scholarly journals APPLICATION OF INTERACTIVE ONLINE AND OFFLINE METHODS IN THE FORMATION OF THE BRAND OF EDUCATIONAL INSTITUTION: PRACTICAL ASPECT

2018 ◽  
pp. 73-79
Author(s):  
Halyna Horbenko ◽  
Karyna Borzakivska ◽  
◽  
Keyword(s):  
Survey Methods ◽  
Educational Institution ◽  
Practical Aspect ◽  
Interactive Methods ◽  
Educational Institutions ◽  
Target Groups ◽  
The Social ◽  
The Media ◽  
Image Events

In the article in a practical example is described the role of the application of interactive methods in the formation of the brand of an educational institution. Particular attention is paid to the use of survey methods and monitoring to determine the level of designation of target groups for this topic. With a help of the PR- audit of the image of the Boris Grinchenko Kiev University, using questioning and monitoring, it has been determined that the most effective methods of forming and promoting a brand of an educational institution is the development and support of the educational institution’s website, us-ing of the social networks and the construction of a strategy of activity in them, the use of image events and establishing partnerships with the media, provided that they create and provide them with quality informational content. After conduction with the purpose of determining the most effective methods for forming the brand of an educational institution and referring to the research conducted and the needs of the target groups, the concept and program of the Forum «The brand of an educational institution: from concept to popularity» was developed. With the implementation of the Forum and the study of the participants’ impressions of the event, the necessity of training the representatives of the education sphere in basic skills in the formation and promotion of the brand of an educational institution is substantiated. Upon completion of the Forum, the organizers of the event conducted an additional survey on the participants’ sentiments to continue studying the theme of the development and promotion of the brand of the educational institution. The results of the survey confirm the fact that the irreversible development process, which is based on the involvement of innovative interactive means, is an urgent requirement of time that the representatives of educational institutions of Ukraine are willing to take.

scholarly journals YOUTH CLUBS AS AN EXAMPLE OF IMPLEMENTATION OF ADAPTIVE-SOCIALIZATION CONCEPT OF SOCIAL WORK IN SCHOOL

2020 ◽  
Vol 8 (15) ◽  
Author(s):  
Dmytro Grуshchuk
Keyword(s):  
Social Work ◽  
Social Service ◽  
Educational Institution ◽  
Scientific Research ◽  
Educational Institutions ◽  
Youth Organizations ◽  
Youth Organization ◽  
The Social ◽  
Educational Establishment

Abstract: The article analyzes the adaptive-socialization concept of organization of social work in educational institutions and considers the content, directions and forms of activity of youth organizations in educational institutions as one of the effective forms of this concept. Based on the analysis of the literature, the relevance of further scientific research on the place of youth organizations in educational institutions of social and pedagogical influence on the educational recipients was revealed. Thus, the basis of the adaptive-socialization concept of social work determines the active movement of the individual to identify and solve social problems in interaction with a specific community (members of the youth organization and members of the territorial community). Adaptive-socialization activities of the social service in the educational establishment aim to accumulate the social potential of the student youth to respond to the social requests of the student and community. The leading role of the pedagogical team in the activity of the organization was emphasized and the first steps of creation of such organization and further mechanisms of interaction with it were determined. The role of the youth organization in the educational establishment in the process of personal development of the educational recipients, as well as the possible corrective work of the social service are emphasized. Accentuated on the site of organization in positioning of educational institution about territorial community. The adaptive and socializing potential of active public activity is highlighted both within the educational establishment and in the territorial community. The example of the activity of the Sokoly Youth Club at the Vasylkiv Academic Lyceum "Prestige" (Vasylkiv, Kyiv region) illustrates the positive dynamics of increasing the level of socialization of club members, adaptation to the realities and challenges of life in the local community, awareness of the organization and implementation of social activities, readiness for presentation and protection of their activities in relations with members of the community, motivation for further active social activity among both peers and adults. Prospects for further scientific research determine the development of a model of extracurricular activities of educational recipients on the example of school youth organization, determine the directions of relationships and interaction of members of the organization with socio-pedagogical and socio-psychological services in educational institutions, working out new directions of educational and educational organizations, social and pedagogical support of civic socialization in the activities of youth organizations in the institution and education.

