scholarly journals The Impact of Purchasing Behaviour towards Digital Marketing in Kangar, Perlis

2020 ◽  
Vol 4 (5) ◽  
pp. 62-69
Author(s):  
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Subjective Norms ◽  
Digital Marketing ◽  
Marketing Theory ◽  
Purchasing Behavior ◽  
Digital Medium ◽  
Independent Variables ◽  
The Impact ◽  
Perceived Behavior

Marketing activity through digital medium is becoming popular among the entrepreneurship. This have managed to influence the purchasing behavior of the citizens. However, there certain people who still doubting the use of technology in daily life. There also a few people whom still not confident in using technology. Thus, this purpose of this study is to research the impact of purchasing behavior toward digital marketing. Theory of planned behavior is use in this research to explain the independent variables, which is attitude, subjective norms, perceived behavior and pricing that effecting the purchasing behavior. Besides, descriptive analysis, correlation analysis and regression analysis are use analyze the significant of independent variables towards dependent variable. This study uses quantitative method and 381 sets of questionnaires are distributed around Kangar. Reliability test are conduct for 40 respondents and obtain Cronbach’s Alpha 0.731, which is acceptable. Statistical Package for the Social Sciences (SPSS) is used to evaluate the data collected. Under regression analysis, this study find out that the attitude, subjective norms and pricing have an impact to digital marketing. While perceived behavior control has no significant to the dependent variable.

Regression Analysis on the Effect of Lecturers' Competencies on Students' Performance

2018 ◽  
Vol 1 (2) ◽  
pp. 14-28
Author(s):  
Choi Sang Long ◽  
Ng Chiaw Gee
Keyword(s):  
Regression Analysis ◽  
Student Performance ◽  
Positive Relationship ◽  
Pearson Correlation ◽  
Descriptive Analysis ◽  
Private University ◽  
Academic Programs ◽  
Independent Variables ◽  
Pearson Correlation Analysis ◽  
The Impact

This article determines the impact of lecturers' competencies on students' performance at a private university college in Malaysia. A quantitative approach is used to collect and analyse the data by using descriptive analysis, Pearson correlation analysis and multiple regression analysis. Respondents are from different academic programs to respond the questionnaires on lecturers' competencies and their academic performance. There are ten independent variables which have been identified to be tested with the dependent variable. The findings revealed that there is a positive relationship between lecturers' competencies and student performance.

scholarly journals The Influence of Marketing and Production Factor on Troso Weaving Cloth

2019 ◽  
Vol 8 (2) ◽  
pp. 189-199
Author(s):  
Khasan Setiaji ◽  
Rifalatul Umi
Keyword(s):  
Marketing Strategy ◽  
Random Sampling ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Production Factor ◽  
Independent Variables ◽  
Medium Enterprises ◽  
The Impact

The business performance is influenced by various factors such as marketing strategy and production factor. Both have important roles to improve business performance. However, the number of Troso weaving cloth decreased gradually from 2013 up to 2016. This study aims at knowing the impact of marketing strategy and production factor to the performance of small and medium enterprises on Troso weaving cloth simultaneously and partially.  The population was 180 owners of Troso weaving cloth with the sample of 64. The sample was determined by using proportionate random sampling. Then, the variables for this study consist of independent variables that are marketing strategy (X1) and production (X2) factor; and dependent variable that is business performance (Y). Based on the percentage descriptive analysis. The marketing strategy variable has influence as many as 73% with good category, while the production factor influences business performance, 61% with the moderate category. This study has found that marketing strategy and production factor have positive and significant impact partially and simultaneously to the business performance of small and medium enterprises on Troso weaving cloth.

scholarly journals The Impact of Leadership, Motivation and Discipline on Employee Performance (a Study on Employees of PT Surabaya Marine)

2021 ◽  
Author(s):  
Eva Trisnawati Chumairoh ◽  
Trianggoro Wiradinata
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Independent Variables ◽  
Leadership Motivation ◽  
The Impact

This purpose of this study was to determine the effect of leadership, motivation and discipline on employee performance. The independent variables were leadership (X1), motivation (X1) and discipline (X3). The dependent variable was employee performance (Y). This was explanatory research with a quantitative approach. The study was conducted at PT Surabaya Marine with employees. Data analysis was carried out through multiple linear regression analysis with the F test and t test. Employee performance was strongly influenced by leadership, motivation and discipline. Keywords: leadership, motivation, discipline, employee performance

Perceptions of nurses on the impact of accreditation on quality of care

2014 ◽  
Vol 19 (2) ◽  
pp. 69-82 ◽  
Author(s):  
Ahmet Yildiz ◽  
Sidika Kaya
Keyword(s):  
Regression Analysis ◽  
Patient Satisfaction ◽  
Quality Of Care ◽  
Positive Impact ◽  
Pearson Correlation ◽  
High Rate ◽  
Content Type ◽  
Independent Variables ◽  
The Impact

