scholarly journals PROGRESSION OF THEORY OF ENTREPRENEURIAL MARKETING (EM)

2020 ◽  
Vol 5 (5) ◽  
pp. 41-57 ◽  
Author(s):  
Kolongahapitiya K.H.M.A.R
Keyword(s):  
Business Performance ◽  
Global Market ◽  
Life Cycles ◽  
Global Village ◽  
Entrepreneurial Marketing ◽  
Business Units ◽  
Development Factor ◽  
Different Types ◽  
Marketing Activities ◽  
Em Theory

This paper analyses the theory of entrepreneurial marketing (EM), its evolution, and dimensions which are available to measure the EM. The EM theory was developed as an interface between the two major disciplines’ of marketing and entrepreneurship. Researchers, scholars, and academics have been debating and nourishing the theory of EM for thirty-year period. Initially it was considered as an ideal marketing concept and strategy to enrich marketing activities and business performance of small and medium scaled enterprises (SMEs). Today, as consumers, customers and marketers, we are living in one global village and experiencing different types of buying and selling patterns. This digital era facilitates us to experience the globalization and international marketing. So far, the global market is constituted with different types and sizes of business units and those business units together generate ultimate power to handle the market and its rivalry. At present it is being declared as an enthusiastic business development factor to reach progressive levels of business life cycles without considering the size of the business unit. The purpose of this paper is to analyze development of the theory of entrepreneurial marketing based on the past literature. It consists of three parts and basic information is described by the first part. Discussion of the development of EM theory and its dimensions are considered in the second part and the Conclusions of this study are presented in the third section.

The Effect of Advertising on Sales and Brand Equity in Small Sport Businesses

2021 ◽  
Vol 30 (3) ◽  
Author(s):  
Ted Hayduk ◽  
Matthew Walker
Keyword(s):  
Relationship Marketing ◽  
Brand Equity ◽  
Small Businesses ◽  
Resource Constraints ◽  
Dynamic Panel ◽  
Entrepreneurial Marketing ◽  
Marketing Activities ◽  
Meaningful Relationships ◽  
Meaningful Connections ◽  
Dynamic Panel Estimator

Work in relationship marketing (RM) has implied that most large sport properties fail to enact sport relationship marketing (SRM) tactics that establish meaningful connections with consumers. Work in entrepreneurial marketing (EM) suggests that small businesses must innovate to implement elements of EM due to inherent resource constraints. Therefore, exploring SRM in an entrepreneurial, innovation-dependent context like small sport businesses (SSBs) may help explain why large sport fi rms struggle with SRM. Therefore, we examined whether SSBs’ marketing activities are generative of RM-specific outcomes and attempted to identify when and how these relationships can be augmented. Results from a dynamic panel estimator carried out on a sample of 332 SSBs over a 22-year span indicate that SSBs accrue only some of the benefits to be expected in the presence of successful SRM, highlighting the need to understand why sport properties of all sizes struggle to build meaningful relationships.

scholarly journals Place of Transport in the Sales Policy of the Industrial Enterprise

2021 ◽  
pp. 5-11
Author(s):  
О. A Hodoskina ◽  
О. Y Moiseienkova
Keyword(s):  
Continuous Process ◽  
Industrial Enterprise ◽  
Production Structure ◽  
Functional Dependencies ◽  
Advantages And Disadvantages ◽  
Marketing Policy ◽  
Different Types ◽  
Marketing Activities ◽  
Weak Points ◽  
Mode Of Transport

