scholarly journals Metode Marketing Mix Dan Analisis SWOT Dalam Penyusunan Strategi Bersaing Pada IKM Keripik Tempe Ayudy

2020 ◽  
Vol 8 (2) ◽  
pp. 141
Author(s):  
Wahyu Maulana
Keyword(s):  
Competitive Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Location Strategy ◽  
The Public ◽  
Innovative Products ◽  
Small Industry ◽  
Promotional Strategies ◽  
The Many ◽  
The Right

Medium small industry (IKM) is one of the real sectors which is a favorite of the public to compete in producing maximum profits. This sector is also a strong foundation for regional governments in developing an independent regional economy. This is the reason for the many SMIs that have sprung up and are dominated by millennials. The purpose of this study was to determine the competitive strategy using the marketing mix method and SWOT analysis on one of the tempe chips SMIs. This type of qualitative research and direct interviews are things that are used in this study. The results showed that the position of IKM Ayudy was in the quadrant I in the SWOT analysis where the right strategy to compete was to use an aggressive strategy. Ayudy IKM will take advantage of open business opportunities by focusing on the strength of its products. The competitive strategy is divided into marketing mix where its application includes a product strategy by doing innovative products, this is considered appropriate because it is to overcome boredom in consumers so that consumers remain comfortable with the product from the IKM Ayudy; pricing strategy is done by implementing wholesale prices, this is intended to facilitate sales quickly; location strategy by opening sales outlets directly aimed at consumers especially those located far from production houses; and of course promotional strategies through social media that make products more known and have an impact on increasing sales

scholarly journals XXXII. An account of the success of the bark of the willow in the cure of agues. In a letter to the Right Honourable George Earl of Macclesfield, President of R. S. from the Rev. Mr. Edward Stone, of Chipping-Norton in Oxfordshire

1763 ◽  
Vol 53 ◽  
pp. 195-200 ◽  
Keyword(s):  
The Public ◽  
The Many ◽  
The Right

My Lord, Among the many useful discoveries which this age hath made, there are very few which, better deserve the attention of the public than what I am going to lay before your Lordship. There is a bark of an English tree, which I have found by experience to be a powerful astringent, and very efficacious in curing aguish and intermitting disorders. About six years ago, I accidentally tasted it, and was surprised at its extraordinary bitterness; which immediately raised me a suspicion of its having the properties of the Peruvian bark. As this tree delights in a moist or wet soil, where agues chiefly abound, the general maxim, that many natural maladies carry their cures along with them, or that their remedies lie not far from their causes, was so very apposite to this particular case, that I could not help applying it; and that this might be the intention of Providence here, I must own had some little weight with me.

PERANCANGAN BRAND CAMPAIGN DAN MEDIA PROMOSI UNTUK MENINGKATKAN AWARENESS VALUE BRAND ONY POTTERY

Jurnal VICIDI ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 41-47
Author(s):  
Liony Suryaputra ◽  
Paulina Tjandrawibawa
Keyword(s):  
Social Media ◽  
Research Method ◽  
Brand Value ◽  
The Public ◽  
Promotional Strategies ◽  
Use Of Social Media ◽  
The Right ◽  
Design Style ◽  
Descriptive Qualitative

This study aims to introduce Ony Pottery to consumers with a brand campaign and the use of social media as a promotional media. Ony Pottery is a ceramic brand based in Surabaya. The research method used in this research is descriptive qualitative. The subjects of this study were consumers and followers of Ony Pottery on social media. The use of social media as a promotional medium is the right thing in this Covid19 pandemic. Ony Pottery's brand value is still conveyed to consumers through social media. Modernism is a design style raised by Ony Pottery in terms of products, social media to promotional strategies. It is hoped that by using the increased awareness, the public will get to know the ceramic brand Ony Pottery.   Keywords: Authentic, Selfmade, Clay, Pottery, Brand Campaign

scholarly journals Perumusan Strategi Fakultas Teknik Universitas Suryakancana menggunakan Model Gabungan Balanced Scorecard, Sun-Tzu, Quality Function Deployment & Analisis SWOT

2017 ◽  
Vol 1 ◽  
pp. 50
Author(s):  
Ali Subhan
Keyword(s):  
Balanced Scorecard ◽  
Quality Function Deployment ◽  
Swot Analysis ◽  
Strategy Formulation ◽  
Quality Function ◽  
Sun Tzu ◽  
System Improvement ◽  
The Many ◽  
The Right ◽  
Internal And External Factors

