scholarly journals Strategi Pengembangan Pemasaran Batu Andesit (Studi Kasus pada PT Duta Keluarga Imfaco, Bogor Jawa Barat)

2019 ◽  
Vol 13 (2) ◽  
pp. 127
Author(s):  
Tubagus Imron ◽  
Rizal Syarief Sjaiful Nazli ◽  
Sapta Raharja
Keyword(s):  
Sampling Method ◽  
External Factor ◽  
Matrix Analysis ◽  
Market Development ◽  
Market Penetration ◽  
Market Demand ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Internal And External Factors

<p>Andesite stone mining activities in Bogor area is now growing, one of the andesite stone processing business is PT Duta Keluarga Imfaco located in Bogor Regency, West Java. The economically valuable andesit stone is expected to be the mainstay of the income of the surrounding community, characterized by the increasing market demand and the growing interest of the community towards andesite stone. The purpose of this study are (1) to identify internal and external factors of PT Imfaco Family Ambassador; (2) Developing appropriate market development strategies; and (3) Develop alternative strategies of andesite stone marketing development. The study used descriptive and analytic methods that are case studies. Determination of respondents with purposive sampling method, with consideration that mastered the problems to be asked. Data analysis with IFE and EFE matrix to identify internal and external factor of company, then mapping with IE matrix, to see company position. Preparation of strategy with SWOT matrix, yield several alternative strategies that can be implemented. The final stage with the QSP matrix, to determine the priority of the most appropriate strategy to be implemented. Based on the results of IFE and EFE matrix analysis, indicates the company is in a stable position in responding to external situations. The result of analysis with IE matrix, company is in quadrant V, that is growth and stability, where strategy that can be done is market penetration and business development. Results of analysis with SWOT matrix obtained alternative strategies that can be implemented and with the QSP matrix obtained the most appropriate strategy to be implemented in order to develop the company's marketing strategy is to expand the marketing network.</p>

scholarly journals ANALISIS STRATEGI PEMASARAN JAMUR RIMBA JAYA MUSHROOM

2018 ◽  
Vol 6 (2) ◽  
pp. 156-168
Author(s):  
Arminsyurita Arminsyurita
Keyword(s):  
Joint Venture ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Market Demand ◽  
Horizontal Integration ◽  
Unmet Demand ◽  
Swot Matrix ◽  
Competitive Prices ◽  
Backward Integration

Rimba Jaya Mushroom as companies engaged in the agribusiness industry in the procurement of vegetables and mushrooms to face the problem: unmet demand, the capacity of the products that do not satisfy the market demand and competition from companies that must be observed. Therefore, companies need a strategic move to float the mushroom’s business in order to seize the opportunities facing the problem that continuity and corporate objectives can be achieved. This study aims to identify factors internal environment (Strengths, -Weakness) and external environmental factors (Opportunities-Threats) that affect marketing company, and analyze marketing strategies of Rimba Jaya Mushroom. Based on the results of the SWOT matrix analysis charts and diagrams IE the company's marketing strategy can be recommended Rimba Jaya Mushroom, among others, by taking market share for market penetration at competitive prices, concentration through backward integration is to establish relationships with suppliers, fore the concentration through integration with how to take over the function of the overall distribution, concentration through horizontal integration with a collaborative effort with the work on the market continues to foster relationships with several similar companies that are members of the association of Mushroom’s Company that exist or may hold a joint venture with the company.

scholarly journals ANALISIS USAHA DAN STRATEGI PENGEMBANGAN INDUSTRI RUMAH TANGGA TEMPE KEDELAI DI KABUPATEN KARANGANYAR

2019 ◽  
Vol 15 (2) ◽  
pp. 136
Author(s):  
Diyah Maharani ◽  
Kusnandar Kusnandar ◽  
Susi Wuri Ani
Keyword(s):  
Raw Material ◽  
Market Penetration ◽  
Alternative Strategies ◽  
A Value ◽  
Business Analysis ◽  
The Matrix ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
The Cost ◽  
Qspm Matrix

