scholarly journals ПРОБЛЕМИ РОЗВИТКУ СУЧАСНОГО МІЖНАРОДНОГО МАРКЕТИНГУ В УМОВАХ ГЛОБАЛІЗАЦІЇ СВІТОВИХ РИНКІВ

2021 ◽  
Vol 153 (6) ◽  
pp. 23-29
Author(s):  
Svitlana M. Marchenko ◽  
Olena O. Vlasenko
Keyword(s):  
World Economy ◽  
International Marketing ◽  
World Market ◽  
Global Strategy ◽  
Global Markets ◽  
Modern World ◽  
World Markets ◽  
The World ◽  
Business Entities

The article seeks to explore the role of modern international marketing methodology in the context of world markets globalization. It is argued that the market economy paradigm is based on the methodology of international marketing. Within the scope of this study, international marketing is viewed as a key concept of strategic management of business international relationships which is currently becoming a global strategy for expanding international business interaction. Based on world best practice, the study develops a conceptual framework and methodological toolkit to enhance international marketing activities along with identifying the role of marketing in enterprise management through the prism of understanding its capacity and opportunities to address the issues of ensuring the company effective performance in the context of meeting the customers’ needs in modern realia of national and world economy development. From this perspective, the globalization of modern world economy is a crucial factor in bursting the development of international marketing. The paper provides insights on the international market development based on high technology implementation revealing the major trends associated with breakthrough innovations doomed to become the key drivers of international marketing development in the globalized world markets environment. The transformational changes in the behavior of global markets participants are considered as a solid background for building approaches to implement modern tools to spur international marketing innovations. The study also presents the nature and the specifics of the international marketing toolkit along with assessing its current state and the possibilities to further application by business entities in the world market settings. The findings provide implications for further development of modern international marketing in the globalization context associated with rapidly growing world economy dynamics, intensified manufacturers’ competition in the world market as well as with internationalization and integration of society. The authors suggest practical recommendations on the implementation of international marketing tools in Ukrainian enterprises and their positioning in the global markets.

Plantations in the Economy of the Sokoto Caliphate

1978 ◽  
Vol 19 (3) ◽  
pp. 341-368 ◽  
Author(s):  
Paul E. Lovejoy
Keyword(s):  
Land Tenure ◽  
World Economy ◽  
World Market ◽  
Weak Links ◽  
Textile Production ◽  
Central Sudan ◽  
The World ◽  
Plantation Development ◽  
Sokoto Caliphate

At a time when coastal West Africa was responding to the growth of ‘legitimate’ trade, the Sokoto Caliphate was experiencing dramatic expansion in the plantation sector. Plantations (gandu, rinji, tungazi), which used slaves captured by the Caliphate armies, were established near all the major towns and were particularly important around Sokoto, Kano, Zaria and other capitals. Plantation development originated with the policies of Muhammad Bello, first Caliph and successor to Uthman dan Fodio, who was concerned with the consolidation and defence of the empire. Besides promoting the economic growth of the capital districts of Sokoto and Gwandu, Bello's policy encouraged the expansion of the textile belt in southern Kano and northern Zaria. Similarly, the desert-side market in grain also benefited from the emphasis on plantations. The result was the greater integration of the Central Sudan region into a single economic zone. The role of plantations in the economy differed from that of plantations elsewhere in the world. Market forces tended to be weaker, and no single export crop dominated production. Rather, the orientation towards the desert-side sector indicates that opportunities for expansion were limited, while the importance of textile manufacturing reflects the relatively weak links with European and other textile production. Other differences included a system of Islamic slavery which encouraged emancipation, a close connexion with slave raiding and distribution, and a system of land tenure which often resulted in fragmented holdings. Stronger links with the world economy did develop in parts of the Caliphate towards the end of the nineteenth century. Nupe and Yola were drawn more closely into the world market through the greater use of the Niger and Benue rivers, but these changes only marginally affected the wider Caliphate economy.