Strategi Public Relations Mtsn (Madrasah Tsanawiyah Negeri) 3 Pamekasan Dalam Peningkatan Capacity Building

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Elok Hidayah Putri
Keyword(s):  
Public Relations ◽  
Capacity Building ◽  
Educational Institution ◽  
Qualitative Approach ◽  
Educational Institutions ◽  
The Public ◽  
The Media ◽  
Media Communications ◽  
Special Concern

Abstrak: Madrasah Tsanawiyah Negeri (MTsN) 3 Pamekasan merupakan salah satu lembaga pendidikan yang tetap eksis di Pulau Madura. Hal ini dibuktikan dengan banyaknya siswa yang mendaftar disana, juga prestasi-prestasi yang didapatkan oleh MTsN 3 Pamekasan menjadi perhatian tersendiri bagi para orang tua untuk menjadikan madrasah ini sebagai lembaga pendidikan rujukan yang digemari. Melihat fenomena ini peneliti merasa tertarik untuk mengkaji bagaimana peran public relations dan strategi public relations dalam peningkatan capacity building. Penelitian ini menggunakan pnedekatan kualitatif dekskrpitif. Prosedur pengumpulan data yang digunakan berupa wawancara dengan public relations MTsN 3 Pamekasan, kepala madrasah, guru-guru, dan masyarakat. Hasil penelitian ini menyebutkan peran public relations MTsN 3 Pamekasan adalah menjalin komunikasi dengan publik, pembentuk identitas dan mengenalkan madrasah. Adapun strategi public relations MTsN 3 Pamekasan dalam peningkatan capacity building yakni merealisasikan human communications (membangun komunikasi dengan public internal dan eksternal. Kemudian media communications seperti website resmi, media partner, aplikasi whatsapp, facebook dan twitter. Madrasah Tsanawiyah Negeri (MTsN) 3 Pamekasan is one of the educational institutions that still exist on Madura island. This is evidenced by the large number of students who have registered there, as well as the achievements obtained by MTsN 3 Pamekasan which are a special concern for parents to make this madrasah a popular reference educational institution. Seeing this phenomenon, researchers are interested in examining the role of public relations and public relations strategies in increasing capacity building. This study uses a descriptive qualitative approach. Data collection procedures used in the form of interviews with public relations MTsN 3 Pamekasan, head of madrasah, teachers, and the community. The results of this study indicate the role of public relations at MTsN 3 Pamekasan is to establish communication with the public, form identity and introduce madrasah. The MTsN 3 Pamekasan public relations strategy is to increase capacity building, namely realizing human communications (building communication with the internal and external public. Then the media communications such as official websites, media partners, whatsapp applications, facebook and twitter.

Research on the Effects of Over-the-Counter Drug Advertising

1974 ◽  
Vol 4 (3) ◽  
pp. 223-226 ◽  
Author(s):  
Donald L. Kanter
Keyword(s):  
Drug Misuse ◽  
Pharmaceutical Advertising ◽  
Drug Usage ◽  
Over The Counter ◽  
Drug Advertising ◽  
The Social ◽  
The Media ◽  
Commercial Advertising ◽  
The Impact

Dr. Kanter presents a summary of his research assessing the role of OTC advertising in Influencing drug usage. His work represents the only systematic study of the impact of commercial advertising on drug usage. He stresses that advertising in itself does not directly lead to drug misuse but should be considered as part of a host of factors in the social environment and in the media environment that have significant influence in determining people's behavior. He also urged that the existing pharmaceutical advertising codes, which are often violated, be reviewed and strengthened.

The place and role of analytical research of personnel training processes for the transport industry

2021 ◽  
pp. 94-101
Author(s):  
E. G. Shepilova ◽  
Keyword(s):  
Educational Institution ◽  
Training System ◽  
Process Models ◽  
Positive Development ◽  
Educational Institutions ◽  
Personnel Training ◽  
Educational Values ◽  
Transport Industry ◽  
Analytical Research