<p><em>This study aims to analyze the cost, revenue, profits, profitability, analyze internal and external factors, alternative strategies and prioritize strategies for developing the home industry of soybean tempeh in Karanganyar Regency. The data analysis methods used are 1) business analysis to find out the cost, revenue, profit, profitability; 2) IFE Matrix; 3) EFE Matrix; 4) IE Matrix; 5) SWOT Matrix; 6) QSPM Matrix. The results showed that the average cost of the soybean tempeh home industry business in Karanganyar Regency was IDR14,058,002.96 and the average revenue was IDR15,675,000.00 with an average profit of IDR1,616,997.04 and profitability of 11,50 %. Analysis of the matrix of IFE home industry in soybean tempeh in Karanganyar is strong with value of 2,877. The results of the EFE matrix also show it is classified as strong with a value of 2,680. The position is in cell 5, namely in the division guarding and maintaining through market penetration strategies and product development strategies. Based on the SWOT matrix, there were eight alternative strategies which were then selected by the four appropriate strategies based on consideration of the IE matrix results, to assess their attractiveness in the QSPM matrix. The highest value of attraction (TAS) of 5,522 is forming institutions or organizations to facilitate access to market, capital, raw material and technology information. </em></p><p><em><br /></em></p><p><strong>Abstrak</strong><em>: Penelitian ini bertujuan untuk menganalisis besarnya biaya, penerimaan, keuntungan, profitabilitas, menganalisis faktor internal dan eksternal, alternatif strategi serta prioritas strategi pegembangan industri rumah tangga tempe kedelai di Kabupaten Karanganyar. Metode analisis data yang digunakan adalah (1) analisis usaha untuk mengetahui besarnya biaya, penerimaan, keuntungan, profitabilitas (2) Matriks IFE (3) Matriks EFE (4) Matriks IE (5) Matriks SWOT (6) Matriks QSPM. Hasil penelitian menunjukkan bahwa rata-rata biaya selama sebulan pada usaha industri rumah tangga tempe kedelai di Kabupaten Karanganyar sebesar Rp14.058.002,96 dan rata-rata penerimaan Rp15.675.000,00 dengan rata-rata keuntungan adalah Rp1.616.997,04 serta profitabilitas 11,50%. Analisis matriks IFE industri rumah tangga tempe kedelai di Kabupaten Karanganyar tergolong kuat dengan nilai 2,877. Hasil dari matriks EFE juga menunjukan bahwa industri tersebut tergolong kuat dengan nilai 2,680. Posisi industri tersebut berada pada sel 5 yaitu pada divisi menjaga dan mempertahankan melalui strategi penetrasi pasar dan strategi pengembangan produk. Berdasarkan hasil matriks SWOT diperoleh delapan alternatif strategi yang selanjutnya terpilih empat strategi yang sesuai berdasarkan pertimbangan hasil matriks IE, untuk dinilai daya tariknya pada matriks QSPM. Nilai daya tarik (TAS) tertinggi sebesar 5,522 yaitu membentuk lembaga atau organisasi untuk mempermudah akses informasi pasar, permodalan, bahan baku dan teknologi. </em></p>

scholarly journals ANALISIS STRATEGI RETRIBUSI DAERAH SEKTOR PARIWISATA KABUPATEN GOWA

2018 ◽  
Vol 14 (1) ◽  
pp. 14-26
Author(s):  
Ardian Leghari ◽  
Abd Rakhman Laba ◽  
Andi Aswan
Keyword(s):  
Data Collection ◽  
Human Resources ◽  
Structure Interview ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Semi Structure Interview ◽  
Marketing Activities ◽  
Survey Questionnaires

