The role of instrument grading in a beef value-based marketing system

1992 ◽  
Vol 70 (3) ◽  
pp. 984-989 ◽  
Author(s):  
H. R. Cross ◽  
A. D. Whittaker
Keyword(s):  
Marketing System ◽  
Instrument Grading

Ethical Leadership, Ethical Selling, and Financial Services Performances

2017 ◽  
Vol 6 (4) ◽  
pp. 21-34
Author(s):  
Ayodele Oniku ◽  
Achi Awele Emmanuel ◽  
Olawale Adetunji
Keyword(s):  
Ethical Leadership ◽  
Financial Services ◽  
Insurance Companies ◽  
Ethical Behaviour ◽  
Ethical Practice ◽  
Financial Industry ◽  
Marketing System ◽  
The Past ◽  
The Revolution

The antecedents of Nigerian financial industries in the past few decades call for a deeper understanding of the sector vis-à-vis ethical practice. Importantly, the revolution in the sector in the early 1990s birthed an industry that resolutely shifted practice from “armchair” marketing to aggressive marketing system that embraces selling practice. The paper seeks to understand that the failure recorded in the sector in terms of bankruptcy and insolvency of many banks and insurance companies is not really as a result of failure of core financial practice but abuse of depositors' funds which are mostly diverted and the unethical selling practice embraced by staff that made many depositors lost faith in the sector. The study therefore looks at the role of ethical leadership and its influence on ethical selling practice in financial industry. The paper found that ethical leadership that reflects on and entrenches ethical selling practice would definitely promote ethical behaviour among financial services sales (marketing) staff.

scholarly journals Rice Marketing System and Role of Middlemen in Nepal

2009 ◽  
Vol 45 (1) ◽  
pp. 14-23
Author(s):  
Nainabasti Achyut ◽  
Bai Hu
Keyword(s):  
Marketing System

scholarly journals The Role of Swadesa Marketing Institutions in Increasing Farmers Income

2019 ◽  
Vol 7 (1) ◽  
pp. 1-9
Author(s):  
Ahmad Makky Ar-Rozi ◽  
Lala M Kolopaking ◽  
Ivanovich Agusta
Keyword(s):  
Human Resources ◽  
Agricultural Products ◽  
Marketing System ◽  
Qualitative And Quantitative ◽  
Rice Farmers ◽  
Operational Policies ◽  
On Line ◽  
Marketing Agency ◽  
Quantitative Approaches

One of The main problem faced by rice farmers is the marketing of agricultural products. To overcome these problems, Village Owned Enterprises (BUMDes) form a marketing agency, namely 'Swadesa' with on-line (e-commerce) and off-line (shop) systems. This study aims to analyze the role of Swadesa marketing institutions in improving the income of rice farmers. This research used qualitative and quantitative approaches  (mix method). The research was conducted in Panggungharjo Village, Sewon District, Bantul Regency, Yogyakarta in March to October 2017. The results showed that this marketing agency could not run properly, so the purpose to increase farmer's income has not been achieved. Various obstacles that hinder the development of these marketing institutions, among others: lack of capital, lack of human resources (HR), low interest of farmers to sell crops, and digital iliteracy in rice farmers. Operational policies are needed in terms of increasing marketing agency access to capital sources; e-commerce utilization training; and more intensive socialization about the advantages of an on-line based marketing system.

scholarly journals Marketing System of Fresh Friut and Vegetable: The Role of Modern and Wholesale Market in Jakarta and the Vicinity

2010 ◽  
Vol 1 (1) ◽  
pp. 155
Author(s):  
Togar A. Napitupulu
Keyword(s):  
Central Government ◽  
Public Investment ◽  
Economic Incentive ◽  
Total Production ◽  
Wholesale Market ◽  
Marketing System ◽  
Dynamic Markets ◽  
Private Investments ◽  
Regulatory Measures

Marketing system of fresh fruits and vegetable in the context of the rapidly growing dynamic markets in Jakarta and the vicinity was studied. Unstructured interviews and observations of key persons, and panels were conducted, primarily in three main wholesale markets in Jakarta and the vicinity and some supermarkets. It was found that the availability of management services and associated facilities are not yet fully compatible with modern markets. Their role, therefore, in catering to the supermarkets is limited, in particular for vegetables due to requirements on quality and delivery schedules. In general, supermarkets procure their supply directly from production centers through special/dedicated suppliers, which currently amounts to about 1% to 5% of total production from production centers. If policy and conducive economic incentive are available, wholesale markets are not only domain of public investment anymore, but also private investments alike. The newly established wholesale markets show that they now have a higher rate of utilization than in the years before. It is therefore for the local government and the central government to furthers devise conducive policy and regulatory measures, and for the private to take this opportunity in terms of investment in developing the economy of the region. 

