scholarly journals ANALISIS PERILAKU PENUMPANG KA BANDARA MANGGARAI – SOETTA PADA MASA PANDEMI DAN PENGARUHNYA TERHADAP POLA PERJALANAN

2021 ◽  
Vol 4 (2) ◽  
pp. 353
Author(s):  
Malvin - Malvin ◽  
Dewi Linggasari ◽  
Hokbyan Angkat
Keyword(s):  
Heavy Traffic ◽  
Descriptive Analysis ◽  
Important Thing ◽  
Community Activities ◽  
Analysis Methods ◽  
The Government ◽  
Daily Displacement

In the current era of globalization, transportation is a fundamental need for all human, to carry out daily displacement activities. The journey to the airport is one of the activities that occur every day but the heavy traffic in Jakarta, makes people leave early so that the airport train is presented by PT. Railink. But, during COVID-19 pandemic, all transportation experience restrictions to reduce the number positive of COVID-19, restrictions by limiting the number of passengers in all transportation so the risk of it’s spread can be minimized. This affects community activities because all transportation implements health protocols so that community is difficult doing activities. This research was conducted to determine the behavior of airport train passengers towards health protocols implemented by the government, whether they are aware of the dangers of COVID-19 so they realize the importance of implementing health protocols outdoors. The data for research was obtained through questionnaire, then processed using normative and descriptive analysis methods. The results of this study concluded that the awareness of each passenger and officer at the station or train is the most important thing to remind each other in implementing health protocols and obeying to the regulation recommended by the government. ABSTRAKPada era globalisasi seperti saat ini, transportasi merupakan kebutuhan yang mendasar bagi semua manusia, guna melakukan suatu kegiatan perpindahan sehari-hari. Perjalanan menuju ke bandara merupakan salah satu aktivitas yang terjadi setiap hari namun padatnya lalu lintas di Jakarta, membuat masyarakat berangkat lebih awal sehingga dihadirkan kereta api bandara oleh PT. Railink. Namun ditengah pandemi COVID-19 ini semua perjalanan transportasi mengalami pembatasan untuk mengurangi jumlah positif COVID-19, pembatasan yang dilakukan dengan cara membatasi jumlah penumpang di semua transportasi sehingga resiko penyebarannya dapat diminimalisir. Hal ini sangat mempengaruhi aktivitas masyarakat karena semua transportasi menerapkan protokol kesehatan sehingga masyarakat sulit melakukan aktivitas. Penelitian ini dilakukan untuk mengetahui perilaku dari para penumpang kereta api bandara terhadap protokol kesehatan yang diterapkan pemerintah, apakah mereka sadar akan bahaya COVID-19 sehingga menyadari pentingnya melaksanakan protokol kesehatan di luar ruangan. Data untuk penelitian didapatkan melalui kuesioner, lalu diolah menggunakan metode analisis normatif dan deskriptif. Dari hasil penelitian disimpulkan bahwa kesadaran masing-masing penumpang maupun petugas yang berada di stasiun maupun kereta merupakan hal yang terpenting untuk saling mengingatkan dalam melaksanakan protokol kesehatan dan patuh kepada peraturan yang dianjurkan pemerintah.

scholarly journals ANALISIS PERILAKU PENUMPANG BUS TRANSJAKARTA BLOK M-KOTA PADA MASA PANDEMI DAN PENGARUHNYA TERHADAP POLA PERJALANAN

2021 ◽  
Vol 4 (2) ◽  
pp. 373
Author(s):  
Octa Rianto ◽  
Widodo Kushartomo ◽  
Hokbyan Angkat
Keyword(s):  
Urban Areas ◽  
Descriptive Analysis ◽  
Research Data ◽  
Self Awareness ◽  
Travel Patterns ◽  
Analysis Methods ◽  
Huge Impact ◽  
The Government