This study aims to generate possible strategies that can be implemented to increase amount of retribution income at the Department of Tourism in Gowa Regency by reviewing 6 tourism objects within the regency. Instruments used for data collection are survey questionnaires, observation, and semi structure interview conducted to 29 respondents comprising of head departments, heads of division, and managements of each tourism object, as well as customers. The collected data were analyzed by using SWOT and IE matrix as a basis for generating possible strategies and determine competitive position of the studied tourism objects. The QSPM is then used to rank the generated strategies for prioritization.  The result of IE matrix showed that the position of the tourism objects is in quadrant V meaning that hold and maintain. The appropriate strategy used is intensive strategy (market penetration and product development). In SWOT matrix analysis, results obtained four alternative strategies, namely: (1) boosting amount of retribution by increasing numbers of tourism objects and supported tourism activities for customer attraction, (2) allocation of human resources in accordance with the competencies, (3) optimizing marketing activities, and (4) increasing awareness for retribution payment. Based on QSPM analysis, an appropriate strategy possibly implemented by Department of Tourism in Gowa Regency is expanding sources of retribution incomes.

scholarly journals ANALISIS LAYANAN BELANJA KRIING PASAR TRADISIONAL SUMENEP DI TENGAH PANDEMI COVID-19 DENGAN METODE SWOT DAN QSPM

2020 ◽  
Vol 1 (2) ◽  
pp. 160
Author(s):  
Ariza Qanita
Keyword(s):  
Strategic Management ◽  
Swot Analysis ◽  
Purchasing Power ◽  
Market Penetration ◽  
Alternative Strategies ◽  
Analysis Techniques ◽  
Community Needs ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
Qspm Matrix

ABSTRAKPenelitian ini bertujuan untuk menganalisis strategi yang diterapkan pada layanan Belanja Kriing di Pasar Anom Baru Sumenep dan merumuskan alternatif strategi baru dengan melihat faktor internal dan eksternal serta menentukan strategi alternatif prioritas. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik analisis menggunakan matriks IFAS-EFAS, matriks IE, matriks SWOT, dan matriks QSPM. Hasil penelitian menunjukkan bahwa Layanan Belanja Kriing Pasar Anom Baru Sumenep berada pada posisi hold and mantain sehingga strategi yang sebaiknya dilakukan adalah penetrasi pasar dan pengembangan produk. Hasil analisis SWOT merekomendasikan strategi yang sebaiknya dilakukan adalah Strength-Oppotunity (SO) yang mencakup dua alternatif strategi yang kemudian diurutkan dengan matriks QSPM untuk mendapatkan strategi prioritas. Hasil matriks QSPM mengurutkan dua alternatif strategi yaitu strategi memanfaatkan harga yang sesuai dengan daya beli masyarakat saat pandemi covid-19 dengan skor TAS tertinggi sebesar 5,34 dan strategi menyediakan lebih banyak variasi kebutuhan masyarakat dengan skor TAS sebesar 4,73. Kedua strategi tersebut menjadi saran manajemen strategi yang bisa dilakukan dalam pelaksanaan Layanan Belanja Kriing. Namun rekomendasi strategi yang sebaiknya diprioritaskan adalah memanfaatkan harga yang sesuai dengan daya beli masyarakat saat pandemi covid-19.Kata kunci: Covid-19, Manajemen Strategi, SWOT, QSPMABSTRACTThis study aims to analyze the strategies applied to the Kriing Shopping service at the Anom Baru Market in Sumenep and to formulate new alternative strategies by looking at internal and external factors and determining priority alternative strategies. The research method used is descriptive qualitative with analysis techniques using the IFAS-EFAS matrix, IE matrix, SWOT matrix, and QSPM matrix. The results showed that the Anom Baru Sumenep Market Kriing Shopping Service was in a hold and maintain position, so the best strategies to do were market penetration and product development. The results of the SWOT analysis recommend that the strategy that should be carried out is Strength-Oppotunity (SO) which includes two alternative strategies which are then sorted by the QSPM matrix to get a priority strategy. The results of the QSPM matrix rank two alternative strategies, namely the strategy of utilizing prices that are in accordance with the purchasing power of the community during the Covid-19 pandemic with the highest TAS score of 5.34 and the strategy of providing more variety of community needs with a TAS score of 4.73. The two strategies are strategic management suggestions that can be done in the implementation of Kriing Shopping Services. However, the recommended strategy that should be prioritized is to take advantage of prices that are in accordance with the purchasing power of the community during the Covid-19 pandemic.Keywords: Covid-19, Strategic Management, SWOT, QSPM

