PENGARUH FAKTOR SOSIAL, PERSONAL, PSYCHOLOGICAL, DAN KULTURAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN CENTRO DEPARTMENT STORE MELALUI STIMULUS MIDNIGHT SALE

MODUS ◽  
2016 ◽  
Vol 26 (1) ◽  
pp. 77
Author(s):  
Mega Retna Yuriska ◽  
Ign Sukirno
Keyword(s):  
Social Factors ◽  
Psychological Factors ◽  
Department Store ◽  
Cultural Factors ◽  
Purchase Decision ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Knowing That ◽  
Group Play ◽  
Main Factor

Midnight sale is one strategy that can provide stimuli to the customer purchase decision.However, the main factor or basis that contribute to the purchase decision by Schifman and Kanuk (2004) as quoted by Samuel, et al., (2005) are social factors, personal factors, psychological factors, and cultural factors. Consumer purchasing decisions due to social factors infuenced by some small groups like, group or group play, family, and the role and status (Kotler and Armstrong, 2004).Tis study was conducted to determine consumers’ assessment of social factors, personal factors, psychological factors, and cultural factors, consumer purchasing decisions knowing that stimulated by midnight sale and determine the infuence of social factors, personal factors, psychological factors, and cultural factors on consumer purchasing decisions Centro Department Store which distimuli by midnight sale. This research was conducted in Yogyakarta, namely the consumers Centro Department Store in June 2013.Te results showed that consumers have a good assessment on social factors, personal factors, psychological factors, cultural factors. Consumers have high purchasing decision in Centro Department Store during a midnight sale promotion program. Social factors, personal factors, psychological factors, and cultural factors simultaneously have a signifcant infuence on consumer purchasing decisions. Social factors, personal factors, psychological factors, and cultural factors have a positive and signifcant impact on consumer purchasing decisions.Keywords: Social factors, Personal factors, psychological factors, cultural factors, purchase decision

scholarly journals ANALYSIS OF THE FACTORS AFFECTING THE CONSUMER PURCHASING DECISIONS ON COFFEE AT RESTO BANARAN 9, GEMAWANG VILLAGE, SEMARANG

2019 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Asnita Lase ◽  
Agus Setiadi ◽  
Kustopo Budiraharjo
Keyword(s):  
Quantitative Analysis ◽  
Social Factors ◽  
Psychological Factors ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Cultural Factors ◽  
General Description ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Physical Evidence

This study aims to determine the general description of Resto Banaran 9, to analyze general description of coffee consumers in Resto Banaran 9 which includes respondent characteristics, consumption behavior, and respondent’s answer distribution,in additionto analyze the influence of cultural factors, social factors, personal factors, psychological factors, and physical evidence on coffee purchasing decisions at Resto Banaran 9. This research was conducted on 10 September until 11 October 2018 at Resto Banaran 9, Gemawang Village, Jambu Sub-district, Semarang District. The location of the research was determined purposively. This research method was a survey and data collection techniques through interviews using a questionnaire tool distributed to 100 respondents. The sampling method used was the accidental sampling method. Data analysis used was descriptive-quantitative analysis method. The quantitative analysis used was multiple linear regression analysis. The results showed that simultaneously, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9. Moreover, partially, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9.

scholarly journals Pengaruh Faktor Sosial, Faktor Pribadi, Faktor Psikologi, Faktor Kebudayaan terhadap Keputusan Pembelian Kartu Three

2018 ◽  
Vol 7 (2) ◽  
pp. 81
Author(s):  
Putri Anggreni
Keyword(s):  
Significant Influence ◽  
Social Factors ◽  
Psychological Factors ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Cultural Factors ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Purchasing Decision