The defining role of analytical research of personnel training processes for the transport industry is indicated. In particular, the possibility of using the vicious Knall’s circles to identify problems in the development of transport education is investigated. The traditional functionality of the Knall’s circles has been expanded to the study of the mechanisms of positive development of the research object. Two types of models for describing these processes are proposed and analyzed, taking into account both additive and multiplicative effects of development. Using concrete examples, the methodology for constructing various types of process models, selecting the optimal type of model and predicting development is shown. A systematic approach to the study of transport education is also proposed to be implemented using the tools of cenological analysis, which takes into account all participants in the personnel training system in the industry. The scientific and educational values of transport education allow us to determine the completeness and stability of the educational system, the direction of development (degradation, positive development of the system), the role and place of an individual educational institution in the personnel training system. The cytological study is illustrated by the example of the analysis of the results of the activities of branch railway universities. Scientific and educational self-regulating organizations for training specialists for the regional transport system are considered as one of the mechanisms for managing transport education. It is proposed to create self-regulating organizations of personnel training that regulate the activities of educational institutions, both among themselves and with consumers of educational services.

A Study on the Prevalence and Nature of Ragging Practices in Selected Educational Institutions in India

2018 ◽  
Vol 15 (2) ◽  
pp. 187-202
Author(s):  
Mohan Rao ◽  
Shobna Sonpar ◽  
Amit Sen ◽  
Shekhar P. Seshadri ◽  
Harsh Agarwal ◽  
...  
Keyword(s):  
Empirical Data ◽  
Print Media ◽  
Institutional Factors ◽  
Educational Institutions ◽  
Critical Factors ◽  
Place Of Residence ◽  
The Media ◽  
Media Reports

Ragging has claimed hundreds of innocent lives and has ruined the careers of thousands of students. A total of 717 cases of ragging were reported in the English print media alone across the country from January 2007 to September 2013. However, the media reports tend to focus on extreme cases and do not reveal the true extent of ragging. Moreover, in the absence of empirical data, it is difficult to understand the processes involved in, and the ramifications of, ragging. This study examines the prevalence and types of ragging practices in educational institutions. The study covered 10,632 students from 37 educational institutions spread across 12 states in India. Findings show that almost 40 per cent students admitted to having experienced some kind of ragging. College-wise analysis of the results showed marked variations in the prevalence of ragging among colleges, thus pointing to the role of institutional factors in the occurrence of ragging. Variations in responses are also seen based on the kind of course pursued, gender, and place of residence of student, thus indicating that these are critical factors in influencing the prevalence, severity and kinds of ragging practices.

scholarly journals GENDER CHARACTERISTICS OF WOMEN's CRIME

2021 ◽  
Vol 31 (5) ◽  
pp. 904-910
Author(s):  
S.A. Styazhkina
Keyword(s):  
Law Enforcement ◽  
Modern Society ◽  
Social Characteristics ◽  
Educational Institutions ◽  
Law Enforcement Agencies ◽  
Female Crime ◽  
The Social ◽  
Gender Status ◽  
Gender Characteristics

The article deals with the issues of criminological characteristics of female crime, analyzes the data of official statistics. Special attention is paid to the analysis of the causes and conditions of female crime. The paper substantiates the need to study women's crime, study its causes and conditions. The peculiarities of women's crime are determined by the gender status and the role of women in modern society. In this regard, the article analyzes the social characteristics and psychological characteristics of women in modern Russia. Special attention is paid to the prevention of women's crime. It is proposed to develop a national program for the prevention of women's crime. The program should be comprehensive in nature, and also contain a system of interaction between various bodies and services in the prevention of women's crime, ranging from educational institutions to law enforcement agencies.

scholarly journals Memory in Linguistic Narrative vs. Postmodern Multitasked Multimedia Art Memory

2018 ◽  
Vol 1 (2) ◽  
pp. 101
Author(s):  
Vesna Srnic ◽  
Emina Berbic Kolar ◽  
Igor Ilic
Keyword(s):  
Short Term Memory ◽  
Social Role ◽  
Procedural Memory ◽  
Short Term ◽  
The Social ◽  
Multimedia Art ◽  
The Media

