STRATEGI PENGEMBANGAN DESA WISATA TENUN IKAT TROSO DI JEPARA, JAWA TENGAH

2020 ◽  
Vol 14 (02) ◽  
pp. 84-92
Author(s):  
Joko Triyono
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Product Innovation ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Development Programs ◽  
Alternative Strategies ◽  
Promotional Strategies ◽  
The Many ◽  
Depth Interviews

This research aims to study the strengths and weaknesses and challenges to formulate strategies and development programs in Troso Ikat Weaving Tourism Village. This study uses a qualitative method. Data were collected by observation, in-depth interviews, documentation and distribution of questionnaires to 100 respondents, then analyzed using Strengths, Weakness, Opportunities and Threats (SWOT) Analysis. Based on the SWOT Analysis, the results of the study show that the number of male visitors is 64 people or 64%. Of the many visitors, most are anticipated between 41-50 years, which is 66 people or 66%. Visitors interested from different backgrounds, but participated in the profession as an entrepreneur with a total of 54 people or 54%. From this study also obtained results consisting of alternative strategies that can be applied to develop Troso Ikat Weaving Tourism Village, namely by creating diverse and quality products, making tour packages, combining with various parties, conducting promotional strategies using print and digital media, such as websites and social media.  Keywords: Tourism Development, Swot Analysis, Product Innovation, Tourism Promotion

Conflict and interest between journalists and politicians in Iraq in the age of media entrepreneurship

2020 ◽  
Author(s):  
Ahmed Omar Bali
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Qualitative Method ◽  
Freedom Of Expression ◽  
Dark Side ◽  
Smartphone Applications ◽  
Traditional Media ◽  
Media Space ◽  
The Media ◽  
Depth Interviews

This study examines the ethical conflict of interest that exists in this sphere between journalists and politicians in an age of media entrepreneurship in Iraq, which theoretically would enable journalists to express their own voices and hold a greater stake in the media market. A qualitative method was adopted for this study using open, in-depth interviews with 36 participants. The study found that relative freedom, smartphone applications and social media helped innovative Iraqi journalists to become media entrepreneurs and own media enterprises themselves. These media enterprises are characterized by activities such as publishing material that is critical in tone and satirical in content and accompanied by short videos that are broadcast on social media. This is then easily accessible for media consumers using their smartphones. Media enterprises appear to offer journalists an opportunity for professional and financial independence, but their operation in the Iraqi media space tends to reflect the propagandistic function of traditional media outlets instead of fulfilling this emancipatory role. The findings also showed that there is a dark side to Iraqi digital media enterprise, which involves politicians exploiting journalists to troll and attack activists through anonymous digital media. This in turn harms the freedom of expression and suppresses critical views voice against the political establishment.

scholarly journals Analisis Ragam Bahasa Istilah Dalam Iklan Pariwisata Di Media Digital Pada Masa Pandemi Covid-19

2021 ◽  
Vol 4 (1) ◽  
pp. 19-42
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Formation Process ◽  
Qualitative Method ◽  
Formal Languages ◽  
Word Formation ◽  
Characteristic Pattern ◽  
Language Varieties ◽  
Language Style ◽  
Theory Of Language

This study aimed ro describe and determine the characteristic patterns and the word formation process of various language terms used in tourism advertisements on digital media during the COVID-19 pandemic. There are several new terms that are widely used by people all over the globe, and tourism adevertisements are no excpetion. This study used descriptive qualitative method. The data were taken from advertisements found on social media Facebook and Instagram. The thoery used in this research is the theory of language style proposed by Chaer & Agustina (2010) and theory of word formation process by Chaer (2008). It can be concluded that: (1) the characteristic pattern of the variety of languages used in tourism advertisements on social media Facebook and Instagram during the COVID-19 pandemic is a variety of non-formal languages, and (2) the variety of terms used tourism advertisements on social media Facebook and Instagram during the COVID-19 pandemic are formed from blending, abbreviations and compounding. Keywords: Language Varieties, Terms, Advertisement, COVID-19

scholarly journals PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽  
2016 ◽  
Vol 46 (1) ◽  
pp. 87
Author(s):  
Ika Hariyani
Keyword(s):  
Social Media ◽  
Social Network ◽  
Qualitative Method ◽  
Social Relation ◽  
Executive Board ◽  
The Social ◽  
Environmental Campaigns ◽  
The University ◽  
Depth Interviews

