarly journals Redesain Kemasan Makanan Ringan Olahan pada UMKM Center Jawa Tengah dengan Metode Kansei Engineering

2017 ◽  
Vol 16 (1) ◽  
Author(s):  
Susatyo Nugroho ◽  
W, Darminto Pujotom ◽  
M. Mujiya Ulkhaq ◽  
Dedy Teguh Permadi
Keyword(s):  
Small And Medium Enterprises ◽  
Initial Study ◽  
Design Parameters ◽  
Kansei Engineering ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Central Java ◽  
Medium Enterprises ◽  
Central Java Province

<span class="fontstyle0">UMKM (Micro, Small, and Medium Enterprises) Center in Central Java Province has 69 types of potential culinary products in the form of snacks. An initial study showed that from 47 MSMEs, there are 45 products which are packaged simply. The research was conducted to create a new packaging design which is appropriate for consumers' needs using Kansei Engineering. The method translates consumers' psychological feelings into new packaging design parameters as well as statistics analysis to elicit design elements in accordance with Kansei Word. Affective and psychological aspects that affect consumers on product packaging are "adorable" and "simplicity". Each component has different Kansei word variables. Adorable component has informative, modern, colorful, interesting, and distinctive variables; whereas Kansei word with the largest weight is colored with the value of 0.961 and the smallest weight is modern with the value of 0.819. Simplicity component has simple, easy-to-carry, and easy-to-open; whereas Kansei word with the largest weight is easy-to-open with the value of 0.927 and the smallest weight is simple with the value of -0.414.</span>

scholarly journals Research on Networked Product Packaging Design Based on Internet of Things Technology

2021 ◽  
Vol 2066 (1) ◽  
pp. 012060
Author(s):  
Si Li
Keyword(s):  
Internet Of Things ◽  
Continuous Improvement ◽  
Added Value ◽  
Visual Design ◽  
The Internet ◽  
Product Packaging ◽  
Packaging Design ◽  
Functional Orientation ◽  
Consumption System ◽  
Internet Of Things Technology

Abstract In recent years, with the improvement of Internet of Things technology and the continuous improvement of economic level, people’s consumption consciousness has also changed, especially for the packaging of networked products put forward higher requirements. This paper mainly studies the visual expression of networked product based on Internet of Things technology. Starting from the increasing influence of Internet electronic consumption in China’s economic consumption system, this paper deeply discusses the systematic product logistics packaging design under the Internet consumption form. This paper analyzes and discusses the differences between Internet consumer commodity packaging and physical consumer commodity packaging in functional orientation, added value of packaging, systematic visual design and other aspects.

scholarly journals The consumer perception on balinese local culture-based packaging design on white oyster mushroom chips (Pleorotus ostreatus)

2019 ◽  
Vol 3 (3) ◽  
pp. 41-52
Author(s):  
A. A. Sri Mahyuni ◽  
I Nyoman Sucipta ◽  
I Made Adnyana ◽  
Made Sudiana Mahendra
Keyword(s):  
Graphic Design ◽  
Small And Medium Enterprises ◽  
Food Products ◽  
Oyster Mushroom ◽  
Transparent Plastic ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Medium Enterprises ◽  
Design And Manufacture

Food products competition of Micro, Small and Medium Enterprises (MSMEs) is due to the products of local businesses and imported products, both legal and illegal from China, Malaysia, Singapore, Thailand, and Japan. This is because most of the products of Micro, Small and Medium Enterprises (MSMEs) are less attractive, innovative and creative packaging. Food products are only wrapped in transparent plastic without any label or information, thus giving the impression of being less attractive. This makes Indonesian Micro, Small and Medium Enterprises (MSME) products less competitive compared to manufactured products and products from abroad. The packaging is one of the important marketing tools, not just as a wrapper. The packaging is a process related to the design and manufacture of containers or wrappers for a product. Packaging must be designed with a suitable shape and size and graphic design must be able to attract buyers. One of the graphic design elements as an attractive design of white oyster mushroom chips (Pleorotus Ostreatus) packaging as a souvenir is the use of Balinese local cultural markers in packaging design.

scholarly journals YOUNG ADULT SARAWAKIAN PURCHASE INTENTION ON JUNK FOOD BASED ON PACKAGING DESIGN ELEMENTS.