Introduction to consumer demand for a product is the beginning of the decision-making process. The need to communicate is a very important thing in human life. With respect to the existence of diverse consumers and their behavior then the management should really responsive to observations of what is wanted. In connection with the research done on the title : The Effect of Social Factors, Personal Factors, Psychological Factors, Cultural Factors Against Three Card Purchase Decision In Singaraja City, based on the results of multiple linear regression analysis was done in this study, obtained the following regression equation: Y = 6.604 + 0.254X1 + 0.494X2 - 0.298X3 + 0.526X4. The results obtained by the analysis of social factors that variable (X1) has a regression coefficient of 0.254 (is positive) to the purchasing decision (Y) and t value of 1.116 with a significance level of 0.275 (> 0.05). This means that social factors (X1) has no significant influence on purchasing decisions (Y). Thus Hypothesis This means that Ho accepted and Ha is rejected, the analysis results obtained that individual factor variables (X2) has a regression coefficient of 0.494 (is positive) to the purchasing decision (Y) and t value of 3.149 with a significance level of 0.004 (> 0.05 ). This means that individual factors (X2) has a significant influence on purchasing decisions (Y). Thus the hypothesis Ho is rejected and Ha accepted, results obtained by analysis of the psychological factors that variable (X3) has a regression coefficient of 0.298 (negative sign) to the purchasing decision (Y) and t value of -0.781 with a significance level of 0.442 (> 0.05). This means that the psychological factor (X3) does not have a significant influence on purchasing decisions (Y). Thus Hypothesis This means that Ho accepted and Ha is rejected, results obtained by analysis of the cultural factors that variable (X4) has a regression coefficient of 0.526 (is positive) to the purchasing decision (Y) and t value of 1.604 with a significance level of 0.121 (> 0.05 ). This means that cultural factors (X4) does not have a significant influence on purchasing decisions (Y). Thus Hypothesis this means that : Ho accepted and Ha is rejected, adjusted R-square value obtained for 0.480 or 48.0%. Than customer satisfaction (Y) can be explained by the variable quality of service (X1), product (X2), promotion (X3), while 52.0% can be explained by factors-factors not examined in this study.

scholarly journals Consumer Purchase Consumer Behavior And Interest Concerning Community In Bank Danamon Tbk In Solok Selatan

2018 ◽  
Vol 6 (1) ◽  
pp. 43-51
Author(s):  
Afriany Afriany
Keyword(s):  
Social Factors ◽  
Psychological Factors ◽  
Descriptive Analysis ◽  
Social Factor ◽  
Cultural Factors ◽  
General Description ◽  
Personal Factors ◽  
The Public ◽  
Independent Variables ◽  
Analysis Technique

This study aims to determine: (1) General description of psychological factors, social factors, personal factors, cultural factors and the interest of the community to save at Bank Danamon, (2) To know the factors that influence the public interest to save at Bank Danamon. This research consist of 4 (four) independent variables, namely Psychology Factor (X1), Social Factor (X2), Personal Factor (X3), Culture Factor (X4), and dependent variable that is Interest of Saving (Y). The design of this study is descriptive and causative. To obtain valid and reliable instrument validity test and reliability test. Data analysis technique using descriptive analysis and inductive analysis. Three independent variables can be found in both psychological factors, personal factors and cultural factors, while one independent variable and dependent variable are in good enough criteria, ie social factors and interest in saving. The results showed that: individually or individually only social factors that have an effect on and significant to the interest of saving society in Bank Danamon. But simultaneously or together four independent variables significantly influence the interest of the public saving in Bank Danamon. Keyword: Psychological Factors, Social Factors, Personal Factors, Cultural Factors, Interest Saving

PENGARUH FAKTOR SOSIAL, PRIBADI, DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN TIKET TEATER JKT48 DENGAN BRAND LOVE SEBAGAI VARIABEL INTERVENING

2018 ◽  
Vol 3 (3) ◽  
pp. 413-422
Author(s):  
Margaretha Margaretha ◽  
Donant Alananto Iskandar
Keyword(s):  
Social Factors ◽  
Psychological Factors ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Brand Love ◽  
Independent Variables ◽  
Sales Strategy ◽  
Dependent Variables ◽  
Relationship Of ◽  
The Relationship

