scholarly journals Media Monitoring Model in Public Relations of BUMN (State-owned enterprises) Companies

2021 ◽  
Vol 4 (2) ◽  
pp. 197-212
Author(s):  
Oktaria Sukmayani ◽  
Jamroji Jamroji
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Coverage ◽  
The Public ◽  
Monitoring Model ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach ◽  
Owned Company ◽  
Media Monitoring

Media monitoring is a form of Public Relations activity used in many companies, including the companies in Indonesia, to monitor mass media coverage and to find out current issues among the public. One of the companies that implement media monitoring activities in PT Perkebunan Nusantara (PTPN) X. PTPN X is a state-owned company engaged in the sugar and tobacco business in Indonesia. The purpose of this study is to describe the monitoring media model in the Public Relations of BUMN companies, namely PT Perkebunan Nusantara X Surabaya. In this study, the researcher used a qualitative descriptive approach through data collection by observation, interviews, and documentation. The theory used was the theory of Evaluation of Public Relations. One form of Evaluation of Public Relations is media monitoring. The results of this study found that the media monitoring model applied by PTPN X was a media monitoring model in normal conditions and the model during a crisis. This research is indispensable in the development of media monitoring practices and studies in Indonesia, especially for the Public Relations/Public Relations department.

scholarly journals IDENTIFIKASI POTENSI, KEBUTUHAN, DAN PERMASALAHAN BERDASARKAN HUBUNGAN INTERAKSI MASYARAKAT DENGAN LINGKUNGANNYA YANG RENTAN TERHADAP BENCANA LONGSOR

2017 ◽  
Vol 18 (2) ◽  
Author(s):  
Faisal Grahadi Wibowo ◽  
Qonita Hasna'ul Aini ◽  
Antonius Eko Sunardi ◽  
Naiva Urfi Layyinah ◽  
Sari Viciawati Machdum
Keyword(s):  
Public Relations ◽  
Secondary Data ◽  
Disaster Mitigation ◽  
Primary Data ◽  
Literature Study ◽  
The Public ◽  
The People ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Landslide Disaster

<br /><table class="data" width="100%"><tbody><tr valign="top"><td class="value"><p>Bojongkoneng village in Bogor Regency is an area that is vulnerable to landslide disaster. Previous research has shown that Bojongkoneng village has local wisdom that can be used to reduce damage risk from landslide disaster. This article discusses about the form of local wisdom in disaster mitigation by analyzing from the public relations in Bojongkoneng village with environment. This research was conducted with qualitative descriptive approach, using primary data technique through observation, interview, and documentation, and secondary data through literature study. The results reveal that Bojongkoneng people has some form of local wisdom that has been used as an effort to mitigate landslide disaster that can be described through the identity of Bojongkoneng people related to relation of theyself with environment, relation of the people with environment on affection aspect, and relation of the people with its environment in fulfilling their life necessities.</p></td></tr></tbody></table>

scholarly journals Strategi Humas dalam Membangun Citra Madrasah Menjadi Mdarasah Unggulan di Kota Malang

FONDATIA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 234-244
Author(s):  
Abie Maulana Al Givari
Keyword(s):  
Public Relations ◽  
School Principals ◽  
Educational Institutions ◽  
Online Media ◽  
Government Agencies ◽  
High Quality ◽  
The Public ◽  
Teachers And Students ◽  
Qualitative Descriptive ◽  
Descriptive Approach

This study aims to describe the public relations strategy in building the image of madrasas to become superior madrasahs in Malang City. This research was conducted in MAN 1 Malang City. This research was conducted using a qualitative descriptive approach, and in data collection researchers used interview techniques, observation and documentation study. The main subjects in this study are public relations, school principals, teachers and students. The results of this research are: 1) Public Relations publishes activities to be carried out by MAN 1 Malang City and the achievements achieved by MAN 1 Malang City to the community through online media 2) Public Relations collaborates with government agencies, education and non-educational institutions 3) Public Relations prepare high quality graduates in accordance with the vision of MAN 1 Malang City, namely "The Realization of High Quality People in Science and Technology who are Humanist and Religious.