scholarly journals Analisis penerimaan retribusi dan strategi pengembangan objek wisata Taman Anggrek Sri Soedewi Provinsi Jambi

2020 ◽  
Vol 9 (3) ◽  
pp. 123-136
Author(s):  
Aghniyah Aghniyah ◽  
Syaparuddin Syaparuddin ◽  
Erni Achmad
Keyword(s):  
Human Resources ◽  
Sampling Method ◽  
Development Program ◽  
Financial Statements ◽  
Matrix Analysis ◽  
Alternative Strategies ◽  
Swot Matrix

study aims to analyze retribution  income of Taman Anggrek Sri Soedewi object and expected to produce a possible strategy that can be applied to increase the amount of retribution income in the tourism department of Anggrek Sri Soedewi Garden object in Jambi Province. In this research,  used are is primary and secondary of data. This study usds data from the financial statements of tourism  within 4 years from 2014 to 2018. The data were collected by questionnaire, observation, interview conducted to 21 respondents comprising of  head division, and managements of  tourism object, as well as visitors was selected by accidental sampling method. In SWOT matrix analysis, results obtained six alternative strategies,  namely : (1) enhancement cooperation, (2) improving development program, (3) improving facilities and infrastructure, (4) allocation of human resources, (5) increasing a flower collection, and (6) increased promotion.

scholarly journals Analisis Kelembagaan Dan Strategi Peningkatan Daya Saing UMKM Emping Melinjo Di Kabupaten Magetan

2018 ◽  
Vol 14 (2) ◽  
pp. 124
Author(s):  
Fajar Kurnia Mustaqim ◽  
Kusnandar Kusnandar ◽  
Agustono Agustono
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Descriptive Analysis ◽  
External Factors ◽  
Consumer Confidence ◽  
Market Demand ◽  
Alternative Strategies ◽  
The Public ◽  
Swot Matrix ◽  
Internal And External Factors

<p><em>This study aims to analyze institutional melinjo chips MSMEs, identify internal and external factors, formulate strategies for improving the competitiveness of melinjo chips MSMEs, and prioritizing strategies for improving the competitiveness of melinjo chips MSMEs in Magetan regency. The research methods used include: Descriptive Analysis, SWOT Analysis, SWOT matrix, and AHP. The results showed that: (1) there are 4 structure of the supply chain in the distribution of products chips melinjo, and the main institutional sectors in improving the competitiveness of melinjo chips MSMEs, namely the public  sector,  voluntary  sector  and  private  sector;  (2)  identification  of  internal  and external factors obtained strengths, weaknesses, opportunities and threats in improving t</em><em>he competitiveness of melinjo chips MSMEs; (3) matrix SWOT produced 10 alternative strategies to increase competitiveness; (4) priority strategy in improving the competitiveness of melinjo chips MSMEs is provide training and guidance to the next generation  about  the  importance  of  business  continuity  that  has  quality  products according  to  market  demand,  establish  cooperation  with  suppliers  to  ensure  the</em><em>availability of raw materials; and improve product quality and maximum service to maintain consumer confidence.</em></p>

scholarly journals Strategi Manajemen dalam Meningkatkan Daya Saing pada Celebrity Fitness Central Park Mall

2020 ◽  
Vol 4 (1) ◽  
pp. 14
Author(s):  
Christian Lyonal Wiseno
Keyword(s):  
Development Strategy ◽  
Management Strategy ◽  
Qualitative Method ◽  
External Factor ◽  
Market Development ◽  
Market Penetration ◽  
Internal Factor ◽  
Central Park ◽  
Factor Evaluation ◽  
The Subject

