scholarly journals Competititve strategy of taxi company in facing environmental changes

2019 ◽  
Vol 12 (1) ◽  
pp. 66
Author(s):  
Ahmad Saifi Athoillah ◽  
Muhammad Firdaus ◽  
Bunasor Sanim
Keyword(s):  
Competitive Strategy ◽  
Environmental Changes ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Internal And External Factors ◽  
Qspm Matrix ◽  
Forward Integration ◽  
Backward Integration

This study aims to analyze the satisfaction of taxi passengers, the internal and external factors in PT XYZ and formulate the competitive strategy with conventional taxi competitor and online taxi companies. The scope of this research is specifically focused on the competitive strategy in strategic business unit level. This study uses quantitative descriptive approach. The data analysis techniques used are IFE, EFE, IE, and QSPM. The result of this study on the analysis of EFE, PT XYZ shows that the highest strength is on a strategic distribution network of taxi in big cities. Meanwhile, the highest threats are standardization of tariff, number of taxi, and minimum identity of online taxi. Furthermore, IE matrix analysis shows that PT XYZ is in quadrant I (grow and build strategy). The decision making stage based on QSPM matrix has the order of strategic priority as follows: forward integration, backward integration, horizontal integration, product development, market penetration, and market development.

scholarly journals Strategi Bersaing Perusahaan Taksi Dalam Menghadapi Perubahan Lingkungan

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Ahmad Saifi Athoillah ◽  
Muhammad Firdaus ◽  
Bunasor Sanim
Keyword(s):  
Competitive Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Descriptive Approach ◽  
Score Model ◽  
Quantitative Descriptive ◽  
Internal And External Factors ◽  
Qspm Matrix ◽  
Forward Integration ◽  
Backward Integration

<p>This study aimed to analyze the satisfaction of taxi passengers, analyze the internal and external factors in PT A and formulate the competitive strategy with conventional taxi competitor and online taxi companies. The scope og this research is specifically focused on the competitive staretgy at strategic business unit level. This study is uses quantitative and quantitative descriptive approach. Data analysis techniques used are porter five score model, IFE, EFE, IE and QSPM. The results of this study on the analysis of IFE, PT A shows that the highest strength is on a strong, strategic distribution network of taxi in big cities. Meanwhile, the highest threat is standardization of tariff, number of taxi, and minimum identify of online taxi. Furthermore, IE matrix analysis shows that PT A is in quadrant I (grow and build strategy). The decision making stage with QSPM matrix has the order of strategic prority as follows: forward integration, backward integration, horizontal integration, product development, market penetration, and market development.<br />Keywords: EFE, IFE, IPA, QSPM, competitive strategy</p>

scholarly journals PENENTUAN STRATEGI DENGAN PENDEKATAN ANALISIS SWOT PADA HOTEL NONGSA POINT MARINA & RESORT DALAM MENGHADAPI PERSAINGAN BISNIS

2017 ◽  
Vol 5 (1) ◽  
pp. 82
Author(s):  
Riszky Ramadhan Nourlette ◽  
Shinta Wahyu Hati
Keyword(s):  
Swot Analysis ◽  
Secondary Data ◽  
External Factors ◽  
Market Penetration ◽  
Internal Condition ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Internal And External Factors ◽  
Qspm Matrix ◽  
Resort Hotel

Abstract :This study aimed to determine the external and internal condition of Nongsa Point Marina & Resort Hotel as the basis of defining a strategy to face the competition. The method used in this study is qualitative descriptive approach.   Primary and secondary data is processed to gather information about  the  strengths  and  weaknesses  and  the  opportunities  and  threats  of Nongsa  Point  Marina  &  Resort  Hotel.  The  result  of  this  study  is  the competitive strategy which must be applied is market penetration. This result is obtained through a series of processes from SWOT Analysis which is started from analyzing the internal and external factors until defining a strategy with QSPM matrix. Keywords: Hotel, SWOT Analysis, QSPM Matrix

Competitiveness of Export-Based Competitiveness of Export-Based Small and Medium Industries (IKM): Case Study of Creative in DKI Jakarta

2021 ◽  
Vol 9 (1) ◽  
pp. 21-37
Author(s):  
Karil - Maulita
Keyword(s):  
Manufacturing Industry ◽  
Survey Methods ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Space Matrix ◽  
The Right ◽  
Industry Sectors ◽  
Forward Integration ◽  
Backward Integration

