scholarly journals SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI

2020 ◽  
Vol 3 (1) ◽  
pp. 32
Author(s):  
Ari Yudha Prasetya ◽  
Rommy Qurniati ◽  
Susni Herwanti
Keyword(s):  
Market Structure ◽  
Marketing Channels ◽  
Marketing System ◽  
Production Potential ◽  
High Production ◽  
Marketing Margins ◽  
Value Of Marketing

Durian is a plant that has high production potential planted by farmers in Sidodadi Village with agroforestry patterns. This production potential can provide benefits for farmers if they are able to be marketed efficiently. The purpose of this study was to analyze the channels and margins of durian marketing in Sidodadi Village, Teluk Pandan District, Pesawaran District, Lampung Province. The study was conducted in January 2019 with the object of research by farmers and durian marketing institutions in Sidodadi Village. Analysis was carried out qualitatively to assess marketing channels and quantitatively to calculate marketing margins. The results showed that marketing of durian in Sidodadi Village consisted of 3 marketing channels and led to the oligopsonistic market structure. The uneven value of marketing margins, profits, and farmer shares has caused the marketing system to be inefficient.

scholarly journals Rice marketing system, profitability and middlemen’s role in two districts of Bangladesh

2019 ◽  
Vol 17 (4) ◽  
pp. 567-573 ◽  
Author(s):  
AH Siddiquee ◽  
HM Sammy ◽  
MR Hasan
Keyword(s):  
Interest Rate ◽  
Structured Interview ◽  
Marketing Channels ◽  
Primary Data ◽  
Marketing System ◽  
Interview Schedule ◽  
Government Organizations ◽  
Marketing Costs ◽  
Marketing Margins

The study attempts to identify the rice marketing channels, market actors and their marketing functions in Bogura and Gaibandha districts in Bangladesh. The paper also examines the rice marketing cost and margin and highlight major obstacles of market actors. Primary data were collected from 25 middlemen by using pretested semi-structured interview schedule in 2017. Rice millers, wholesalers and retailers were the major market’s actors in the study areas. Most of the rice millers buy paddy directly from the farmers by using their agent. After processing rice, rice millers sell rice to the wholesalers, and retailers. Rice millers marketing costs were higher in the Bogura district (Tk.569.8/40kg) than Gaibandha district (Tk.526.0/40kg). However, retailers’ marketing costs were higher in Gaibandha district (Tk.43.0/40kg) than Bogura district (Tk.39.1/40kg). Among all intermediaries, marketing margins was highest for rice millers which were Tk. 227.5/40kg. Middlemen have no sufficient capital for investment. Therefore, Government, Non Government Organizations and other institutional credit should be available to them at the reasonable interest rate. J Bangladesh Agril Univ 17(4): 567–573, 2019

scholarly journals ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH

2019 ◽  
Vol 3 (2) ◽  
pp. 73-92
Author(s):  
Waode Alzarliani
Keyword(s):  
Marketing Channel ◽  
Sampling Procedure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Channel Pattern ◽  
Channel Patterns ◽  
The Cost ◽  
Short Time ◽  
Marketing Margins

This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra marketing so that it affects the marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra marketing channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each marketing institution involved in copra marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of marketing channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in marketing copra produced through 2 patterns of marketing channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the marketing channels I patterns is 53% and the marketing channel pattern 2 is 53. Thus, the copra marketing system of the 2 marketing channel patterns formed in Balobone Village is efficient. Farmers, Village Traders, Large Village Traders, Large Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers.   Keywords: Copra, marketing margins, marketing channels

scholarly journals Analisis Efisiensi Saluran Pemasaran Ikan Nila di Desa Kupang Kecamatan Lampihong Kabupaten Balangan (Studi Kasus Pada Kelompok Perikanan Kupang Maju)

2019 ◽  
Vol 8 (1) ◽  
pp. 601-609
Author(s):  
Meldasari Meldasari ◽  
Ahmad Suhaimi ◽  
Rachman Fitrianoor
Keyword(s):  
Data Collection ◽  
Market Structure ◽  
Research Design ◽  
Case Study Research ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Study Research ◽  
Marketing Costs ◽  
Marketing Margins

