scholarly journals INNOVATIVE COMPONENT OF THE STRATEGY OF COMPETITIVENESS OF GLOBAL BRANDS

2018 ◽  
Vol 1 (2(14)) ◽  
pp. 198-204
Author(s):  
Oleg Anatoliiovych Shvidanenko ◽  
Iuliia Serhiivna Gurova ◽  
Tatiana Hennadiivna Busarieva
Keyword(s):  
Global Competitiveness ◽  
Global Brands ◽  
Innovation Potential ◽  
Modern Development ◽  
World Markets ◽  
The World ◽  
Business Entities ◽  
Public Recreation ◽  
Innovative Culture

Urgency of the research. Innovations as the key pro-cess of the modern development of the world economy pro-vide intellectualization of all processes of public recreation that are accompanied by the changes of basic trends of economic development and formation of the new global com-petition leaders. It stipulates the becoming of the special competition status of market subjects, where the result of innovation - creative activity is provided by the process of transmission of value and identity of company to the world consumer of global brands. Target setting. The innovative component has become the key source of competitive edges, that allow the entities of the menage form the leading positions on world markets, using the special type of innovative culture, stimulating an innovation and forming potential global brands. Actual scientific researches and issues analyses. The question of the selection of the innovative component of the competitiveness of global brands devoted the works of such well-known scientists, as N. Kаpferer, F. Коtler, D. Bouen, and others. Problems related to the creation of successful brands are highlighted in the works of К. Verk-man, G. Charmenson, A. Filipenko, V. Shevchuk. The research objectives. The objectives of this article is the identification and justification of the role of the innova-tive component in the strategies of the software of the com-petitiveness of the global brands. The statement of basic materials. In the article inves-tigated the processes of the formation of global brands in the context of ensuring their competitiveness on the basis of their innovation potential Conclusions. In the article conclusions are made about the necessity of designing and positioning of innovation brand identity by business entities in order of the software of their global competitiveness and attracting innovative devel-opment resources.

scholarly journals ПРОБЛЕМИ РОЗВИТКУ СУЧАСНОГО МІЖНАРОДНОГО МАРКЕТИНГУ В УМОВАХ ГЛОБАЛІЗАЦІЇ СВІТОВИХ РИНКІВ

2021 ◽  
Vol 153 (6) ◽  
pp. 23-29
Author(s):  
Svitlana M. Marchenko ◽  
Olena O. Vlasenko
Keyword(s):  
World Economy ◽  
International Marketing ◽  
World Market ◽  
Global Strategy ◽  
Global Markets ◽  
Modern World ◽  
World Markets ◽  
The World ◽  
Business Entities

The article seeks to explore the role of modern international marketing methodology in the context of world markets globalization. It is argued that the market economy paradigm is based on the methodology of international marketing. Within the scope of this study, international marketing is viewed as a key concept of strategic management of business international relationships which is currently becoming a global strategy for expanding international business interaction. Based on world best practice, the study develops a conceptual framework and methodological toolkit to enhance international marketing activities along with identifying the role of marketing in enterprise management through the prism of understanding its capacity and opportunities to address the issues of ensuring the company effective performance in the context of meeting the customers’ needs in modern realia of national and world economy development. From this perspective, the globalization of modern world economy is a crucial factor in bursting the development of international marketing. The paper provides insights on the international market development based on high technology implementation revealing the major trends associated with breakthrough innovations doomed to become the key drivers of international marketing development in the globalized world markets environment. The transformational changes in the behavior of global markets participants are considered as a solid background for building approaches to implement modern tools to spur international marketing innovations. The study also presents the nature and the specifics of the international marketing toolkit along with assessing its current state and the possibilities to further application by business entities in the world market settings. The findings provide implications for further development of modern international marketing in the globalization context associated with rapidly growing world economy dynamics, intensified manufacturers’ competition in the world market as well as with internationalization and integration of society. The authors suggest practical recommendations on the implementation of international marketing tools in Ukrainian enterprises and their positioning in the global markets.