The population in Jakarta continues to increase and the Covid-19 Virus had a huge impact when using Transjakarta buses, The government and the community participate in solving it. Solution is to increase self-awareness The Transjakarta busway corridor 1 is one of the most crowded corridors because there are several transit stops and routes are in urban areas, it’s estimated that corridor serves 500,000 - 600,000 people or more/day, after policies on Covid-19 implemented by the Government such as restrictions the number of passengers on the busway and enforcement of the Health protocol for passengers and officers. The existence of these restrictions causes the effect of transportation travel. This research was conducted to determine the level of awareness of Transjakarta Bus passengers' behavior towards the Health protocol that is applied when carrying out activities outside the home and its effect on travel patterns, the policies realized by Transjakarta busway operator officers. The research data were obtained through questionnaire, then processed by normative and descriptive analysis methods. From the results of the analysis, it was found that passengers and officers were considered to be quite aware and good at implementing existing policies and passengers revealed that this policy affected their travel patterns. ABSTRAKPenduduk di Jakarta terus meningkat dan Virus Covid-19 pun berdampak sekali pada saat menggunakan bus transjakarta, ada kalamya pemerintah dan masyarakat berpartisipasi dalam menyelesaikannya.Salah satu solusinya adalah meningkatkan kesadaran diri-sendiri terhadap hal tersebut.Pada Halte busway tranjakarta koridor 1 ( Blok M – Kota ) merupakan salah satu koridor yang paling ramai karena ada beberpa halte yang transit dan rutenya pun di perkotaan, perkiraan koridor 1 yang melayani 500.000 – 600.000 orang bahkan lebih per hari, Setelah kebijakan-kebijakan tentang Covid-19 yang diterapkan oleh Pemerintah seperti pembatasan jumlah penumpang pada busway dan pemberlakuan protokol kesehatan untuk penumpang maupun petugas. Adanya Batasan-batasan ini menyebabkan pengaruh perjalanan transportasi. Penelitian ini dilakkan untuk mengetahui tingkat kesadaran perilaku penumpang Bus Transjakarta terhadap protokol kesehatan yang diterapkan ketika melakukan kegiatan di luar rumah dan pengaruhnya terhadap pola perjalanannya, juga untuk mengetauhi kebijakan yang direalisasikan oleh petugas operator busway Transjakarta. Data penelitian didapatkan melalui kuesioner, lalu diolah dengan metode analisis normative dan deskriptif. Dari hasil analisis, didapatkan bahwa baik penumpang maupun petugas dinilai sudah cukup sadar dan baik dalam menerapkan kebijakan yang ada dan penumpang mengungkapkan dengan adanya kebijakan ini memperngaruhi pola perjalanannya.

scholarly journals ANALISIS PENERAPAN PP 46 TAHUN 2013 ATAS PAJAK PENGHASILAN WAJIB PAJAK ORANG PRIBADI USAHAWAN DIBIDANG USAHA JASA PADA TOKO TONNY

2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Dayna M. Poluan ◽  
Jullie J. Sondakh ◽  
Heince R. N. Wokas
Keyword(s):  
Income Tax ◽  
Descriptive Analysis ◽  
Personal Income ◽  
Calculation Scheme ◽  
Net Income ◽  
Personal Income Tax ◽  
Analysis Methods ◽  
Tax Laws ◽  
The Government ◽  
Tax Regulation

In 2013 the Government implemented the Income Tax Regulation, namely PP No. 46 of 2013 with a calculation scheme of 1% multiplied by turnover or gross profit and gross circulation of less than 4.8 billion per year. This study aims to determine the application of PP No. 46 of 2013 at Tonny Stores in accordance with the existing tax laws. This study uses descriptive analysis methods and data obtained through interviews and documentation. This study will also compare PP 46 of 2013 with the Calculation of Net Income Norms and the latest tax rules PP 23 of 2018. The results of this study indicate PP 46 of 2013 reduces the amount of tax paid compared to Net Income Calculation Norms and also makes it easy to calculate the amount Personal Income Tax is payable so that it can minimize errors in determining the amount of income tax that must be paid by the company.Keywords: Income tax, Norma Calculations, PP 46 in 2013

scholarly journals ANALISIS PERILAKU PENUMPANG KRL BOGOR – JAKARTA KOTA PADA MASA PANDEMI DAN PENGARUHNYA TERHADAP POLA PERJALANAN

2021 ◽  
Vol 4 (1) ◽  
pp. 43
Author(s):  
Yohanes William Lois ◽  
Dewi Linggasari ◽  
Dewi Linggasari ◽  
Hokbyan Angkat ◽  
Hokbyan Angkat
Keyword(s):  
Descriptive Analysis ◽  
Research Data ◽  
Daily Activities ◽  
Travel Patterns ◽  
Analysis Methods ◽  
The Government ◽  
The City

