scholarly journals MODEL PENGEMBANGAN STRATEGI PEMASARAN BERBASIS TEKNOLOGI INFORMASI DALAM MENINGKATKAN DAYA SAING UMKM DI JEPARA

2021 ◽  
Vol 21 (2) ◽  
pp. 113-120
Author(s):  
Sisno Riyoko ◽  
Budi Lofian
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Development Model ◽  
Strategy Development ◽  
Research Approach ◽  
Model Application ◽  
Is Research ◽  
Research Activities ◽  
Action Research Approach

This study wanted to produce a model for developing marketing strategy based on Information Technology (IT) is a form of marketing strategy development model by taking into account and utilize Information Technology. The purpose of this study was to better efficiency at enhancing the competitiveness of SMEs through the use of Information Technology. Micro, Small and Medium cultivated IT base is expected will be increased competitiveness. Objective: 1) undescrebed  conditions of SMEs that have used information technology. 2) completion of a development model of IT-based marketing strategies that can be applied practically. 3) application  models empirically, and 4) unprovable  floating model application of IT-based marketing strategy. To achieve these objectives do action research approach, is research activities continued with implementation. Therefore, the model-based marketing strategy information technology into solutions for marketing problems of SMEs and increasing competitiveness.

scholarly journals Analysis of Marketing Strategies to Increase Sales at PT. Karya Tunggal Properti

Jurnal Office ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 103
Author(s):  
Aidil Amin Effendy
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Qualitative Methods ◽  
Marketing Strategy ◽  
General Property ◽  
Deep Understanding ◽  
Study Data ◽  
Marketing Strategies ◽  
Research Approach ◽  
Sales Growth

Innovative and creative marketing strategies must always be carried out so that the company does not experience a loss in sales so that if it is unable to compete with other companies. The purpose of this study was to determine the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang Tangerang Selatan and know the implementation of the marketing strategy of PT. Karya Tunggal Properti Pamulang, Tangerang Selatan to increase sales. In this study, the research approach used is to use qualitative methods. Qualitative research is aimed at gaining a deep understanding of the situation at hand. In this study, data collection techniques used in qualitative methods are interviews, observation, and documentation. The research results obtained, namely in general property products managed by PT. Karya Tunggal Properti experienced sales growth from year to year, but the target of the company has not been achieved. The unit sales data obtained are a total of 20 housing units sold from 2017 totaling 8 units and in 2018 totaling 12 units, while the target given by the company is 36 units so that the realization of the percentage obtained only reaches 22.22% and 33.33 %, but sales from 2017 to 2018 increased by 11.11%. The success of increasing sales of PT. Karya Tunggal Properti for 1 year was obtained from the implementation of marketing strategies, including product strategy, price, promotion, and place.

How to optimize marketing strategy development

2020 ◽  
Vol 36 (8) ◽  
pp. 17-19
Keyword(s):  
Artificial Intelligence ◽  
Marketing Strategy ◽  
Design Methodology ◽  
Reading Time ◽  
Marketing Strategies ◽  
Strategy Development ◽  
Content Type ◽  
Human Creativity ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Artificial Intelligence (AI) is enabling companies to perform many functional tasks more efficiently. Some organizations are starting to further utilize its capabilities by combining the rationality of AI with human creativity in order to optimize development of marketing strategies. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals MARKETING STRATEGY IN MALAYSIA: AN ISLAMIC VIEW

2021 ◽  
Vol 9 (06) ◽  
pp. 73-81
Author(s):  
Nor Nina Amalina Md Saad ◽  
◽  
Salmy Edawati Yaacob ◽  
Azlin Alisa Ahmad ◽  
◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Research Approach ◽  
Library Research ◽  
Current Circulation ◽  
Islamic View

Marketing strategy in Malaysia has become a phenomenon among marketers in making a profit. However, the marketing strategy carried out raises various controversies that are beyond the limits of sharia. Most product marketers neglect Islamic marketing strategies in their efforts to market their products. Thus, this study was conducted to identify and analyze the strategies used in the effort to market the product. Next, will summarize the strategies most commonly used by product marketers. The data collected is qualitative using a library research approach. The results of the study found that there are clear differences between Islamic marketing strategies and marketing strategies in Malaysia. Implications, a detailed study on Islamic marketing strategies should be conducted based on issues that arise according to the current circulation to uphold Islamic marketing while providing awareness to marketers in Malaysia.

scholarly journals SATISFACTION EVALUATION OF USING E-LEARNING MEDIAIN FACULTYOF PUBLIC HEALTH UNIVERSITY MUHAMMADIYAH ACEH

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Akbar Akbar ◽  
Nugroho Nugroho ◽  
Lazuardi Lazuardi
Keyword(s):  
Public Health ◽  
Information Technology ◽  
Median Number ◽  
Learning System ◽  
Research Approach ◽  
Digital Learning ◽  
A Value ◽  
Action Research Approach ◽  
Wide Range ◽  
E Learning