Purpose. Currently, the organization of sales at the enterprise is the main and continuous process that provides the enterprise with its economic efficiency and bringing the goods to the consumer. The purpose of this work is to analyze and compare modes of transport and its role in the marketing of products by an enterprise. Methodology. To build a model for the marketing activity of an enterprise, as well as when modeling the mechanism of functioning of its organizational, economic and production structure and the place of transport in the structure of an industrial enterprise, elements of economic and mathematical modeling were used. Analysis of the data obtained allows you to choose the best method of transportation, which is extremely important to ensure that the needs of the enterprise, as well as the needs of consumers, are met. Findings. Marketing and logistics services of the enterprise need, having studied all the advantages and disadvantages of all types of transport, to choose the most optimal mode of transport when transporting goods. For the sale of its products, the enterprise should take into account that over time, the costs of different types of transport may change, and the transportation schemes should be revised. The paper compares the modes of transport and the structure of freight turnover by mode of transport (as a percentage of the total). Originality. The use of a mathematical apparatus in the construction of functional dependencies that make up a general economic and mathematical model that characterizes the organization of the marketing activities of an enterprise will allow not only to identify «weak» points, but also to adjust the marketing policy of the enterprise accordingly, relying not on abstract conclusions, but on the obtained clear dependencies. Practical value. The result is, first of all, a reduction in costs in the marketing policy of the enterprise and an increase in competitiveness, an increase in profits and maximum satisfaction of consumer requirements.

scholarly journals Effect of Entrepreneurial Marketing Dimensions on Small and Medium Enterprises Performance in Nasarawa State

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Hindu Jibril Amin ◽  
Keyword(s):  
Sample Size ◽  
Value Creation ◽  
Risk Taking ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Critical Role ◽  
Entrepreneurial Marketing ◽  
Explanatory Variables ◽  
Research Population ◽  
Medium Enterprises

Entrepreneurial Marketing (EM) Dimensions play a critical role in small and medium enterprises (SMEs) performance. The extant study explored the effect of EM dimensions on the performance of SMEs operating within Nasarawa State, Nigeria. EM was conceptualized as innovativeness, risk-taking, and value creation. The research population was 1979 registered SMEs in Nasarawa state, Nigeria. The sample size was 322 which was determined using Raosoft sample size calculator. Out of 322 sets of questionnaire distributed, 136 were validly filled and returned. The data collected were analyzed using Regression Analysis technique to test the study’s hypotheses using Statistical Product and Service Solutions software. Results specify that all three of the EM dimensions under study have significant effect on SME performance. In terms of contribution to the model, the explanatory variables were able to contribute 62.1 percent to the variable of interest (SME performance). On individual basis, innovativeness explained the most to the criterion variable. The findings of this study offer important insights for owners and managers of SMEs, researchers, and policymakers to further understand the effects of EM dimensions on SMEs’ performance. SMEs should be encouraged to embrace the entrepreneurial dimensions of innovativeness, risk taking, and value creation to increase business performance.

scholarly journals Analysis of Nigeria Firms, Export Marketing Configuration in the Global Market

2014 ◽  
Vol 3 (7) ◽  
pp. 448-456
Author(s):  
Bright C Opara
Keyword(s):  
Social Sciences ◽  
Value Creation ◽  
National Development ◽  
Global Market ◽  
Company Size ◽  
Valuable Insight ◽  
Exporting Firms ◽  
Export Marketing ◽  
Marketing Activities ◽  
Structured Questionnaire

This study is set out to analyze the Configuration (behavior) of Nigerian firms’ export marketing in the global market. This can be appreciated from the fact that export play important role in the socio-economic development of nations; in the areas of value creation and facilitate economics of abundance for national development. The data were generated through structured questionnaire administered on sixty exporting firms located in Lagos. The data were statistically subjected to T-tests, employing Analysis of Variance (ANOVA), in Special Packages for Social Sciences (SPSS). The findings revealed that Nigerian exporting firms are patterned into Experimental, Active, and Committed. The findings also showed that Nigeria firms’ years of export involvement influence their pattern of export, just as company size and number of employee’s impact on firms’ categorization of export involvement. The findings of this study are peculiar because it focuses on Nigeria firms involved in export, and give valuable insight on the prospects and challenges on pattern of Nigerian firms’ marketing activities in the global market. Nigeria’s desire to attain the economic vision of 202020 (being among 20 top Global Economies in the Year 2020) will be enhanced and achieved; if the findings of this study are professionally and sincerely pursued, and what it can contribute to the nation’s development is positively considered by stakeholders.

scholarly journals Traditional Marketing Practice Model and Entrepreneurship Marketing in SMEs in Indonesia