Abstract— The success of a college is influenced by various factors, both internal and external factors of the organization. Faculty of Engineering Suryakancana University is one of the many universities that manage higher education that must be able to survive from various challenges, obstacles and competition with other university institutions. This study aims to formulate the right strategy for Faculty of Engineering Universitas Suryakancana able to compete with the existing universities in Cianjur and in the West Java Province. The method used in this research is by combining several methods among others Balanced Scorecard, Sun-Tzu, Quality Function Deployment, and SWOT Analysis. Based on the result of research there are several formulation of strategy that must be implemented by Faculty of Engineering Suryakancana University, among others the implementation of quality assurance system, improvement of lecturer's resources, strict student selection, sharpening of vision and mission of college, and implementation of internal supervision system.Keywords: SWOT analysis, BSC, QFD, Sun-Tzu Strategy, Strategy Formulation

scholarly journals STRATEGI PEMASARAN UPT MUSEUM BALANGA SEBAGAI WISATA EDUKASI DI KOTA PALANGKARAYA

2020 ◽  
Vol 3 (2) ◽  
pp. 126
Author(s):  
Inten Larasaty
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
Maximum Increase ◽  
Historical Collections ◽  
Physical Evidence ◽  
Place Promotion ◽  
The Right ◽  
Promotion Process

Keberadaan museum selama ini sering dianggap hanya sebagai tempat memamerkan koleksi budaya maupun sejarah saja, padahal sebenarnya dapat menjadi alternatif yang menarik untuk dikunjungi wisatawan. Kesan membosankan yang menjadi polemik di berbagai museum di Indonesia harus ditepis dengan melakukan strategi pemasaran yang tepat. Salah satunya yaitu UPT Museum Balanga yang merupakan museum budaya di Kota Palangkaraya. Museum Balanga selain memiliki tempat yang strategis juga memiliki keunikan dari berbagai koleksi yang menunjukkan siklus hidup suku Dayak. Kenyataannya dari data pengunjung yang dihasilkan pada setiap tahun ternyata masih belum mencapai peningkatan yang maksimal. Penelitian ini dilakukan dengan pendekatan kualitatif bersifat deskriptif dengan menggunakan analisis SWOT. Tahap penelitian dilakukan dengan mengumpulkan data, kemudian tahap analisis dengan membandingkan antara faktor eksternal peluang dan ancaman dengan faktor internal kekuatan dan kelemahan, dan yang terakhir yaitu tahap penetapan strategi berdasarkan marketing mix 7p yaitu product, price, place, promotion, process, people, dan physical evidence. Tujuan penelitian ini yaitu menganalisis kelebihan dan kekurangan pada UPT Museum Balanga serta memformulasikan strategi pemasaran yang tepat untuk meningkatkan daya tarik dan jumlah pengunjung lokal maupun mancanegara. Pada hasil penelitian ini menunjukkan bahwa UPT museum balanga perlu meningkatkan servis excellence dengan melakukan training dan menetapkan standar operasional pegawai, pembenahan terhadap interior dan eksterior desaign, melengkapi berbagai fasilitas penunjang seperti ruang multimedia, cafe dan lainnya, serta meningkatkan promosi dengan memanfaatkan berbagai media sosial dan bekerjasama dengan pihak-pihak terkait.The existence of museums has often been considered only as a place to display cultural and historical collections, when in fact it can be an interesting alternative place for tourists to visit. The boring impression that became polemic in various museums in Indonesia must be erased by carrying out the right marketing strategy. One of them is UPT Museum Balanga which is a cultural museum in Palangkaraya City. Besides having a strategic place, Balanga Museum also has uniqueness on various collections that shows the life cycle of Dayak tribe. But the fact is that the visitor data generated each year has not yet reached the maximum increase. This research was conducted with a descriptive qualitative approach using SWOT analysis. The research stage is carried out by collecting data, then the analysis phase by comparing the external factors of opportunity and threat with the internal factors of strengths and weaknesses. In the last step to support the SWOT analysis, the writer uses marketing mix 7p, which are product, price, place, promotion, process, people, and physical evidence. The purpose of this study is to analyze the strengths and weaknesses of the UPT Museum Balanga and formulate an appropriate marketing strategy to increase the attractiveness and the amount of local and foreign visitors. The results of this study indicate that the UPT Museum Balanga needs to improve service excellence by conducting training and establishing operational standards for employees, improving the interior and eksterior design, equipping various supporting facilities such as multimedia rooms, cafes and others, and increasing promotion by utilizing various social media and collaborating with related parties.

