scholarly journals Impact of Product Knowledge and Product Characteristics on Consumers Purchase Decision of Laptop Computers among Students of Ekiti State University, Ado Ekiti

2021 ◽  
Vol 4 (1) ◽  
pp. 14-26
Author(s):  
Ige Omotayo Olugbemi ◽  
Arogundade Kayode Kingsley ◽  
Enitilo Olalekan
Keyword(s):  
Purchase Decision ◽  
Product Knowledge ◽  
State University ◽  
Product Characteristics ◽  
Laptop Computers

Hubungan Pengetahuan Produk Minuman Kopi Terhadap Keputusan Pemilihan Minuman Di Coffee Shop “404 Eatery And Coffee”

2020 ◽  
Vol 2 (1) ◽  
pp. 1-6
Author(s):  
Jessica Rizky Darda ◽  
Mariani ◽  
Ridawati
Keyword(s):  
Survey Methods ◽  
Purchase Decision ◽  
Regression Result ◽  
Product Knowledge ◽  
Product Attributes ◽  
Information Searching ◽  
Coffee Shop ◽  
Food And Beverages ◽  
Coffee Shops

Nowadays drinking coffee in a coffee shop become a trend and a lifestyle in Indonesia. At the first coffee shop is one kind of a food and beverages industries that only focus for served only coffee. But, as long as food and beverages industries getting bigger, coffee shops did some innovation to their menus. They are not only serving coffee, coffee shops has another option for non coffee people. The innovation has bring the new problem for consumer and it is called as a purchase decision. The purchase decision has some factors that maybe can impact to itself, one  of  them is product knowledge. This research is about to find the correlation between product knowledge and purchase decision in coffee shop “404 eatery and coffee”. This research used explanatory survey methods and used questionnaire as an instrument. The instrument separated into two questionnaire, the first questionnaire is about product knowledge which has fouth indicator :product attributes, the functional benefits, the pshycologic benefits, and points of product. For the second questionnaire it has fifth indicator : introduction of needs, information searching, alternative evaluates, buying decision and post buying decision. The result of this research showed that x variable (product knowledge) has  a significant correlation to y variable (purchase decision) with the positively and significantly of  regression result (0,98) Keywords: Product knowledge, purchase decision, coffee shop, coffee

scholarly journals Impact of Television Advertisement on Undergraduate Students’ Purchase Decision on Indomie Noodles

2018 ◽  
pp. p27
Author(s):  
Ikechukwu Favour C ◽  
Agu Godswill Agu
Keyword(s):  
Undergraduate Students ◽  
Significant Influence ◽  
Television Advertising ◽  
Business Administration ◽  
Purchase Decision ◽  
Target Market ◽  
State University ◽  
Television Advertisement ◽  
Structured Questionnaire

This study surveys undergraduate students’ views on the effect of television advertisement on their purchase of indomie noodles. 392 respondents, drawn from the Business Administration unit of Abia State University were studied. The structured questionnaire was administered on the select respondents. The SPSS version 20 students t-test was used to test stated hypotheses. Finding disclosed that television advertising has a significant influence on students’ preference, patronage and repeat purchase of indomie noodles. The study recommends that Advertising messages should be clear, credible and precise so that the target market will not give different meanings to it and that noodles marketers should see television advertising as a long-term investment into the life of products and not be discouraged by the early, immediate low returns of advertisements.

scholarly journals Pengaruh Pengetahuan Produk dan Persepsi Kualitas Produk terhadap Keputusan Pembelian pada Kosmetik Organik

2018 ◽  
Vol 7 (2) ◽  
pp. 134
Author(s):  
Indarto Candra Yoesmanam
Keyword(s):  
Sampling Technique ◽  
Purchase Intentions ◽  
Green Marketing ◽  
Purchase Decision ◽  
Product Knowledge ◽  
The People ◽  
Organic Products ◽  
Marketing Activities ◽  
Dominant Influence

Knowledge of the people and businesses that increase would be so many impacts generated by used biohazard ingredients on cosmetics, resulting in the increasing the level of awareness of concern for the importance of the healty. It was addressed by marketers to perform marketing activities of the healty, so that the term green marketing. One of them by launching green products. Melilea is organic corporate the launching organic products in Indonesia. The innovation organic cosmetic,give impact on consumer behavior in increase the knowledge and perception of the products that can influence consumer purchase intentions.This research aims to analyze and discuss the influence of product knowledge and perception quality of product on organic cosmetics Melilea to purchase intentions. The type of this research is quantitative. The sampling technique that used was snawball sampling with sample size of 110 respondents. Statistics analysis used was multiple linear regression to know level of the influence.The results showed that the the influence of product knowledge and perception quality of product on purchase decision is 20.3% that value koefisian determination (adjusted R2), while the remaing 79.7% is influenced by other variables outside of research. In this study, dominant influence internet product knowledge with values is 0,291 while the perception quality of product variables with value is 0,122. 