       This study aims to determine the marketing channels and institutions involved in the marketing of tilapia in Kupang Village, Lampihong Subdistrict, Balangan Regency, to know the structure of the tilapia market, analyze costs, profits, marketing margins and the price portion received by producers. This research was done intentionally by the census method and case study research design and data collection by interview. The results showed four marketing channels for tilapia, namely I: cultivators and collectors, II: cultivators, collectors, and retailers, III: cultivators, collectors and wholesalers and IV: farmers, traders, wholesalers and retailers. Market structure is monolithic competition. The total marketing channel I channel is IDR 11,000 per kg, the portion of the price received by farmers is 67.64%, the marketing cost is IDR 1,335 per kg and the profit gained is IDR 9,665 per kg; channel II's total marketing margin is Rp. 17,000 per kg, the portion of the price received by farmers is 57.5%, the marketing cost is Rp. 3,785 per kg, and the profit received is 13,215 per kg; total channel III marketing margin is Rp. 17,500 per kg, part of the price received by farmers is 56.79%, marketing costs Rp. 3,192.5 per kg and profits received Rp. 14.307.5 per kg; total channel IV marketing margin is Rp. 15,000 per kg, part of the price received by farmers is 60.52%, marketing costs Rp. 6,385 per kg and profits received 9,855 per kg. Channel I efficiency value: 3.92%, II; 9.46%, III: 7.88%, and channel IV, which is 16.80%. Channel I is the most efficient because the marketing institution is smaller, namely 3.92%.

scholarly journals Efisiensi Pemasaran Sapi Potong di Kecamatan Takisung Kabupaten Tanah Laut Provinsi Kalimantan Selatan

2021 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Yusuf Azis ◽  
Ibnu Husin
Keyword(s):  
Beef Cattle ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Marketing Efficiency ◽  
Marketing Margins

Takisung District is one of the centers for beef cattle in Tanah Laut Regency. In creating an efficient and profitable marketing system for both farmers and consumers, farmers must choose short marketing channels. This study aims to identify the shape of the beef cattle marketing channel, determine the costs, benefits, margins, and farmer's share, and the marketing efficiency received by beef cattle producers. This research was conducted in Takisung District, Tanah Laut Regency. The sample villages were chosen deliberately, namely the three villages with the highest number of farmers (Source Makmur Village, Takisung Village, and Gunung Makmur Village). The sample of farmer respondents in each village was chosen randomly in proportion, with a total sample of 30 farmers. To select local traders and cutting traders, the snowball sampling method was used. The study was conducted from March to May 2020. The results showed that there were 4 forms of beef cattle marketing channels, namely Channel I (breeders – consumers), Channel II (breeders – slaughterers-consumers), Channel III (breeders – local traders – consumers), and Channel IV (breeders – local traders – slaughterers – consumers). Furthermore, costs, profits, margins, and farmer's share per head of cattle as well as marketing efficiency for each marketing channel, namely channel 1 with costs, profits, and marketing margins of Rp.0 and farmer's share get 100% results. Channel 2 with a cost of Rp. 570,000, a profit of Rp. 4,950,000 and a margin of Rp. 5,520,000 and a farmer's share with a yield of 73.74%. Furthermore, channel 3 with a cost of Rp.243,000, a profit of Rp.457,000, and a margin of Rp.700,000, and farmer's share obtained a yield of 95.39%. Finally, channel 4 with a cost of Rp. 1,766,000, a profit of Rp. 5,124,000 and a margin of Rp. 5,920,000 and farmer's share getting 71.84% results. Economically, beef cattle marketing can be said to be relatively efficient in all marketing channels. The most efficient marketing channels are channel 1 and channel 3.

scholarly journals Struktur, Perilaku dan Kinerja Pemasaran Ikan Cakalang di Kabupaten Halmahera Selatan

2021 ◽  
Vol 9 (2) ◽  
pp. 105-121
Author(s):  
Fauji Yamin ◽  
Anna Fariyanti ◽  
Siti Jahroh
Keyword(s):  
Market Structure ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Small Fish ◽  
Skipjack Tuna ◽  
Snowball Sampling ◽  
The South ◽  
Marketing System ◽  
And Performance ◽  
Fish Marketing