2018 ◽  
Vol 14 (1) ◽  
pp. 95
Author(s):  
Ernani Hadiyati ◽  
Martaleni ◽  
Suprayitno
Keyword(s):  
Business Performance ◽  
New Paradigm ◽  
Practice Model ◽  
Marketing Practice ◽  
Entrepreneurial Marketing ◽  
Strategic Role ◽  
Traditional Marketing ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Small Medium Enterprises (SMEs) in Indonesia have a significantly strategic role in the national economy to improve employment, Gross Domestic Product (GDP) and export value, thus increase the economic growth in Indonesia. The purpose of the study is to describe and analyze the traditional marketing practices and entrepreneurial marketing and their effects on business performance. The object of the research is industrial SMEs in garment production, located in East Java Province. The number of research samples is 134. The data is analyzed by using SEM-PLS and Different Test Statistics. The result of the study indicates that the traditional marketing practice model and entrepreneurial marketing influence business performance. And the other research results show that there are differences in traditional marketing practices and entrepreneurial marketing in SMEs. The concept of entrepreneurial marketing is suitable for SMEs to improve their business performance. From the research it is recommended that the government policy, with its SME empowerment program, is able to overcome marketing challenges. For SMEs, they need to consider and learn the entrepreneurial marketing concept as a new paradigm in marketing.

scholarly journals The Impact of Entrepreneurial Marketing toward Work Perfromance at the Centre of Garut Specialty Food

2019 ◽  
Vol 2 (1) ◽  
pp. 42-50
Author(s):  
Tasya Kahfia Abshariena ◽  
Sisca Eka Fitria
Keyword(s):  
Data Analysis ◽  
Value Creation ◽  
Risk Taking ◽  
Structural Equation ◽  
Business Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Marketing ◽  
The Impact ◽  
Resource Leveraging

The MSMEs is a sector that has a very large role in increasing the economic growth of the Indonesta state. Garut Regency of West Java utilizing the wealth and potential they have by making MSMEs as employment. One factor that has a very umportant role in the development of MSMEs is precisely the Dodol Industry itself is marketing but there are still many who use traditional marketing. This study aims to analyze the influence of Entrepreneurial Marketing on business performance at dodol centers in Garut Regency.   This study aims to determine the effect of Opportunity Focus, Proactiveness, Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation on Business Performance. The population in this study were business actors in the dodol center of Garut Regency, which amounted to 156 business actors with a sample of 70 respondents. This study uses a non-probability sampling technique that is Purposive sampling. The data analysis technique in this study is descriptive with data analysis of Structural Equation Model-Partial Least Square by performing data processing using SMART-PLS 3.0. The results of this study are that Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation have a significant effect on Business Performance, while Opportunity Focus and Proactiveness have no significant effect on Business Performance. From the r-square results that the seven independent variables witch is Entrepreneurial Marketing simultaneously contribute influence of 60.1%, which has moderate value.

Revival of resource potential of cattle breeding as a competitiveness development factor for enterprises of dairy subcomplex of Ukrainian agro-industrial complex

2021 ◽  
Vol 12 (3) ◽  
Author(s):  
V. I. Yemtsev ◽  
◽  
N. M. Slobodyanyuk ◽  
Keyword(s):  
Quality Control ◽  
Milk Production ◽  
Raw Materials ◽  
Raw Milk ◽  
Global Market ◽  
Small Scale ◽  
Industrial Complex ◽  
Agricultural Enterprises ◽  
Private Households ◽  
Development Factor

