scholarly journals GAMBARAN HARGA, KARAKTERISTIK PRODUK SERTA KEPUTUSAN PEMBELIAN MOBIL TOYOTA INNOVA DI BANDUNG

2018 ◽  
Vol 3 (1) ◽  
pp. 113-121
Author(s):  
Lusiana Safitri ◽  
Agus Rahayu
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decision ◽  
Product Characteristics ◽  
Cross Sectional ◽  
Analysis Technique ◽  
The Difference ◽  
Cross Sectional Design ◽  
The Impact

Objective - The purpose of this paper is to determine the effect of price and product characteristics on purchasing decisionsDesign / methodology / approach - This research was conducted in less than 1 year period, so the research design is cross-sectional design. The method used is exolanatory survey, and population 60 respondents. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Finding - Based on the results of the study using multiple linear regression analysis, the result that there is a positive influence of price and product characteristics on purchase decision.Originality / value - this study provides a basis for find out the impact of price and product characteristics on purchase decision. The difference of this study with previous research is on the objects, variables, theories and the reference.

scholarly journals GAMBARAN SUPERVISI, IKLIM KERJA SERTA KEPUASAN KERJA KARYAWAN PT. TRIBUANA REKAYASA BANDUNG

2018 ◽  
Vol 3 (1) ◽  
pp. 81-86
Author(s):  
Devi Robissalami ◽  
Sumiyati Sumiyati ◽  
Eded Tarmedi
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Cross Sectional ◽  
Employee Job Satisfaction ◽  
Analysis Technique ◽  
The Difference ◽  
Cross Sectional Design ◽  
The Impact

Purpose - The purpose of this study is to determine the effect of supervision and working climate on employee job satisfactionDesign / methodology / approach - This research was conducted in less than 1 year period, the research design is cross-sectional design. The method used is exolanatory survey, and population 67 employees. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Findings - based on the results of the study using multiple linear regression analysis, the result that there is a positive influence of supervision and work climate on employee job satisfaction.Originality / value - this study provides a basis for find out the impact of supervision and working climate on employee job satisfaction. The difference of this study with previous research is on the objects, variables, theories and the references.

scholarly journals GAMBARAN DIMENSI KEPUASAN PELANGGAN PERUSAHAAN JASA EKSPEDISI SICEPAT

2018 ◽  
Vol 3 (1) ◽  
pp. 107-112
Author(s):  
Intan Fazria Kusumah ◽  
Lili Adi Wibowo ◽  
Ridwan Purnama
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Service Innovation ◽  
Positive Influence ◽  
Simple Linear Regression ◽  
Cross Sectional ◽  
Analysis Technique ◽  
The Difference ◽  
Cross Sectional Design ◽  
The Impact

Purpose - The purpose of this study is to determine the effect of  Service Innovation  on Customer SatisfactionDesign / methodology / approach - This research was conducted in less than 1 year period, the research design is cross-sectional design. The method used is explanatory survey, and population 203 employees. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Findings - based on the results of the study using simple linear regression analysis, the result that there is a positive influence of service innovation on customer satisfaction.Originality / value - this study provides a basis for find out the impact of service innovation on customer satisfaction.. The difference of this study with previous research is on the objects, variables, theories and the references.

Influence of product quality, price, and promotion on purchase decision of Philips Products

2021 ◽  
Vol 1 (1) ◽  
pp. 26-36
Author(s):  
Firmansyah Firmansyah
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Simultaneous Impact ◽  
Analysis Technique ◽  
The Impact ◽  
Buying Decisions

The purpose of this study, among others, is to partially determine the effect of product quality on purchasing decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to partly assess the impact of price on buying decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to determine the effect of promotion partially on purchasing decisions at PT. Sumber Peni Karya Pekanbaru, and to assess the impact of product quality, price, and promotion simultaneously on purchasing decisions at PT. Source of Peni Karya. The population in this study amounted to 47 people, while the sample obtained was 47 samples. The data analysis technique used multiple linear regression analysis. The results of this study are that product quality affects purchasing decisions, and the price has a significant effect on purchasing decisions. The promotion does not affect purchasing decisions, and product quality, price, and advertising have a simultaneous or simultaneous impact on buying decisions.