scholarly journals FEATURES OF THE DEVELOPMENT OF TRANSNATIONAL CORPORATIONS, THEIR ROLE IN THE WORLD ECONOMY

2021 ◽  
Vol 6 (2(30)) ◽  
pp. 14-20
Author(s):  
V. N. Borobov
Keyword(s):  
World Economy ◽  
Statistical Data ◽  
Transnational Corporations ◽  
Multinational Companies ◽  
Modern World ◽  
Scientific Article ◽  
Development Indicators ◽  
The World ◽  
Further Development

The scientific article examines the nature and role of TNCs in the modern world economy. The stages of development of multinational companies with a detailed description are described in some detail. Statistical data on the development indicators of TNCs over the years are presented. Indicators of the increasing role of foreign branches of TNCs in the overall results of their operation. Activities are proposed on the strategic priorities of TNC profit generation and further development.

scholarly journals The role of competitive potential in strengthening the economic potential of the enterprise

2021 ◽  
Vol 58 (2) ◽  
pp. 5855-5861
Author(s):  
Rakhimberdiev Ismail Ubaydullaevich
Keyword(s):  
Structural Transformation ◽  
Economic Reform ◽  
World Economy ◽  
Rapid Development ◽  
High Tech ◽  
Economic Potential ◽  
World Markets ◽  
The World

Today, the experience of many developed and leading countries in the world economy proves that achieving competitiveness and access to world markets, first of all, consistent economic reform, deepening structural transformation and diversification, rapid development of new high-tech enterprises and industries supply, modernization of existing facilities and acceleration of the process of modernization of equipment.  

scholarly journals INNOVATIVE COMPONENT OF THE STRATEGY OF COMPETITIVENESS OF GLOBAL BRANDS

2018 ◽  
Vol 1 (2(14)) ◽  
pp. 198-204
Author(s):  
Oleg Anatoliiovych Shvidanenko ◽  
Iuliia Serhiivna Gurova ◽  
Tatiana Hennadiivna Busarieva
Keyword(s):  
Global Competitiveness ◽  
Global Brands ◽  
Innovation Potential ◽  
Modern Development ◽  
World Markets ◽  
The World ◽  
Business Entities ◽  
Public Recreation ◽  
Innovative Culture

Urgency of the research. Innovations as the key pro-cess of the modern development of the world economy pro-vide intellectualization of all processes of public recreation that are accompanied by the changes of basic trends of economic development and formation of the new global com-petition leaders. It stipulates the becoming of the special competition status of market subjects, where the result of innovation - creative activity is provided by the process of transmission of value and identity of company to the world consumer of global brands. Target setting. The innovative component has become the key source of competitive edges, that allow the entities of the menage form the leading positions on world markets, using the special type of innovative culture, stimulating an innovation and forming potential global brands. Actual scientific researches and issues analyses. The question of the selection of the innovative component of the competitiveness of global brands devoted the works of such well-known scientists, as N. Kаpferer, F. Коtler, D. Bouen, and others. Problems related to the creation of successful brands are highlighted in the works of К. Verk-man, G. Charmenson, A. Filipenko, V. Shevchuk. The research objectives. The objectives of this article is the identification and justification of the role of the innova-tive component in the strategies of the software of the com-petitiveness of the global brands. The statement of basic materials. In the article inves-tigated the processes of the formation of global brands in the context of ensuring their competitiveness on the basis of their innovation potential Conclusions. In the article conclusions are made about the necessity of designing and positioning of innovation brand identity by business entities in order of the software of their global competitiveness and attracting innovative devel-opment resources.

scholarly journals Branding and modification of consumer behavior during the cardinal transformation of economy