scholarly journals Redianto Sinaga

2021 ◽  
Author(s):  
GOVERNANCE: JURNAL POLITIK LOKAL DAN PEMBANGUNAN
Keyword(s):  
Public Relations ◽  
Media Relations ◽  
Relationship Model ◽  
Document Collection ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach ◽  
The Relationship ◽  
Depth Interviews ◽  
Participatory Observation

The purpose of this study is to find out how media relations strategies are applied in media relationships, barriers faced in running the media relations strategy and the relationship model created between the PR with the media. This research uses the paradigm of kontruktivisme with qualitative descriptive approach. Data collection techniques were conducted through in-depth interviews, participatory observation, and document collection / library study. The result of this research shows the effort of Public Relations Division of North Tapanuli Regency Government to do the strategy to manage the relationship, develop the strategy and develop the network as an effort to improve the positive image. However, Media Relations strategy implemented by Public Relations of North Tapanuli regency is still less effective because some of the problems faced.

scholarly journals Persepsi Pustakawan Pada Fungsi Hubungan Masyarakat (Humas) Di Perpustakaan Universitas Negeri Padang

2021 ◽  
pp. 1-15
Author(s):  
Hanifa Lizasri ◽  
Marlini Marlini
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Qualitative Methods ◽  
Qualitative Method ◽  
User Needs ◽  
State University ◽  
The Public ◽  
University Library ◽  
Library Users ◽  
Descriptive Approach

Introduction. Public relations is an important service in the library, public relations functions as the delivery of information to users. This study aims to see the perceptions of librarians' perceptions in implementing the public relations function at the Padang State University Library. The specific objectives of this study are; (1) to see the perceptions of librarians in serving library users, (2) to be alert to foster trust from library users to librarians, (3) to see librarians in serving library users, (4) to see how to start and stop librarian communication with library, (5) to see how librarians notify library users if any. new collection, (6) to see the service implementation. public relations by librarians for library users. Data Collection Medhod. This research uses a qualitative method with a descriptive approach. Data collection was carried out by direct research into the library who conducted an interview with one of the librarians in the field of circulation services at the Library of Padang State University. Result And Discussions. Based on the results of research conducted, the results show that public relations services at the Padang State University Library in conveying information to users are based on user needs. The inability of users to find information is the librarian's job to find the information needed and convey information related to new collections that exist in the library to the library users. Conclusions. The research was conducted using qualitative methods to obtain information related to the perception and implementation of public relations at the Padang State University Library. Keyword: Public relations library, public relations service.

Proses Kegiatan Publikasi Program Pusat Pelayanan Terpadu Kesehatan Haji dan Umroh Melalui 4 Steps Public Relations

2020 ◽  
Vol 2 (4) ◽  
pp. 421-440
Author(s):  
Nurhasanah Yulianti ◽  
Yusuf Zaenal Abidin ◽  
Dono Darsono
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Graphic Design ◽  
Qualitative Approach ◽  
The Public ◽  
Communication Goals ◽  
Qualitative Descriptive ◽  
Taking Action

Publikasi adalah kegiatan menyebarluaskan informasi kepada publik. Tujuan penelitian ini untuk mengetahui proses penemuan masalah/pencarian data dan fakta, perencanaan dan pemrograman, mengambil tindakan dan komunikasi, dan kegiatan evaluasi pada publikasi. Penelitian ini menggunakan konsep 4 Steps Public Relations dari Cutlip, Center and Broom. Landasan penelitian ini berpijak pada konsep 4 Steps Public Relations yang mengacu kepada publikasi dan Public Relations. Penelitian ini menggunakan pendekatan kualitatif, metode deskriptif kualitatif dan paradigma kontruktivisme, teknik pengumpulan data yang di lakukan dalam penelitian ini menggunakan wawancara dan observasi. Berdasarkan hasil penelitian diperoleh kesimpulan: pertama, Defining Public Relations Problem: Pengumpulan data travel, menentukan bahan publikasi, koordinasi, sponsorship, pengajuan proposal kegiatan. Kedua, Planning and Programming: Menentukan dan memahami tujuan dan target, planning tema dan desain grafis untuk publikasi. Ketiga, Taking Action and Communicating: Menentukan bentuk publikasi, penggunaan media dalam publikasi dan sasaran komunikasi. Keempat, Evaluations: Melihat respon masyarakat, melihat kunjungan publik P2TKHU, melakukan upaya peningkatan kualitas publikasi. Publication is the activity of disseminating information to the public. The purpose of this research is to find out the process of finding problems/finding data and facts, planning and programming, taking action and communication, and evaluating activities in publications. This research uses the concept of 4 Steps Public Relations from Cutlip, Center and Broom. The basis of this research rests on the concept of 4 Steps Public Relations which refers to publications and Public Relations. This Research uses a qualitative approach, qualitative descriptive methods and constructivism paradigms, data collection techniques carried out in this research using interviews and observation. Based on the results of the research concluded: first, Defining Public Relations Problem: Collection of travel data, determine material for publication, coordination, sponsorship, submission of proposal activities. Second, Planning and Programming: Determine and understand objectives and targets, planning themes and graphic design for publication. Third, Taking Action and Communicating: Determine the form of publication, use of media in publications and communication goals. Fourth, Evaluations: Seeing the response of the community, seeing P2TKHU's public visit, making efforts to improve the quality of publications.

