KAJIAN WACANA IKLAN JASA BOGA DALAM MEDIA LUAR RUANG (DISCOURSE STUDY OF FOOD SERVICE ADVERTISEMENT IN OUTDOOR MEDIA)

Widyaparwa ◽  
2017 ◽  
Vol 45 (2) ◽  
pp. 137-150
Author(s):  
Wening Handri Purnami

Kajian ini membahas wacana iklan jasa boga dalam media luar ruang. Iklan merupakan sebuah sarana yang dipandang efektif dalam menyampaikan informasi. Iklan jasa boga menarik untuk dikaji karena memperlihatkan kekhasan dalam pemakaian bahasa. Kajian bertujuan mendeskripsikan slot-slot wacana jasa boga dan strategi pembentuk slot atau pengisi slot pada iklan jasa boga di media luar ruang. Kajian ini menggunakan pendekatan struktural dan bersifat deskriptif kualitatif. Penelitian ini menggunakan metode observasi. Peneliti mengamati secara langsung iklan-iklan media luar ruang di DIY. Observasi menerapkan teknik simak dan rekam visual. Metode dan teknik analisis yang digunakan untuk menjawab permasalahan ialah metode agih dengan teknik sisip dan balik. Hasil penelitian ini menunjukkan bahwa wacana iklan boga menghasilkan empat jenis slot. Slot nama dapat berbentuk (1) akronim, (2) singkatan, (2) nama diri, dan (4) nama lokasi. Slot spesifikasi dapat bersifat menyangatkan atau mengedepankan kekhasan daerah. Slot atribusi menyiratkan bentuk slogan. Slot alamat berisi keterangan alamat rumah dan nomor telepon. Aspek permainan bahasa berkenaan dengan penyimpangan ejaan, yaitu pemakaian huruf kapital dan penulisan kata.This study discusses about food service advertisement discourse on outdoor media. Advertisement is one of effective facility in delivering information. The advertisement is interesting to study for its particularity in language use. The study aims to describe discourse plots on food service and strategy to form plot or plot insert on advertisement of food service on outdoor media. This study uses structural and qualitative descriptive approach. This study uses observation mode by observing directly to outdoor advertisement media in DIY. The observation uses listening and visual recording. Method and analysis technique to answer the problem is distributional using inserting and reversing technique. The result shows that food service discourse produces four types of slots as (1) acronym, (2) abbreviation, (3) self name, and (4) location name. Specification slot emphasizes locality particularity. Atritributive slot shows slogan form. Address slot contains description of house address and telephone number. Language playing aspect is dealing with spelling split, that is alphabetical use and word writing.

2021 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Wildan Munawar

AbstractNazir has a central role in management and development of waqf assets. A nazir’s method of managing waqf assets will decide the quality and quantity of the use of waqf assets, so that the existence of a professional work team will make the waqf assets more developed and productive. The purpose of this study was to determine the professionalism of waqf nazir by analyzing the management of productive waqf in the Daarut Tauhiid Bandung waqf institution. This research used a qualitative descriptive approach by analyzing productive waqf management from three aspects, namely nazir, waqf assets, and finance at the Daarut Tauhiid waqf institution. The data collection techniques are observation, interviews, documentation, and literature study. The data analysis technique used interactive model analysis by Miles and Huberman. The findings of this study indicate that productive waqf management at the Daarut Tauhiid Waqf Institution, which is reflected in three aspects, namely nazir, asset management, and financial reporting has gone well. This is supported by professional and competent nazirs in managing and developing waqf assets productively through collaboration with various parties; as well as management of waqf finances in a transparent and accountable manner through reporting to BWI, the community and waqif. AbstrakNazir memiliki peran sentral dalam pengelolaan dan pengembangan aset wakaf. Cara nazir dalam memperlakukan aset wakaf akan menentukan kualitas dan kuantitas pemanfaatan aset wakaf, sehingga keberadaan tim kerja yang profesional menjadikan aset wakaf akan semakin berkembang dan produktif. Tujuan penelitian ini untuk mengetahui profesionalitas nazir wakaf dengan menganalisa manajemen wakaf produktif di lembaga wakaf Daarut Tauhiid Bandung. Metode penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menganalisa manajemen wakaf produktif dari tiga aspek, yaitu nazir, aset wakaf, dan keuangan di lembaga wakaf Daarut Tauhiid. Adapun teknik pengumpulan data menggunakan observasi, wawancara, dokumentasi dan studi kepustakaan. Teknik analisis data menggunakan analisis model interaktif Miles dan Huberman. Temuan penelitian ini menunjukkan bahwa manajemen wakaf produktif di Lembaga Wakaf Daarut Tauhiid yang direfleksikan melalui tiga aspek yaitu nazir, pengelolaan aset, dan pelaporan keuangan telah berjalan dengan baik. Hal ini didukung oleh para nazir yang profesional dan kompeten dalam mengelola dan mengembangkan aset wakaf secara produktif melalui kerja sama dengan berbagai pihak, dan juga pengelolaan keuangan wakaf secara transparan dan akuntabel melalui pelaporan kepada BWI, masyarakat dan waqif. 


