scholarly journals Promotion Mix to Increase Revenue in The Capital Hotel and Resort Restaurant in Badung Bali District

2020 ◽  
Vol 1 (5) ◽  
pp. 329-340
Author(s):  
Ida Ayu Komang Juniansih ◽  
Komang Feby Kristiawan ◽  
Tettie Setiyarti ◽  
Ida Bagus Radendra Suastama

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is  multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.

2018 ◽  
Vol 12 (1) ◽  
pp. 17-22
Author(s):  
Any Isvandiari ◽  
Bagus Al Idris

This study aims to determine: (1). The influence of leadership on employee performance of PT Central Capital Futures Malang Branch; (2). The influence of work discipline on employee performance of PT Central Capital Futures Malang Branch; (3). The influence of leadership and work discipline simultaneously on employee performance of PT Central Capital Futures Malang Branch. The research method is quantitative causality or causal with multiple linear regression analysis technique. The population is all 37 employees with 37 samples using full sampling (census). Hypothesis test using t test (partial) and F test (simultaneous). The result of t test (partial) shows that leadership has positive and significant effect to employee's performance, work discipline has positive and significant impact to employee's performance; and F test results (simultaneous) indicate that leadership And Work Discipline Together Effect On Employee performance.


2020 ◽  
Author(s):  
Lola Satri ◽  
Alfian

This research has a purpose to know whether relationship marketing and service quality have positive influence to loyalty of customer of saving sikoci at Bank of Nagari branch of Simpang Empat either partially or simultaneously and know which variable is more dominant. The data collection techniques used in this study is a questionnaire. The sample used is 100 customer, with sampling technique using accidental sampling technique. Data analysis technique in this research use multiple linear regression analysis. The results obtained in this study are as follows: (1) Trust has positive effect (944) &lt;(1,984) and not significant (0,348)&gt; (0,05) to loyalty. (2)) Commitment has positive (8,218)&gt; (1,984) and significant (0,000) &lt;(0,05) effect on loyalty. (3) Tangibles has negative (-2,430)&gt; (1,984) and significant (0,017) &lt;(0,05) effect on loyalty. (4) Reliability negatively (-1.570) &lt;(1,984) and insignificant 0, 120&gt; 0.05 to loyalty. (5) Responsiveness has positive effect (5,922)&gt; t table (1,984) and significant (0,000) &lt;(0,05) to loyalty. (6) Warranty has positive effect (1,199) &lt;(1,984) and insignificant 0, 234&gt; 0,05 to loyalty. (7) Empathy has positive effect (186) &lt;(1,984) and insignificant 0, 853&gt; 0,05 to loyalty. From the value of Adjusted R Squere simultaneously produced 566. It means that 56.6% of loyalty variables are influenced by independent variables and the remaining 43.4% is influenced by othervariables.


JEMBATAN ◽  
2018 ◽  
Vol 15 (1) ◽  
pp. 23-32
Author(s):  
Puspitasari Puspitasari ◽  
Dian Eka ◽  
Welly Nailis

This study was conducted to determine and analyze the effect of Location (X1) and Brand Image (X2) on The Purchase Decision (Y) on the consumer KFC Pier Point Palembang. This study uses primary data obtained through questionnaires, samples taken by 100 respondents using method purposive sampling. The analysis technique used is multiple regression analysis, F test and T test results of research on the F test showed a significant value of 0.000, which means independent variables consisting of Location (X1) and Brand Image(X2) together (simultaneously) the positive effect and significant impact on Purchase Decision (Y) in purchase and consume products in KFC Pier Point Palembang. The study also showed partial that variable Location (X1) and Brand Image (X2) has positive and significant influence on the Purchase Decision (Y) in purchase and consume products in KFC Pier Point Palembang. Keywords : location and brand image, purchase decision


2019 ◽  
Vol 6 (1) ◽  
pp. 15
Author(s):  
Citra Ari Mangesti ◽  
Sri Ayem ◽  
Teguh Erawati