The purpose of this research is to understand the influence of social, personal, and psychological factors towards purchase decision of JKT48 Theater’s Tickets. Data were collected from 126 fans of JKT48 in DKI Jakarta who have bought tickets three times or more. The result of this research shows that psychological factors significantly influence the purchase decision. Brand love moderates the relationship of all independent variables with the dependent variables. The existence of brand love as a moderating variable will weaken the influence of social factors on purchasing decisions.  The implications of this research can be a reference for the management team in formulating JKT48 Theater’s Tickets sales strategy related to social, personal, and psychological factors. Keywords: social,brand love, purchase decision

scholarly journals FAKTOR‐FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MEMILIH PEMBIAYAAN GRIYA IB HASANAH DI PT.BANK BNI SYARIAH KANTOR CABANG BENGKULU

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Karona Cahya Susena ◽  
Tito Irwanto ◽  
Erlin Priandi
Keyword(s):  
Social Factors ◽  
Psychological Factors ◽  
Rating Scale ◽  
Cultural Factors ◽  
Research Data ◽  
Personal Factors

The purpose of this study is to find out the dominant factors that influence customer decisions in choosing financing from the hasanah hasanah at PT. Bank BNI Syariah KC. Bengkulu. The method used in analyzing research data is rating scale. The average respondent's answers to the four factors that influence the customer's decision in choosing financing from the hasanah at PT. Bank BNI Syariah KC.Bengkulu is 640 with very agree criteria, meaning that the average respondent strongly agrees that all the proposed factors, namely cultural factors, social factors, personal factors and psychological factors can influence the customer's decision in choosing financing from the hasanah at PT. Bank BNI Syariah KC. Bengkulu.

scholarly journals Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic

2021 ◽  
Vol 4 (2) ◽  
pp. 57-68
Author(s):  
Oh Zi Jian ◽  
Siti Nur Madhiah Binti Ahmad ◽  
Liem Gai Sin ◽  
Chan Weng Hoo ◽  
Daisy Mui Hung Kee ◽  
...  
Keyword(s):  
Social Factors ◽  
Questionnaire Survey ◽  
Psychological Factors ◽  
Consumer Behaviour ◽  
Secondary Data ◽  
Relevant Information ◽  
Cultural Factors ◽  
Economic Factors ◽  
Personal Factors ◽  
Factors Influencing

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.

scholarly journals Studi deskriptif faktor pendorong dan penarik yang mempengaruhi keputusan siswa memilih sekolah di SMK Negeri 1 Sooko Mojokerto

2017 ◽  
Vol 1 (1) ◽  
pp. 19-26
Author(s):  
Elly Joenarni
Keyword(s):  
Data Collection ◽  
Social Factors ◽  
Psychological Factors ◽  
Phenomenological Study ◽  
Reference Group ◽  
Cultural Factors ◽  
Personal Factors ◽  
Pull Factors ◽  
Design Data ◽  
Factors Affecting

The child is the most beautiful gift for a family that completes married life. Students are parties who are obliged to meet the needs of the child, such as children's needs for affection, welfare, education and so forth. The purpose of this study first, identifying factors driving and pulling affecting Decision students choose schools in SMK Negeri 1 Sooko Mojokerto. Second, to identify Which factor is the most dominant among the driving and pull factors affecting the decision of the students to choose the school in SMK Negeri 1 Sooko Mojokerto. This study used a qualitative approach with a phenomenological study design. Data collection techniques are done by in-depth interviews, observations, documentation. To obtain the validity of the data used the steps of observational persistence and triangulation. Data analysis technique is done by data collection, data reduction, data presentation and conclusion. The research findings show that (1) the driving and pull factors that influence the decision of the students to choose the school in SMK Negeri 1 Sooko Mojokerto are a) Psychological factors consisting of Motivation, Perception, Learning, Confidence and Attitude b) Social Factors consist of Reference Group / Reference, Family and Role and Status c) The decisive cultural factors are the religious and geographical factors. c) Personal factors consisting of Stages of Age and in Life Cycle, Employment and Economic Situation, Personality and Self-concept and Lifestyle and Values ​​(2) Among Psychological Factors, Social Factors, Cultural Factors and Personal Factors that most influence student decisions SMK Negeri 1 Sooko Mojokerto is a psychological factor and personal factor

scholarly journals FAKTOR-FAKTOR YANG DIPERTIMBANGKAN DALAM KEPUTUSAN PEMBELIAN MINYAK GORENG BIMOLI PADA IBU RUMAH TANGGA DESA KEBONAGUNG KECAMATAN PURWOREJO KOTA PASURUAN