This research was conducted to find out the most precise management strategy to enhance competitiveness of Celebrity Fitness Central Park Mall. This study applies a qualitative method, by conducting interviews and also observation by directly reviewing the subject of the study. The analytical method consists Input Stage consisting of Internal Factor Evaluation and External Factor Evaluation, Matching Stage consisting of Strength-Weakness-Opportunity-Threat Matrix and Internal External Matrix, and Decision Stage consisting of Quantitative Strategic Planning Matrix. After analyzing from the existing data, it is known that the Market Penetration strategy is the most appropriate to be implemented for Celebrity Fitness Central Park Mall and Market Development strategy can be used as a support.

scholarly journals Analisis Strategi Pemasaran Mengunakan Metode Quantitative Strategic Planning Matrik (QSPM) Studi Kasus : Borneo Project

2018 ◽  
Vol 7 (2) ◽  
pp. 111
Author(s):  
Anas Mujahid ◽  
Murianai Emelda Isharyani ◽  
Dharma Widada
Keyword(s):  
Marketing Strategy ◽  
Joint Venture ◽  
External Factor ◽  
Alternative Strategies ◽  
Input Stage ◽  
Swot Matrix ◽  
Factor Evaluation ◽  
Marketing Tool ◽  
Stage Matching ◽  
Evaluation Matrix

<p><em>Borneo Project is a new business in the field of ordering services of various types of clothing. In doing its marketing strategy Borneo Project relies on marketing through friendship, word of mouth from one to another one and using social media as a marketing tool. This has not had a much positive effect on sales in Borneo Project. Therefore it is necessary to analyze the marketing strategy that can be applied in Borneo Project.</em></p><p><em>Determining the strategy carried out in three stages: an input stage, matching stage, and the stage of the decision. The input stage is done by using Internal Factor Evaluation Matrix (IFE) and External Factor Evaluation Matrix (EFE). In the IFE matrix, obtained a total score of 2.407, while the EFE Matrix obtained score of 2.831. Based on internal and external factor analysis then matching phase with IE Matrix method and SWOT Matrix. The final stage was the decision stage used QSPM method. QSPM is used to evaluate alternative strategies obtained in the SWOT Matrix, then rank them. The first rank is the strategy of applying for credit funds, seeking investors or business joint venture partners and seeking financial assistance from corporate CSR with the acquisition of power score Pull of 5,824. Alternative strategies are prioritized to be applied is to ask a credit fund, seek a joint venture partner and investor or business and are looking for financial aid CSR.</em><em></em></p><strong><em>Keywords: Marketing Strategy, Borneo Project, QSPM</em></strong>

scholarly journals Unit Produksi dan Jasa sebagai Edupreneurship

2019 ◽  
Vol 4 (7) ◽  
pp. 944
Author(s):  
Desy Anggreani ◽  
Sudarmiatin Sudarmiatin ◽  
Suharto Suharto
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
External Factor ◽  
External Factors ◽  
Internal Factor ◽  
Service Unit ◽  
Use Of Technology ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
Marketing Implementation

