scholarly journals Pengaruh Sosial Media (Instagram) dalam Meningkatkan Brand Awareness Kopi Kenangan

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 339
Author(s):  
Andrianus Agustinus ◽  
Ahmad Junaidi
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Positive Impact ◽  
Brand Awareness ◽  
Primary Data ◽  
The Public ◽  
Internet Ethics ◽  
The World ◽  
The Mass Media ◽  
And Behavior

The growth of technology began to result in the emergence of various language uses that followed what media was used. Information technology emerges and a new stage in the composition of the world in the development of information information. This communication renewal if sorted from the beginning of the stage there are no words, words, scratches or alphabets, photos, tools, internet ethics to electronic media appear. The mass media are convinced to have a fantastic ability to influence knowledge, attitude and behavior of the public. Especially if the mass media can easily control the audience that produces views of events that will then take place. This study aims to measure the influence of Social Media (Instagram) in improving Brand Awareness Coffee Memories. Primary data collected using a questionnaire distributed to one hundred respondents who actively use social media (Instagram) on the coffee copy account. Data analysis using SPSS Ver. 23.0. This research consisted of 20 statements. Based on the results of the study, it is known that there is a significant positive impact on social media (Instagram) in increasing Brand Awareness. Of the two variables used in doing this research.Pertumbuhan teknologi memunculkan berbagai pemakaian bahasa yang mengikuti media apa yang dipakai. Teknologi informasi muncul dan terjadinya tahap baru susunan dunia dalam berkembangnya keterangan informasi. Pembaruan komunikasi ini jika diurutkan dari mulainya tahap tidak ada kata-kata,muncul kata-kata , goresan atau abjad, foto, sarana, etika berinternet hingga media elektronik. Media massa diyakinkan mempunyai kemampuan yang sangat fantastis dalam mempengaruhi ilmu pengetahuan, bersikap dan perilaku khalayak. Terlebih jika media massa dapat dengan mudah mengendalikan khalayak yang menghasilkan pandangan terhadap peristiwa yang kemudian akan berlangsung. Penelitian ini memiliki tujuan untuk mengukur pengaruh Media Sosial (instagram) dalam meningkatkan Brand Awareness Kopi Kenangan . Data primer yang terkumpul menggunakan kuesioner yang disebarkan kepada seratus responden yang aktif menggunakan media sosial (Instagram) terhadap akun kopi kenangan. Analisis data menggunakan SPSS Ver. 23.0. Penelitian ini terdiri dari 20 butir pernyataan. Berlandaskan hasil penelitian, diketahui bahwa adanya dampak positif yang signifikan bagi media sosial (Instagram) dalam meningkatkan Brand Awareness. Dari kedua variabel yang digunakan dalam mengerjakan penelitian ini.

scholarly journals POSISI DAN PERAN MEDIA DALAM KEHIDUPAN MASYARAKAT

TASAMUH ◽  
2018 ◽  
Vol 16 (1) ◽  
pp. 119-138
Author(s):  
Husnul Khatimah
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Mass Communication ◽  
Positive Impact ◽  
Entertainment Education ◽  
The Public ◽  
The Media ◽  
The Mass Media ◽  
Important Position

Mass media has an important position in people's lives, so mass media is placed as mass communication which acts as a communicator and agent of change, being a pioneer of change in the public environment that can influence audiences through messages such as information, entertainment, education and other messages and accessible to the public at large. As a form of the importance of media can be seen from the influence felt by the public, starting from the cognitive, effective, to conative aspects of the mass media and the negative-positive impact of social media. Even though the position and role of the media are very important, the community must also be careful with media remember that the nature of the media is so flexible. Negative values ​​of the role of the media in Indonesia can occur either from the mass media or social media, so there needs to be attention from each party, both from the media manager to the community itself. The participation of several parties in paying attention to the media is expected to filter out negative things that might occur.

scholarly journals Media Sosial yang Dibenci yang Ditakuti

2012 ◽  
Vol 4 (2) ◽  
pp. 14
Author(s):  
Errika Dwi Setya Watie
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Negative Impact ◽  
Positive Impact ◽  
The State ◽  
The Mass Media

