scholarly journals Analysis of key trends and ways to improve the marketing activities of domestic manufacturers of municipal equipment

2021 ◽  
pp. 66-73
Author(s):  
I. Yu. Okolnishnikova ◽  
E. V. Sumarokova ◽  
E. V. Krasnov
Keyword(s):  
Import Substitution ◽  
Product Line ◽  
Market Potential ◽  
Product Portfolio ◽  
Financial Instruments ◽  
Special Equipment ◽  
Support Tools ◽  
Marketing Activities ◽  
Marketing Analysis ◽  
Market Trends

The results of the marketing analysis of the market of special equipment for housing and communal services of Russia are presented. Market trends have been analysed, the sales dynamics of municipal machinery have been characterised and segments of the product portfolio of domestic manufacturers have been identified. The article analyzes the features of the development of two key product segments - the segment of snowplows and snow loaders, as well as the segment of garbage trucks. It is proved that they have a high market potential and objective prerequisites for import substitution, but they need to improve marketing support. The authors proposed and justified a set of measures to improve marketing activities, including development of financial instruments to support customers, expansion of the product line, improvement of distribution strategies, optimisation of call centers and the development of exports using state support tools.

MARKET POSSIBILITIES FOR THE DEVELOPMENT OF AGROTOURISM IN ISTRIA

1999 ◽  
Vol 5 (1-2) ◽  
pp. 23-38
Author(s):  
Desimir Bošković
Keyword(s):  
Developed Countries ◽  
Basic Question ◽  
Legal Regulations ◽  
Mass Tourism ◽  
The Past ◽  
Marketing Activities ◽  
Market Trends ◽  
The Developed Countries ◽  
Further Development

The basic question for further development of our tourism is a how, what with and when to restructure the mass tourist supply and make it flexible to market trends and demands. In the developed countries, the transformation of mass tourism to various selective forms and kinds of tourism is under way and very successful. The development of agritourism, which this paper is about, could significantly alleviate the past discrepancies in tourist supply and change the structure of the whole supply. On basic of the research done, the authors claim that some basic conditions for the development of agritourism in Istria have been fulfilled. So ther suggests its concept of development, financial funds needed, ways of financing, stimulative and other measures, legal regulations needed, organization of marketing activities, effects of the development etc.

scholarly journals The analysis of prosthetic and orthopedic factories production in the branch of lower extremities prothesis with possibilities of import substitution

2018 ◽  
Vol 20 (4) ◽  
pp. 131-137
Author(s):  
K K Scherbina ◽  
V G Suslyaev ◽  
Yu B Golubeva ◽  
A V Sokurov ◽  
T V Ermolenko ◽  
...  
Keyword(s):  
Lower Limb ◽  
Import Substitution ◽  
Lower Limbs ◽  
Medical Rehabilitation ◽  
Advanced Training ◽  
Special Equipment ◽  
Rehabilitation Centers ◽  
Research Organizations ◽  
Operational Tests ◽  
The Russian Federation

The needs and possibilities of import substitution in the prosthetic and orthopedic industry for prosthetics and orthotics of lower limbs from local and imported component materials were determined. We analyzed the stock list of special equipment, materials, and modules used in the manufacture of prostheses and orthoses of the lower limbs, indicating local and foreign suppliers. The technical characteristics of equipment, materials, and modules of lower limb prostheses that are not manufactured in the Russian Federation were determined. We indicated the stock list, components, equipment, and materials, which production is more reasonable to be organized in Russia instead of using imported products of similar purpose. We carried out operational tests and clinical trials of prosthetic and orthopedic products that were made from new thermoplastic materials. These materials are developed by local manufacturers for the production of a bucket of the prosthesis for lower and upper limbs, orthoses and orthopedic devices, actively correcting braces, stop holders, etc. We indicated the ways of implementing the state policy to eliminate reliance of local prosthetic and orthopedic industry on import. Proposals for the optimization of reference documentation were developed. The role and position of research organizations that solve the problems of import substitution and that focus on the creation of new and improvement of existing technologies of physical medical rehabilitation of patients with muscle-skeleton disorders were defined. We determined the importance of institutions of advanced training for doctors and other specialists who work in prosthetic and orthopedic enterprises and rehabilitation centers.

scholarly journals Foreign Direct Investment in Transition Economies: Is It Related to Export Expansion or Import Substitution?

