scholarly journals Pengaruh Faktor Sosial, Faktor Pribadi, Faktor Psikologi, Faktor Kebudayaan terhadap Keputusan Pembelian Kartu Three

2018 ◽  
Vol 7 (2) ◽  
pp. 81
Author(s):  
Putri Anggreni
Keyword(s):  
Significant Influence ◽  
Social Factors ◽  
Psychological Factors ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Cultural Factors ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Purchasing Decision

Introduction to consumer demand for a product is the beginning of the decision-making process. The need to communicate is a very important thing in human life. With respect to the existence of diverse consumers and their behavior then the management should really responsive to observations of what is wanted. In connection with the research done on the title : The Effect of Social Factors, Personal Factors, Psychological Factors, Cultural Factors Against Three Card Purchase Decision In Singaraja City, based on the results of multiple linear regression analysis was done in this study, obtained the following regression equation: Y = 6.604 + 0.254X1 + 0.494X2 - 0.298X3 + 0.526X4. The results obtained by the analysis of social factors that variable (X1) has a regression coefficient of 0.254 (is positive) to the purchasing decision (Y) and t value of 1.116 with a significance level of 0.275 (> 0.05). This means that social factors (X1) has no significant influence on purchasing decisions (Y). Thus Hypothesis This means that Ho accepted and Ha is rejected, the analysis results obtained that individual factor variables (X2) has a regression coefficient of 0.494 (is positive) to the purchasing decision (Y) and t value of 3.149 with a significance level of 0.004 (> 0.05 ). This means that individual factors (X2) has a significant influence on purchasing decisions (Y). Thus the hypothesis Ho is rejected and Ha accepted, results obtained by analysis of the psychological factors that variable (X3) has a regression coefficient of 0.298 (negative sign) to the purchasing decision (Y) and t value of -0.781 with a significance level of 0.442 (> 0.05). This means that the psychological factor (X3) does not have a significant influence on purchasing decisions (Y). Thus Hypothesis This means that Ho accepted and Ha is rejected, results obtained by analysis of the cultural factors that variable (X4) has a regression coefficient of 0.526 (is positive) to the purchasing decision (Y) and t value of 1.604 with a significance level of 0.121 (> 0.05 ). This means that cultural factors (X4) does not have a significant influence on purchasing decisions (Y). Thus Hypothesis this means that : Ho accepted and Ha is rejected, adjusted R-square value obtained for 0.480 or 48.0%. Than customer satisfaction (Y) can be explained by the variable quality of service (X1), product (X2), promotion (X3), while 52.0% can be explained by factors-factors not examined in this study.

scholarly journals ANALYSIS OF THE FACTORS AFFECTING THE CONSUMER PURCHASING DECISIONS ON COFFEE AT RESTO BANARAN 9, GEMAWANG VILLAGE, SEMARANG

2019 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Asnita Lase ◽  
Agus Setiadi ◽  
Kustopo Budiraharjo
Keyword(s):  
Quantitative Analysis ◽  
Social Factors ◽  
Psychological Factors ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Cultural Factors ◽  
General Description ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Physical Evidence

This study aims to determine the general description of Resto Banaran 9, to analyze general description of coffee consumers in Resto Banaran 9 which includes respondent characteristics, consumption behavior, and respondent’s answer distribution,in additionto analyze the influence of cultural factors, social factors, personal factors, psychological factors, and physical evidence on coffee purchasing decisions at Resto Banaran 9. This research was conducted on 10 September until 11 October 2018 at Resto Banaran 9, Gemawang Village, Jambu Sub-district, Semarang District. The location of the research was determined purposively. This research method was a survey and data collection techniques through interviews using a questionnaire tool distributed to 100 respondents. The sampling method used was the accidental sampling method. Data analysis used was descriptive-quantitative analysis method. The quantitative analysis used was multiple linear regression analysis. The results showed that simultaneously, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9. Moreover, partially, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN BARANG ELEKTRONIK SECARA KREDIT PADA PT COLUMBUS MEGAH SENTRA SARANA CABANG BERAU