Permanent crises in the Ukrainian economy, the devaluation of the hryvnia, decline in household income and purchasing power, increased competition in the global market, as well as the continuous rise in world prices for food and non-food items have created new realities for enterprise functioning in the dairy subcomplex of Ukrainian agro-industrial complex and cause its transformation. World milk production and consumption are increasing. However, there are opposite trends in Ukraine: in 1990, the country produced 24.5 million tons of milk and was the 6th in the world ranking of milk producing countries, in 2020 – 9.3 million tons and the 22nd place, respectively. Therefore, the study of the reasons for the existence of these trends is very relevant. The research was based on the following methods: qualitative analysis and synthesis, economic and statistical analysis, comparisons, analytical and logical generalizations, etc. At the beginning of 2021, the total number of cattle in Ukraine amounted to 2.874 million and over the past 10 years, this number has decreased by 1.952 million, including cows – by 0.958 million. Milk production remains a small-scale branch. In 2020, 9.263 million tons of milk were produced (17.66% less than in 2010). Of these, 29.8% – in agricultural enterprises and 70.2% – in private households. However, the sanitary quality control of milk is carried out only in 14.8% of private households, therefore, in 2020, the main milk supplier for processing were agricultural enterprises, which supplied 77.2% of the total amount of milk delivered for processing, thus ensuring an increase in quality and safety of milk obtained by processing enterprises. A significant reduction in the volume of milk supplies for processing led to a decrease in the number of processing enterprises by 69.14% in 2020 compared to 1990. The main factors of transformation of the dairy subcomplex of Ukraine include declining cow population, insufficient quality of raw milk and its non-compliance with the EU regulations and standards, low technological level of milk production, insufficient quality control of raw materials, lack of modern equipment, high capital and labor intensity of production processes, rising prices for energy and other resources, lower consumption of dairy products due to low purchasing ability, increased competition in global and domestic dairy markets, etc. Possible directions of small-scale milk producers’ integration need further research.

Effects of Information Technology on Business Performance and the Use of Accounting Measures

2015 ◽  
pp. 285-294
Author(s):  
Jorge A. Romero
Keyword(s):  
Information Technology ◽  
Firm Performance ◽  
Business Performance ◽  
Future Research ◽  
Research Directions ◽  
It Investments ◽  
Positive Effects ◽  
Different Types ◽  
Future Research Directions ◽  
Area Of Study

The understanding of the link between Information Technology (IT) investments and firm performance is still not completely understood in spite of numerous studies. However, these studies are not united in how they examine the effects of IT on business performance. They differ in their criteria, methodologies, and samples. Therefore, while there are positive effects associated with IT on firm performance, it is still difficult to reach overarching conclusions and highlight that there is still a need for further research. Specifically, this chapter contributes to this area of study by discussing the different types of benefits that firms can get from IT investments, examining the use of accounting variables to quantify the effect of IT, and providing future research directions.

Marketing Orientation Embedding Internet Capability as Best Practice for Medium-Sized Global Firms

2019 ◽  
pp. 111-135
Author(s):  
Maria Giovanna Tongiani ◽  
Claudia Burchielli
Keyword(s):  
Best Practice ◽  
Global Market ◽  
Future Research ◽  
Research Directions ◽  
Marketing Orientation ◽  
The Social ◽  
Marketing Activities ◽  
Future Research Directions ◽  
Different Characteristics ◽  
The Web

Contemporary competition in the distribution sector is becoming increasingly more cut-throat and consumers have multiple channels to choose from for making their purchases, each with different characteristics and practical methods. The objective of this work is to obtain information and identify the elements that allow for highlighting the ability of the medium-sized retailers who use the web and the social media to expand their own reference markets. The information will be acquired by means of interviews with Italian and international (USA and UK) customers of a medium Italian global fashion retailer. The analyses of the results will provide useful indications concerning the marketing activities for the medium retailer firms operating in the global market. This approach is followed by future research directions and a conclusion.

Information Technology and Diversification

2011 ◽  
pp. 2460-2474 ◽  
Author(s):  
Namchul Shin
Keyword(s):  
Information Technology ◽  
Information Systems ◽  
Empirical Research ◽  
Business Performance ◽  
Relative Impact ◽  
Scope Economies ◽  
Business Units ◽  
Strategic Emphasis ◽  
Related Diversification ◽  
The Relationship

While the importance of IT coupled with organizational changes for business performance has been widely discussed in the information systems (IS) literature, there has been little empirical research on the issue. This research examines empirically the relationship between IT and diversification by employing multiple diversification measures. It also examines empirically the relative impact on performance of IT and diversification. Results show that diversification coupled with increased IT spending improves firm performance when its strategic emphasis is on related diversification. The results also show that firms place strategic focus on related diversification when they increase IT spending, and that they require more IT when their strategic emphasis is tilted toward related diversification. The findings imply that by providing a better means of coordination, IT enables scope economies, efficient utilization of business resources and collaboration across individual business units, eventually leveraging the benefits of diversification.

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