scholarly journals BENTUK KOMUNIKASI ORGANISASI DI JURUSAN KOMUNIKASI DAN PENYIARAN ISLAM UIN AR-RANIRY BANDA ACEH

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Heri Rahmatsyah Putra
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Qualitative Method ◽  
Academic Problems ◽  
Top Down ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach ◽  
Management Organization ◽  
Banda Aceh

The purpose of this research is to know the organisation of communication of the Management organization Department of Communication and Islamic broadcasting of Da'wah and communication faculty to be a solution in resolving academic problems. The method used is a qualitative method. The data collection techniques used are observations and live events. This research is located in Darussalam precisely in the Department of Communication and IslamicBroadcasting Faculty of Da'wah and communication State Islamic University Ar-Raniry Banda Aceh and the informant in this study amounted to 5 people. Data analysis is performed using qualitative descriptive approach techniques. The results of the authors showed that the form of communication organization conducted by the Department of Communication and Islamic broadcasting State Islamic University Ar Raniry to lecturers in resolving academic problems in general is a form of Communication, although sometimes also ongoing form of communication top down from the department to the lecturers. Communication is sometimes done directly and also using the media. From the results the authors assess that the form of communication of the Organization has been used to see the phenomenon in the field that lecturers have busy outsidethe campus so that it is not always on campus and can communicate Directly with the majors. Keywords: Forms, Communication, Organization

scholarly journals HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAH

2018 ◽  
Vol 2 (2) ◽  
pp. 161-166
Author(s):  
Husnan Abrori
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Internal Communication ◽  
Communication Strategy ◽  
Team Cohesiveness ◽  
The Public ◽  
Communication Techniques ◽  
Qualitative Descriptive ◽  
Descriptive Approach

 In every public relations institution has a role, because through public relations the strategy plan forms the public opinion of educational service users of an institution both negative and positive opinions. This study aims to determine how the public relations communication strategy in forming a positive public opinion so that the image of the institution becomes good and has an impact on marketable institutions. In this study the authors used a qualitative descriptive approach. The public relations communication strategy in the Public Relations Section of MTs Nurul Yaqin is by implementing two communications, internal communication and external communication. The difficulty in communication strategies in the public relations department of MTs Nurul Yaqin is the quality of human resources who still lack the mastery of communication techniques. To achieve the goal of MTs Nurul Yaqin Public Relations in shaping the image of the institution, it requires team cohesiveness, sincere work, discipline and professionalism in public relations.

scholarly journals PUBLIC RELATIONS STRATEGY FOR IMPROVING QUALITY OF SERVICE TO PATIENTS (Qualitative Descriptive Study at Muslimat Ponorogo Hospital)

2020 ◽  
Vol 1 ◽  
pp. 69-86
Author(s):  
Aulia Amana Putri
Keyword(s):  
Quality Of Service ◽  
New Media ◽  
Public Relations ◽  
Community Relations ◽  
Media Relations ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Media ◽  
Public Relations Strategy