scholarly journals AFTER SALE SERVICE DAN REPEAT PURCHASE INTENTION PADA PENGGUNA NISSAN DI FACEBOOK

2018 ◽  
Vol 3 (2) ◽  
pp. 153-161
Author(s):  
Muhamad Rizki Ubaidilah ◽  
Agus Rahayu ◽  
Dian Herdiana Utama
Keyword(s):  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Positive Influence ◽  
Survey Method ◽  
Simple Linear Regression ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Repeat Purchase ◽  
The Difference ◽  
Cluster Random Sampling

Objective - The purpose of this study is to determine the effect of after sale service to repeat purchase intention nissan users on facebook. Design / methodology / approach - The design of this study is cross sectional. This research use explanatory survey method. A total of 51 respondents were selected using probability sampling in the form of Cluster random sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution and verification technique by using simple linear regression analysis. Findings - Based on the results of research using analysis of verifikatif analysis, obtained the result that After sale service has a positive influence on repeat purchase intention with the influence of being. Originality / value -The difference of this research with previous research is located on the object of research that is Nissan User  on Facebook, with variables studied that is After Sale Service and Repeat Purchase Inention, and use theory or reference different from previous researcher.

scholarly journals GAYA HIDUP KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN

2017 ◽  
Vol 2 (1) ◽  
pp. 57-64
Author(s):  
Ajeng Sri Hartati ◽  
Ratih Hurriyati ◽  
Bambang Widjajanta
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Research Study ◽  
Linear Regression Analysis ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Cross Sectional ◽  
Analysis Technique ◽  
The Difference

Objective – To describe and determine the influence of lifestyle on purchasing decisions.Design/methodology/approach – This type of research is descriptive and verfikatif with random sampling of 120 respondents. Data analysis technique used is a simple linear regression The design of this study is cross sectional method with a certain period of time.Findings – Based on research results by using simple linear regression analysis showed that there is positive lifestyles of consumers on purchasing decisions.Originality/value – The difference in this study lies in the object of research, study time, measuring tools, literature used, the theory used and the results of research. Keywords: Marketing, Consumer Behavior, Lifestyle Consumer Purchase Decision, Action Cameras, GoPro.Type Article: Research paper

scholarly journals The Influence of Discounts, Product Completeness, and Location Against Consumer Purchase Decision (Via Google From): Study at Book Sales Center Komplek Taman Pintar Yogyakarta

2018 ◽  
Vol 1 (2) ◽  
pp. 81-96
Author(s):  
Aly Akbar
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Book Sales ◽  
Analysis Technique ◽  
Positive Effect

This article discusses consumer purchase decisions that can be affected by discounts, product completeness, and location. Respondents in this study as many as 100 people. Data were collected using questionnaires in the form of questionnaires. Data analysis technique used is multiple linear regression analysis. The results of this study indicate that the discount variables (X1), product completeness (X2), and location (X3) have a simultaneous positive influence on consumer purchase decision (Y). Based on the results of the data analysis obtained R square value is 0,544, this means 54.4% consumer purchases affected by discount variables, product completeness, and location magnitude influence "Strong enough, while the rest of 45.6% influenced by factors or other variables which is not researched. The results of this study also indicate that the discounted variable (X1), product completeness (X2), and location (X3) have a partially positive effect on consumer purchase decision (Y). Based on the results of the analysis of the data obtained correlation value X1 to Y of 0.526 or 52.6%, it means X1 positively affect the Y with the magnitude of influence "Strong Enough", the correlation X2 to Y of 0.635 or 63.5%, meaning X2 positively to Y with the magnitude of the influence of "Strong", and the correlation value of X3 to Y of 0.417 or 41.7%, meaning X3 positively affect the Y with the magnitude of influence "Strong Enough". So, from the correlation analysis can be known variables that have the most influence on purchasing decisions is variable completeness of the product.

