scholarly journals Anteseden Niat Berwirausaha: Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Methodist Indonesia

2017 ◽  
Author(s):  
Seminar Nasional Multidisiplin Ilmu 2017 ◽  
Maludin Panjaitan

Entrepreneurship and entrepreneurs have a vital role for economic growth. There are many discussions on how to increase the number of entrepreneurs within a country. Higher education has an important responsibility to educate and motivate young generation to be an entrepreneur. The purpose of this research is to analyze the antecedents of entrepreneurship intentions: attitude toward entrepreneurship subject, subjective norm, and perceived behavioral control. This research was conducted among students in the Faculty of Economics, the Methodist University of Indonesia, employing simple random sampling to select the respondents. The research used a quantitative descriptive method by using a questionnaire, which has been filled out by 83 respondents. The results show that the examined variables have affected the entrepreneurship intentions among students. Theoretical and practical implication will be discussed at the end of the paper.

2021 ◽  
Vol 9 (2) ◽  
pp. 317-326 ◽  
Author(s):  
Erfan Soebahar ◽  
Abdul Ghoni ◽  
Kurnia Muhajarah

This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of consumers in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to the 510 population of working consumers. The returned and valid questionnaire results were 311 samples. Data processing was used in the SEM method with SmartPLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior.


Author(s):  
Dewiana Novitasari ◽  
Gusli Chidir ◽  
Didi Sutardi ◽  
Joni Iskandar ◽  
Erni Taruli Pebrina

This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of working students in a private higher education in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to 410 population of working students. The returned and valid questionnaire results were 211 samples. Data processing was used SEM method with Smart PLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention have a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior. Keywords:Halal awareness, purchase intention, subjective norms, halal food, theory of planned behavior.


2017 ◽  
Vol 10 (3) ◽  
pp. 202
Author(s):  
Sriatun Sriatun ◽  
Indarto Indarto

<p>Investasi sektor keuangan merupakan salah satu alternatif investasi yang cocok untuk Pegawai Negeri Sipil (PNS).  Penelitian ini berusaha menganalisis faktor yang mempengaruhi minat berinvestasi serta menemukan faktor yang menyebabkan masih rendahnya tingkat investasi sektor ini di kalangan PNS dengan menggunakan dasar <em>Theory Planned of Behavior </em>dengan menambahkan faktor bias konfirmasi. Populasi penelitian adalah Pegawai Negeri Sipil yang bekerja pada Kantor Pelayanan Pajak di Semarang dengan jabatan <em>Account Representative. </em>Sampel penelitian sejumlah 120 yang penentuannya menggunakan <em>simple random sampling. </em>Data yang terkumpulkan dari hasil kuesioner dianalisis menggunakan <em>Structural Equation Modeling</em> (SEM) dengan menggunakan software amos ver.21.0.Hasil penelitian menunjukkan bahwa minat investasi dipengaruhi oleh sikap berperilaku, norma subjektif, kontrol perilaku, dan bias konfirmasi. Penelitian menemukan bahwa minat investasi tidak memediasi pengaruh sikap berperilaku, norma subjektif, kontrol perilaku, dan bias konfirmasi terhadap keputusan investasi. Temuan penelitan memperlihatkan bahwa keputusan investasi di kalangan PNS dipengaruhi oleh sikap berperilaku dan kontrol perilaku .</p><p><em>         Investment finance sector is one of the alternative investments that are suitable for Civil Servants (PNS). This research seeks to analyze the factors that affect interest to invest and find the factors that led to the low level of investment this sector among civil servants using the basic Theory of Planned Behavior by adding a factor of confirmation bias. The study population is a Civil Servant who worked on the Tax Office in Semarang with positions Account Representative. The research sample number 120 that determination using simple random sampling. Data were collected from questionnaires were analyzed using Structural Equation Modeling (SEM) by using software amos ver.21.0. The results showed that the investment intentions are influenced by the attitude toward the behavior, subjective norms, perceived behavioral control, and confirmation bias. The study found that investment intentions are not mediating influence behaved attitude toward the behavior, subjective norms, perceived behavioral control, and confirmation bias towards investment decision. The findings of the research show that the investment decisions among civil servants behave is influenced by the attitude toward the behavior and perceived behavioral control.</em></p>


Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 46
Author(s):  
Jesslyn Herika Gracia ◽  
H.H. Daniel Tamburian

In Indonesia, consuming water and exercising are done only by a few people, so various types of diseases and body fatigue attack them. So many public relations or marketing officers of  the company think of various ways in order to increase their sales. Therefore, Le Minerale created “Ayo Minum Untuk Sehat” campaign to familiarize people with a healthy life and consume quality mineral water. The purpose of this research was findout “Ayo Minum Untuk Sehat” campaign effectiveness into consumer trust. The main theories  used in this research are the campaign theory, consumer trust, and mass communication theory.The method used is a quantitative descriptive  method by taking simple random sampling as the simple technique. The population in this study was 7 thousand participants of the campaign of  “Ayo Minum Untuk Sehat” with a sample of 99 respondents. After the questionnaire was distributed, an analysis of validity, reliability, normality, correlation coefficient, coefficient of determination, simple regression, and hypothesis testing or t test were carried out. The result of the research reveals that the campaign “Ayo Minum Untuk Sehat” is effective related to consumer trust. Di Indonesia, mengkonsumsi air putih dan olahraga secara rutin hanya dilakukan oleh sedikit orang, sehingga muncul berbagai jenis penyakit dan rasa tubuh yang cepat lelah. Hadirnya profesi dalam dunia public relations atau marketing membuat perusahaan memikirkan berbagai cara agar dapat mensukseskan perusahaannya. Oleh sebab itu, Le Minerale membuat kampanye Ayo Minum Untuk Sehat untuk membiasakan masyarakat agar hidup sehat dan mengkonsumsi air mineral berkualitas. Tujuan penelitian ini adalah untuk mengetahui efektivitas kampanye Ayo Minum Untuk Sehat terhadap kepercayaan konsumen Le Minerale. Teori utama yang digunakan dalam penelitian ini adalah teori kampanye dan komunikasi massa. Metode yang digunakan adalah metode deskriptif kuantitatif dengan pengambilan teknik sampling berupa simple random sampling. Populasi pada penelitian ini sebanyak 7000 peserta kampanye Ayo Minum Untuk Sehat dengan jumlah sampel sebanyak 99 responden. Setelah kuesioner disebarkan, dilakukan analisis validitas, reliabilitas, normalitas, koefisien korelasi, koefisien determinasi, regresi sederhana, dan uji hipotesis atau uji t. Hasil penelitian mengungkapkan bahwa kampanye  Ayo Minum Untuk Sehat efektif secara signifikan terhadap kepercayaan konsumen Le Minerale.


2017 ◽  
Vol 4 (3) ◽  
pp. 306-332
Author(s):  
Idris Idris ◽  
Arief Bowo Prayoga Kasmo

This study as a purpose to determine the effect of attitudes, subjective norms and perceived behavioral control to intention of credit card ownership. The object of this study is customer of Bank which do not have credit card. This research was conducted on 105 respondents by using quantitative descriptive approach. Data analysis is processed by using SEM-PLS (Partial Least Square) and data is processed by using SmartPLS tools. The results of this study indicate that the attitude proved to have a significant effect on intention of credit card ownership because it has a T-value above 1.96 that is 3,372, subjective norms have not proven significant effect to intention of credit card ownership because it has T - value below 1.96 that is 1.537, perceived behavioral control found the results proved to have a significant effect to intention of credit card ownership because it has T - value above 1.96 that is 3,689. Therefore, the result of this study stated that attitude and perceived behavioral control has significantly effect to intention of credit card ownership, whereas subjective norm has no significant effect to intention of credit card ownership. Keywords: Attitude, Subjective Norms, Behavior Control Perception, Intention to ownership, credit card