2018 ◽  
Vol 11 (2) ◽  
pp. 11-19
Author(s):  
Mochamad Bukhori ◽  
Tutik Ekasari
Keyword(s):  
Social Factors ◽  
Sampling Methods ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Cooking Oil ◽  
Used Cooking Oil ◽  
Five Factors ◽  
Quota Sampling

Consumer behavior towards purchasing decisions is something that should be studied by marketers to know and understand how consumers make decisions, and the extent to which marketing stimuli can provide stimulation to the purchasing decision. So they can know what are the factors that influence consumer purchasing decisions. The purpose of this study was to determine the factors that are considered in the purchase decision of cooking oil Bimoli housewives Kebonagung Village District Purworejo Pasuruan. Population and sample in this study were housewives Kebonagung Village District Purworejo Town of Pasuruan who bought and used cooking oil Bimoli. The number of samples is determined using a quota sampling of 50 respondents, the sampling technique used purposive  sampling.  Methods  of  data  collection  using  observation,  interviews,  and questionnaires. Analyzed using factor analysis to test the hypothesis. The results showed that of the eight factors suspected to be considered in the purchase decision, there are five factors that influence purchasing decisions, namely: price factors, social factors, psychological factors, distribution factors, and personal factors.

scholarly journals The Influence of Cultural Factors, Social Factors, and Personal Factors against Customer Purchase Decisions in Using Wedding Services Organizer in Surabaya

2021 ◽  
Vol 1 (2) ◽  
pp. 77-90
Author(s):  
Rachmat Santosa
Keyword(s):  
Social Factors ◽  
Sampling Technique ◽  
Cultural Factors ◽  
Quality Of Services ◽  
Purchase Decisions ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Business Managers ◽  
Age Of Marriage

Wedding organizer services are needed and sought to help resolve problems owned by the prospective bride and groom. This study aims to examine and analyze cultural factors, social factors and personal factors as variables that influence customer purchasing decisions in using wedding organizer services in Surabaya. This type of research is quantitative, the sampling technique used is purposive sampling in the form of a number questionnaire where the population is unknown. By using the criteria of respondents who are married and the age of marriage that runs a maximum of 5 (five) years and uses the services of a wedding organizer. A sample of 97 respondents was obtained from the calculation of the formula unknown population. The results obtained that cultural factors have a positive and significant influence on purchasing decisions. But social factors and personal factors partially do not significantly influence the purchase decision. So business managers must improve their outlook on finding clients and improving the quality of services so that customers are easier to choose these services.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN BARANG ELEKTRONIK SECARA KREDIT PADA PT COLUMBUS MEGAH SENTRA SARANA CABANG BERAU

2020 ◽  
Vol 5 (2) ◽  
pp. 45-51
Author(s):  
Warti Ratnasari
Keyword(s):  
Significant Influence ◽  
Social Factors ◽  
Psychological Factors ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Cultural Factors ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Personal Factors ◽  
Consumer Decisions

This study aims to analyze the factors that influence consumer decisions to purchase electronic goods on credit at PT Columbus Megah Sentra Sarana, Berau Branch. The data collection method used a questionnaire distributed to consumers of PT Columbus Megah Sentra Sarana, Berau Branch, as many as 92 people who were selected using probability sampling method with simple random sampling technique. The analytical tools used are: validity test, reliability test, multiple linear regression analysis, coefficient of determination, t test and F test.The results of this study indicate that the factors that have a significant influence are cultural factors, social factors and personal factors. Meanwhile, psychological factors have no significant effect on consumer decisions in purchasing electronic goods on credit at PT Columbus Megah Sentra Sarana, Berau Branch. So that the hypothesis of point 1 can be partially accepted and partially rejected.The results of the F test show that cultural factors, social factors, personal factors and psychological factors simultaneously have a significant influence on consumer decisions in purchasing electronic goods on credit at PT Columbus Megah Sentra Sarana, Berau Branch, so the hypothesis point 2 can be accepted

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