Purpose – This article aims to investigate perceptions of Turkish nurses on the impact of accreditation on quality of care and the effect of accreditation on quality results. Design/methodology/approach – This study was performed as a cross-sectional, questionnaire-based survey on 258 nurses who started working in the hospital before it was accredited and continued to work during and after accrediation and who therefore knew both the hospital's pre-accrediation and post-accreditation periods. In this study, descriptive statistical analyses (means and standard deviations) were carried out to explore the views of the participants on “quality results,” “benefits of accreditation” and “participation of employees.” “Quality results” was considered to be the dependent variable, while “benefits of accreditation” and “participation of employees” were accepted as the independent variables. The relationship between the dependent variable and the independent variables was tested using Pearson correlation and multiple regression analysis. External patient satisfaction data collected by the quality department of the hospital before and after accreditation were also investigated. Findings – It was found that nurses had generally high scores for the items concerning the benefits of accreditation. There was a statistically significant positive correlation between the dependent variable (quality results) and the independent variables (benefits of accreditation and participation of employees). Regression analysis indicated that R2=0.461 and the extent to which the independent variables explained the dependent variable was 46.1 per cent, which is a high rate. Patient satisfaction scores increased after accreditation. Practical implications – Our study suggest that providing support for nurses, especially nurses with administrative responsibilities and incorporating employees into the process are important for exercising quality standards. Originality/value – Hospital accreditation has a positive impact on quality results especially on quality of care provided to patients and patient satisfaction. Study findings could guide policy makers and hospital managers in Turkey and in other countries who are preparing or implementing accreditation.

Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

2019 ◽  
Vol 14 (3) ◽  
pp. 254-270
Author(s):  
Mihir Dash ◽  
Kshitiz Sharma
Keyword(s):  
Digital Media ◽  
Emerging Economies ◽  
High Growth ◽  
Digital Marketing ◽  
Independent Variables ◽  
Goods Market ◽  
The Media ◽  
Media Mix ◽  
Response Modelling ◽  
The Impact

The luxury car segment is the most vibrant segment in the luxury goods market, experiencing high growth in recent years in the emerging economies of China, India, and Brazil. In India, the luxury car segment is dominated by three major players, that is, Audi, Mercedes-Benz, and BMW, together accounting for 85 per cent of the total Indian luxury car segment. The study proposes a marketing response model for luxury car brands, involving a linear model with all possible interaction effects. The model is applied in the case of a luxury car brand which had recently adopted digital marketing in addition to its traditional advertising media mix. The response in the form of customer queries at its showroom (situated in Bangalore, India) was taken as the dependent variable. The independent variables were the advertising expenditure in different media, viz. newspapers and magazines, display events, and digital media. The results of the model provide a measure of the effectiveness of each of the media, the interaction between them, as well as the impact of digital marketing.

scholarly journals Thai Silk Product Industry Development In The Northeastern Region Of Thailand

2011 ◽  
Vol 8 (10) ◽  
Author(s):  
Nak Gulid ◽  
Sirivan Serirat ◽  
Suphada Sirikudta ◽  
Udom Sayaphan ◽  
Aurathai Lertwannawit ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Quantitative Analysis ◽  
Brand Personality ◽  
Purchasing Behavior ◽  
Silk Industry ◽  
Independent Variables ◽  
Northeastern Region ◽  
Dependent Variables ◽  
The Relationship ◽  
Product Industry

This research aims to study the relationship between independent variables (value, motivation, brand personality, attitude toward product and demographic factor) and dependent variables (purchasing behavior and trend to buy in the future) of Thai silk industry in Northeastern region, Thailand. Quantitative analysis is allowed in this study. This research includes 400 customers who buy Thai silk in two provinces (Roi-Et and Khon-Khen) in the Northeastern region in Thailand. Multiple regression analysis was employed in this study. The result shows that motivation and value are strong influenced on purchasing behavior and trend to buy product in both provinces. However, brand personality and attitude toward product are partially supported our expectations.

scholarly journals Analysis of the Impact of Pedestrian Revitalization in the City of Jombang Towards Pedestrian Convenience

2020 ◽  
Vol 3 (1) ◽  
pp. 36-44
Author(s):  
Gredian Galu Sukma ◽  
Sri Wiwoho Mudjanarko
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
The Road ◽  
Good Management ◽  
Shopping Area ◽  
The Impact ◽  
The City

Jalan Basuki Rahmad is one of the streets with a fairly active pedestrian routine because it is donated by a shopping area which is the center of the crowd and the lane near Jombang Station. However, the situation in the area is still lacking in good management, especially in the existing pedestrian facilities that look chaotic and unorganized. Rahmat Basuki Street is one of the streets in the center of the city so it needs to be arranged in order to create comfort for pedestrian users. One of the government's policies by rebuilding the pedestrian path is to revitalize. This research intends to discuss the effect of walkability and completeness of the road on pedestrian comfort on the pedestrian path on the Basuki Rahmad road in Jombang after being revitalized. The purpose of this study was to analyze the impact of revalitation in pedestrian structuring on the Basuki Rahmad Jombang road from the influence of walkability and completeness of the road to the pedestrian comfort on the Basuki Rahmad road in Jombang city. The method used is descriptive analysis and regression analysis. The results of the study showed that walkability and completeness of the road affected pedestrian comfort by 0.639 or 63.9% and 0.188 or by 18.8%.