This research examine to analyze and find out whether the auditor's ethics strengthen the influence of auditor's integrity, independence, and professionalism on the quality of the auditor's work. The population in this research is the Financial and Development Supervisory Agency (BPKP). The sample in this research is the auditor who has registered and worked at the Financial and Development Supervisory Agency, have a minimum educational background in Bachelor Accounting. The sampling method uses nonprobability with purposive sampling. Data collection was carried out through the distribution of questionnaires was thirty one questionnaires. Data were analyzed using SPSS version twenty five. The data analysis technique used was multiple linear regression analysis. For moderating analysis were using Moderated Regression Analysis (MRA). T test results show that integrity, independence, and professionalism have a positive effect on the quality of the work of auditors. Auditor ethics have a positive effect and moderate the relationship between the influence of integrity, independence, and professionalism of auditors.


Author(s):  
AGUS SAMSONO

Objective: This research aims to analyze what factors influence the loyalty of giving infaq members Infaq Da'wah Club and what factors are most dominant among these factors. Methodes: The methodology used in this research is quantitative approach with method. In this research there is one dependent Variable (Variable Y) and 3 Variable Free (Variebel X). Variable Y is Loyalty, Variable X1 Program, Variable X2 Service and Variebel X3 Reporting. Results: Results of Multiple Linear Regression Analysis shows Variable X1 (Program Work) has a score of 0.464 to variable Y (Loyalty), Variable X2 (Services) has a score of 0.484 to variable Y (loyalty) and Variable X3 (Reporting) has a score of 0.477 to variable Y (loyalty). This shows the work program, service and reporting done by the manager of Infaq Da'wah Club. Being loyal to give infaq member Infaq Da'wah Club. This is reinforced by result of Fasi 25.816 test which shows variable X1 (Program), X2 (Service), X3 (Reporting) significantly simultaneously to Y (Loyalty). While the t test results from each variable shows a value greater than ɑ- value (0.05) which indicates that variable has an effect on variable Y. Variable X1 with value 2,687 & gt; ɑ-value (0,05), Variable X2 (Service) with value 2,559 & gt; ɑ- value (0,05), Variable X3 (Reporting) with value 3,243 & gt; ɑ-value (0.05), all three of which are partially to variable Y (Loyalty). Thus the program of work, services and financial reports partially to loyalty gives infaq members Infaq Da'wah Club. From the T test results, showing the variable X3 (Reporting) with a value of 3.243 is a factor that loyalty gives infaq members Infaq Da'wah Club. The amount of Adjusted R2 is 0.319, indicating that 31% of loyalty in giving infaq members of the three independent variables namely Work Program, Service and Reporting, while 69% influenced other factors outside this research.


2020 ◽  
Vol 4 (2) ◽  
pp. 147-156
Author(s):  
Mega Darmi Novita ◽  
Angga Martha Mahendra ◽  
Soesanto Soesanto

This study aims to analyze the effect of skills, work stress, communication, and motivation on the performance of the employees of PT. Merak Jaya Beton Mojokerto. The total sample of the study amounted to 55 people. The variables used are skills, work stress, communication, and motivation as independent variables and employee performance as the dependent variable. Data collection was carried out by questionnaire and then analyzed using multiple linear regression analysis methods. Hypothesis testing used is the simultaneous significance test (F-test) and partial significance test (T-test). The results of the F test of this study indicate that the variable of skills (X1), work stress (X2), communication (X3), and motivation (X4) simultaneously influence employee performance. While the T test shows the variable of skills (X1), work stress (X2), communication (X3) have no partial effect on employee performance, while the motivation variable (X4) has a partial effect on employee performance.


Author(s):  
Ade Sofyan Mulazid ◽  
Nurul Mudhiatil Mufliha

This study aims to analyze the effect of the distribution funds of Zakat Infaq Shadaqah (ZIS), social assistance expenditure and subsidy expenditure on poverty in Indonesia 2013-2017 period. The sample from this study consisted of ZIS data obtained at the National Alms Agency (known as BAZNAS). Then social assistance expenditure and subsidy expenditure and the latest poverty data obtained at the Central Statistics Agency (BPS). In this research, the method used multiple linear regression analysis by testing classical assumptions. The results of this study are according to the results of the F test that the three independent variables (ZIS, social assistance expenditure and subsidy expenditure) have a simultaneous effect on the dependent variable (poverty) by having a significance value of 0,000, which means less than 0.05.Furthermore, it is supported by the results of the T-test that the three independent variables partially have a significant effect on the dependent variable, with a significance value in the ZIS variable was 0,000. Then, social assistance expenditure was 0.025.  The last, subsidy expenditure was 0,000. It means lower than 0.05