scholarly journals STRATEGI PENGELOLAAN KEUANGAN UNIVERSTIAS SAM RATULANGI MANADO DI ERA BADAN LAYANAN UMUM

2019 ◽  
Vol 20 (2) ◽  
pp. 1
Author(s):  
Steven S.F Sumendap ◽  
Rosalina A.M. Koleangan ◽  
Tri Oldy Rotinsulu
Keyword(s):  
Financial Management ◽  
Swot Analysis ◽  
Postgraduate Education ◽  
Service Agency ◽  
Financial Assets ◽  
The Public ◽  
Descriptive Research ◽  
The Right ◽  
The University ◽  
Government Institution

ABSTRAK Universitas adalah suatu institusi pendidikan tinggi dan penelitian yang memberikan gelar akademik dalam berbagai bidang. Sebuah universitas menyediakan pendidikan sarjana dan pascasarjana. Universitas Sam Ratulangi (Unsrat) Manado resmi berubah statusnya menjadi instansi pemerintah dengan Pengelolaan Keuangan Badan Layanan Umum (PK BLU). Pengelolaan Keuangan BLU dapat diterapkan oleh setiap instansi pemerintah yang secara fungsional menyelenggarakan kegiatan yang bersifat operasional. Instansi dimaksud dapat berasal dari dan berkedudukan pada berbagai jenjang eselon atau non eselon pada kementerian/lembaga. Tujuan penelitian ini adalah  untuk mengetahui bagaimanakah pengelolaan keuangan unsrat di era BLU dan untuk mengetahui strategi yang tepat untuk pengelolaan keuangan unsrat di era BLU. Penelitian menggunakan penelitian Deskriptif. Untuk menganalisis strategi yang digunakan menggunakan analisis SWOT. Hasil penelitian menunjukkan bahwa : (1) Jenis penerimaan Unsrat setelah menjadi BLU terdiri dari Pendapatan Jasa Pelayanan Pendidikan dan Pendapatan, (2) Jenis penerimaan Unsrat tahun 2018 lebih besar dari penggunaan anggaran dalam bentuk belanja dan (3) strategi yang tepat digunakan adalah Strategi Ekspansi dan Strategi efektifitas  Kata kunci: strategi, pengelolaan keuangan, analisis SWOT, BLU  ABSTRACT The University is an institution of higher education and research that provides academic degrees in various fields. A university provides undergraduate and postgraduate education. Sam Ratulangi University (Unsrat) Manado officially changed its status to a government institution with the Public Service Agency Financial Management (PK BLU). BLU Financial Management can be implemented by any government institution that functions functionally in activities that have operational functions. Related institutions can be selected from and domiciled at various echelon or non echelon levels in ministries / institutions. The purpose of this study was to find out how to manage the financial assets of the BLU era and to find out the right strategies for managing financial institutions in the BLU era. Research uses descriptive research. To analyze the strategies used using the SWOT analysis. The results showed that: (1) the type of Unsrat acceptance after becoming a BLU consisted of Education Service Revenues and Revenues, (2) the type of Unsrat receipts in 2018 was greater than the use of the budget in the form of expenditure and (3) effectiveness strategies Keywords: strategy, financial management, SWOT analysis, BLU

scholarly journals ANALYSIS OF BU HARTIN RESTAURANT COMPETITIVE STRATEGY IN THE DEVELOPMENT OF CULINARY IN WATES KULON PROGO

2020 ◽  
Vol 3 (1) ◽  
pp. 67-75
Author(s):  
T. Prasetyo Hadi Atmoko ◽  
Heni Widyaningsih
Keyword(s):  
Social Media ◽  
Competitive Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Food Prices ◽  
Product Price ◽  
Cooking Process ◽  
Analysis Technique ◽  
Place Promotion ◽  
Office Employees

ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui kekuatan dan kelemahan, mengetahui peluang dan ancaman, mengetahui bauran pemasaran dan mengetahui strategi bersaing restoran Bu Hartin. Penelitian ini adalah penelitian kualitatif dengan kunci informan adalah pemilik restoran Bu Hartin dengan Teknik Analisis SWOT. Berdasarkan Analisis SWOT, dapat disimpulkan bahwa faktor kekuatan restoran Bu Hartin memiliki skor 2,36 dan faktor kelemahan memiliki skor 0,08. Faktor peluang memiliki skor 2,99 dan faktor ancaman memiliki skor 0,07. Bauran pemasaran restoran Bu Hartin mencakup tujuh elemen, seperti produk, harga, tempat, promosi, peserta, bukti fisik, dan proses. Hasil dari produk Bu Hartin restaurant adalah menu spesial untuk ayam kampung, iga bakar, dan sup iga. Harga makanan di restoran Bu Hartin terjangkau untuk siswa dan bahkan untuk karyawan kantor. Lokasi restoran Bu Hartin sangat strategis, dekat dengan pusat kota. Promosi untuk restoran Bu Hartin dilakukan melalui media sosial. Restoran Bu Hartin memiliki karyawan yang berpengalaman di bidangnya sehingga layanan kepada pelanggan sangat baik. Fasilitas fisik yang dimiliki oleh restoran Bu Hartin yaitu gazebo yang dapat digunakan sebagai tempat istirahat bagi pelanggan. Proses memasak di restoran Bu Hartin menggunakan bumbu spesial dan lezat sehingga cocok untuk semua tingkat pelanggan. Proses memasaknya cukup cepat, sekitar 10 menit sehingga pelanggan tidak menunggu lama. Berdasarkan diagram SWOT, restoran Bu Hartin berada pada strategi SO dengan meningkatkan promosi melalui media sosial dan memperluas cabang. Kata Kunci: Pengembangan Kuliner, Restoran, Strategi Kompetitif ABSTRACTThe purpose of this research is to find out the strengths and weaknesses, know the opportunities and threats, know the marketing mix and to know the competitive strategy of Bu Hartin restaurant. This research is qualitative research with the key of an informant is the owner of Bu Hartin restaurant with SWOT Analysis Technique. Based on SWOT Analysis, it can be concluded that the strength factor of Bu Hartin restaurant has a score of 2.36 and the weaknesses factor has a score of 0.08. The opportunity factor has a score of 2.99 and the threats factor has a score of 0.07. The marketing mix of Bu Hartin restaurant includes seven elements, such as product, price, place, promotion, participants, physical evidence, and process. The result of the product of Bu Hartin restaurant is a special menu for free-range chicken, grilled ribs, and ribs soup. The food prices at Bu Hartin restaurant are affordable for students and even for office employees. Location Bu Hartin restaurant is very strategic, close to the city center. Promotion for Bu Hartin restaurant is conducted through social media. Bu Hartin restaurant has employees who are experienced in their fields so that the services to the customers are very well. Physical facilities owned by Bu Hartin restaurant that is a gazebo that can be used as a resting place for the customers. The cooking process at Bu Hartin restaurant applies special and delicious spices so that it is suitable for all customers’ levels. The cooking process is quite fast, approximately 10 minutes so that the customers do not wait for a long period. Based on the SWOT diagram, Bu Hartin restaurant is on the SO strategy by increasing promotion through social media and expanding branches.   Keywords: Competitive Strategy, Culinary Development, Restaurant

scholarly journals Marketing Strategy Analysis In PT Bankaltimtara Tenggarong

2021 ◽  
Vol 21 (1) ◽  
pp. 118-128
Author(s):  
Suhardi Suhardi ◽  
Idham Idham
Keyword(s):  
Interest Rates ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Strategies ◽  
Strategy Analysis ◽  
The Public ◽  
The Right ◽  
The Impact

Abstract: The purpose of this research is to see the right strategy to be applied at PT. Bankaltimtara Tenggarong based on  SWOT analysis. The impact of the global economic crisis, which attacks the banking sector.  that some of banks experience enough problems such as customer savings to become unsecured, resulting in public distrust of the bank for their savings guarantee. Another impact is that the amount of funds that can be collected from the public to the bank is decreasing, so that the bank finds it difficult to turn its cash flow, and various other impacts. internal sample of 63 people and external as many as 74 customers. Data that can be analyzed using theoretical basics, namely SWOT analysis to identify the strengths and weaknesses of PT. Bankaltimtara Tenggarong and identify factors of opportunities and threats that come from the external environment. Based on the SWOT analysis conducted, PT Bank Kaltimtara can obtain several marketing strategies, namely: Increasing various types of competitive banking products. a). Increase customer loyalty and expand services to remote villages. b) Increase promotion to be known to remote villages. c) Focus on BUMDes and SMEs targets. d). Implement an attractive savings interest rate strategy and low credit interest rates.   Keyword :  Marketing Strategic

scholarly journals Strategy for the Development of Small Industry Smoking Roa Fish (Hemiramphus sp.) in Boalemo District, Gorontalo Province