scholarly journals COVID 19: THE IMPACT OF DEMAND, SUPPLY, AND LABOR

2020 ◽  
Vol 4 (5) ◽  
pp. 60-73
Author(s):  
Hantono
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Regression Model ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Independent Variables ◽  
The Impact

This study aims to determine the effect of 1) demand, 2) supply, 3) labor, 4) covid 19. The sampling in this research was conducted by using a incidental sampling method. Methods of data collection through questionnaires that have been distributed to 100 respondents who have met criteria. With multiple linear regression analysis, it shows that the demand, supply, labor both partial and simultaneous have significant effect on covid 19. It can be concluded that mitigation of demand, supply, labor towards covid 19. The results of t test showed that demand is approved and indicates demand has great impact on affecting the covid 19, supply is not approved and indicates supply has less impact on affecting the covid 19, labor is approved and indicates labor has great impact on affecting the covid 19. The results of f test showed that both of the independent variables are simultaneously affecting the covid 19. The result of R Square of the regression model is 0.216 which shows that 21,6 % of mitigation of covid 19 can be explained by demand, supply, labor. Whereas, the 78,4% of covid 19 variable can be explained by other factors or variables which are not examined in this research.

scholarly journals The Impact of Attitude and Subjective Norms towards Zakat Compliance Behavior in Malaysia

2018 ◽  
Vol 7 (3.21) ◽  
pp. 171 ◽  
Author(s):  
Aidanazima Abashah ◽  
Irza Hanie Abu Samah ◽  
Ummi Naiemah Saraih ◽  
Intan Maizura Abd. Rashid ◽  
Sayang Nurshahrizleen Ramlan ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Significant Relationship ◽  
Subjective Norms ◽  
Quantitative Approach ◽  
Muslim Community ◽  
Compliance Behavior ◽  
Spss Software ◽  
The Impact

Zakat always play as an important element for Muslims and it is the funding for Muslims community itself. The completion of this study will help to understanding the zakat concept among Muslim community in Malaysia and at the same time will increase the collection of zakat by zakat institution for Muslim development purpose. The effect of attitude and subjective norms towards zakat compliance behavior are the focus to be investigated further in this research. The study was done among government servant in Malaysia by using a quantitative approach. 200 questionnaires were administrated among various level of government servant in Malaysia. Next, the data were analyzing by using SPSS Software. Correlation analysis and regression analysis were perform, thus the result indicates that attitude (r=0.417, sig=0.000, p<0.01) shows the highest of positive significant result towards zakat compliance behavior compared to other variable subjective norms (r=0.752, sig=0.305, p>0.05). This research warrant more investigation upon zakat compliance behavior and other variables. Thus, it has been shown that attitude give a significant relationship with zakat compliance behavior.  

PENGARUH PEMAKAIAN RICEMILLING DAN BAURAN PEMASARAN TERHADAP PENINGKATAN PENDAPATAN PETANI PADI DI KOTA PADANG

2020 ◽  
Author(s):  
Yuswarti
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Descriptive Analysis ◽  
Test Validity ◽  
Marketing Mix ◽  
T Test ◽  
Eligibility Criteria ◽  
Independent Variables ◽  
The City ◽  
Initial Research

The purpose of this study are: 1) To clarify whether there is influence ricemilling usage and marketing mix of the income of farmers and 2) Measuring the effect of the use of ricemilling, marketing mix of the income of farmers.This research was conducted in February-March 2016 in the city of Padang. From the initial research and the description above, the authors conclude that farmers' income remains low and less than optimal.The sample used in this study were 89 respondents using saturation sampling. The independent variables in this study is the use ricemilling, and marketing mix, while the dependent variable is the income of farmers. This study is an explanation.Techniques of data collection is questionnaire. Technical analysis of the data using descriptive analysis and inferential analysis.To determine the effect of independent variables on the dependent variable partially, t test was used. Meanwhile, to determine the effect of independent variables on the dependent variable simultaneously, used F test assumptions used in the test of validity is if R-count&gt; R-table item declared invalid.Based on test validity ricemilling usage, marketing mix and the income of farmers known to all items declared invalid meet the eligibility criteria are good and reliable instrument.Ricemilling use of regression analysis obtained by value t = 2.091 while t table = 1.988, and the significance value is 0,040 this value is smaller than α = 0.05 not significant effect on the income of farmers,The marketing mix regression analysis obtained by value t = 1.762 while the value table = 1,988 so thitung

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