2020 ◽  
Vol 5 (2) ◽  
pp. 45-51
Author(s):  
Warti Ratnasari
Keyword(s):  
Significant Influence ◽  
Social Factors ◽  
Psychological Factors ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Cultural Factors ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Personal Factors ◽  
Consumer Decisions

This study aims to analyze the factors that influence consumer decisions to purchase electronic goods on credit at PT Columbus Megah Sentra Sarana, Berau Branch. The data collection method used a questionnaire distributed to consumers of PT Columbus Megah Sentra Sarana, Berau Branch, as many as 92 people who were selected using probability sampling method with simple random sampling technique. The analytical tools used are: validity test, reliability test, multiple linear regression analysis, coefficient of determination, t test and F test.The results of this study indicate that the factors that have a significant influence are cultural factors, social factors and personal factors. Meanwhile, psychological factors have no significant effect on consumer decisions in purchasing electronic goods on credit at PT Columbus Megah Sentra Sarana, Berau Branch. So that the hypothesis of point 1 can be partially accepted and partially rejected.The results of the F test show that cultural factors, social factors, personal factors and psychological factors simultaneously have a significant influence on consumer decisions in purchasing electronic goods on credit at PT Columbus Megah Sentra Sarana, Berau Branch, so the hypothesis point 2 can be accepted

PENGARUH FAKTOR SOSIAL, PERSONAL, PSYCHOLOGICAL, DAN KULTURAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN CENTRO DEPARTMENT STORE MELALUI STIMULUS MIDNIGHT SALE

MODUS ◽  
2016 ◽  
Vol 26 (1) ◽  
pp. 77
Author(s):  
Mega Retna Yuriska ◽  
Ign Sukirno
Keyword(s):  
Social Factors ◽  
Psychological Factors ◽  
Department Store ◽  
Cultural Factors ◽  
Purchase Decision ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Knowing That ◽  
Group Play ◽  
Main Factor

Midnight sale is one strategy that can provide stimuli to the customer purchase decision.However, the main factor or basis that contribute to the purchase decision by Schifman and Kanuk (2004) as quoted by Samuel, et al., (2005) are social factors, personal factors, psychological factors, and cultural factors. Consumer purchasing decisions due to social factors infuenced by some small groups like, group or group play, family, and the role and status (Kotler and Armstrong, 2004).Tis study was conducted to determine consumers’ assessment of social factors, personal factors, psychological factors, and cultural factors, consumer purchasing decisions knowing that stimulated by midnight sale and determine the infuence of social factors, personal factors, psychological factors, and cultural factors on consumer purchasing decisions Centro Department Store which distimuli by midnight sale. This research was conducted in Yogyakarta, namely the consumers Centro Department Store in June 2013.Te results showed that consumers have a good assessment on social factors, personal factors, psychological factors, cultural factors. Consumers have high purchasing decision in Centro Department Store during a midnight sale promotion program. Social factors, personal factors, psychological factors, and cultural factors simultaneously have a signifcant infuence on consumer purchasing decisions. Social factors, personal factors, psychological factors, and cultural factors have a positive and signifcant impact on consumer purchasing decisions.Keywords: Social factors, Personal factors, psychological factors, cultural factors, purchase decision

scholarly journals ANALISIS PENGARUH KUALITAS PELAYANAN KEPUASAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SWALAYAN NABILA YOGYAKARTA

2020 ◽  
Vol 5 (1) ◽  
pp. 56
Author(s):  
Mega Ria Dewanto ◽  
Salamatun Asakdiyah
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Significance Test ◽  
Purchasing Decisions ◽  
Probability Of Error ◽  
Retail Business ◽  
Self Service