<p><em>Social media users came from every part of society. The presence and acceptance of social media, of course, not only have an impact on the lives of individual users directly, but it is also have an impact on the lives of the state concerned. It should be understood, that the mass media has the ability to build the image and opinions in the minds of users. Currently there are 6 types of social media are present in the community. the negative impact of social media in fact also present along with the increasing positive impact. The number of negative cases that accompany the presence of social media, making social media seems to be something scary. Therefore, should be wise in using social media. </em></p>

scholarly journals Mitologia artystyczna na kontrkulturowych ścieżkach: Roy Harper

2018 ◽  
Vol 15 (2) ◽  
pp. 127
Author(s):  
Marek Jeziński
Keyword(s):  
Mass Media ◽  
Popular Music ◽  
The Political ◽  
Political Dimension ◽  
The Public ◽  
Musical Works ◽  
The World ◽  
The Mass Media ◽  
Fairy Story

<p>W artykule niniejszym przedstawiam polityczny wymiar muzyki popularnej w kontekście działań mitologizacji własnej twórczości przejawianych przez politycznie i społecznie zaangażowanych wykonawców z kręgu miejskiego folku i rocka, na przykładzie brytyjskiego artysty Roy’a Harpera</p><strong>Artistic Mythology on Counterculture Paths: Roy Harper</strong><p>SUMMARY</p><p>The article presents the political dimension of popular music in the context of actions meant to mythologize their own musical works by politically and socially engaged urban folk and rock performers, as exemplified by a British artist Roy Harper. The case of this performer shows that artistic mythology can be gradually constructed strictly according to the patterns taken from mythical narratives that function in all cultures in the world. It serves the specifically understood process of mythologizing the activities of an artist and the personality created by the performer. Harper’s biography is a contemporary version of the heroic myth transmitted to the public through the mass media and complemented with themes originating from folkloristic stories such as the magic fairy story. A myth like that is a certain pivot around which a mythological narrative is developed, consisting of diverse elements essential to a specific artist.</p>

Systems-theoretical observations of moral media panic debates

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jesper Tække
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Sociological Theory ◽  
Information Value ◽  
Direct Selection ◽  
Moral Code ◽  
Content Type ◽  
The Public ◽  
Functional Systems ◽  
The Mass Media

Purpose The purpose of this paper is to examine and analyse the fierce debate regarding children and young people’s use of digital social media, going on in Denmark (and in many other countries) in both mass media and social media. The overall question is what this panic is about and why the mass media and the public do not listen to the media sociologists than to self-appointed experts? Design/methodology/approach Using a systems-theoretical angle, this paper analyses the debate and answers the following questions: Why are researchers not taken more seriously, and why are their views neglected and criticised? What part does morality play in such debates? How and why do the mass media act as they do, for instance, listening more to debaters than to the researchers? 4) What is the role of the so-called social media? And are these debates best understood as conflicts? Findings The scientific code is only one among several other codes. The mass media also communicates about truth but only as a result of their own code and programs, which also counts for other functional systems such as the juridical and the political system. In the code and programmes of a given mass medium, it has information value that different actors has different truths, to which comes that conflicts between different opinions of truth is a direct selection criterium. This is the function of the mass media, and nobody would like to live in a society without (except for dictators and their henchmen). Finally, science is very programmatic and communicates only through its own code and programs why research results seldom reach the public in its own form (scientific books and articles) but through the lens of mass media organisations and the debaters. When science is observed from other systems, it happens through their codes and programs why science often does not count more than ordinary people’s meanings. Research limitations/implications The debate is polarised: on the one hand, there are debaters (self-appointed experts), whereas on the other hand, there are media researchers especially media sociologists. It turns out that the debaters have better communication possibilities than the researchers, as the scientific code does not trigger the news criteria as good as the often alarming statements from the debaters, who also use the moral code of communication that the researchers do not, as they are obligated to communicate solely in the scientific code. Originality/value There is no other systems-theoretical analysis of the moral media panic debates. The application of Luhmann’s systems theory is well suited, as it is both a communication theory and a sociological theory, whereas it is including both the relevant functional systems, such as the mass media, and the relevant communication codes, such as the news criteria of the mass media.

scholarly journals Kajian Media Terhadap Pemberitaan Proses Legislasi Undang-Undang Cipta Kerja

2021 ◽  
Vol 3 (1) ◽  
pp. 68-79
Author(s):  
Masad Masrur Buchori
Keyword(s):  
Social Media ◽  
Mass Media ◽  
New Media ◽  
Political Communication ◽  
Public Interest ◽  
Job Creation ◽  
The Public ◽  
The Mass Media ◽  
The Government ◽  
Theory Research