2021 ◽  
Vol 4 (2) ◽  
pp. 77-91
Author(s):  
Andrian Djamalu ◽  
Sitti Nur Faridah ◽  
MH. Jamil
Keyword(s):  
Development Strategy ◽  
Small Businesses ◽  
Quantitative Research ◽  
Swot Analysis ◽  
Raw Materials ◽  
Production Capacity ◽  
Small Scale ◽  
Small Industry ◽  
The Government ◽  
The Right

About 95% of the demand for smoked Roa fish in the province of Gorontalo comes from outside the region. The Roa fish smoking industry provides the remaining 5% in Boalemo Regency. These conditions are affected by the lack of production capacity, production facilities, and capital owned by small businesses. This study aims to analyze the current needs of the small-scale Roa smoking industry, conduct financial feasibility analysis, and formulate a development strategy for the small-scale Roa fish smoking industry. The research method used was qualitative and quantitative research with data collection techniques in interviews, documentation, and SWOT analysis. The feasibility of the Roa smoking industry was determined through the NPV, IRR, BCR, PP, and BEP values. Based on the results obtained from SWOT analysis, it was found that the strength-opportunity strategy had the highest score. Policies to support this development strategy are creating brands and labels, improving cooperative relationships with existing partners and networks, and taking advantage of the abundant availability of raw materials to increase production capacity. In addition, it was also found that the lack of processing facility can be overcome and develop diversification or through assistance from the government or other agencies. It was also found that diversification of processed products derived from smoked Roa fish can become an important strategy. Other significant findings from this study were the demands for the product were high, and the industry could not keep up with the needs, the Roa smoking industry is investment-worthy, and the right strategy to develop this industry should be based on the Strength-Opportunity strategy.

STRATEGI PENGEMBANGAN DESA WISATA TENUN IKAT TROSO DI JEPARA, JAWA TENGAH

2020 ◽  
Vol 14 (02) ◽  
pp. 84-92
Author(s):  
Joko Triyono
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Product Innovation ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Development Programs ◽  
Alternative Strategies ◽  
Promotional Strategies ◽  
The Many ◽  
Depth Interviews

This research aims to study the strengths and weaknesses and challenges to formulate strategies and development programs in Troso Ikat Weaving Tourism Village. This study uses a qualitative method. Data were collected by observation, in-depth interviews, documentation and distribution of questionnaires to 100 respondents, then analyzed using Strengths, Weakness, Opportunities and Threats (SWOT) Analysis. Based on the SWOT Analysis, the results of the study show that the number of male visitors is 64 people or 64%. Of the many visitors, most are anticipated between 41-50 years, which is 66 people or 66%. Visitors interested from different backgrounds, but participated in the profession as an entrepreneur with a total of 54 people or 54%. From this study also obtained results consisting of alternative strategies that can be applied to develop Troso Ikat Weaving Tourism Village, namely by creating diverse and quality products, making tour packages, combining with various parties, conducting promotional strategies using print and digital media, such as websites and social media.  Keywords: Tourism Development, Swot Analysis, Product Innovation, Tourism Promotion

Hospitality Innovations in the Emerging Experience Economy

2014 ◽  
pp. 672-694
Author(s):  
Sonia Bharwani
Keyword(s):  
Creative Thinking ◽  
Marketing Mix ◽  
Experience Economy ◽  
Continuous Basis ◽  
Innovative Products ◽  
Strategic Role ◽  
The Right

With the emergence of the experience economy, hospitality consumers have become qualitatively more discerning and are increasingly demanding innovative products and services. In order to understand the DNA of successful hospitality innovations, this chapter uses the case study of the Oberoi Group's luxury resorts to examine the innovations in the components of the marketing mix. The chapter then looks at the innovative personalized experience options offered by the resorts to meet the exponentially rising bar of guest expectations. The strategic role that hospitality employees play in contributing to and implementing service innovations, as well as the importance of embedding a culture of excellence and creative thinking in the organisation by recruiting the right employees and by providing training, empowering and engaging them to enable to innovate on a continuous basis, is also highlighted.

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