Ministry of Industry assesses that the processing industry is still consistently contributing the most to the achievement of export value national. There are manufacturing industry sectors that have achieved low scores on the contribution of export value. Namely the apparel industry, wood industry, and industrial furniture. There are obstacles and problems for the three industries to increase export value. The problem is the low competitiveness of the three industries in exporting. This study aims to analyze and see the condition of the competitiveness of the Small and Medium Creative Industry in the KI Jakarta based on exports from the supply-side analysis. This research is qualitative research using interview and survey methods. The samples of this research were Furniture / Furniture IKM, Batik IKM, and Handicraft IKM which succeeded in contributing the export contribution value to IKM. The results of this study indicate that the conditions of the three creative SMIs in Jakarta have different capabilities and strategies in contributing to export value. Based on the results of the SWOT and SPACE matrix analysis, a special strategy is needed to increase competitiveness. Among them, the right strategies are Furniture IKM and Handicraft IKM located in the quadrant size “aggressive” which indicates that the Furniture IKM in DKI Jakarta is in a very good position in using its internal strength. Therefore, the strategies suitable for use by IKM Furniture in DKI Jakarta include market penetration strategy, market development, product development, backward integration, forward integration, horizontal integration, or diversification. Meanwhile, IKM Batik is in the quadrant position “Conservative” which indicates that IKM Batik is in a low or weak competitive position and must improve the company's strategic position to have strong competitiveness

scholarly journals STRATEGI PEMASARAN USAHA MIKRO CITRONG (CHEESE STICK TERONG) KELOMPOK WANITA TANI MENTARI BINAAN ORGANISASI IAAS LC UNPAD

2020 ◽  
Vol 8 (2) ◽  
pp. 94
Author(s):  
Lusi Wulan Safitri
Keyword(s):  
Marketing Strategy ◽  
Market Penetration ◽  
Agriculture Sector ◽  
Internal Position ◽  
External Position ◽  
Study Case ◽  
Qspm Matrix ◽  
The Village ◽  
Forward Integration ◽  
Backward Integration

Genteng village's potential in agriculture sector is dominated by various vegetables commodities, one of which is eggplant. The Village Concept Program that was held in 2016 have been successful on creating a collaboration between IAAS LC Unpad and Kelompok Wanita Tani Mentari, which is a snack called Citrong with eggplant as it's main ingredient. The development of Citrong as a micro business doesn't always go as planned, because Kelompok Wanita Tani Mentari still can't market this product. So, marketing strategy is needed. This research aims to create a marketing strategy of Citrong micro business for Kelompok Wanita Tani Mentari. This research use qualitative design with study case as research technique. IFAS, EFAS, IE, and QSPM matrix are used for data analysis. The results of this research is micro business of Citrong in cell II (average internal position and high external position) which shows the type of strategy “Growth and Build”. So,marketing strategy that can be applied are intensive strategies such as market penetration, market development, and product development or integrated strategies such as backward integration, forward integration and horizontal integration.Keywords : Citrong, Marketing Strategy, Micro Business

scholarly journals Strategi Pengembangan Pemasaran Batu Andesit (Studi Kasus pada PT Duta Keluarga Imfaco, Bogor Jawa Barat)

2019 ◽  
Vol 13 (2) ◽  
pp. 127
Author(s):  
Tubagus Imron ◽  
Rizal Syarief Sjaiful Nazli ◽  
Sapta Raharja
Keyword(s):  
Sampling Method ◽  
External Factor ◽  
Matrix Analysis ◽  
Market Development ◽  
Market Penetration ◽  
Market Demand ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Internal And External Factors

<p>Andesite stone mining activities in Bogor area is now growing, one of the andesite stone processing business is PT Duta Keluarga Imfaco located in Bogor Regency, West Java. The economically valuable andesit stone is expected to be the mainstay of the income of the surrounding community, characterized by the increasing market demand and the growing interest of the community towards andesite stone. The purpose of this study are (1) to identify internal and external factors of PT Imfaco Family Ambassador; (2) Developing appropriate market development strategies; and (3) Develop alternative strategies of andesite stone marketing development. The study used descriptive and analytic methods that are case studies. Determination of respondents with purposive sampling method, with consideration that mastered the problems to be asked. Data analysis with IFE and EFE matrix to identify internal and external factor of company, then mapping with IE matrix, to see company position. Preparation of strategy with SWOT matrix, yield several alternative strategies that can be implemented. The final stage with the QSP matrix, to determine the priority of the most appropriate strategy to be implemented. Based on the results of IFE and EFE matrix analysis, indicates the company is in a stable position in responding to external situations. The result of analysis with IE matrix, company is in quadrant V, that is growth and stability, where strategy that can be done is market penetration and business development. Results of analysis with SWOT matrix obtained alternative strategies that can be implemented and with the QSP matrix obtained the most appropriate strategy to be implemented in order to develop the company's marketing strategy is to expand the marketing network.</p>

scholarly journals ANALISIS STRATEGI PEMASARAN JAMUR RIMBA JAYA MUSHROOM

2018 ◽  
Vol 6 (2) ◽  
pp. 156-168
Author(s):  
Arminsyurita Arminsyurita
Keyword(s):  
Joint Venture ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Market Demand ◽  
Horizontal Integration ◽  
Unmet Demand ◽  
Swot Matrix ◽  
Competitive Prices ◽  
Backward Integration