The Impact of Financial Distress, Corporate Governance, and Auditor Switching on Audit Delay

2021 ◽  
Vol 6 (2) ◽  
pp. 108-117
Author(s):  
Sylvi Angelia ◽  
Rizal Mawardi
Keyword(s):  
Corporate Governance ◽  
Financial Services ◽  
Financial Distress ◽  
Audit Committee ◽  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Auditor Switching ◽  
Analysis Technique ◽  
The Impact

Objective – The purpose of this study is to examine the effect between financial distress, corporate governance, auditor switching and audit delay. This research sample using data on a manufacturing company on the Indonesia Stock Exchange. Methodology – The analysis technique used is multiple linear regression analysis technique. Findings– The research finding show that financial distress and the size of the audit committee have a significant effect on audit delay, while the concentration of ownership, managerial ownership, change of directors, and auditor switching has no significant effect on audit delay. Second finding explain that consideration for companies listed on the Indonesia Stock Exchange to pay attention to the timeliness of submitting financial reports and independent auditor reports so as not to get sanctions from the Financial Services Authority. Novelty – Our novelty research using the relationship of Financial Distress, Corporate Governance and Auditor Switching on new research model to Audit Delay. Type of Paper: Empirical JEL Classification: M41, M42 Keywords: Financial Distress, Corporate Governance, Auditor Switching, Audit Delay

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

scholarly journals PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG SIMPANG EMPAT

2020 ◽  
Author(s):  
Lola Satri ◽  
Alfian
Keyword(s):  
Regression Analysis ◽  
Relationship Marketing ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Research Use ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect

This research has a purpose to know whether relationship marketing and service quality have positive influence to loyalty of customer of saving sikoci at Bank of Nagari branch of Simpang Empat either partially or simultaneously and know which variable is more dominant. The data collection techniques used in this study is a questionnaire. The sample used is 100 customer, with sampling technique using accidental sampling technique. Data analysis technique in this research use multiple linear regression analysis. The results obtained in this study are as follows: (1) Trust has positive effect (944) <(1,984) and not significant (0,348)> (0,05) to loyalty. (2)) Commitment has positive (8,218)> (1,984) and significant (0,000) <(0,05) effect on loyalty. (3) Tangibles has negative (-2,430)> (1,984) and significant (0,017) <(0,05) effect on loyalty. (4) Reliability negatively (-1.570) <(1,984) and insignificant 0, 120> 0.05 to loyalty. (5) Responsiveness has positive effect (5,922)> t table (1,984) and significant (0,000) <(0,05) to loyalty. (6) Warranty has positive effect (1,199) <(1,984) and insignificant 0, 234> 0,05 to loyalty. (7) Empathy has positive effect (186) <(1,984) and insignificant 0, 853> 0,05 to loyalty. From the value of Adjusted R Squere simultaneously produced 566. It means that 56.6% of loyalty variables are influenced by independent variables and the remaining 43.4% is influenced by othervariables.

scholarly journals PENGARUH GAYA HIDUP, SIKAP UANG, NILAI PRIBADI, STIMULASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN TERHADAP SMARTPHONE ANDROID (Studi Kasus Mahasiswa Muhammadiyah Stikes Banjarmasin)

2019 ◽  
Vol 6 (1) ◽  
pp. 26
Author(s):  
Arina Putri ◽  
Nuril Huda
Keyword(s):  
Significant Relationship ◽  
Personal Values ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Decision Variables ◽  
Analysis Technique ◽  
Significant Difference ◽  
Money Attitude ◽  
Strongly Agree

<p><em>This study aims to identify and analyze the influence of lifestyle variables (X1), money attitude (X2), personal values (X3), marketing stimulation (X4) on purchase decisions (Y).</em></p><p><em>Methods This study uses qualitative research by distributing questionnaires to students stikes muhammadiyah Banjarmasin ever using smartphones as much as 157 respondents. Using variable measurement technique kiteria interval scale from strongly agree to strongly disagree, with weights from 1 - 10. To determine the effect of variable X to variable Y using multiple linear regression analysis technique.</em></p><p><em>Results of this study conclude that (1) There is a significant difference between lifestyle variables to variable purchase decision. (2) There is a significant relationship between the variables attitude toward money purchase decision variables. (3) There is a significant relationship between the variables of personal values to the variable purchase decision. (4) There is no significant relationship between the variables of marketing stimulation to variable purchase decision.</em></p>

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