Information technology can not be denied that it has proved to be very large in the advancement and improvement of the quality of education in this country. Development towards e-learning education is a must for the quality standards of education can be improved because e-learning is a use of digital technology that can deliver a wide range of information in learning. The availability of hardware, software and other supporting facilities such as the internet network at the Faculty of Public Health University Muhammadiyah Aceh can be used as much as possible so that the transformation of education from the conventional learning system into a digital learning system by using e-learning is based on information technology.The design of this study was quantitative and qualitative research with action research approach. The subjects in this study purposive sampling determined by the number of 33 people consisting of elements of the leadership, faculty, and students. Instrument research include guidelines for in-depth interviews, observation guides, brainstorming guides, questionnaires, field notes and other devices in accordance with the development course of study. Has developed a digital learning system using the Dokeos. From the aspect of technology has been supported for the hardware and software. Overall the respondents have used e-learning system and no major obstacles. The results of the evaluation of the degree of ease of reaching the average value of 4.25 with a range from 4.18 to 4.36, the willingness of the average utilization reached a value of 3.89 with a range from 2.29 to 4.75 and also the willingness to support an average of value of 4.83 with a range between 4.39 to 5.0. Thus, it can be seen that the whole has a value above the median number = 3, which means the respondents felt a satisfaction which is felt by the high compliance is expected.Keywords: E-Learning, Dokeos Platform, Information Technology, Education

scholarly journals The marketing strategy of firms: an inside out perspective

2018 ◽  
Vol 9 (3) ◽  
pp. 889
Author(s):  
Aschalew Degoma Durie ◽  
Dr. Getie Andualem
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Comparative Advantage ◽  
Marketing Strategies ◽  
Global Markets ◽  
Research Approach ◽  
Case Study Design ◽  
Inside Out ◽  
Textile Sector

The objective of the study was to examine the marketing strategies of Ethiopian medium and large textile companies. The textile sector became the focus of this study because the sector has performed far below than expected, despite the government‘s continued support to and the country‘s comparative advantage in the sector. To attain the stated objective, qualitative research approach with case study design was employed. The case companies were selected based on two criteria; production of finished textile products and operation in both local and global markets. Accordingly, nine companies qualified these criteria and all of them were used as cases. The RBT was the theory employed to explain the differences in performances among firms’ in similar environment. Furthermore, within and cross case analyses were employed to get in-depth understanding about the marketing strategies of the case companies. 

THE NEED TO IMPLEMENT MARKETING STRATEGIES IN THE ACTIVITIES OF SMALL AND MEDIUM-SIZED BUSINESSES

2021 ◽  
Vol 2 (5) ◽  
pp. 147-152
Author(s):  
P. V. METELKINA ◽  
◽  
T. P. ROZANOVA ◽  
Keyword(s):  
Marketing Strategy ◽  
Strategic Plan ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
Strategy Development ◽  
Basic Principles ◽  
Theoretical Approaches ◽  
Marketing Planning ◽  
Similarities And Differences

The article highlights practical and theoretical approaches to substantiating the need for strategic plan-ning in the marketing of small and medium-sized businesses. The features of the functioning of such enter-prises, their similarities and differences with large businesses are considered. The concepts of strategic mar-keting are revealed, attention is paid to organizational and managerial tasks of marketing. The basic principles of the marketing strategy development, including in the context of digitalization, are highlighted. The necessity of strategic marketing planning is justified, and the risks associated with the lack of a strategy are highlighted.

scholarly journals Cognitive technologies, social science and the three-layered leopardskin of change

2008 ◽  
Vol 47 (3) ◽  
pp. 227-251 ◽  
Author(s):  
Saadi Lahlou
Keyword(s):  
Information Technology ◽  
Action Research ◽  
Social Science ◽  
Social Research ◽  
Physical World ◽  
Physical Layer ◽  
Research Approach ◽  
Action Research Approach ◽  
Digital Projection

The current digitization of society brings with it a series of new issues that challenge social science. This article describes the mechanism of digital projection (creation of a digital layer mirroring the physical world) by which society digitizes. In the three-layered leopardskin model of change described here (physical layer, representations and practice, institutions), the physical layer (here, information technology) is changing much faster than the two other layers: representations and institutions. This situation calls for a new stand from social research in these evolutions, a stand which is illustrated by the collection of articles that makes up this issue. A closer link to technology and a different relationship with stakeholders seem to emerge as a new action-research approach in the field.

Social Networking Sites and Marketing Strategies

2015 ◽  
pp. 207-239
Author(s):  
Ying Wu ◽  
Malcolm Stewart ◽  
Rebecca Liu
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Marketing Strategy ◽  
Social Networking Sites ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
Online Marketing ◽  
Strategy Development ◽  
Network Marketing ◽  
Online Word Of Mouth

This chapter begins with an introduction to social networking. The opportunities and challenges of social network sites regarding marketing strategies are discussed and these provide a foundation for exploring viral marketing with regard to the development of online word-of-mouth activities on social networking sites. This chapter explores strategies for successful viral marketing and investigates strategic perspectives of social networking. We look into several types of social networking sites available for consumers to share and access information and experience such as Facebook and Twitter in the context of marketing strategy decision-making. The chapter concludes with an examination of the online marketing mix regarding social network marketing strategy development and a case study (Fiesta Movement Campaign) and methodology is also included to ‘bridge the gap' between the academic theory in this chapter and an example showing how marketers in the industry have taken advantage of social networking sites to promote their business.

Social Networking Sites and Marketing Strategies

2018 ◽  
pp. 39-72 ◽  
Author(s):  
Ying Wu ◽  
Malcolm Stewart ◽  
Rebecca Liu
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Marketing Strategy ◽  
Social Networking Sites ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
Online Marketing ◽  
Strategy Development ◽  
Network Marketing ◽  
Online Word Of Mouth

This chapter begins with an introduction to social networking. The opportunities and challenges of social network sites regarding marketing strategies are discussed and these provide a foundation for exploring viral marketing with regard to the development of online word-of-mouth activities on social networking sites. This chapter explores strategies for successful viral marketing and investigates strategic perspectives of social networking. We look into several types of social networking sites available for consumers to share and access information and experience such as Facebook and Twitter in the context of marketing strategy decision-making. The chapter concludes with an examination of the online marketing mix regarding social network marketing strategy development and a case study (Fiesta Movement Campaign) and methodology is also included to ‘bridge the gap' between the academic theory in this chapter and an example showing how marketers in the industry have taken advantage of social networking sites to promote their business.

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