Rimba Jaya Mushroom as companies engaged in the agribusiness industry in the procurement of vegetables and mushrooms to face the problem: unmet demand, the capacity of the products that do not satisfy the market demand and competition from companies that must be observed. Therefore, companies need a strategic move to float the mushroom’s business in order to seize the opportunities facing the problem that continuity and corporate objectives can be achieved. This study aims to identify factors internal environment (Strengths, -Weakness) and external environmental factors (Opportunities-Threats) that affect marketing company, and analyze marketing strategies of Rimba Jaya Mushroom. Based on the results of the SWOT matrix analysis charts and diagrams IE the company's marketing strategy can be recommended Rimba Jaya Mushroom, among others, by taking market share for market penetration at competitive prices, concentration through backward integration is to establish relationships with suppliers, fore the concentration through integration with how to take over the function of the overall distribution, concentration through horizontal integration with a collaborative effort with the work on the market continues to foster relationships with several similar companies that are members of the association of Mushroom’s Company that exist or may hold a joint venture with the company.

scholarly journals ANALISIS USAHA DAN STRATEGI PENGEMBANGAN INDUSTRI RUMAH TANGGA TEMPE KEDELAI DI KABUPATEN KARANGANYAR

2019 ◽  
Vol 15 (2) ◽  
pp. 136
Author(s):  
Diyah Maharani ◽  
Kusnandar Kusnandar ◽  
Susi Wuri Ani
Keyword(s):  
Raw Material ◽  
Market Penetration ◽  
Alternative Strategies ◽  
A Value ◽  
Business Analysis ◽  
The Matrix ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
The Cost ◽  
Qspm Matrix

<p><em>This study aims to analyze the cost, revenue, profits, profitability, analyze internal and external factors, alternative strategies and prioritize strategies for developing the home industry of soybean tempeh in Karanganyar Regency. The data analysis methods used are 1) business analysis to find out the cost, revenue, profit, profitability; 2) IFE Matrix; 3) EFE Matrix; 4) IE Matrix; 5) SWOT Matrix; 6) QSPM Matrix. The results showed that the average cost of the soybean tempeh home industry business in Karanganyar Regency was IDR14,058,002.96 and the average revenue was IDR15,675,000.00 with an average profit of IDR1,616,997.04 and profitability of 11,50 %. Analysis of the matrix of IFE home industry in soybean tempeh in Karanganyar is strong with value of 2,877. The results of the EFE matrix also show it is classified as strong with a value of 2,680. The position is in cell 5, namely in the division guarding and maintaining through market penetration strategies and product development strategies. Based on the SWOT matrix, there were eight alternative strategies which were then selected by the four appropriate strategies based on consideration of the IE matrix results, to assess their attractiveness in the QSPM matrix. The highest value of attraction (TAS) of 5,522 is forming institutions or organizations to facilitate access to market, capital, raw material and technology information. </em></p><p><em><br /></em></p><p><strong>Abstrak</strong><em>: Penelitian ini bertujuan untuk menganalisis besarnya biaya, penerimaan, keuntungan, profitabilitas, menganalisis faktor internal dan eksternal, alternatif strategi serta prioritas strategi pegembangan industri rumah tangga tempe kedelai di Kabupaten Karanganyar. Metode analisis data yang digunakan adalah (1) analisis usaha untuk mengetahui besarnya biaya, penerimaan, keuntungan, profitabilitas (2) Matriks IFE (3) Matriks EFE (4) Matriks IE (5) Matriks SWOT (6) Matriks QSPM. Hasil penelitian menunjukkan bahwa rata-rata biaya selama sebulan pada usaha industri rumah tangga tempe kedelai di Kabupaten Karanganyar sebesar Rp14.058.002,96 dan rata-rata penerimaan Rp15.675.000,00 dengan rata-rata keuntungan adalah Rp1.616.997,04 serta profitabilitas 11,50%. Analisis matriks IFE industri rumah tangga tempe kedelai di Kabupaten Karanganyar tergolong kuat dengan nilai 2,877. Hasil dari matriks EFE juga menunjukan bahwa industri tersebut tergolong kuat dengan nilai 2,680. Posisi industri tersebut berada pada sel 5 yaitu pada divisi menjaga dan mempertahankan melalui strategi penetrasi pasar dan strategi pengembangan produk. Berdasarkan hasil matriks SWOT diperoleh delapan alternatif strategi yang selanjutnya terpilih empat strategi yang sesuai berdasarkan pertimbangan hasil matriks IE, untuk dinilai daya tariknya pada matriks QSPM. Nilai daya tarik (TAS) tertinggi sebesar 5,522 yaitu membentuk lembaga atau organisasi untuk mempermudah akses informasi pasar, permodalan, bahan baku dan teknologi. </em></p>