<p><em>In addition to the well-known classification of long-term and short-term memory, we are also interested in distinguishing episodic, semantic and procedural memory in the areas of linguistic narrative and multimedial semantic deconstruction in postmodernism. We compare the liveliness of memorization in literary tradition and literature art with postmodernist divisions and reverberations of traditional memorizations through human multitasking and performative multimedia art, as well as formulate the existence of creative, intuitive and superhuman paradigms.</em></p><em>Since the memory can be physical, psychological or spiritual, according to neurobiologist Dr. J. Bauer (Das Gedächtnis des Körpers, 2004), the greatest importance for memorizing has the social role of collaboration, and consequently the personal transformation and remodelling of genomic architecture, yet the media theorist Mark Hansen thinks technology brings different solutions of framing function (Hansen, 2000). We believe that postmodern deconstruction does not necessarily damage memory, especially in the field of human multitasking that utilizes multimedia performative art by means of anthropologization of technology, thereby enhancing artistic and affective pre&amp;post-linguistic experience while unifying technology and humans through intuitive empathy in society.</em>

scholarly journals Pengembangan Pondok Pesantren

2017 ◽  
Vol 1 (1) ◽  
pp. 43
Author(s):  
Rahmat Arofah Hari Cahyadi
Keyword(s):  
Educational Institution ◽  
Social Institutions ◽  
Boarding School ◽  
Boarding Schools ◽  
Development Plan ◽  
Educational Institutions ◽  
Economic Institutions ◽  
The Times

The development plan of the Islamic Boarding School in the middle of the times it is not impossible to do. As the oldest educational institutions in Indonesia, Islamic Boarding School is an educational institution that is civilized. The development of Islamic boarding school can be done through two aspects; boarding school as an educational unit and boarding school as a place of education units. Islamic Boarding School as an educational unit in the form of Muaddalah Islamic Boarding School while boarding school as a place of education unit is a main unit of doing other educational institutions. Development of the Islamic Boarding School can also be developed through the role of Islamic Boarding Schools that do not merely act as an educational institution, but also serves as a social institutions and economic institutions of society.

Městské marketingové strategie: Příklady českých měst

2021 ◽  
Author(s):  
Lucie Herbočková ◽  
Vladimír Žítek
Keyword(s):  
Theoretical Background ◽  
Communication Strategy ◽  
Marketing Plan ◽  
Depth Of Processing ◽  
Target Groups ◽  
Modern Cities ◽  
Comprehensive Development ◽  
The Media

Marketing plans are one of the key strategic documents for the management of modern cities. If cities want to effectively use marketing tools to support the comprehensive development of their territory, it is necessary to design and implement their unique marketing strategy. A lot of European cities have been doing this for several decades, and their steps have already become an inspiration for many Czech cities. The quality of the document is determined not only by the sufficient depth of processing of individual parts but also by a detailed analysis of the target groups on which attention is to be focused. Only in this way is it possible to propose measures and activities that will fulfill the city's visions and goals. The aim of the paper is to evaluate the marketing strategies of selected Czech cities in the light of theoretical background and concepts. The paper focuses on three Czech towns that have a marketing plan, namely Hodonín, Břeclav and Trutnov. Hodonín's marketing plan is too general and has an analytical rather than a developmental character. On the other hand, Bruntál has a clear plan based on a precisely performed analysis stemming from the results of a questionnaire survey. All objectives and measures are clearly and comprehensibly defined, and measurable indicators enhance their achievement. The plan looks realistic and ambitious at the same time. Trutnov's marketing plan significantly focuses on the role of the media in the implementation of the communication strategy. Considerable emphasis is also placed on the specification of target groups.

The Role of Locally Produced and Digitally Animated Cartoons in the Process of Acquisition of Social Values

2019 ◽  
pp. 195-208
Author(s):  
Pınar Özgökbel Bilis ◽  
Ali Emre Bilis
Keyword(s):  
Qualitative Analysis ◽  
Social Values ◽  
Moral Values ◽  
Analysis Method ◽  
Television Channel ◽  
The Social ◽  
The Media ◽  
The Relationship

Television channels for children contain many cartoons and programs. These productions reach the viewers via both the television and the channel's official website. TRT Çocuk, broadcasting for children as a government television channel, presents many locally produced animated cartoons to the viewers. A product of the modern and digital technology, these locally produced cartoons carry importance in terms of transfer of social values. This study focuses on locally produced animation cartoons that have an important potential especially in the transfer of national and moral values. Determination of values conveyed via cartoons that bear importance in the transformation of television into an educational tool allows the media and child relationships to become visible. This work aims to examine the relationship between media and values by defining the concept of “value.” After creating a corporate frame, the study brings to light the social values conveyed in locally produced cartoons aired on TRT Çocuk television channel via qualitative analysis method.

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