How Corporate Spiders Cast Out Their Pyramid Into a Net(work) and Then Spread It Further to Other Pyramids, Including Mexican and Egyptian Ones

2017 ◽  
pp. 87-111
Keyword(s):  
Strategic Decision ◽  
Team Interaction ◽  
Global Competitiveness ◽  
Consumer Markets ◽  
World Markets ◽  
Global Positioning ◽  
Overall Evaluation ◽  
The One ◽  
Multinational Businesses

The role of actor in networkization of the world markets, of the conductor in multinational integration of production processes, of the fragmentator in international trade and also that of the global marketologist – all these roles demand multinational businesses change radically their internal organization and their inside systems of management. This chapter describes the internal environment of multinational companies as an additional resource of their global competitiveness. Key features of the adaptive organizational structure of corporations are outlined. X-model of labor organization within a multinational corporate department is suggested; this model combines, on the one hand, the team interaction (for example, in the centers of innovations' generation or in the centers of strategic decision-making) and on the other – it guarantees the unity of a corporation (mainly through the structure of frame management), maintaining at the same time mobility and adaptability of this structure (for example, for the cases of strategic business zones' autonomism or when corporate chain of value creation is being reformatted. In the concluding paragraphs of this chapter we provide the overall evaluation of competitive environment (including consumer markets, relations with agents, suppliers and bodies of public regulation) which is also a factor of global positioning and global competitiveness for any multinational business.

The Role of GIS in City Competitiveness

2013 ◽  
pp. 1476-1501 ◽  
Author(s):  
Khan R. Rahaman ◽  
Júlia M. Lourenço
Keyword(s):  
Decision Making ◽  
Information System ◽  
Spatial Data ◽  
Information Access ◽  
Information Storage ◽  
Future Research ◽  
Gis Technology ◽  
Global Competitiveness ◽  
The World

Virtually every city and region is engaged in activities to improve their relative global competitiveness. The Geographic Information System (GIS) is one of the powerful tools of information storage and information access, providing spatial data to different stakeholders and cities across the world. This chapter will highlight the role of GIS technology in empirical assessment of the competition among cities or regions, using a variety of data assembled by many different individuals, businesses, and institutions. This valuable information can be used in decision-making by stakeholders who are taking part in the competition and can be disseminated, accessed, and updated in a dynamic way. This chapter discusses the origins of urban competitiveness, dynamics and functions of competition, and current and future research possibilities made possible by GIS.

scholarly journals Competitive intelligence: An instrument to enhance South Africa’s competitiveness

2014 ◽  
Vol 8 (2) ◽  
pp. 246-254 ◽  
Author(s):  
Wilma Viviers ◽  
M Muller ◽  
A Du Toit
Keyword(s):  
South Africa ◽  
South African ◽  
Business Environment ◽  
Competitive Intelligence ◽  
Business Sector ◽  
Academic Field ◽  
Global Competitiveness ◽  
The World ◽  
Private And Public

The case for Competitive Intelligence (CI) as an instrument that can enhance the competitiveness of South African companies and South Africa as a country is strong. Various global competitive rankings measurements have indicated over a number of years the areas in which competitiveness is lacking. Moreover, these rankings have indicated that South Africa has failed to improve its position year on year. The fact that the world is becoming increasingly competitive for South African entities is undisputed. Coupled with a fluctuating exchange rate and the country’s geographical proximity, this poses unique challenges facing South African managers who have to deal with various regulations and legislative matters. In order to create and sustain an effective knowledge economy and to enhance global competitiveness, South Africa however has to put appropriate strategies/measures in place to stimulate, encourage and grow knowledge practices. Competitive Intelligence (CI) as a means of making more sense of the competitive business environment and to identify opportunities and risks in time to act upon can be effectively used as a means to enhance competitiveness. Valuable lessons from successful CI practices in the business sector and government can be learnt from elsewhere in the world. CI should be investigated and adapted for South Africa’s business environment. It is therefore the aim of this article to first attempt to describe the role of CI in enhancing competitiveness, specifically in South Africa and secondly, to stimulate thought on how to secure momentum in enhancing CI as an academic field by developing relevant CI courses as well as demonstrating the value of CI to companies in South Africa through research and collaboration between academics and the private and public sectors. 