scholarly journals ANALISIS LAYANAN BELANJA KRIING PASAR TRADISIONAL SUMENEP DI TENGAH PANDEMI COVID-19 DENGAN METODE SWOT DAN QSPM

2020 ◽  
Vol 1 (2) ◽  
pp. 160
Author(s):  
Ariza Qanita
Keyword(s):  
Strategic Management ◽  
Swot Analysis ◽  
Purchasing Power ◽  
Market Penetration ◽  
Alternative Strategies ◽  
Analysis Techniques ◽  
Community Needs ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
Qspm Matrix

ABSTRAKPenelitian ini bertujuan untuk menganalisis strategi yang diterapkan pada layanan Belanja Kriing di Pasar Anom Baru Sumenep dan merumuskan alternatif strategi baru dengan melihat faktor internal dan eksternal serta menentukan strategi alternatif prioritas. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik analisis menggunakan matriks IFAS-EFAS, matriks IE, matriks SWOT, dan matriks QSPM. Hasil penelitian menunjukkan bahwa Layanan Belanja Kriing Pasar Anom Baru Sumenep berada pada posisi hold and mantain sehingga strategi yang sebaiknya dilakukan adalah penetrasi pasar dan pengembangan produk. Hasil analisis SWOT merekomendasikan strategi yang sebaiknya dilakukan adalah Strength-Oppotunity (SO) yang mencakup dua alternatif strategi yang kemudian diurutkan dengan matriks QSPM untuk mendapatkan strategi prioritas. Hasil matriks QSPM mengurutkan dua alternatif strategi yaitu strategi memanfaatkan harga yang sesuai dengan daya beli masyarakat saat pandemi covid-19 dengan skor TAS tertinggi sebesar 5,34 dan strategi menyediakan lebih banyak variasi kebutuhan masyarakat dengan skor TAS sebesar 4,73. Kedua strategi tersebut menjadi saran manajemen strategi yang bisa dilakukan dalam pelaksanaan Layanan Belanja Kriing. Namun rekomendasi strategi yang sebaiknya diprioritaskan adalah memanfaatkan harga yang sesuai dengan daya beli masyarakat saat pandemi covid-19.Kata kunci: Covid-19, Manajemen Strategi, SWOT, QSPMABSTRACTThis study aims to analyze the strategies applied to the Kriing Shopping service at the Anom Baru Market in Sumenep and to formulate new alternative strategies by looking at internal and external factors and determining priority alternative strategies. The research method used is descriptive qualitative with analysis techniques using the IFAS-EFAS matrix, IE matrix, SWOT matrix, and QSPM matrix. The results showed that the Anom Baru Sumenep Market Kriing Shopping Service was in a hold and maintain position, so the best strategies to do were market penetration and product development. The results of the SWOT analysis recommend that the strategy that should be carried out is Strength-Oppotunity (SO) which includes two alternative strategies which are then sorted by the QSPM matrix to get a priority strategy. The results of the QSPM matrix rank two alternative strategies, namely the strategy of utilizing prices that are in accordance with the purchasing power of the community during the Covid-19 pandemic with the highest TAS score of 5.34 and the strategy of providing more variety of community needs with a TAS score of 4.73. The two strategies are strategic management suggestions that can be done in the implementation of Kriing Shopping Services. However, the recommended strategy that should be prioritized is to take advantage of prices that are in accordance with the purchasing power of the community during the Covid-19 pandemic.Keywords: Covid-19, Strategic Management, SWOT, QSPM

scholarly journals ANALISIS AGRIBISNIS KENTANG (Solanum tuberosum L) Desa: Merek, Kecamatan Merek, Kabupaten Karo, Provinsi Sumatera Utara