Health Care Choices in the United States and the Constrained Consumer: A Marketing Systems Perspective on Access and Assortment in Health Care

2009 ◽  
Vol 28 (1) ◽  
pp. 95-101 ◽  
Author(s):  
John D. Mittelstaedt ◽  
Charles R. Duke ◽  
Robert A. Mittelstaedt
Keyword(s):  
Health Care ◽  
The United States ◽  
Marketing System ◽  
Health Care Marketing ◽  
Systems Perspective ◽  
Success Stories ◽  
Managed Health Care ◽  
Marketing Systems ◽  
The U.S

One of the great American success stories of the twentieth century was the victory of medicine over disease. Its success relied on the emergence of a marketing system that delivered and managed health care. Yet, for all the success of the U.S. health care marketing system, there persists a consumption constraint of access—namely, access for whom and access to what. The purpose of this essay is to explore the effects of marketing systems on provisioning and constraining consumption and to understand the role of public policy in overcoming the constraints in marketing systems.

The Role of the Marketing System in Aztec Society and Economy: Reply to Evans

1980 ◽  
Vol 45 (4) ◽  
pp. 876-883 ◽  
Author(s):  
Michael E. Smith
Keyword(s):  
Economic System ◽  
Central Place ◽  
Marketing System ◽  
Socioeconomic System

The major disagreements between Evans and me stem from our very different characterizations of the nature of the Aztec socioeconomic system. Against her picture of a politically controlled, uncommercialized, and fragmented economy I argue for a complex, open, highly commercialized, and integrated economic system. Markets and marketplace trade played a larger role in this system than Evans would allow. From this perspective the central place analysis is elaborated and defended.

IMPROVING THE SYSTEM OF MARKETING SERVICES IN TOURISM

2017 ◽  
Author(s):  
Diana Sokovnina ◽  
Keyword(s):  
Service Marketing ◽  
Tourism Industry ◽  
External Factors ◽  
Marketing System ◽  
Key Aspects ◽  
Restrictive Measures ◽  
Functional Process ◽  
Universal Mechanism ◽  
Tourist Service

The article investigates the key aspects of improving the system of marketing services in tourism activities. The relevance of the study is based on the fact that a properly constructed and implemented system of marketing services of a tourism enterprise forms the key principles of economic efficiency of its activities. It has been noted that the tourism industry is not developing very rapidly, a fact linked to the restrictive measures that have been implemented by many countries, and Ukraine as well, in order to stop the spread of COVID-19 infection. Therefore, in order for the tourist enterprise to be effective, managers and marketers need to monitor the realities and characteristics of the tourist market, its trends and tendencies and build such an effective marketing strategy for the implementation of services that would contribute to an effective way out of the crisis situation. In the process of research the role of marketing of services is defined. It is noted that marketing of services is a cumulative, universal mechanism in the management system of a tourist enterprise, changes by the influence of external factors and depends on the demand of consumers. The basic objectives of marketing of services in tourism have been defined. It is established that the main purpose of marketing of services in tourism is to develop the customer's desire to buy a tourist service, to accompany the sale and stimulate the customer to a positive evaluation after consumption, as well as to encourage the consumer to re-purchase the service. It is indicated that in order to implement the marketing system of services it is necessary to clearly define the target audience, to form the budget of the service, to determine the market and the policy of promotion of tourist services. The main functions and sub-functions of the service marketing system in tourism activities are highlighted. The stages of functional process of realization the system marketing of services have been defined. The fundamental aspects of improving the system marketing of services in the process of building and implementing the marketing policy of the tourist enterprise have been defined.

THE PLACE OF HR BRANDING IN THE COMPANY'S INTERNAL MARKETING SYSTEM

2021 ◽  
Author(s):  
Ирина Михайловна Никифорова
Keyword(s):  
Internal Marketing ◽  
Marketing System ◽  
Definition Of

В статье освещается место HR-брендинга в системе внутреннего маркетинга компании. Дано определение HR-бренда, рассмотрены его структура и основные функции в контексте внутреннего маркетинга, а также роль инструментов внутреннего маркетинга в процессе формирования и продвижения HR-бренда. The article describes the place of HR branding in the company's internal marketing system. The definition of HR brand is given, its structure and main functions in the context of internal marketing are considered, as well as the role of internal marketing tools in the process of forming and promoting HR brand.

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