2020 ◽  
Vol 8 (2) ◽  
pp. 105-113
Author(s):  
Suardi

Some of the problems faced by students in learning English are speech acts. This research focused on finding the speech acts. This study aims to get an overview of humor speech acts of the big bang theory. The qualitative descriptive approach will be used along with the content analysis technique. The result shows that: (1) there are three parts of speech acts used, including locutionary, illocutionary, and perlocutionary acts, (2) there is a violation of quantity, quality, relevance, and manner maxim. However, the most violation maxim was at the quantity maxim, (3) the screenwriters intentionally create a dialogue with several principles’ violations of speech acts, team-works, and humor categories. It can be concluded that the speech acts humor of the big bang theory screenwriters intentionally made some mistakes to create humor to raise up the jocularity atmosphere that can be enjoyed by the viewers. It is expected that this research can enrich the knowledge as regard the linguistic phenomena especially those which are related to speech acts.


Jurnal Office ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 43
Author(s):  
Zulfitriani Zulfitriani ◽  
Sirajuddin Saleh ◽  
Muh. Nasrullah

the smooth running of offices. This study aims to determine the Management of Archives at the East Pasimasunggu District Office Selayar Islands Regency. This study used a qualitative descriptive approach with 5 informants. Data collection uses observation, interview and documentation techniques. While the data analysis technique used consists of four ways, namely: data collection, data reduction, data presentation, and drawing conclusions. The results of this study indicate that archival management at the East Pasimasunggu District office of the Selayar Islands Regency is in a fairly good category. This is demonstrated through the focus of research, namely: the creation of the archive is in the good enough category, the use of the archive is in the good enough category, the storage of the archive is in the good enough category, the maintenance of the archive is in the not good category, the shrinkage and destruction is in the not good category.


2018 ◽  
Vol 8 (1) ◽  
pp. 97-115
Author(s):  
Najia Angraini ◽  
Ramli Ramli ◽  
Zulfah Fakhruddin

The many problems faced in life that cause a lot of negative access that is very troubling to the community. Access is, among others, increasingly widespread irregularities in the norms of religious and social life that are manifested in the form of juvenile delinquency. The purpose of this study was to find out what forms of juvenile delinquency occurred in Belawa Village, Belawa District, Wajo District. Knowing what strategies are used to overcome juvenile delinquency in Belawa Village, Belawa District, Wajo Regency. Then find out how the influence of juvenile delinquency strategies carried out by the government of Belawa Village, Belawa District, Wajo Regency. This research method uses a qualitative descriptive approach and in data collection using the method of observation, interviews, observing and documentation. As for the data analysis technique used is an inductive analysis technique, meaning that the data obtained in the field is specifically described in words that draw conclusions are general. The results of the study are related to juvenile delinquency coping strategies in Belawa Village, Belawa District, Wajo Regency, namely: (1) Forms of juvenile delinquency that occur in Belawa Village include: racing and recklessness, using glue (fox glue), drinking oplosan ( komix), drinking liquor and drugs (2) The strategy carried out by the police in collaboration with the government of Belawa Village, religious leaders, and the community, including: counseling / socialization, patrolling, raids to sellers, parental attention, planting religious knowledge (3) Efforts to overcome juvenile delinquency committed by the government of Belawa Village, religious leaders, and parents have been maximized. Actions that are preventive ineffective, repressive have been effective and curative have been effective enough to overcome juvenile delinquency.  


2015 ◽  
Vol 2 (2) ◽  
pp. 108
Author(s):  
Achmad Hijri Lidnillah ◽  
Imron Mawardi

This study aims to determine the type of gharar practiced in cooperation between Small and medium industry exporters of furniture to the furniture in Jepara district.This study used a qualitative descriptive approach with a case study strategy.Determinating techniques for informants in this study using snowball sampling. Data collected through interviews with research subjects and direct observation of the research object. The analysis technique used is descriptive analysis by using the method of data analysis and describes the results of interviews and direct observation.The results of this study indicate that gharar is practiced in the cooperation between the Small and medium industry with the company exporting furniture is unclear at the end of the time limit on credit payments by companies exporting furniture to the Small and medium industry as suppliers of goods to the company.