The agenda setting of Mass Media in Indonesia, which tends to be pro towards the presence of the Job Creation Law, is considered not an actual articulation of the public interest (receiver) which it should represent. Theory, research, and even digital surveys involving the mass media as news subjects (channels) assess that the mass media are trapped in insignificant, normative news and do not accommodate counter opinions in an objective and balanced manner. The public then uses new media, especially social media, to mobilize a movement against the Job Creation Law, or to broadly mobilize pro-democracy forces through this movement. Although social media is not a mass media that applies measurable journalistic principles, social media offers digitization, convergence, interactivity, and development of network, which are considered more effective in articulating the true public interest in political communication towards the government as the messenger (sender). Keywords: government; job creation law; mass media; social media  

scholarly journals THE PERCEPTION AND IMPACT OF COVID-19 NEWS ON THE SOCIETY

2021 ◽  
Vol 14 (1) ◽  
pp. 36
Author(s):  
Anwar Hafidzi ◽  
Syafrida Hafni Sahir ◽  
Ixsir Eliya ◽  
Fitri Ariani Siregar ◽  
Budi Agung Sudarmanto
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Purposive Sampling ◽  
The Public ◽  
The Media ◽  
The Mass Media

AbstrakPenelitian ini bertujuan untuk mengetahui reaksi masyarakat terhadap informasi pandemi Covid yang disampaikan oleh media massa. Penyampaian berbagai berita atau hal yang sejenisnya secara berkali-kali membuat masyarakat mudah faham, dan memiliki dampak ketidakpercayaan jika tidak sesuai dengan faktanya. Penelitian ini mencoba untuk mengungkap dan menemukan bahwa media massa secara simultan dapat meningkatkan kepercayaan tentang covid-19 atau sebaliknya. Penelitian ini berbeda dengan yang lainnya, dikarenakan bahwa media yang secara simultan malah membuat ketidakpercayaan secara penuh terhadap pemberitaan yang disampaikan. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif secara pusposive sampling terhadap para mahasiswa yang sekarang lagi belajar secara daring dan selalu dekat dengan berita di media sosial. Responden dalam penelitian ini adalah 300 mahasiswa yang terdiri dari tujuh kampus di Provinsi Kalimantan Selatan, Indonesia. Berdasarkan hasil temuan, penelitian ini menyimpulkan bahwa informasi yang disampaikan berulang kali tentang Covid akhirnya membuat masyarakat kurang peduli terhadap Covid. Hal ini dibuktikan dengan munculnya fakta terbalik dari berita dari berbagai media massa.Kata kunci: Persepsi, media, fakta, simultan, masyarakat AbstractThis study aims to determine the public's reaction to the Covid pandemic information conveyed by the mass media. Repeatedly conveying various news or similar things makes it easy for the public to understand, and has an impact of distrust if it is not by the facts. This study tries to uncover and find that mass media can simultaneously increase beliefs about Covid-19 or vice versa. This study is different from the others because the media simultaneously make complete distrust of the news delivered. The method used in this research is descriptive quantitative by purposive sampling of students who are currently studying online and are always close to the news on social media. Respondents in this study were 300 students from seven campuses in South Kalimantan Province, Indonesia. Based on the findings, this study concluded that the information that was repeatedly conveyed about Covid ultimately made the public less concerned about Covid. This is evidenced by the emergence of upside-down facts from the news from various mass media.Keywords: Perception, media, facts, simultaneous, society

Kim Kardashian: the Leader of the Influencers

2019 ◽  
Author(s):  
Laila Fariha Zein ◽  
Adib Rifqi Setiawan
Keyword(s):  
Social Media ◽  
The United States ◽  
Armenian Genocide ◽  
The Public ◽  
Self Defense ◽  
Global Commerce ◽  
The World ◽  
Social Media Platforms ◽  
International Issues ◽  
Global Influence