Retail business in Indonesia has developed quite rapidly in the last few years with various forms and types. Competition in the retail or retail business which is currently increasingly fierce forces retail or retail business entrepreneurs to compete with each other to try to attract the attention of consumers. This study aims to determine and analyze the variables of service quality, satisfaction and price partially or jointly with purchasing decisions at the Nabila supermarket in Yogyakarta. In this study the sample used was a portion of Nabila Yogyakarta self-service consumers using Purposive Sampling techniques totaling 100 people. The analysis technique used is multiple linear regression analysis. The results of this study are that Service Quality has a positive and significant influence on the purchasing decisions of Nabila Supermarket customers in Yogyakarta with a regression coefficient of 0.409 (positive) and a tcount of 3.351 and a probability of error (p) = 0.001. Satisfaction variable has a positive and significant influence on the purchasing decisions of Nabila Supermarket customers in Yogyakarta with a regression coefficient of 0.249 (positive) and a tcount of 2.466 and p = 0.015. Price variable has a positive and significant influence on customer purchasing decisions in Nabila Yogyakarta with a regression coefficient of 0.336 (positive) and the significance test for the coefficient obtained is 3.751 and p = 0.000. Variable Service Quality, Satisfaction and Price simultaneously influence the customer purchasing decisions on users of Yogyakarta Nabila Supermarket with F statistics obtained by Fcount of 17.961 and the probability of error (p) = 0,000.

scholarly journals Consumer Purchase Consumer Behavior And Interest Concerning Community In Bank Danamon Tbk In Solok Selatan

2018 ◽  
Vol 6 (1) ◽  
pp. 43-51
Author(s):  
Afriany Afriany
Keyword(s):  
Social Factors ◽  
Psychological Factors ◽  
Descriptive Analysis ◽  
Social Factor ◽  
Cultural Factors ◽  
General Description ◽  
Personal Factors ◽  
The Public ◽  
Independent Variables ◽  
Analysis Technique

This study aims to determine: (1) General description of psychological factors, social factors, personal factors, cultural factors and the interest of the community to save at Bank Danamon, (2) To know the factors that influence the public interest to save at Bank Danamon. This research consist of 4 (four) independent variables, namely Psychology Factor (X1), Social Factor (X2), Personal Factor (X3), Culture Factor (X4), and dependent variable that is Interest of Saving (Y). The design of this study is descriptive and causative. To obtain valid and reliable instrument validity test and reliability test. Data analysis technique using descriptive analysis and inductive analysis. Three independent variables can be found in both psychological factors, personal factors and cultural factors, while one independent variable and dependent variable are in good enough criteria, ie social factors and interest in saving. The results showed that: individually or individually only social factors that have an effect on and significant to the interest of saving society in Bank Danamon. But simultaneously or together four independent variables significantly influence the interest of the public saving in Bank Danamon. Keyword: Psychological Factors, Social Factors, Personal Factors, Cultural Factors, Interest Saving

scholarly journals ANALISIS PENGARUH FAKTOR BUDAYA DAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 22-41
Author(s):  
Muhammad Nur Aminudin ◽  
Muhammad Anang Firdaus ◽  
Ira Eka Pratiwi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Social Factors ◽  
Quantitative Research ◽  
Cultural Factors ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Insignificant Effect

This study aims to analyze the influence of cultural and social factors on the purchasing decision of Samsung brand smartphones on IAIN Fattahul Muluk Papua Students. This type of research uses quantitative research. The population in this study were students of IAIN Fattahul Muluk Papua. The number of samples obtained was 280 students, consisting of 68 students of the Faculty of Islamic Economics and Business, 64 students of the Faculty of Syariah, and 148 students of the Faculty of Tarbiyah. Data were collected using a questionnaire, while data analysis techniques used is Multiple Linear Regression. This research shows that cultural factors have a positive and significant influence on the purchasing decisions of Samsung brand smartphones, while social factors have a positive but insignificant effect on the purchasing decisions of Samsung brand smartphones. Furthermore, the influence of cultural factors and social factors simultaneously have a positive and significant effect on purchasing decisions Samsung smartphone brand.