2020 ◽  
Vol 19 (3) ◽  
pp. 285-315
Author(s):  
Vitally I. Cherenkov ◽  
◽  
Svetlana V. Karpova ◽  
Alexander V. Tanichev ◽  
◽  
...  
Keyword(s):  
Sustainable Development ◽  
Consumer Behavior ◽  
World Economy ◽  
Sustainable Consumption ◽  
Social Consequences ◽  
Modern World ◽  
Consumer Society ◽  
The World ◽  
The Impact

By applying the thesis about branding as a modificer of consumer behavior under the impact of cardinal changes of the world economy this paper extends our understanding of branding dualism that could lead to sustainable consumption as well as to unsustainable one. The purpose of this paper is to provide knowledge about impacts of two megatrends of the modern world economy on consumer behavior while the world/domestic product market is transforming into the simulacra market, and to contribute to the current discourse about marketing ideology (in other terms — consumerism), irrational consumption, and overconsumption that are stemmed from the profit-oriented marketing wherein the branding plays a role of the powerful booster of unsustainable consumption. Finally, an appeal to academia has been made to search for effective ways to apply branding tools for achieving the goal of sustainable consumption and production. Thematic content analysis explores multiple (mainly international) sources focused on topics of sustainable development, digital transformation, semiotics and emerging simulacrum market, dualism of branding, marketing ideology and consumerism related to modifying the model of consumer behavior. These sources were analyzed through a sustainable development goals lens. Th e research has identified two directions of the branding impact on consumer behavior due to the phenomenon of branding dualism — towards the sustainable consumption or vice versa depending on accepting or rejecting the sustainability branding strategy, respectively. By applying semantic concepts, the simulacra market paradigm diff erent from the real market paradigm is used to assess contemporary changes in consumer behavior. This unconventional investigation into the branding dualism, including the impact of the above-mentioned trends on it, extends the understanding of the marketing up to the sphere of consumer society ideology and highlights the importance of sustainability branding for achieving the goal of sustainable consumption. By integrating semantics concepts into the marketing discipline, this paper explores the dual role of branding in modifying the model of consumption under the impact of world economy megatrends and provides suggestions for business and academia about how best to overcome perceived barriers to sustainable consumption. These insights have relevance to dissimilarities between social consequences of branding in the frame of micromarketing and macromarketing or macrosocial marketing and could help alter consumption practices to make them more sustainable.

scholarly journals THE MAINSTREAM OF INTERNATIONAL MOVEMENT OF MANUFACTURING FACTORS IN CONDITIONS OF THE WORLD ECONOMY TECTONIC SHIFTS

2018 ◽  
pp. 265-276
Author(s):  
Yuriy Gumenyuk
Keyword(s):  
Global Economy ◽  
World Economy ◽  
Emerging Market ◽  
Aggregate Demand ◽  
Goods And Services ◽  
Slowing Down ◽  
Emerging Market Countries ◽  
World Markets ◽  
The World

The role of ensuring the economy of the country as factors of production for its competitiveness in the world markets of goods and services is substantiated. It is proved that the artificial reduction of the share in the production function of one of the factors leads to an increase in its price (share) in the national product. This gave a chance to scientifically and methodologically substantiate the position according to which emerging market countries must form an effective aggregate demand through the formation of the middle class and any slowing down in this direction leads to cur­tailment of economic development. Instead, the uneven distribution of the global economy is spreading and the death penalty is formed, which consumption costs are motivated by scientific and technological progress.

scholarly journals CURRENT STATE OF THE WORLD OIL MARKET

2021 ◽  
Vol 80 (1) ◽  
pp. 48-53
Author(s):  
A.A. Yeshtayeva ◽  
◽  
N.E. Dabyltaeva ◽  
◽  
Keyword(s):  
World Economy ◽  
World Market ◽  
Oil Products ◽  
Market Development ◽  
Modern World ◽  
Oil Market ◽  
Current State ◽  
The World ◽  
Oil And Oil Products