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Fadilah Siali ◽  
Winnie Kii Lin Lin ◽  
Mahani Muhammad Abdu Shakur ◽  
Norazirah Ayob
Keyword(s):  
Young Adult ◽  
Purchase Intention ◽  
Food Packaging ◽  
Global Market ◽  
Influential Factors ◽  
Junk Food ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Purchasing Intention

An effective proactive product promotion is much needed to compete in the today’s competitive global market. Together, the product packaging has come to play an important role to influence consumers’ purchasing intention. The purpose of this study is to examine consumers’ perceptions towards packaging design elements and to determine the most influential factors on their purchase intention. A survey was conducted using self-administered structured questionnaires from 385 young adult respondents in Kota Samarahan and Kuching, Sarawak. Two junk food packaging with different package designs and attributes were used in this study. Major results show that thepackaging colour, graphic, size, shape, material, and information have significant relationship withpurchase intention. The finding could provide important insights to marketers and foodmanufacturers to adopt an appropriate packaging strategy for junk food to attract more sales fromthis particular group of consumers.Keywords: Purchase intention; Packaging; Design; Consumer Perception; Junk food

scholarly journals REDESAIN KEMASAN DALAM MENINGKATKAN BRAND AWARNESS PRODUK UNGGULAN UKM CILODONG BERKARYA

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Yani Hendrayani ◽  
Hermina Manihuruk
Keyword(s):  
Community Engagement ◽  
Product Information ◽  
Color Image ◽  
Brand Awareness ◽  
Maximum Function ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Alternative Product ◽  
The Right

Product packaging design is one important factor that can strengthen the branding of MSME businesses in increasingly fierce business competition. Attractive and quality packaging design is the differentiator from competitors. For this reason, the idea of product packaging for UKM Cilodong Berkarya needs to get attention for the redesign of each product to be marketed. For this reason, community engagement is carried out to find out the extent of the understanding of the UKM Cilodong Berkarya entrepreneurs regarding the importance of Product Packaging Design and continued with the design of the right packaging design for its products to enhance brandawarness and superior products. The purpose of this activity is to build brand awareness from the redesign of product packaging products that were launched by UKM Cilodong Berkarya Berkarya Kota Depok. The method of activity through mentoring and training in product packaging redesigning is more attractive to consumers by choosing one of the superior products. The target of the output is to make an alternative product packaging for one of the superior products, namely Alevera Tea, which was launched by UKM Cilodong Berkarya in the City of Depok. The results of community engagement regarding packaging redesign are related to the shape, structure, material, color, image, typography, and design elements with product information so that the product can be marketed. Redesign of packaging in the form of designing old packaging into new packaging to make it more attractive, so that it has the maximum function applicable to wrapping, protecting, sending, issuing, storing, identifying, and differentiating a product on the marketABSTRAK:Desain kemasan produk merupakan salah satu faktor penting yang dapat menguatkan branding usaha UMKM dalam persaingan bisnis yang semakin ketat. Desain kemasan yang menarik dan berkualitas menjadi pembeda dari kompetitor. Untuk itu ide kemasan  produk UKM Cilodong Berkarya Berkarya perlu mendapatkan perhatian untuk redesain  pada setiap produk yang akan dipasarkan. Untuk itu dilakukan pengabdian masyarakat  untuk mengetahui sejauh mana pemahaman para pengusaha UKM Cilodong Berkarya terkait tentang pentingnya Desain Kemasan Produk dan dilanjutkan dengan perancangan desain kemasan  yang tepat bagi produk produknya untuk meningkatkan brandawarness dan produk unggulan. Adapun tujuan kegiatan ini adalah  membangun brand awareness (kesadaran akan merek) dari redesaign kemasan produk produk yang diluncurkan UKM Cilodong Berkarya Berkarya Kota Depok. Metode kegiatan melalui pendampingan dan pelatihan  redesigning kemasan produk yang lebih menarik konsumen dengan memilih salah satu produk unggulan. Target luaran adalah dibuatkan alternatif kemasan kemasan produk untuk salah satu  produk unggulan yaitu teh aloevera yang diluncurkan UKM Kota Cilodong Berkarya Kota Depok. Hasil dari pengabdian masyarakat tentang redesain kemasan berkaitan pada bentuk, struktur, material, warna, citra, tipografi, dan elemen elemen desain dengan informasi produk agar produk dapat dipasarkan. Redesain kemasan berupa mendesain kemasan lama menjadi kemasan baru agar lebih menarik, sehingga memiliki fungsi yang maksimal berlaku untuk membungkus, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk di pasar