<p class="Abstrak"><strong>Abstract:</strong> This study focuses on identifying internal and external factors from Crystal Guava Production and Service Unit of SMK 2 Batu. Therefore, strategies for the development of Production Units as edupreneurship can be obtained, namely vehicles for practicing work and entrepreneurship for students by doing creative and innovative efforts, the use of technology at the time of the guava crystal production process and its marketing implementation. Based on the internal factor analysis of the UPJ in SMK 2 Batu at 1.19 and the external factor analysis of 1.15 which is then analyzed using the SWOT matrix at the coordinate point (1.19:1.15) which means the quadrant I (SO) namely having to develop their internal power be`1cause the opportunity to develop UPJ in SMK N 2 batu is widely opened. The SO strategy that has been developed based on the SWOT matrix is (1) making Guidelines for production activities of Production Units that propose Curriculum, (2) product development and the use of the latest technology in organic crystal cultivation, (3) expanding market share with promotional media on social media, (4) increasing student involvement in cultivation and marketing (sales services, promotion in social media), (5) increasing collaboration with industrial parties to transfer knowledge and technology of crystal guava cultivation and maintain continuity of guava products.</p><strong>Abstrak:</strong> Penelitian ini berfokus untuk mengindentifikasi faktor internal dan faktor eksternal dari Unit Produksi dan Jasa Jambu Kristal SMKN 2 Batu sehingga diperoleh strategi-strategi pengembangan Unit Produksi sebagai <em>Edupreneurship</em> yaitu wahana berlatih bekerja dan berwirausaha bagi siswa dengan melakukan yang usaha kreatif dan inovatif, dan penggunaan teknologi pada saat budidadaya Jambu Kristal serta pemasarannya. Berdasarkan analisis faktor internal dari Unit Produksi dan Jasa SMKN 2 Batu sebesar 1,19 dan analisis faktor eksternal sebesar 1,15 yang selanjutnya dianalisis susuai matriks SWOT berada pada titik koordinat (1,19: 1,15) yang berarti pada kuadran I (SO) yaitu harus mengembangkan kekutan internalnya karena peluang untuk mengembangkan Unit Produksi dan Jasa SMKN 2 Batu sebagai <em>Edupreneurship </em>terbuka lebar. Adapun strategi SO yang dikembangkan. Adapun strategi SO yang telah dikembangkan berdasarkan matriks SWOT ialah (1) pembuatan Pedoman kegiatan produksi Unit Produksi yang mengaju Kurikulum, (2) melakukan pengembangan produk dan penggunaan teknologi terbaru pada budidaya jambu kristal (organic), (3) memperluas pangsa pasar dengan media promosi di media sosial, (4) peningkatan keterlibatan siswa dalam budidaya dan pemasaran (layanan penjualan, promosi di media soasial), (5) Meningkatkan kerjasama dengan pihak DU/DI yang sejenis untuk transfer ilmu dan teknologi budidaya jambu kristal dan menjaga kontinuitas produk jambu.

scholarly journals Pemetaan dan Strategi Pemerintah dalam Mengembangkan Agroindustri Olahan Ubi Jalar di Kabupaten Karanganyar

2018 ◽  
Vol 11 (3) ◽  
pp. 31
Author(s):  
Natalia Kris Tri Astuti ◽  
Darsono Darsono ◽  
Mohd. Harisudin
Keyword(s):  
Product Development ◽  
Sweet Potato ◽  
Development Strategy ◽  
Agricultural Sector ◽  
Grand Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Priority Map ◽  
Product Development Strategy

Karanganyar Regency is an area that has great potential for agroindustry development. Equivalance with development priorities in this district, industry and agriculture have an important role. Agroindustry processing can improve the performance of the agricultural sector. The purpose of this research is to find out the priority map of agroindustry in Kranganyar Regency, to know the position of competing sweet potato agroindusty, and to formulate priority of development strategy of sweet potato agroindustry in Karanganayar Regency. The basic method of this research is descriptive analytic. Priority agroindustry was analyzed by Delphi method, and the determination of competing position and alternatives strategy was analyzed with Internal-External Matrix (IE) and Grand Strategy Matrix. The decision on strategy selection is determined by Quantitative Startegic Planning Matrix (QSPM). The results showed that sweet potato agroindustry as leading agroindustry in Karanganyar Regency. Based on IE matrix analysis, the position of competing sweet potato agroindustry is in quadrant II (product development strategy and market penetration). Based on the Grand Strategy Matrix, the position of sweet potato agroindustry is in quadrant I which means having perfect strategic position. Based on QSPM obtained the most appropriate strategy recommendation of sweet potato agroindustry is product development strategy.

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