THE EFFECT OF CONSUMER BEHAVIOR PURCHASE GOLD CREDIT PRODUCTS IN BANK MANDIRI SYARIAH

2018 ◽  
Vol 3 (1) ◽  
pp. 014
Author(s):  
Erdawati Erdawati ◽  
Mai Yuliza
Keyword(s):  
Consumer Behavior ◽  
Social Factors ◽  
Psychological Factors ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Multiple Regression Equation ◽  
Personal Factors ◽  
Analysis Technique

The purpose of this research is to know the influence of consumer behavior such as cultural factors, social factors, personal factors and psychological factors to the decision to purchase gold credit products at Bank Mandiri Syariah in Pasaman Barat Regency with the samples of 30 peoples. The sampling technique is by census. The research instrument is questionnaires. The data obtained then processed using multiple linear regresion analysis technique using spss. Testing statements conducted with the validity test and reliability test, classical assumption testing consisting of the test normality, linearity and heterokesidasitas. The test of multiple linear regression analysis showed that each variable used in this study has regression coefficient which can be made into a multiple regression equation as follows Y = 0,063 + 0,218X1 + 0,035X2 + 0,201X3 + 0,917X4, it can be concluded that culture factors and social factors have a positive influence on the purchase decision of gold credit products, while personal factors and psychological factors have a positive and significant influence on consumer decisions choosing gold credit products at Bank Syariah Mandiri.

scholarly journals FAKTOR‐FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MEMILIH PEMBIAYAAN GRIYA IB HASANAH DI PT.BANK BNI SYARIAH KANTOR CABANG BENGKULU

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Karona Cahya Susena ◽  
Tito Irwanto ◽  
Erlin Priandi
Keyword(s):  
Social Factors ◽  
Psychological Factors ◽  
Rating Scale ◽  
Cultural Factors ◽  
Research Data ◽  
Personal Factors

The purpose of this study is to find out the dominant factors that influence customer decisions in choosing financing from the hasanah hasanah at PT. Bank BNI Syariah KC. Bengkulu. The method used in analyzing research data is rating scale. The average respondent's answers to the four factors that influence the customer's decision in choosing financing from the hasanah at PT. Bank BNI Syariah KC.Bengkulu is 640 with very agree criteria, meaning that the average respondent strongly agrees that all the proposed factors, namely cultural factors, social factors, personal factors and psychological factors can influence the customer's decision in choosing financing from the hasanah at PT. Bank BNI Syariah KC. Bengkulu.

scholarly journals Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic

2021 ◽  
Vol 4 (2) ◽  
pp. 57-68
Author(s):  
Oh Zi Jian ◽  
Siti Nur Madhiah Binti Ahmad ◽  
Liem Gai Sin ◽  
Chan Weng Hoo ◽  
Daisy Mui Hung Kee ◽  
...  
Keyword(s):  
Social Factors ◽  
Questionnaire Survey ◽  
Psychological Factors ◽  
Consumer Behaviour ◽  
Secondary Data ◽  
Relevant Information ◽  
Cultural Factors ◽  
Economic Factors ◽  
Personal Factors ◽  
Factors Influencing

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.

scholarly journals Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Maskara Maybelline (Studi Kasus Pada Mahasiswi Administrasi Niaga Politeknik Negeri Jakarta)

Epigram ◽  
2019 ◽  
Vol 16 (2) ◽  
pp. 205-210
Author(s):  
Sarah Fahira ◽  
Tuti Hartati ◽  
Hafniza Amir
Keyword(s):  
Significant Influence ◽  
Regression Coefficient ◽  
Brand Image ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
A Value

Respondents in this study amounted to 80 people who were students of the Department of Commercial Administration of the Jakarta State Polytechnic who had bought Maybelline mascara. The results showed that brand image factors and prices influence the purchasing decisions of Maybelline mascara. This is evidenced by the regression coefficient of 0.503. Brand image has a positive and significant influence on purchasing decisions of Maybelline mascara with a value of 0,017 <0,10. This is because the brand image is the initial foundation of consumers to be able to choose what products to use. Prices have a positive and significant influence on consumer purchasing decisions with a value of 0.005 <0.10. This is because each consumer has a perception of a price, if the price offered is suitable then the consumer can choose the product or want to use. Brand image and price together influence the purchasing decision of Maybelline mascara with a significance value of 0,000 <0.10.

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