2014 ◽  
Author(s):  
Cevat Gerni ◽  
Selahattin Sarı ◽  
Ömer Selçuk Emsen ◽  
Burhan Kabadayı
Keyword(s):  
Panel Data Analysis ◽  
Import Substitution ◽  
Developed Countries ◽  
Economic Consequences ◽  
Market Potential ◽  
Foreign Direct Investments ◽  
Data Set ◽  
Foreign Investors ◽  
Explanatory Variables ◽  
Developed Economies

It is propounded that there are two motivations behind foreign direct investments (FDI). One of them is to invest in foreign countries because of trade barrier to export. In this case foreign investors operate in import substitution industries (ISI). The second fact to invest in another country away from homeland is to get benefit from cost advantages such as cheap labor and inputs, positioning closed to developed countries. With this aspect foreign investors operate in export oriented sectors (EOS). The economic consequences were discussed lighting on study’s aim examining the FDI to Transitions Countries whether are ISI or EOS. The foreign direct investments to Transitions Countries were investigated by panel data analysis. First and second generation unit root tests and cross section dependency tests were applied. Long and short term regressions were realized. The data set were obtained from Word Bank Data Base and annually data were collected between 1993 and 2012. Theoretically and statistically expected coefficients and coefficient’s sign for explanatory variables have been obtained. It is as a result observed that the countries have higher internal market potential to take foreign direct investments to import substitution industries. The countries close to developed economies have been drawing foreign direct investments to export oriented sectors.

scholarly journals The research results of the competitive capacity of enterprises’ formation through marketing strategies

2021 ◽  
Vol 47 (1) ◽  
pp. 15-20
Author(s):  
I. Mosiichuk ◽  
K. Kashchuk
Keyword(s):  
Marketing Strategy ◽  
Product Line ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Maximum Effect ◽  
Goods And Services ◽  
The Matrix ◽  
New Business ◽  
Marketing Analysis ◽  
Market Niche

The article points out that without a developed and functioning marketing strategy, an enterprise engaged in the production of any goods or services will not be able to withstand competition, to act effectively in accordance with market requirements. Creating a new business, merging and acquiring, developing a new market niche, narrowing or expanding the product line, choosing suppliers and partners – all these and many other decisions are made within the marketing strategy. Marketing itself is defined as the management of development, production and sale of goods and services demanded by society carries a systematic approach to solving problems of obtaining the maximum effect from sales with minimal and commercial risks. It is also stated that one of the most common methods is matrix analysis of the business portfolio. In order to assess the the company’s competitiveness, the author used the McKinsey matrix. The matrix built by the consulting firm for General Electric is considered in part. The characteristic and marketing alternatives of strategic zones on the given matrix are given. Formation peculiarities of competitive positions at researched enterprises in the kitchen market with the help of marketing strategies are revealed. As a result of the scientific researches problem’s analysis the author has come to a conclusion that both investigated firms-competitors are in a zone of selective development. While choosing a marketing strategy, it is necessary to focus on the main features of the marketing strategy, such as: long-term orientation; based on the results of strategic marketing analysis; a certain subordination in the hierarchy of enterprise strategies; the market orientation of activity (in relation to consumers and competitors) is defined, and also on need of the further scientific researches of a problem.