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

scholarly journals MAINTAINING THE HARMONY OF NATURE BEHIND THE EXISTENCE OF BATU BELAH MYTH IN KAMPONG TUA NONGSA

JURNAL BASIS ◽  
2020 ◽  
Vol 7 (2) ◽  
pp. 435
Author(s):  
Tomi Arianto ◽  
Melly Siska Suryani
Keyword(s):  
Qualitative Method ◽  
Cultural Objects ◽  
Close Relationship ◽  
Man And Nature ◽  
The Government ◽  
The Many ◽  
Human And Nature ◽  
The Relationship ◽  
Depth Interviews ◽  
Natural Situation

This study aimed to explore the harmonious relationship between human and nature that is still maintained by the Malay people of Kampong Tua Nongsa in Batam. Everyone who visited Batam will have perception that Batam is an industrial city with various metropolis conditions. It cannot be denied that it is true. The industrialization magnet in Batam has attracted the attention of many immigrants from various regions to try their luck to be better. The effects of rapid immigration and the many industrialization of Batam have had quite an impact on environmental conditions, especially this island which is bordering with Malaysia and Singapore. The amount of industrial pollution, deforestation, settlements, and reclamation has a bad impact on the natural situation. But behind all of that, Batam has uniqueness. The government still maintains there are 37 points of Kampong Tua Malay scattered throughout Batam. Behind the glamor of Batam's industrialization, there are still remnants of Malay culture that have a close relationship with the environment. In the research conducted, researchers analyzed three of cultural objects that are still preserved, namely the Sacred of Bunbun, the Sacred of Puak, and the Sacred of Batu Belah. In this article, researchers focused on the Myths behind the Sacred of Batu Belah, which still reflected the harmonious relationship between humans and nature. By using an ecocritic approach, the researcher answers the variable related with the relationship between man and nature behind the myth. The method used is a qualitative method with in-depth interviews and observation as data collection techniques. Using critical analysis techniques, the results of this study indicated that the ecocritic representation behind the Batu Belah myth is reflected from the existence prohibitions behind it. These prohibitions show how the Malay community is still able to maintain a harmonious relationship between humans and nature.

scholarly journals More than a trivial pursuit: Public order policing narratives and the ‘social media test’

2020 ◽  
pp. 174165902091863
Author(s):  
Justin R Ellis
Keyword(s):  
Social Media ◽  
Digital Media ◽  
News Media ◽  
Public Discourse ◽  
Excessive Force ◽  
The Social ◽  
Police Accountability ◽  
Trivial Pursuit ◽  
Media Narratives ◽  
Depth Interviews

Social media has transformed public discourse on policing and the contest of control over the police image. This article draws on original, empirical research to conceptualise the phenomenon of the ‘social media test’ – the evolution of social media into a legitimate measure of police performance. Through in-depth interviews with police and non-police respondents the article maps the genealogy of, and provides perspective on, one of the first viral cases of bystander video of police excessive force in Australia filmed and uploaded to YouTube. The study shows the video’s impact on hegemonic mainstream and police news media narratives, processes of criminalisation and police accountability and the merit of narrative criminology in unpacking these phenomena. Police alluding to the ‘social media test’ in in-depth interviews shows that digital media in general and social media in particular can no longer be dismissed as peripheral or subsidiary to public discourse on policing in a digital society.

scholarly journals STRATEGI PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DI DESA KEMETUL, KABUPATEN SEMARANG

2018 ◽  
pp. 91
Author(s):  
Rindo Bagus Sanjaya
Keyword(s):  
Human Resources ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Institutional Development ◽  
Local Communities ◽  
Tourist Attraction ◽  
Community Based ◽  
Inhibiting Factors ◽  
Tourism Potential ◽  
Depth Interviews

This research aims to determine the potential of tourism based on supporting and inhibiting factors of rural tourism development in Desa Kemetul and analyzing the strategy of community-based tourism in Desa Kemetul. The research was conducted in Desa Kemetul Kecamatan Susukan Kabupaten Semarang. This study uses qualitative method which the data obtained through depth interviews with Kepala Desa Kemetul, Chairman of POKDARWIS Sekar Kanthil, Local Communities, and Dinas Pariwisata Kabupaten Semarang, and then the data were analyzed using SWOT analysis. The study concluded that Desa Kemetul has a lot of tourism potential to become tourist attraction. Desa Kemetul needs to consider strengthening flagship product, the strategy of sustainable development of a tourist attraction, and strategies for institutional development and human resources.

scholarly journals Digital (dis)connectivity in fraught contexts: The case of gay refugees in Belgium