2020 ◽  
Vol 6 (11) ◽  
pp. 2185
Author(s):  
Hesti Dwi Fandini ◽  
Ririn Tri Ratnasari

This study aims to determine the effect of trust on the repeat intention to give cash waqf at BWA Surabaya through beliefs which include aspects of attitude, subjective norms, and perceived behavioral control. Retrieval of data in this study using a questionnaire with a total sample obtained by 35 waqif, who had already given money endowment at BWA Surabaya in one past year. The sampling technique are both non probability and simple random sampling. This research uses a quantitative approach with path analysis techniques. The endogenous variable in this study is the repeat intention to give cash waqf, while the exogenous variable used is trust and the intervening endogenous variable is beliefs. The results of this study showed that trust has a positive and significant influence on beliefs. Nevertheless, trusts does not affect the repeat intention to give cash waqf. However, trusts indirectly affects to the repeat intention to give cash waqf through beliefs variables that have a positive and significant effect on the repeat intention to give cash waqf at BWA Surabaya. Suggestions for BWA Surabaya should be maintaining and increasing trusts and beliefs of waqif which can increase the repeat intention of waqif to give cash waqf at BWA Surabaya.Keywords: Trust, Wakaf, Belief


2019 ◽  
Vol 12 (1) ◽  
pp. 43
Author(s):  
Rieke Sri Rizki ◽  
Nurani Nurani

This study aims to determine the effect of word of mouth on tourist visiting decisions in Tahura Ir. H. Djuanda Bandung. The variables used are word of mouth and tourist visiting decisions. This research uses quantitative descriptive method verification by simple random sampling. through the distribution of questionnaires with the Differential Semantic scale with simple linear regression analysis. The sample is amounted to 100 respondents who were tourists visiting Tahura Ir. H. Djuanda Bandung. The results showed that the word of mouth variable, the smallest total score found in the dimensions of tracking (supervision) and the largest was at talking part (participation). For tourist visiting decision variables, the largest total score is the dimension of the number of visitors and the smallest, namely the payment method dimension, and the t test shows that there is a positive and significant influence between word of mouth on tourist visiting decision.


2017 ◽  
pp. 89-106 ◽  
Author(s):  
Mai Nguyen Thi Tuyet ◽  
Hung Nguyen Vu ◽  
Linh Nguyen Hoang ◽  
Minh Nguyen Hoang

This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The findings indicate that two out of three facets of materialism are significant predictors of green purchase intention. Specifically, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research findings are discussed and implications for managers and policy makers are provided.


2021 ◽  
Vol 13 (10) ◽  
pp. 5331
Author(s):  
Nicolás C. Bronfman ◽  
Paula B. Repetto ◽  
Pamela C. Cisternas ◽  
Javiera V. Castañeda

The COVID-19 pandemic forced people worldwide to implement a series of preventive hygiene and distancing measures that have significantly altered their way of life. This study examined an adapted version of the Theory of Planned Behavior (TPB) on adopting preventive behavior against COVID-19. Data was collected using a web survey completed by 1004 college students a few weeks after the first wave of infections in Chile. Our findings show that the subjective norm was the strongest predictor of adopting preventive behaviors, followed by the knowledge level and perceived behavioral control. Contrary to expectations, we found no evidence that an attitude towards preventive action predicted actual adoption of preventive behavior against COVID-19. However, knowledge and social norms play a significant role. We discuss implications for effective risk communication.


2018 ◽  
Vol 2 (2) ◽  
pp. 66-89
Author(s):  
Desfitriady Desfitriady ◽  
Tatang Kusmayadi

The purpose of this study is to know and understand the community in the Village Sayati Margahayu District Bandung regency with the development and extension of department store (Convenience Store) "X". The research method is descriptive method using qualitative and quantitative approach as the basis of analysis and interpretation. Sample determination technique used is cluster with simple random sampling method and purposive sampling, which means that the sample used in accordance with the purpose of research. Data which is primary and secondary data. The results showed that people responded positively and variedly about the decision to the extension of the "X" Stores, and only a small portion would be used, but it was only up to the government.


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