This paper discusses issues related to the current state of the world oil market. The system of indicators of the development of the world oil market has been determined. Analyzed the current state of the world oil market and changes in it that followed due to the outbreak of coronavirus and the rupture of the OPEC + deal. The modern world market for oil and oil products is one of the key markets in the world economy, which explains the importance of its research in the context of analyzing industry markets. The basic forecast of the development of the world oil market for 2020 is considered. The reasons for the change in the forecast of the oil market development for 2020 are revealed.

scholarly journals Integration Processes of the Republic of Azerbaijan to the World Economy

2020 ◽  
Author(s):  
Ramin İsmayilov
Keyword(s):  
Economic Development ◽  
World Economy ◽  
Developed Countries ◽  
Economic Relations ◽  
Economic Practice ◽  
World Markets ◽  
The World ◽  
The Republic ◽  
The Developed Countries

The article deals with the economic development characteristics of the Republic of Azerbaijan, the natural resources and production of Azerbaijan. After the independence, the policy of the new market economy followed by the Azerbaijani state and government and plans of how the developed countries will integrate their economic practice will be examined. With the new investments in the country and the introduction of the products to be produced in the world markets, the steps and plans to strengthen the economic relations with the world will be discussed. The role of Azerbaijan in the world economy, its foreign-economic relations with other states and continents were analyzed extensively. Proposals have been made to further develop and upgrade existing economic relations.

scholarly journals The Theoretical Bases of the Development of the Tourist Services Market in the System of the International Market of Services

2021 ◽  
Vol 5 (520) ◽  
pp. 57-63
Author(s):  
O. O. Skarha ◽  
◽  
Y. Y. Soroka ◽  
Keyword(s):  
Economic Development ◽  
High Speed ◽  
World Market ◽  
International Tourism ◽  
Modern World ◽  
Multiplier Effect ◽  
The World ◽  
Tourism Activity

One of the most significant structural shifts in the economy is the rapidly growing importance of the servicing sphere. Gradually, it becomes increasingly important in the modern world economy and turns into the dominant sector of the national economy. The sphere of services is characterized by such features as high dynamism, higher profit rate, high speed of capital turnover, as well as shorter payback period of investments compared to many commodity sectors of production. There is also a constant growth of the role of international tourism, which has almost inexhaustive potential for development and is a promising direction of socio-economic development of countries. Tourism activity has a multiplier effect, stimulating the development of other industries. The article is aimed at analyzing the essence and main aspects of development of the tourist services market within the world market system. As a result of the research, the essence and significance of the world market of services is considered, its structure and specific features are defined. The essence and peculiarities of the tourist services market are examined. The essence, functions and classification of tourist services are considered. The main factors that either facilitate or impede the development of international tourism are identified. The directions of influence of international tourism on economic development are determined. Based on the analysis of factors that encourage foreign and domestic companies to provide tourist services, and specific signs of the tourist services market, it is concluded that tourist services clearly define the consumer market. On the basis of the carried out research the main aspects of the development of the tourist services market are defined.

On Energy Status indicators and the role of renewableEnergy under Economic Crisis

2014 ◽  
pp. 92-105
Author(s):  
P. Bezrukikh ◽  
P. Bezrukikh (Jr.)
Keyword(s):  
Renewable Energy ◽  
World Economy ◽  
Electrical Energy ◽  
Primary Energy ◽  
Primary Energy Consumption ◽  
Energy Status ◽  
Economy Growth ◽  
The World ◽  
Production Regime

The article analyzes the dynamics of consumption of primary energy and production of electrical energy in the world for 1973-2012 and the volume of renewable energy. It is shown that in the crisis year of 20 0 9 there was a significant reduction in primary energy consumption and production of electrical energy. At the same time, renewable energy has developed rapidly, well above the rate of the world economy growth. The development of renewable energy is one of the most effective ways out of the crisis, taking into account its production regime, energy, environmental, social and economic efficiency. The forecast for the development of renewable energy for the period up to 2020, compiled by the IEA, is analyzed. It is shown that its assessment rates are conservative; the authors justify higher rates of development of renewable energy.

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