Transportation is a primary need that cannot be separated from life to continue their daily activities, especially nowadays which require a trip bya transportation. Transportation has many options, one of the primadonna for trips in the city of Jabodetabek is the KRL Commuter Line, provided by PT. Kereta Commuter Indonesia. However, currently the Covid-19 pandemic has an impact on transportation trips, including the KRL Commuter Line. Since then, policies regulated by the government have been implemented to stop the spread of Covid-19, such as limiting the number of passengers and enforcing health protocols for passengers and officers. The existence of these restrictions has an effect on transportation travel. This research was conducted to determine the level of awareness of KRL passengers behavior toward the health protocols applied when carrying out activites outside the home and the effect on their travel patterns, as wel as to find out the policies realized by KRL operator officers. The research data were obtained through a questionnaire, then processed by normative anda descriptive analysis methods. From the analysis, it was found that both passengers and officers were quite alert and good at implementing existing policies and passengers revealed that this policy affects their travel patterns. ABSTRAKTransportasi merupakan kebutuhan primer yang tidak dapat dipisahkan dari kehidupan untuk menyambung kegiatannya sehari-hari khususnya pada masa sekarang yang memerlukan suatu perjalanan dengan transportasi. Transportasi punya banyak pilihan, yang menjadi salah satu primadona perjalanan dalam kota Jabodetabek adalah KRL Commuter Line, yang disediakan oleh PT. Kereta Commuter Indonesia. Namun, saat ini adanya wabah pandemi Covid-19 memberikan dampak dalam perjalanan transportasi tidak terkecuali pada KRL Commuter Line. Semenjak itu diterapkanlah kebijakan-kebijakan yang diatur pemerintah guna memutus penyebaran Covid-19, seperti pembatasan jumlah penumpang dan pemberlakuan protokol kesehatan untuk penumpang maupun petugas. Adanya batasan-batasan ini menyebabkan pengaruh pada perjalanan transportasi. Penelitian ini dilakukan untuk mengetahui tingkat kesadaran perilaku penumpang KRL terhadap protokol kesehatan yang diterapkan ketika melakukan kegiatan di luar rumah dan pengaruh terhadap pola perjalanannya, juga untuk mengetahui kebijakan yang direalisasikan oleh petugas operator KRL. Data penelitian didapat melalui kuesioner, lalu diolah dengan metode analisis normatif dan deskriptif. Dari hasil analisis, didapatkan baik penumpang maupun petugas sudah cukup awas dan baik dalam menerapkan kebijakan yang ada dan penumpang mengungkapkan dengan adanya kebijakan ini mempengaruhi pola perjalanannya.

scholarly journals Common Perceptions of the Interests of Employers, Workers, and the Government to Prevent Mass Layoffs During the Covid-19 Pandemic

2021 ◽  
Vol 8 (04) ◽  
pp. 6413-6424
Author(s):  
Ahmad Hunaeni Zulkarnaen
Keyword(s):  
Descriptive Analysis ◽  
Business Training ◽  
Community Activities ◽  
Mass Layoffs ◽  
First Case ◽  
Labor Agreement ◽  
Financial Audit ◽  
Labour Legislation ◽  
The Government ◽  
The One

Since the outbreak of the first case of the Covid-19 coronavirus infection in early March 2020 to break the chain of spread, the government has taken a policy by limiting community activities that have an impact on economic and business training to reduce losses, business actors have made efficiency, among others by laying off workers or Even carrying out mass layoffs of employment, the role of all parties concerned in HI (employers, workers, or government) is needed to prevent or reduce mass layoffs and employers to reduce losses can still carry out efficiency. This study aims to analyze the shared perceptions of employers, workers, and the government to prevent mass layoffs in Indonesia. The method used in this research is a descriptive analysis using a normative juridical approach. This study concludes that in the perspective of interests, each party has different interests, namely the interests of employers to make efficiency to reduce losses, the interests of workers do not occur mass layoffs, the presence of Collective Labor Agreement (PKB) among them is to integrate and coordinate these different interests. So as not or to minimize the conflict between interests. for this reason, PKB must protect the interests of all parties in HI by limiting the interests of the parties in HI, namely, on the one hand, the PKB must safeguard the interests of employers in carrying out efficiency to reduce losses, on the other hand, PKB must protect the interests of workers, so that mass layoffs do not occur. Employers to make efficiency can only be done by limiting or reducing the interests of workers 'rights both in terms of labour legislation and terms of employment, and PKB also limits employers' interests to reduce workers' rights, namely reducing the rights of these workers. This can only be done as long as the entrepreneur has suffered losses for 3 (three) consecutive years as evidenced by a financial audit from a public accountant, the government's interest, in this case, the institution responsible for the human resources sector for strength in the legality aspect, can ratify the PKB. Therefore, from a systems perspective, all parties with interest in HI have a very close attachment and synergize with one another in harmonizing the implementation of HI (industrial peace) in the end during the Covid-19 pandemic through PKB can create a shared perception between the interests of entrepreneurs, workers and government

scholarly journals Community Response to the Health Protocols in Organizing Weddings Ceremony During the Covid-19 Pandemic