Communicating the Value of Design

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
George Edward TORRENS ◽  
Nicholas Samuel JOHNSON ◽  
Ian STORER
Keyword(s):  
Design Decision ◽  
Card Sorting ◽  
Practical Application ◽  
Product Packaging ◽  
Sorting Method ◽  
Packaging Design ◽  
Design Considerations ◽  
Modified Delphi ◽  
Fast Moving Consumer Goods ◽  
Comprehensive Framework

Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

scholarly journals Impact of Visual Design Elements and Principles in Human Electroencephalogram Brain Activity Assessed with Spectral Methods and Convolutional Neural Networks

Sensors ◽  
2021 ◽  
Vol 21 (14) ◽  
pp. 4695
Author(s):  
Francisco E. Cabrera ◽  
Pablo Sánchez-Núñez ◽  
Gustavo Vaccaro ◽  
José Ignacio Peláez ◽  
Javier Escudero
Keyword(s):  
Brain Activity ◽  
Music Videos ◽  
Visual Design ◽  
Music Video ◽  
Eeg Signal ◽  
Design Elements ◽  
The Public ◽  
Learning Classifier ◽  
The Mean ◽  
Human Electroencephalogram

The visual design elements and principles (VDEPs) can trigger behavioural changes and emotions in the viewer, but their effects on brain activity are not clearly understood. In this paper, we explore the relationships between brain activity and colour (cold/warm), light (dark/bright), movement (fast/slow), and balance (symmetrical/asymmetrical) VDEPs. We used the public DEAP dataset with the electroencephalogram signals of 32 participants recorded while watching music videos. The characteristic VDEPs for each second of the videos were manually tagged for by a team of two visual communication experts. Results show that variations in the light/value, rhythm/movement, and balance in the music video sequences produce a statistically significant effect over the mean absolute power of the Delta, Theta, Alpha, Beta, and Gamma EEG bands (p < 0.05). Furthermore, we trained a Convolutional Neural Network that successfully predicts the VDEP of a video fragment solely by the EEG signal of the viewer with an accuracy ranging from 0.7447 for Colour VDEP to 0.9685 for Movement VDEP. Our work shows evidence that VDEPs affect brain activity in a variety of distinguishable ways and that a deep learning classifier can infer visual VDEP properties of the videos from EEG activity.

scholarly journals The Development of OTOP Product Packaging Design of Maha Sawat Farmer Housewife Group, Nakhon Pathom Province, Thailand

2018 ◽  
Vol 14 (9) ◽  
pp. 111
Author(s):  
Wat Ploysri ◽  
Krairop Charoensopa ◽  
Suppawan Pankohlerng
Keyword(s):  
Standard Deviation ◽  
Group Discussion ◽  
Product Packaging ◽  
Packaging Design ◽  
Gender And Age ◽  
Market Test ◽  
High Level ◽  
Product Description ◽  
Test Result ◽  
Testing Product

The aims of the study were: (1) to investigate the needs toward product packaging of the farmer housewife group in Maha Sawat, Nakhon Pathom province, (2) to develop the product packaging design of the farmer housewife group in Maha Sawat, Nakhon Pathom province, and (3) to test the product-packaging market from consumers of the farmer housewife group in Maha Sawat, Nakhon Pathom province. The sample included (1) ten participants for analyzing needs toward the product packaging by employing the focus group discussion and (2) two-hundred consumers for testing product-packaging market by using a questionaire. The findings elucidated that (1) the farmer housewife group and consumers needed the product packaging to have a capacity to extend shelf life of the snack, to keep and reopen next time, as well as to protect the product while packing. Besides, the packaging should have the beautiful and attractive logo which can represent the group’s identity and label which can correctly inform the product description as well as should be compact and portable. (2) The packaging of Thai rice crackers (Kao Tung) made by the farmer housewife group in Maha Sawat had the high level of average assessed by the experts. (3) The market-test result on consumers’ satisfaction towards the farmer housewife group’s product packaging demonstrated the average with 4.38 and the standard deviation with 0.55. The market-test result on consumers’ satisfaction towards the product packaging based on gender and age showed that all aspects were insignificantly different.

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