In today’s world, it is easier and easier to stay connected with people who are halfway across the world. Social media and a globalizing economy have created new methods of business, trade and socialization resulting in vast amounts of communication and effecting global commerce. Like her or hate her, Kimberly Noel Kardashian West as known as Kim Kardashian has capitalized on social media platforms and the globalizing economy. Kim is known for two things: famous for doing nothing and infamous for a sex tape. But Kim has not let those things define her. With over 105 million Instagram followers and 57 million Twitter followers, Kim has become a major global influence. Kim has travelled around the world, utilizing the success she has had on social media to teach make-up master classes with professional make-up artist, Mario Dedivanovic. She owns or has licensed several different businesses including: an emoji app, a personal app, a gaming app, a cosmetics line, and a fragrance line. Not to be forgotten, the Kardashian family show, ‘Keeping Up with the Kardashians’ has been on the air for ten years with Kim at the forefront. Kim also has three books: ‘Kardashian Konfidential’, ‘Dollhouse’, and ‘Selfish’. With her rising social media following, Kim has used the platforms to show her support for politicians and causes, particularly, recognition of the Armenian genocide. Kim also recently spoke at the Forbes’ women’s summit. Following the summit, Kim tweeted out her support for a recent movement on Twitter, #freeCyntoiaBrown which advocated for a young woman who claimed to have shot and killed the man who held her captive as a teenage sex slave in self-defense. Kim had her own personal lawyers help out Cyntoia on her case. Kim has also moved beyond advocating for issues within the confines of the United States. As mentioned earlier, she is known for advocating for recognition of the Armenian genocide. In the last two years, her show has made it a point to address the Armenian situation as it was then and as it is now. Kim has been recognized as a global influencer by others across the wordl. We believe Kim has become the same as political leaders when it comes to influencing the public. Kim’s story reveals that the new reality creates a perfect opportunity for mass disturbances or for initiating mass support or mass disapproval. Although Kim is typically viewed for her significance to pop culture, Kim’s business and social media following have placed her deep into the mix of international commerce. As her businesses continue to grow and thrive, we may see more of her influence on international issues and an increase in the commerce from which her businesses benefit.

Medijsko opismenjavanje odraslih u funkciji cjeloživotnog učenja: loše strane vremenskih prognoza

2015 ◽  
pp. 37-48
Author(s):  
Fahira Fejzić Čengić
Keyword(s):  
Mass Media ◽  
Weather Forecast ◽  
The State ◽  
Good Information ◽  
Level Of Education ◽  
Weather Information ◽  
Media Credibility ◽  
The World ◽  
The Mass Media ◽  
Complex Knowledge

In our era, the epoch of the mass media, the simplest and the most complex knowledge and experience is being increasingly presented or jointly shaped by young journalists, junior editors or relatively young media owners. The state of youth generally corresponds with more insufficiently articulated bright and classic, literary and timeless knowledge. Furthermore, the state of youth, which dominates the mass media scene in our environment, does not have enough field of experience as important guideline of a good professionalism. In theory, good information is a result of three journalist’s experience: the experience of a specific message (event), the earlier experience and pervious level of education. Now, how to compensate the leak of one of those elements on everyday basis? I am going to analyse a very simple, generally known and very important example in the „world of life” – the matter of „weather forecast” or „weather information”. It is becoming important yet even more sensational. For media credibility, even regarding this information, the classic and background knowledge is exceedingly important in addition to modern views „through telescopes-satellites”.

PENGARUH SOSIAL MEDIA TERHADAP BRAND AWARENESS AMARIS HOTEL

2020 ◽  
Vol 14 (02) ◽  
pp. 53-61
Author(s):  
Sofiani Sofiani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Correlation Method ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
The Impact

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel

FACTS, MYTHS AND INFODEMICS IN COVID-19 IN HEALTH CARE WORKERS AND GENERAL POPULATION: AN OBSERVATIONAL STUDY.

2021 ◽  
pp. 49-52
Author(s):  
Shrivastava P ◽  
Verma S ◽  
Khushboo Khushboo ◽  
Bhattacharya P K
Keyword(s):  
Health Care ◽  
Social Media ◽  
General Population ◽  
Mass Media ◽  
Observational Study ◽  
Health Care Workers ◽  
The Public ◽  
Care Workers ◽  
Health Related

Despite the ubiquity of health-related communications via social media, no consensus has emerged what information should be conveyed and how it should be conveyed to avoid creating panic among general population. With lockdowns social media, mass media became as a habit by people for news, information regarding COVID-19 and it is practiced even after lockdown. During the COVID-19 pandemic, mass media, social media and local news has become as the source of a toxic “infodemic” source for public. It contained both solicited and unsolicited advice. No conceptual model exists for examining the roles of media. It is important to rst assess the important mis-information, role of infodemics and prevalent casualness among the public regarding the COVID-19. Till mass vaccination is not commenced it is prudent to emphasize guidelines and practices as per COVID guidelines like social distancing, wearing mask, hand hygiene

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