Author(s):  
Dini Amalia ◽  
Sri Handayani ◽  
Neli Purwani

The purpose of this study was to describe the French TV ads that contains a description ofvalue the characters, and its compatibility with character education in Semarang State University. This study using qualitative descriptive approach. The data in this study are the characteristics of the French in French-language TV ads which are downloaded from the site www.youtube.com. Data collection techniques in this study are techniques of documentation, see,and record. Data analysis technique used is the technique analysis of the message content. Theresults shows that in six French TV ads, there are fourteen characters and habits of the French:polite, willing to help, attentive and loving, vigorously, intelligent, individualistic, adventurous, conscientious or not careless, friendly, disciplined, obedient to the rules, romantic, custombises, and fashionable. Of the French characters and habits of the French appearing, there areeight in accordance with the value of character education in Semarang State University. Thecharacters that correspond to the value are: smart, responsibility, caring, tolerant, democratic,patriotism, firm, and politeness.


Eksos ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 144-160
Author(s):  
Ul Qadri ◽  
Riska Wahyuni ◽  
Lilis Listiyawati

Waste management is problems are almost faced by all cities in Indonesia. Therefore, it is necessary to manage waste management with environmentally sound management in accordance with the mandate of Law No. 18 of 2008 on waste management. The aspect highlighted in the management of waste management in Pontianak City is the technical aspect of waste management and non-technical operations so that it can be known whether management of waste management is environmentally sound or unlike the bill of legislation. Pontianak City makes application-based innovations in managing garbage. The purpose of this research is to describe, analyse, and interpret, as well as recommendations on: (1) Waste management management covering technical aspects of operational and non-technical. (2) Environmentally sound and application-based waste management management. The methods used are qualitative descriptive, approach study studies, data sources derived from interviews with informant, observation and documentation. The data analysis technique used is interactive model analysis by reducing data, presenting data, drawing conclusions and verification.


2020 ◽  
Vol 8 (2) ◽  
pp. 327
Author(s):  
Nor Hadi ◽  
Jadzil Baihaqi

<p>This research examines the underlying motive of CSR implementation and design, according to maqasid al-sharia. A qualitative descriptive approach was used to obtain primary data through interviews with 5 CSR informants. Secondary data was collected from the public company’s annual report on the IDX in 2019. Data was sampled and examined using purposive and content analysis technique. The results showed that there are 2 motives in CSR, specifically social and economic. Furthermore, the economic motive is more dominant and expects provision of monetary feedback. Consequently, CSR becomes less effective and most programs do not follow the real stakeholders’ needs. The dignity of CSR needs to be regained by implementing maqasid al-sharia dimensions. There are 2 approaches used to implement CSR, including a support system that utilizes pressure. The transcendental approach initiates corporate actors through religious values from maqasid al-sharia, making the implementation more humanist and stakeholder-oriented.</p>


2017 ◽  
Vol 3 (5) ◽  
pp. 375
Author(s):  
Ghufraanaka Ghufraanaka ◽  
Dina Fitrisia Septiarini

The purpose of this research is to assess the implementation of accounting aspects such as recognition, measurement, presentation and revelation of zakat transactions within LAZISMU in regards to PSAK 109 concerning zakat accounting. This research employs a qualitative descriptive approach with case study methodology. The technique of analysis used within this research is the domain analysis technique. The research determines two domains in relation to zakat accounting, which are acquisition, management and distribution of zakat, infaq and shadaqah. Results suggest that in the aspect of recognition and measurement, LAZISMU demonstrated compliance to the PSAK 109 during the acquisition of zakat, infaq and shadaqah, however LAZISMU failed to show compliance in regard to the aspects of revelation and presentation during the acquisition process. In conclusion, LAZISMU are not compliant to the general guide of zakat accounting, mostly due to lack of able personnel in LAZISMU.


2021 ◽  
Vol 2 (2) ◽  
pp. 230-242
Author(s):  
Fahmi Adil Pratama ◽  
Supriyono Supriyono

Tirto Arum Baru Kendal Agro Tourism is one of those affected by Covid-19 pandemic. Due to that condition, the manager has to change the marketing strategy that has been carried out. The purpose is to analyze Tirto Arum Baru Kendal Agro-tourism marketing strategy employed in the midst of the Covid-19 pandemic using the 7P marketing mix (Product, Price, Promotion, Place, People, Process and Physical Evidence) and a SWOT analysis. This research used qualitative descriptive approach, analyzing managers, employee and visitors as research subjects. Data collection techniques using observation, interviews and documentation. The data validity technique used triangulation to compare the results of data collection. The data analysis technique uses data reduction and data presentation to draw conclusions. This research used qualitative descriptive approach, analyzing managers, employee and visitors as research subjects. Data collection techniques using observation, interviews and documentation. The data validity technique used triangulation to compare the results of data collection. The data analysis technique uses data reduction and data presentation to draw conclusions. The result of the research showed that the marketing strategy analysis carried out by the Tirto Arum Baru Kendal Agro Tourism is in accordance with the 7P marketing mix components. In addition, the implementation of health protocols carried out during the pandemic is used as an example by the Regional Government for other recreational facilities in Kendal Regency.


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