2019 ◽  
Vol 23 (5) ◽  
pp. 784-800 ◽  
Author(s):  
Alexander Dhoest
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Country Of Origin ◽  
Mobile Media ◽  
Cultural Conditions ◽  
Sexual Orientations ◽  
The Family ◽  
National Boundaries ◽  
Depth Interviews

The key role of digital and mobile media for refugees is increasingly acknowledged, but while the literature on the topic tends to celebrate the advantages of digital media, it is important to also acknowledge limitations. Thus, the focus on the creation and maintenance of connections through digital media may obscure experiences and practices of disconnection. This is certainly the case for forced migrants with non-normative sexual orientations, for whom experiences of homophobia within the family and ethno-cultural community in the country of origin may extend to fraught situations in the country of residence. As with digital media in general, it is important to consider the ‘offline’ social and cultural conditions determining online media uses. This article focuses on the specific challenges for lesbian, gay, bisexual, transgender and queer refugees, both in general and in Belgium, drawing on desk research and expert interviews, as well as nine in-depth interviews with gay-identifying male refugees. While the refugees are relatively positive about the Belgian situation, they do identify a number of challenges. They use digital media to stay connected to family and other people in the country of origin, but often this connection has become difficult. Social media and dating sites also offer a way to connect to other gay men, but these connections can be equally fraught, particularly in the country of origin for danger of exposure but also in Belgium as social media transcend national boundaries. For this reason, some participants created new or parallel profiles, to keep their gay lives disconnected from their family lives. Overall, then, digital media are a tool not only of connection but also of strategic disconnection for gay refugees.

scholarly journals Web Series as Digital Brand

2021 ◽  
Vol 1 (2) ◽  
pp. 31-36
Author(s):  
R D Santy ◽  
◽  
D D Anwar ◽  
Keyword(s):  
Digital Media ◽  
Qualitative Method ◽  
Added Value ◽  
Promotion Strategy ◽  
Brand Engagement ◽  
Web Series ◽  
Descriptive Approach ◽  
Promotional Strategies ◽  
The Web

The purpose of this research is to explain the role of the Web Series in discussing and delivering messages to audiences about the "value" of the product, where the web series published on digital media such as Youtube that becomes the attractive promotional strategies for the consumers. This research used a qualitative method with a descriptive approach that explains the promotion strategy and brand engagement through the web series that became a new content marketing campaign. The results of this study are the increased proximity between customers and brand as well as the increased understanding brand which leads to brand awareness because attractive promotional strategies can attract the attention of consumers. The use of web series to build engagement with customers also has its own added value, where the web series can also be used as a product campaign such as Ax Indonesia, which released a Web Series Axelerate the series: Kostan AX/3 that is in conjunction with the launch of their new product, Pomade, and Facial Wash. This study concludes that the approach to consumers must be adjusted to the characteristics of consumers themselves so that messages can be conveyed more effectively and on target.

scholarly journals Metode Marketing Mix Dan Analisis SWOT Dalam Penyusunan Strategi Bersaing Pada IKM Keripik Tempe Ayudy

2020 ◽  
Vol 8 (2) ◽  
pp. 141
Author(s):  
Wahyu Maulana
Keyword(s):  
Competitive Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Location Strategy ◽  
The Public ◽  
Innovative Products ◽  
Small Industry ◽  
Promotional Strategies ◽  
The Many ◽  
The Right

Medium small industry (IKM) is one of the real sectors which is a favorite of the public to compete in producing maximum profits. This sector is also a strong foundation for regional governments in developing an independent regional economy. This is the reason for the many SMIs that have sprung up and are dominated by millennials. The purpose of this study was to determine the competitive strategy using the marketing mix method and SWOT analysis on one of the tempe chips SMIs. This type of qualitative research and direct interviews are things that are used in this study. The results showed that the position of IKM Ayudy was in the quadrant I in the SWOT analysis where the right strategy to compete was to use an aggressive strategy. Ayudy IKM will take advantage of open business opportunities by focusing on the strength of its products. The competitive strategy is divided into marketing mix where its application includes a product strategy by doing innovative products, this is considered appropriate because it is to overcome boredom in consumers so that consumers remain comfortable with the product from the IKM Ayudy; pricing strategy is done by implementing wholesale prices, this is intended to facilitate sales quickly; location strategy by opening sales outlets directly aimed at consumers especially those located far from production houses; and of course promotional strategies through social media that make products more known and have an impact on increasing sales

scholarly journals Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19

2021 ◽  
Vol 12 (2) ◽  
pp. 19
Author(s):  
Emi Suwarni ◽  
Maidiana Astuti Handayani
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Digital Media ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Qualitative Descriptive ◽  
The Government ◽  
Medium Enterprises

This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research

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