scholarly journals The role of competitive potential in strengthening the economic potential of the enterprise

2021 ◽  
Vol 58 (2) ◽  
pp. 5855-5861
Author(s):  
Rakhimberdiev Ismail Ubaydullaevich
Keyword(s):  
Structural Transformation ◽  
Economic Reform ◽  
World Economy ◽  
Rapid Development ◽  
High Tech ◽  
Economic Potential ◽  
World Markets ◽  
The World

Today, the experience of many developed and leading countries in the world economy proves that achieving competitiveness and access to world markets, first of all, consistent economic reform, deepening structural transformation and diversification, rapid development of new high-tech enterprises and industries supply, modernization of existing facilities and acceleration of the process of modernization of equipment.  

The Role of GIS in City Competitiveness

2013 ◽  
pp. 35-60
Author(s):  
Khan R. Rahaman ◽  
Júlia M. Lourenço
Keyword(s):  
Decision Making ◽  
Information System ◽  
Spatial Data ◽  
Information Access ◽  
Information Storage ◽  
Future Research ◽  
Gis Technology ◽  
Global Competitiveness ◽  
The World

Virtually every city and region is engaged in activities to improve their relative global competitiveness. The Geographic Information System (GIS) is one of the powerful tools of information storage and information access, providing spatial data to different stakeholders and cities across the world. This chapter will highlight the role of GIS technology in empirical assessment of the competition among cities or regions, using a variety of data assembled by many different individuals, businesses, and institutions. This valuable information can be used in decision-making by stakeholders who are taking part in the competition and can be disseminated, accessed, and updated in a dynamic way. This chapter discusses the origins of urban competitiveness, dynamics and functions of competition, and current and future research possibilities made possible by GIS.

scholarly journals EKONOMI POLITIK DALAM PEMBANGUNAN INDUSTRIALISASI GLOBAL

SIMAK ◽  
2018 ◽  
Vol 16 (02) ◽  
pp. 167-181
Author(s):  
Ely Steven Ingratubun ◽  
Wihalminus Sombolayuk
Keyword(s):  
Political Economy ◽  
Global Economy ◽  
Developed Countries ◽  
Global Competitiveness ◽  
Economic Relations ◽  
Economic Fundamentals ◽  
National Economic ◽  
The World ◽  
World Economic

The dynamics of globalization and liberalization of the world economy are moving so fast, encouraging increased openness of economic relations between nations. Through various trade agreements, such as APEC, AFTA and CAFTA, competition is increasing. According to the World Economic Forum on global competitiveness, Indonesia was ranked 69th (among 177 countries studied) in 2004 and fell to 74th in 2005 .. The development of industrialization in the global economy is a step strategy in response to economical globalization. The involvement of Indonesia in the global economic cooperation has increased its national commitment, both in undergoing economic liberalization and in developing its national economic competitiveness. This research illustrates Indonesia's political challenges in responding to the dynamic changes of the global economy. So this research is in the form of a literature review of the literature on political economy about the development of global industries as one of the central economies of a country, especially Indonesia in order to stabilize future economic fundamentals. This study aims to find out and explore the role of political economy in the development of global industries in each country, both developing and developed countries and this research to determine the extent to which the role of global industrialization affects the economy of a country in the future.