Skipjack tuna is the result of the main capture fisheries in the South Halmahera district which experienced significant growth of 4,2 percent during the 2016-2018 period, but increased production experienced constraints in the marketing system and caused income uncertainty for fishermen and traders. The purpose of this study was to determine the marketing system of skipjack tuna in the South Halmahera Regency using a structural, behavioural, and performance (SCP) approach. The sampling method uses snowball sampling which started with 68 fishermen. The results showed that the market structure formed was an oligopsonistic market structure and there was a barrier to market entry of 14 percent. Meanwhile, market behaviour shows that fishermen only act as price takers. Based on the marketing margin analysis, there are 10 (ten) skipjack fish marketing channels. Judging from the value of large skipjack fish, marketing channel 7 has the highest margin value of 70,4 percent and the lowest is channel 8 of 53,9 percent. Meanwhile, the marketing channel of small fish the highest margin value is marketing channel 9 of 73,9 and the lowest is channel 9 of 65,1 percent. While the value of farmer share, channel 1 has the highest value of 70 percent and the lowest is channel 7 of 36 percent. Overall, skipjack tuna marketing channels have not been efficient.

scholarly journals Marketing Channels, Marketing Margins, Costs and Price Spreads: A Case Study of Bathinda District of Punjab

2017 ◽  
Vol 7 (2) ◽  
pp. 294 ◽  
Author(s):  
Parveen Rani ◽  
Shakuntla Gupta
Keyword(s):  
Urban Areas ◽  
Research Paper ◽  
Marketing Channels ◽  
Marketing System ◽  
Policy Makers ◽  
Cotton Crop ◽  
Agricultural Produce ◽  
Marketing Margins

<div><p><em>The present study is carried out with the objective of studying </em><em>the marketing channels because farmers producing agricultural produce are scattered in remote villages while consumers are in semi-urban and urban areas. This produce has to reach consumers for its final use and consumption. There are different agencies and functionaries through which produce passes and reach the consumer. Therefore, it is important to study the various functionaries involved in the marketing of cotton crop. Besides, it is important to analyze the costs associated with the services rendered by the market functionaries, marketing margins and price spreads in the marketing of cotton. Such studies are useful for both the producers/sellers and the buyers/consumers because the former are interested in getting the highest price for their produce while the latter are interested in paying as low a price as possible. The present research paper provides some guidelines to the policy makers about the need of efficient marketing system. </em></p></div>

scholarly journals ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH

2019 ◽  
Vol 2 (1) ◽  
pp. 18-36
Author(s):  
Waode Alzarliani
Keyword(s):  
Marketing Channel ◽  
Sampling Procedure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Channel Pattern ◽  
Channel Patterns ◽  
The Cost ◽  
Short Time ◽  
Marketing Margins

This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra marketing so that it affects the marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra marketing channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each marketing institution involved in copra marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of marketing channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in marketing copra produced through 2 patterns of marketing channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the marketing channels I patterns is 53% and the marketing channel pattern 2 is 53. Thus, the copra marketing system of the 2 marketing channel patterns formed in Balobone Village is efficient. Farmers Desa Trader Village Collectors Besar Big Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers.   Keywords: Copra, marketing margins, marketing channels

scholarly journals Analisis Sistem Produksi dan Pemasaran Salak di Kecamatan Sukajaya Balohan Kecamatan Sukajaya Balohan Sabang

2017 ◽  
Vol 2 (3) ◽  
pp. 172-178
Author(s):  
Rhaysha Nashifa ◽  
Romano Romano ◽  
Agustina Arida
Keyword(s):  
Analytical Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Marketing System ◽  
Urea Fertilizer ◽  
Purposive Sampling ◽  
Total Labor ◽  
Location Study ◽  
Marketing Margins