scholarly journals Assessing Consumer Acceptance of Edamame-based Patties

HortScience ◽  
2005 ◽  
Vol 40 (4) ◽  
pp. 1139D-1140
Author(s):  
Dru N. Montri ◽  
Kathleen M. Kelley ◽  
Elsa S. Sánchez
Keyword(s):  
Sensory Evaluation ◽  
Nutritional Value ◽  
Value Added ◽  
Consumer Acceptance ◽  
State University ◽  
Product Characteristics ◽  
Pennsylvania State University ◽  
Food Items ◽  
Strong Interest ◽  
Value Added Products

A sensory evaluation was conducted on 9–10 Feb. 2005 at The Pennsylvania State University, University Park campus, to determine consumer acceptance of two edamame [Glycinemax (L.) Merrill] -based patties. This value-added product was chosen because of the increasing popularity of vegetable-based burgers. Patties were mainly composed of edamame, mushrooms, and onion; however, they differed, based on the type of mushroom and seasonings used and the addition of walnuts to one of the recipes. One type of patty was evaluated each day with participants rating it on overall appeal, flavor, appearance, and texture. A total of 209 consumers participated in the 2-day sensory evaluation, 106 on the first day and 103 on the second; and 23.6% and 25.2%, respectively, were familiar with or had heard of edamame before. Overall mean liking for the patties was 6.38 and 6.58 (1 being dislike extremely and 9 being like extremely) and mean liking for flavor was 6.44 and 6.83, respectively. Based on the sample, 43.4% and 35.9% of participants each day indicated that they “probably would buy” or “definitely would buy” this item from a supermarket. Consumers also ranked select product characteristics that influence their decision to purchase new food items in terms of importance. Results were similar for both days with flavor, nutritional value, and price ranked as the three most important factors that influence their purchasing deci-sions. Verbal comments from participants indicated a strong interest in purchasing this product. Results suggested that consumers found the two edamame-based patties acceptable. Small-acreage growers could consider marketing edamame for use in value-added products such as these.

The effects of shopping aid usage on consumer purchase decision and decision satisfaction

2011 ◽  
Vol 23 (5) ◽  
pp. 745-754 ◽  
Author(s):  
Chiu‐chi Angela Chang ◽  
Monika Kukar‐Kinney
Keyword(s):  
Time Pressure ◽  
Situational Factors ◽  
Purchase Decision ◽  
Product Knowledge ◽  
Content Type ◽  
Decision Satisfaction ◽  
Conceptual Paper ◽  
Purchase Likelihood ◽  
Retail Shopping ◽  
Product Ratings

PurposeThe purpose of this paper is to compare and contrast two types of shopping aids, that is, research‐supporting and solution‐oriented shopping aids, and examine their effectiveness, considering both consumer and situational factors.Design/methodology/approachExpanded selection and additional detailed information are chosen to illustrate research‐supporting shopping aids, and personalized product recommendations and product ratings are used as examples of solution‐oriented shopping aids. This conceptual paper proposes that usage of shopping aids has an effect on the purchase likelihood and decision satisfaction and focuses on studying the moderating role of consumer product knowledge and time pressure. The thesis is that congruence between the type of a shopping aid and consumer characteristics, such as product knowledge, or situational characteristics, such as time pressure, should enhance the effectiveness of shopping aids.FindingsThe research propositions in this paper delineate how the use of retail shopping aids should affect the consumer's purchase likelihood, decision satisfaction, decision confidence, and evaluation costs, under the moderating influence of product knowledge and time pressure. Overall, knowledgeable consumers and less time‐pressed consumers should benefit from research‐supporting shopping aids (i.e. expanded selection and additional product information), whereas novice consumers and time‐pressed consumers should benefit from solution‐oriented shopping aids (i.e. personalized product recommendation and product ratings).Originality/valueRetail shopping aids are designed to offer sales assistance for consumers to handle the obstacles to purchase completion. However, past efforts to install retail shopping aids have seen mixed results. This conceptual paper advocates that consideration of consumer characteristics and situational factors is necessary to understand the effects of shopping aid usage. This paper thus contributes to the understanding of solutions to purchase decision deferral and the determinants of decision satisfaction, and has practical implications for retailers regarding providing retail shopping aids to facilitate purchase completion and shopping experiences.