Abstrack: RSU Muslimat Ponorogo focuses on the quality of service to patients. This study aims to determine how the strategy is carried out by public relations. This article uses a descriptive type of research with a qualitative approach. Researchers get data from interviews, observation, and documentation. The results showed that the public relations strategy of the Muslimat Ponorogo Hospital in improving the quality of service to patients was in accordance with the theory presented by the researcher. First, the human relations strategy is to maintain good relations with employees and customers or patients. Second, the community relations strategy is to maintain good relations with the community and communities around the hospital. Third, the media relations strategy is to use mass media, be it print, electronic or new media (internet). Fourth, it was found that the inhibiting factors faced by public relations in improving service quality, such as registration queue problems, lack of parking area, and lack of human resources. Meanwhile, supporting factors were also found, namely the presence of introductory media used, including conventional media, namely radio and television, outdoor media, namely billboards, and new media (internet), namely the internet, social media websites, Facebook, Instagram, and YouTube.

scholarly journals Strategi Public Relations Dalam Rebranding Bekasi Square Menjadi Revo Town

2019 ◽  
Vol 3 (2) ◽  
pp. 110-118
Author(s):  
Sumiyati Sumiyati ◽  
Euis Komalawati ◽  
Angelika Rosma
Keyword(s):  
Public Relations ◽  
Press Releases ◽  
The Public ◽  
Qualitative Descriptive ◽  
Planning Decision ◽  
Evaluation Stage ◽  
Descriptive Approach ◽  
Fact Finding ◽  
Fierce Competition ◽  
Depth Interviews

The main purpose of the research is to know how the Public Relations’ strategy of rebranding Bekasi Square for Revo Town. This research method used qualitative descriptive approach with a study case method. The technique of collecting data through in-depth interviews, documentation, and literature studies. Based on the research results, the rebranding stages’ strategy of Bekasi Square for Revo Town are carried out through four stages, namely fact-finding, planning-decision, communication-action, and evaluation. At the first stage, it is known the reason for rebranding Revo Town is the existence of fierce competition in the field of modern retail and to make repairs and rejuvenation of Revo Town. At the planning-decision stage there is a rebranding factor, namely the acquisition of Revo Town by Farpoint and the number of malls that grow and develop in Bekasi, the purpose of rebranding is to show Revo Town commitment and improve the quality. In the communication-action phase there is a rebranding process, namely repositioning where Revo Town further strengthens the Revo Town brand as a textile mall in Bekasi. Renaming Revo Town is by changing the name of Bekasi Square to Revo Town. Redesigning Revo Town includes changes to the logo that currently dominates using orange, and changes the Revo Town tagline to simply a place for togetherness and family quality time. Relaunching Revo Town was held by holding a press conference and distributing press releases. The evaluation stage in Revo Town rebranding is done every six months by giving a questionnaire to the tenants and visitors of Revo Town.

scholarly journals Sinergitas Aktor Hubungan Masyarakat Dengan Media Dan Masyarakat Dalam Membangun Citra Institusi Perguruan Tinggi

2021 ◽  
Vol 3 (3) ◽  
pp. 1316-1322
Author(s):  
Nurhanifah Nurhanifah
Keyword(s):  
Higher Education ◽  
Qualitative Research ◽  
Data Analysis ◽  
Data Collection ◽  
Public Relations ◽  
Higher Education Institutions ◽  
Research Data ◽  
The Public ◽  
External Communication ◽  
The Media

The purpose of this study was to analyze the synergy of public relations actors with the media and society in building the image of higher education institutions. This type of research is qualitative research, data collection is done by observation and interviews. Finally, the data analysis obtained from the results of interview data processing was carried out. Then analyzed qualitatively. The stages of the analysis are to reduce data, present data, and finally draw conclusions. The findings of this study indicate that in enhancing the image of higher education institutions, public relations actors must synergize with the media and society by sharing information and data as a form of openness. The news about higher education institutions. The media has become an increasingly important stage for the external communication of institutions. Public relations has become a significant and powerful industry. Public relations actors work through the media to disseminate information, persuasion, and opinions to the public. So far, PR actors only build relationships with the media who work in areas that intersect with their work. Thus public relations in higher education are positioned as a liaison for the implementation of good cooperation between a university and the community.

Sign in / Sign up

Export Citation Format

Share Document