AL- ADALAH ◽  
2021 ◽  
Vol 18 (1) ◽  
Author(s):  
Ahmad Zaenur Rosyid ◽  
Hidayatus Sholihah ◽  
Arief Cholil
Keyword(s):  
Descriptive Analysis ◽  
Local Area ◽  
Community Response ◽  
North Coast ◽  
Community Activities ◽  
The North ◽  
Qualitative Descriptive ◽  
The Government ◽  
Almost All ◽  
The Impact

Government regulations regarding health protocols during the Covid-19 pandemic have resulted in many impacts and dilemmatic atmosphere in almost all community activities relating to the economic, social, political, and religious fields. This effect can be seen clearly in all community activities, including in the implementation of wedding ceremonies and receptions. This study tries to identify the impact of these regulations on wedding traditions in the North Coast region of Java, precisely in Winong and Pucakwangi sub-districts, South Pati. The research focuses on two types of activities, namely the process of wedding ceremony and the wedding reception. This qualitative research uses a socio-normative approach. Data were collected through interviews, observation, and documentation which were then analyzed using qualitative descriptive analysis. Interviews were conducted with some prospective bride and groom couples and marriage registrats in the local area. This study found that citizens,  starting from the general public to the social, political, and religious leaders, tend not to care about the provisions on health protocols regulated by the government. This tendency can be seen in the public's response to these provisions at the time of marriage, which can be classified into three types of groups, namely affirmative, conditional-adaptive, and ignorance

scholarly journals URGENSI KURIKULUM PENDIDIKAN AGAMA ISLAM DALAM FENOMENA RADIKALISME DI INDONESIA

2021 ◽  
Vol 3 (1) ◽  
pp. 16-28
Author(s):  
Muhammad Nur Adnan Saputra ◽  
Muhammad Nurul Mubin
Keyword(s):  
Character Education ◽  
Religious Education ◽  
Research Method ◽  
Descriptive Analysis ◽  
Educational Institutions ◽  
Pedagogical Approach ◽  
Careful Planning ◽  
Analysis Methods ◽  
The Government

The phenomenon of radicalism in Indonesia has recently become increasingly commonplace, there are many intolerant activities taking place in various layers of society. In particular, the radicalism carried out by elements who divide the ummah from the Islamic group, has made the image of Islam as a religion of peace for all nature and incompatible with a tolerant and moderate Islamic person. Not to mention that the understanding of intolerance has begun to be detected in educational institutions, many educational institutions are infiltrated with radical and intolerant views. Therefore, this study wants to describe how urgent the deradicalization program is in the curriculum in Indonesia. How is the concept of deradicalization in the curriculum, and how to deradicalise the existing curriculum in Indonesia. This study aims to determine the concept of deradicalization in the curriculum, as well as how to deradicalise existing curricula in Indonesia. The research method uses literature studies by collecting data from documents using descriptive-analysis methods. Deradicalization of the curriculum in Indonesia is very depleted, deradicalization in education can be carried out with a pedagogical approach through careful planning in the curriculum for learning Islamic religious education. In Indonesia, the government has begun to promote curriculum deradicalization with the Strengthening Character Education

Strategi Pengembangan Kelompok Wanita Tani pada Optimalisasi Lahan Pekarangan di Desa Wonogiri

2018 ◽  
Vol 1 (1) ◽  
pp. 34-43
Author(s):  
Nindy Danisa Wulandari
Keyword(s):  
Government Regulation ◽  
Descriptive Analysis ◽  
Development Strategies ◽  
Women Farmers ◽  
Quantitative Descriptive Analysis ◽  
Self Reliance ◽  
The Government ◽  
Quantitative Descriptive ◽  
The One ◽  
Purposive Sample