2020 ◽  
Vol 28 (2) ◽  
pp. 178
Author(s):  
Lilis S. Gultom ◽  
Damai Zaro Gea
Keyword(s):  
Solanum Tuberosum L ◽  
Research Area ◽  
External Factors ◽  
Matrix Analysis ◽  
Net Income ◽  
Potato Plants ◽  
C Value ◽  
Internal And External Factors ◽  
Potato Crops ◽  
Qspm Matrix

The aim of the research are (1) knowing the internal and external factors which are strengths, weaknesses, opportunities and threats in the development of potato agribusiness.), (2) knowing the alternatives and priorities that can be applied in the development of potato agribusiness, (3) knowing how much cost, revenue, and income of potato farming, (4) knowing Knowing the feasibility of potato farming in the study area.The research area was determined by the purposive sampling of Trademark, Trademark District, Karo District which was conducted in May 2019 - August 2019. The reason for choosing the area was because the majority of the population were cultivating potato plants. The sampling method is done by simple ranom sampling (simple random). The sample in this study were farmers who worked on potato crops throughout the year. The number of samples in this study amounted to 30 samples. The results showed that: There are internal and external factors that become strengths, weaknesses, opportunities, and threats in the development of potato agribusiness in the study area. Based on the results of the QSPM matrix analysis of the eight strategies there is one strategy that needs to be prioritized with a TAS value of 5,893. Costs used by farmers in managing their farms are Rp.17,099,180 per farmer. Revenue per farmer is Rp.59,500,000. The level of income of potato farmers in the study area is relatively high. Where the net income per farmer is Rp.42,400,820, while the R/C value of potato farming is 3.48 per farmer, this shows that the R/C ratio is greater than one so that the potato farming is feasible (economically profitable).

Strategi Pemasaran Dengan Menggunakan Analisis SWOT Pada Hotel ( Studi Kasus Pada Lotus Garden Hotel )

2021 ◽  
Vol 4 (2) ◽  
pp. 141
Author(s):  
Verdinan Adha Aprilila ◽  
Lolyka Dewi Indrasari ◽  
Heribertus Budi Santoso
Keyword(s):  
Swot Analysis ◽  
Matrix Analysis ◽  
Effective Strategy ◽  
Tourist Destinations ◽  
Analysis Strategies ◽  
Swot Matrix ◽  
Descriptive Approach ◽  
Quantitative Descriptive

The development of the hotel business in Indonesia has seen a significant increase. The development of the hotel business in Indonesia can be seen based on the increasing number of tourist destinations in Indonesia and the growing number of hotels in Indonesia. One of the hotels used for research is the Lotus Garden Hotel which is located in Kediri City, East Java. This study aims to determine and determine the strengths, weaknesses, opportunities, and threats contained in the Lotus Garden Hotel. To find out an effective strategy to increase consumers at the Lotus Garden Hotel. Run using a quantitative descriptive approach. The data used were giving questionnaires to the employees of the lotus garden hotel. It was found that the lotus garden hotel had more strengths than weaknesses, and also had more opportunities than threats. Based on the SWOT analysis, Lotus Garden Hotel is in quadrant I position on the SWOT diagram. Based on the SWOT matrix analysis, strategies that can be formulated are SO, WO, ST and WT strategies and are supported by growth-oriented strategies of business.Perkembangan bisnis perhotelan di indonesia terjadi kenaikan yang cukup besar. Perkembangan bisnis perhotelan di indonesia bisa dilihat berdasarkan meningkatnya jumlah tujuan wisatawan di indonesia dan bertumbuhan jumlah hotel di indonesia. Salah satu hotel yang dijadikan penelitian adalah Lotus Garden Hotel yang terletak di Kota Kediri, Jawa Timur. Penelitian ini bertujuan untuk mengetahui dan menentukan kekuatan, kelemahan, peluang, dan ancaman yang terdapat di lotus garden hotel. Untuk mengetahui strategi yang efektif untuk meningkatkan konsumen pada Lotus Garden Hotel. Dijalankan menggunakan pendekatan deskriptif kuantitatif. Data yang digunakan adalah memberikan kuesioner kepada karyawan/ tenaga kerja lotus garden hotel. Dihasilkan bahwa lotus garden hotel memiliki kekuatan lebih dari kekurangannya, dan juga memiliki lebih banyak peluang dibandingkan dengan ancaman. Berdasarkan analisis SWOT Lotus Garden Hotel berada pada posisi kuadran I pada diagram SWOT. Berdasarkan analisis Matriks SWOT, strategi yang dapat dirumuskan adalah strategi SO, WO, ST dan WT yang didukung oleh sebuah strategi dengan berorientasi dalam pertumbuhan usaha.

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