2018 ◽  
Vol 2 (2) ◽  
pp. 307-316
Author(s):  
Rahayu Saputri ◽  
Nur Rahmah Andayani

  Abstrak   Penelitian pengaruh kepemimpinan dan motivasi kerja bertujuan untuk  untuk menguji pengaruh kepemimpinan dan motivasi kerja terhadap kinerja pegawai baik secara parsial maupun simultan pada PT Cladtek Bi-Metal Manufacturing Batam. Data penelitian dikumpulkan dengan menggunakan metode kuesioner dan analisis data yang digunakan adalah analisis regresi linier berganda menggunakan uji F dan uji T. Pengambilan data dengan menggunakan sensus, sehingga data diambil dari seluruh populasi. Variabel independen terdiri dari kepemimpinan dan motivasi kerja, dan variabel dependennya adalah kinerja pegawai. Penelitian ini dilakukan dengan menguji validitas dan reliabilitas instrument, selanjutnya data dianalisis dan diuji menggunakan Uji F dan Uji t. Hasil penelitian menunjukkan bahwa secara parsial variabel kepemimpinan berpengaruh negatif dan tidak signifikan terhadap kinerja karyawan, dan variabel motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan.  Sedangkan secara simultan variabel kepemimpinan dan variabel motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kata kunci : Kepemimpinan, Motivasi Kerja, Kinerja Pegawai   Abstract   Research influence of leadership and work motivation aims to to test the influence of leadership and work motivation on employee performance either partially or simultaneously at PT Cladtek Bi-Metal Manufacturing Batam. Research data collected by using questionnaire method and data analysis used is multiple linear regression analysis using F test and T test. Intake of data by using census, so that data is taken from entire population. Independent variables consist of leadership and work motivation, and the dependent variable is employee performance. This study was conducted by testing the validity and reliability of the instrument, then the data were analyzed and tested using F Test and T Test. The results showed that the leadership of the influential variables are partially negative and insignificant against the performance of employees, and work motivation variables positive and significant effect on performance of employees.  While simultaneously variable leadership and motivational variables work a positive and significant effect on performance of employees. Keywords: Leadership, Work Motivation, Employee Performance  


2019 ◽  
Vol 1 (2) ◽  
pp. 95-106
Author(s):  
Kosasih

The purpose of this research is to obtain empirical evidence through data analysis of the influence of work culture, organizational commitment, and strandar operational procedures on employee work productivity at PT Kimia Farma Apotek Tbk (Persero) East Bandung Region. The research method used in this research is descriptive and verifikatif method with quantitative approach and using multiple linear regression analysis. Technique of collecting data that is used is by observation at 6 pharmacy chemical pharmacy of East Bandung area through questionnaires completed by interview. the esult of this study indicate that both partially and simultaneously between work culture, organizational commitment and standart operational process have a positive effect on employee work productivity. It means that the more work culture organizational commitment, and ordinary operational procedures, will make the work productivity of employees more and more tense. As well as the most dominant most affecting work productivity is comitment organization, meaning with high organizational commitment, automatically employees will work hard for the company, proud of the company and have good emission ties the company.


Author(s):  
M. Hasan Ma'ruf

The purpose of this study was to analyze the effect of product variations, prices and sales promotions on consumer decisions in buying Mitsubishi cars in Surakarta both partially and partially. The data analysis techniques used are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, coefficient of determination (R²). The results obtained: 1) The results of the t test obtained product variations have a positive and significant effect on purchasing decisions, the price has a positive and significant effect on purchasing decisions and promotion has a positive and significant effect on purchasing decisions, 2) F test results obtained Sig. amounting to 0,000 smaller than 0.05 or sig. = 0.000


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