scholarly journals Insurance Policy Purchase Decision in Surabaya, Indonesia

2020 ◽  
Vol 76 ◽  
pp. 01053
Author(s):  
Sesilya Kempa ◽  
Wiliam Ardiyanto Wisnu Pratama ◽  
Noneng Rokayah Sukatmadiredja
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Product Knowledge ◽  
Insurance Policy ◽  
Insurance Policies ◽  
Company Reputation ◽  
Customer Trust

The level of competition in the insurance world that is getting tougher makes the insurance business do a lot of strategies, both promotion, service, and others. Consumer decisions in buying insurance policies themselves are influenced by several things. This study emphasizes the presence of the influence between company reputation and product knowledge on purchase decisions as well as the influence of both variables through consumer trust of insurance policies from insurance companies in Surabaya. The data collection is carried out on 130 consumers who have bought an insurance policy. From 130 questionnaires returned, there are only 100 questionnaires which can then be further processed using Partial Least Square 2.0 analysis. The results of data processing show that company reputation, product knowledge, and consumer trust influence the purchase decisions respectively of 0.204, 0.203, and 0.494. While the influence of company reputation and product knowledge on customer trust are 0.452 and 0.471, respectively. Customer trust itself is proven to be an intervening variable between company reputation and product knowledge and on purchase decision making.

scholarly journals GAMBARAN HARGA, KARAKTERISTIK PRODUK SERTA KEPUTUSAN PEMBELIAN MOBIL TOYOTA INNOVA DI BANDUNG

2018 ◽  
Vol 3 (1) ◽  
pp. 113-121
Author(s):  
Lusiana Safitri ◽  
Agus Rahayu
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decision ◽  
Product Characteristics ◽  
Cross Sectional ◽  
Analysis Technique ◽  
The Difference ◽  
Cross Sectional Design ◽  
The Impact

Objective - The purpose of this paper is to determine the effect of price and product characteristics on purchasing decisionsDesign / methodology / approach - This research was conducted in less than 1 year period, so the research design is cross-sectional design. The method used is exolanatory survey, and population 60 respondents. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Finding - Based on the results of the study using multiple linear regression analysis, the result that there is a positive influence of price and product characteristics on purchase decision.Originality / value - this study provides a basis for find out the impact of price and product characteristics on purchase decision. The difference of this study with previous research is on the objects, variables, theories and the reference.

scholarly journals PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KFC DI KOTA BENGKULU

2020 ◽  
Vol 15 (1) ◽  
pp. 95-107
Author(s):  
Yudi Irawan Abi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Quality Product ◽  
The City

The purpose of this study is to look at the effect of brand image and product quality on purchasing decisions for KFC products in the city of Bengkulu. This research was conducted based on a quantitative approach. Data were collected using a questionnaire involving 100 respondents. Data analysis was used using multiple linear regression. The results of this study reveal that the influence of brand image has a significant effect on purchasing decisions on KFC products in Bengkulu City. The effect of product quality has a significant effect on decisions on KFC products in Bengkulu City.Keywords: product quality; Product Knowledge; and Purchase Decision.

scholarly journals Factores determinantes del precio de la carne de ternera: Un análisis hedónico

2011 ◽  
Vol 4 (8) ◽  
pp. 87 ◽  
Author(s):  
Azucena Gracia Royo ◽  
Luis Pérez y Pérez
Keyword(s):  
Functional Form ◽  
Economic Value ◽  
Food Products ◽  
Purchase Decision ◽  
Hedonic Prices ◽  
Product Characteristics ◽  
Econometric Estimation ◽  
One Year ◽  
Box Cox Transformation ◽  
Form Problem

Beef market has been affected by recent food products crises. The consumer’s decision is being related to the price and this one by the product characteristics and by other factors which can in fluence the consumer’s utility. The objective of the paper is to analyse the economic value of the beef attributes influencing the consumer’s purchase decision using an hedonic prices methodology. Data come from two surveys carried out on 540 consumers in Zaragoza City in the years 2001 and 2002. In the econometric estimation, a flexible functional form is assumed, the Box-Cox transformation. This approach solves the functional form problem. Results show that the consumers’ assessment on the beef attributes does not change from one year to another and that the designation of origin is the most important characteristic determining the beef price.

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