Development of food security implemented to meet the human basic needs that provide benefits fairly and equitably based on self – reliance, and not contrary to public faith. Referring to the government regulation No 22 of 2009 concerning Food Consumption Diversification Acceleration (P2KP). However, it is not supported by the development of women farmers. The method use in this research is quantitative descriptive analysis using SWOT (Strength, Weakness, Opportunity and Treath). The samples in this study is the purposive sample. Result of a study showed the amount of income earned from the group of women farmers in the one month is 150,000/ members. Proper development strategies used in the development strategies used in the development KWT Melati is a Growth Oriented Strategy is very profitable strategy to seize opportunities with the strength. Pembangunan ketahan pangan dilaksanakan untuk memenuhi kebutuhan dasar manusia yang memberikan manfaat secara adil dan merata berdasarkan kemandirian, dan tidak bertentangan dengan keyakinan masyarakat. Mengacu pada Peraturan Pemerintah No 22 Tahun 2009 mengenai Percepatan Penganekaragaman Konsumsi Pangan (P2KP). Namun, hal ini tidak didukung dengan adanya pengembangan kelompok wanita tani. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif dengan menggunakan analisis SWOT (Strength, Weakness, Opportunity and Treath). Penentuan sampel dalam penelitian ini adalah dengan sampel purposive. Hasil penelitian menunjukan besaran pendapatan yang diperoleh dari adanya kelompok wanita tani dalam satu bulan adalah Rp.150.000/bulan/anggota. Strategi pengembangan yang tepat digunakan dalam pengembangan Kelompok Wanita Tani (KWT) Melati adalah Growth Oriented Strategy.

scholarly journals KAJIAN KENYAMANAN DAN KEAMANAN WISATAWAN DI KAWASAN PARIWISATA KUTA LOMBOK

2014 ◽  
Author(s):  
Wahyu Khalik
Keyword(s):  
Community Participation ◽  
Service Providers ◽  
Descriptive Analysis ◽  
Coast Guard ◽  
Environmental Aspects ◽  
Hygiene Factors ◽  
Parking Management ◽  
Qualitative Descriptive ◽  
The Government ◽  
Tourism Potential

Comfort and security are vital factors in tourism destination of Kuta Lombok with great tourism potential. However, this potential will not be desirable if the conditions are not created by comfort and security. This proves that there are factors that affect the comfort, community understanding of tourism awareness, and community participation in comfort and security of tourists. The study was conducted aimed to determine the factors that affect comfort and safety, the level of community understanding of tourism awareness, and community participation in the comfort and security of tourists in Kuta Lombok tourism.This study examines the comfort and safety of tourists in tourism of Kuta Lombok are included in the descriptive study. Therefore, the research conducted through a qualitative approach. Methods of data collection through observation, interview and documentation. Decision is determined by the method of purposive, with 15 informants. The theory applied is the theory of structural functionalism which analyzed the factors and community participation, and motivation theory is applied to analyze the level of community understanding about tourism awareness.The analysis results of research conducted by qualitative descriptive analysis presents the results of research through a narrative supported by photographs. The results of this study suggests that the comfort and safety factor is  influenced by the low level of community understanding in the elements of tourism awareness through Sapta Pesona. The low raises community understanding of factors that affect comfort and safety as a factor of environmental aspects of parking management and environmental hygiene, factors of economic activity and the hawkers aspects trasnportation service providers as well as factors in the aspect of tourism access roads were damaged. Community participation in the comfort and security of tourists is not functioning optimally. This is caused by unsynchronization between organizations. Forms of community participation in the form of the participation into the organization and the coast guard and empowerment of communities in the festival. Based on those results of the three studies, the government of Central Lombok is expected especially for Culture and Tourism Department particular attention to the factors that affect comfort and safety, and the formation of tourism awareness with benchmarks Sapta Pesona.

PERAN HAK CIPTA DALAM PEMBANGUNAN DAN KESEJAHTERAAN MASYARAKAT

2020 ◽  
Vol 2 (3) ◽  
pp. 37
Author(s):  
Andi Baso Ilmar M
Keyword(s):  
Intellectual Property ◽  
Intellectual Property Rights ◽  
Public Awareness ◽  
Rapid Development ◽  
Economic Value ◽  
Property Law ◽  
Community Activities ◽  
The Government ◽  
Legal Infrastructure