Concept of searching for anchor goods based on the study of commodity indices

2022 ◽  
pp. 67-83
Author(s):  
Vera Vladimirovna Vodyanova ◽  
◽  
Elena Aleksandrovna Rublyova ◽  
Daniil Dmitrievich Dmitriev ◽  
◽  
...  
Keyword(s):  
Time Series ◽  
Exchange Rates ◽  
Phase Portraits ◽  
Commodity Market ◽  
World Markets ◽  
The World ◽  
Similar Appearance ◽  
Product Search ◽  
Reference Phase

The article is devoted to the search for anchor goods — goods whose prices are forming for the prices of groups of goods. The role of the desired anchor product is similar to the role of the anchor currency. The identification of such anchors will allow us to understand the pricing structure, which is presumably of a self-affinity nature. The authors believe that there are several options for why a particular product becomes an anchor: historical, cultural or economic. To identify the main requirements for the anchor product, the behavior and dynamics of price changes of goods included in the CRB index were analyzed. Attention to this index is due, firstly, to its complex but significant role in setting exchange rates, and secondly, its role in analyzing world markets. The CRB index is an indicator of trends in the global commodity market. It displays all the movements and changes in the structure of the world commodity market. The characteristic patterns in the behavior of the goods in question are revealed. Typical phase portraits of their relational series for CRB index products have been revealed. The goods included in the CRB index were regrouped according to the similarity of their behavior relative to each other. Four groups were obtained, within each of which phase portraits of relational time series based on a pair of goods have a similar appearance. Reference phase portraits are described. The basic rules of the anchor product search are formulated based on the study of goods included in the selected commodity index. The conceptual proposals for the search for anchor goods using commodity indexes are formulated Based on the proposed approach, some products were investigated and their ability to play the role of an anchor was evaluated.

scholarly journals THE MAINSTREAM OF INTERNATIONAL MOVEMENT OF MANUFACTURING FACTORS IN CONDITIONS OF THE WORLD ECONOMY TECTONIC SHIFTS

2018 ◽  
pp. 265-276
Author(s):  
Yuriy Gumenyuk
Keyword(s):  
Global Economy ◽  
World Economy ◽  
Emerging Market ◽  
Aggregate Demand ◽  
Goods And Services ◽  
Slowing Down ◽  
Emerging Market Countries ◽  
World Markets ◽  
The World

The role of ensuring the economy of the country as factors of production for its competitiveness in the world markets of goods and services is substantiated. It is proved that the artificial reduction of the share in the production function of one of the factors leads to an increase in its price (share) in the national product. This gave a chance to scientifically and methodologically substantiate the position according to which emerging market countries must form an effective aggregate demand through the formation of the middle class and any slowing down in this direction leads to cur­tailment of economic development. Instead, the uneven distribution of the global economy is spreading and the death penalty is formed, which consumption costs are motivated by scientific and technological progress.

scholarly journals Supply chain management in the aspect of globalization

2020 ◽  
Vol 74 ◽  
pp. 04031
Author(s):  
Zdenka Vidrova
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
International Markets ◽  
Global Supply Chain ◽  
Chain Management ◽  
International Borders ◽  
World Markets ◽  
The World ◽  
Demand Information

The world of logistics has also changed considerably thanks to globalization. The most important term of logistics is the supply chain (SC). With the advent of globalization, managing SC activities has become more complex. Supply chain management (SCM) is an integral part of most businesses and is essential to company success and customer satisfaction. Supply chains (SCs) represents the paths between suppliers and buyers (customers or consumers). The role of (SCs) is to ensure a product from inception all the way into a consumer´s hands. Marketing plays an increasingly important role in the process; it balances procurement by providing essential demand information and building the relationships that help improve the efficiency of SC operations. In order to reach as many markets as possible, these products must cross international borders. Without SCs, the products that suppliers produce would not efficiently get out into the world markets therefore are vital for markets all over the world. The aims of the paper are following: to define the concept of SC and SCM, to list what advantages arising from participation in global supply chain and finally, to refer the mistakes made by companies operating in international markets in SCM.

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