Microeconomic Theory of Spinoff Decisions

2013 ◽  
Vol 2 (4) ◽  
pp. 36-51
Author(s):  
T. V. S. Ramamohan Rao
Keyword(s):  
Bargaining Power ◽  
New Product ◽  
Product Line ◽  
Market Potential ◽  
Organizational Capabilities ◽  
Elasticity Of Substitution ◽  
Microeconomic Theory ◽  
Strategic Bargaining ◽  
High Elasticity ◽  
Coordination Requirements

The present study demonstrates that the product line choice of a firm depends on the elasticity of substitution between products (and the organizational and coordination requirements that it implies), the bargaining power of managers of different product divisions, and marketing prospects of each of the products. A new product idea, put forward by an employee, will be integrated if a combination of these features obtains. A spinoff will result if any one, or more, of these conditions is not satisfied. In general, it is shown that a new product, which has a high elasticity of substitution with the existing products, will experience a spinoff due to lack of organizational capabilities to integrate it while a product with a low elasticity will spinoff only due to the incumbent management’s perception of low market potential and/or the strategic bargaining power of the incumbent management with respect to the existing product line.

GOVERNMENT REGULATION OF THE GRAIN MARKET IN THE TERMS OF IMPORT SUBSTITUTION

2015 ◽  
Vol 10 (3) ◽  
pp. 15-17 ◽  
Author(s):  
Захарова ◽  
Galina Zakharova ◽  
Амирова ◽  
Elmira Amirova
Keyword(s):  
Government Regulation ◽  
Import Substitution ◽  
State Regulation ◽  
Economic Conditions ◽  
Market Trends ◽  
Grain Market

The article describes the theoretical bases of state regulation of the grain market; trends and challenges of the grain market in the current economic conditions.

scholarly journals Improving marketing activities of small enterprises that produce building materials

2018 ◽  
Vol 170 ◽  
pp. 01016
Author(s):  
Pavel Shikov ◽  
Yuri Shikov
Keyword(s):  
Information Technologies ◽  
Building Materials ◽  
Construction Materials ◽  
Market Development ◽  
Small Enterprises ◽  
Virtual Enterprises ◽  
Market Situation ◽  
Marketing Activities ◽  
Marketing Analysis ◽  
Modern Technologies

The article examines the problems of improving the marketing activities of small enterprises that produce construction materials. We propose concrete measures based on the experience of the most advanced enterprises that implement innovations and modern information technologies. The most important of them are a deep marketing analysis of the market situation, promotion of their products and services on the Internet, cooperation with large and medium-sized businesses, the introduction of modern technologies into production and the creation of virtual enterprises. At present, competent marketing and sales policy is one of the main factors for increasing competitiveness. Marketing activities can be tailored to any environment and goods. The marketing policy depends on the market share, market development, competitors' actions, consumer influence and industrial enterprise goals.

Vertical Brand Extension at Vinamilk, Vietnam

2016 ◽  
Vol 20 (02) ◽  
pp. 331-350
Author(s):  
Quang Tri Nguyen ◽  
Winai Wongsurawat ◽  
Rian Beise-Zee
Keyword(s):  
Brand Extension ◽  
Wide Distribution ◽  
Product Line ◽  
Product Portfolio ◽  
Milk Product ◽  
Marketing Communication ◽  
Fresh Milk ◽  
Successful Launch ◽  
Liquid Milk ◽  
The Right

This case study illustrates the role of marketing instruments on the success of a vertical brand extension executed by a leading dairy company in Vietnam — Vinamilk. In 2011, the company launched a fortified liquid milk line as a step-down vertical brand extension from its previous and more premium line — 100% fresh milk. The key issue in the study is to understand how Vinamilk used marketing communication and distancing techniques (or differentiation tactics) to influence the performance of the vertical brand extension. The case findings show that despite quite serious cannibalization on the core brand, the vertical brand extension at Vinamilk was deemed a successful launch. The success was attributable to marketing communication that was rooted in profound consumer understanding — the right product offered to the right target at the right price supported with heavy consumer pull and trade push marketing. Vinamilk’s strong umbrella brand and wide distribution network also contributed to the successful launch. The most serious challenge was cannibalization on the previous premium product line — Vinamilk 100% fresh milk. As Vietnamese consumers grew wealthier and more sophisticated, non-reconstituted, fresh milk would likely become the biggest seller in the future, a sector Vinamilk could not afford to lose. Competition in this premium market was already heating up, requiring the company to strengthen this product line. For longer term strategy, Vinamilk had been forced to revisit its liquid milk product portfolio. A more clearly defined role for each product line along with effective differentiation would be required.

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