AbstrakIndonesia sebagai salah satu negara yang mengatur ketentuan Hak Kekayaan Intelektual khususnya Hak Cipta diatur dalam Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta. Seiring dengan pesatnya perkembangan kreatifitas masyarakat dalam lingkup Hak Cipta yang memiliki nilai ekonomis dan dapat berpengaruh pada pertumbuhan ekonomi dalam masyarakat, kemudian bagaimana Hukum Kekayaan Intelektual khususnya dibidang Hak Cipta dapat meningkatkan kesadaran masyarakat sehingga dibutuhkan juga kesiapan infrastruktur hukum berupa regulasi untuk membantu perkembangan Hak Cipta di Indonesia sebagai payung hukum dari kegiatan masyarakat, serta bagaimana penagakannya. Penulisan ini bertujuan untuk mengetahui bagaimana peran kekayaan intelektual khususnya Hak Cipta dalam pembangunan demi menunjang kesejahteraan masyarakat. Seperti hasil kreatifitas masyarakat dibidang Hak Cipta yang dapat memiliki nilai ekonomis memiliki jaminan dan kepastian hukum dari pemerintah berdasarkan Undang-Undang Nomor 28 Tahun 2014 tentang Hak Cipta.Kata Kunci: Hak Cipta, Pembangunan, Jaminan, Kepastian, Kesejahteraan. AbstractIndonesia as one of the countries that regulates the provisions of Intellectual Property Rights specifically Copyright is regulated in Law Number 28 of 2014 concerning Copyright. Along with the rapid development of community creativity in the scope of Copyright which has economic value and can affect economic growth in society, then how can Intellectual Property Law, especially in the field of Copyright, increase public awareness so that legal infrastructure readiness is also needed in the form of regulations to assist the development of Copyright in Unikom Center Indonesia as the legal umbrella for community activities, as well as how to enforce them. This writing aims to see how the role of intellectual property, especially copyright in development for the welfare of society. Such as the result of community creativity in the field of Copyright which can have economic value has legal guarantees and certainty from the government based on Law Number 28 of 2014 concerning Copyright.Keywords: Copyright, Development, Guarantee, Certainty, Prosperity.

Faktor-Faktor Yang Mempengaruhi Permintaan Daging Sapi Di Kota Pematangsiantar

2020 ◽  
Vol 2 (2) ◽  
pp. 86-94
Author(s):  
Wahyunita Sitinjak ◽  
Juwita Asyia Tanjung
Keyword(s):  
Survey Methods ◽  
Descriptive Analysis ◽  
Multiple Linear Regression Model ◽  
Beef Industry ◽  
Independent Variables ◽  
Analysis Methods ◽  
Beef Demand ◽  
Using Data ◽  
Beef Prices ◽  
Positive Effect

Penelitian ini bertujuan untuk mengetahui perilaku responden sebagai konsumen rumah tangga daging sapi di Kota Pematangsiantar, untuk mengetahui perilaku industri daging sapi di Kota Pematangsiantar serta untuk menganalisis faktor-faktor permintaan daging sapi di Kota Pematangsiantar. Tujuan peneliti 1 dan 2 menggunakan metode survey dan metode analisis deskriptif, Tujuan peneliti yang ke 3 menggunakan  Metode analisis data yang digunakan adalah model regresi linier berganda yang diolah dengan program SPSS 22 dengan penguji hipotesis yang terdiri dari koefisien (R2 ), uji F dan uji t. Hasil Penelitian menujukkan bahwa Harga daging sapi, harga daging kambing, dan pendapatan konsumen mampu menjelaskan variabel permintaan sebesar 80,2%. Sedangkan sisanya sebesar 19,8% dijelaskan oleh variabel lain yang tidak disertakan pada persamaan. secara parsial dari ketiga variabel bebas (independent) terdapat dua variabel (harga daging sapi dan harga daging kambing) berpengaruh tidak nyata dan positif terhadap permintaan. Variabel pendapatan konsumen berpengaruh nyata dan positif artinya bahwa setiap penambahan satuan pendapatan konsumen akan menambah permintaan daging sapi.   ABSTRACT This study aims to determine the behavior of respondents as consumers of beef households in Pematangsiantar City, to determine the behavior of the beef industry in Pematangsiantar City and to analyze the factors of beef demand in Pematangsiantar City. Researchers goals 1 and 2 use survey methods and descriptive analysis methods, Researchers aim 3 using data analysis methods used is a multiple linear regression model that is processed with the SPSS 22 program with hypothesis testing consisting of coefficients (R2), F test and t test. The results showed that the price of beef, goat meat prices, and consumer income is able to explain the demand variable of 80.2%. While the remaining 19.8% is explained by other variables not included in the equation. partially from the three independent variables, there are two variables (beef prices and mutton prices) that have no significant and positive effect on demand. The variable of consumer income has a significant and positive effect, meaning that each additional unit of consumer income will increase beef demand.

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