Abstrak. Tujuan penelitian ini untuk mengetahui faktor-faktor apa saja yang berpengaruh terhadap jumlah produksi salak di Kecamatan Sukajaya Balohan Sabang dan untuk mengetahui pemasaran hasil salak di Kecamatan Sukajaya Balohan Sabang. Lokasi penelitian ini dilakukan di Kecamatan Sukajaya Sabang, Penentuan lokasi penelitian dilakukan secara sengaja (purposive sampling) dengan pertimbagan bahwa Kota Sabang merupakan salah satu pusat produksi salak. Objek dari penelitian adalah petani salak di Kecamatan Sukajaya Balohan Sabang.Adapun ruang lingkup penelitian ini di batasi pada analisis produksi dan saluran pemasaran salak di kecamatan sukajaya balohan sabang. Metode analisis yang digunakan adalah analisis cobb douglas dan analisis margin pemasaran. Hasil penelitian menunjukkan bahwa variable (Luas tanam), (Jumlah bibit), (Pupuk Kandang), (Pupuk KCL), (Pupuk Urea), (Pupuk TSP), (Pupuk Daun), (ZPT), dan (Pestisida) berpengaruh nyata terhadap produksi salak, sedangkan variable Jumlah Tenaga Kerja tidak berpengaruh nyata terhadap jumlah produksi salak . Adapun besarnya pengaruh determinasi kesemua variable yaitu 99,40% dan sisanya 0,60 dipengaruhi oleh factor diluar penelitian. Sedangkan saluran pemasaran 1 tingkat lebih efektif dibandingkan saluran pemasaran II tingkat.Analysis of Production and Marketing System of bark  in Kecamatan Sukajaya Balohan SabangAbstract. The purpose of this study to determine what factors that influence the amount of production in the District Sukajaya Balohan bark Sabang and to determine the marketing of bark in the District Sukajaya Balohan Sabang. The location study was conducted in the District Sukajaya Sabang, Location research done intentionally (purposive sampling) with  that  Sabang is one of the production centers bark. The object of the research is barking farmers in Sub Sukajaya Balohan Sabang.  scope of this study is limited to the analysis of the production and marketing channels Sukajaya Balohan barking in the district of Sabang. The analytical method used is the analysis cobb douglas and analysis of marketing margins. The results showed that the variable (area planted), (Number of seedlings), (Manure), (Fertilizer KCL), (Urea), (Fertilizer TSP), (Fertilizer Leaf), (PGR), and (Pesticides) significantly towards the production of bark, while the variable Total Labor did not significantly affect the amount of production barking. As for the effect of all these variables determination is 99.40% and the rest 0.60 are affected by factors beyond the research. While the marketing channel 1 level is more effective than marketing channel II levels.

scholarly journals Strategi Peningkatan Daya Saing Kopi Liberika di Kabupaten Kepulauan Meranti

2020 ◽  
Vol 3 (2) ◽  
pp. 499-505
Author(s):  
Nurman Nurman ◽  
Elfi Susanti ◽  
Lintang Nur Agia
Keyword(s):  
Marketing Channels ◽  
Profit Margin ◽  
Marketing Management ◽  
Marketing System ◽  
Marketing Efficiency ◽  
Traditional Marketing ◽  
Marketing Margins ◽  
Final Consumer

Marketing management is one of the main activities carried out by the company to maintain the sustainability of the company, to develop, and to make a profit. The purpose of this study is to compare the traditional marketing system that is already running with the marketing partnership formed in aspects of marketing channels, marketing practices and marketing efficiency. The analysis used in this research is to use marketing margins. The results of this study indicate that there are three marketing channels available in the liberika coffee industry in the Meranti islands. Marketing practices so far have not been used by farmers, this can be seen from the profit margin obtained by large traders amounting to 1.47%. And from the efficiency of liberika coffee marketing is far from efficient because it has to go through a long process before reaching the final consumer. Keywords: Marketing Channels, Marketing Management, competitiveness

scholarly journals AN ANALYSIS OF MARKETING MARGIN AND ELASTICITY OF BELL PEPPER COMMODITY PRICE TRANSMISSION (A STUDY IN CANDIKUNING VILLAGE, BATURITI DISTRICT, TABANAN REGENCY)

2020 ◽  
Vol 4 (2) ◽  
pp. 321-329
Author(s):  
Mega Hudha Ayu Lukitasari ◽  
I Gusti Ayu Agung Lies Anggreni ◽  
Ida Ayu Listia Dewi
Keyword(s):  
Market Structure ◽  
Imperfect Competition ◽  
Research Method ◽  
Commodity Price ◽  
Marketing Channels ◽  
Bell Pepper ◽  
Price Transmission ◽  
Marketing Margins ◽  
Share Value

The development of the agribusiness sector does not only focus on marketing but also on production. Tabanan is the leading producer of paprika in Bali. As a horticultural product, paprika has perishable nature, and its price is determined by the quality of the good. Besides, the marketing of horticultural commodities tends to involve many institutions which have an impact on prices in the market due to the distance between production sites and market locations. The purpose of this study were to analyze the marketing channels, market structure, and efficiency in marketing paprika in Candikuning, Baturiti, Tabanan Regency. The research method that been used was descriptive qualitative in marketing channels, price transmission elasticity, marketing margins, distribution of marketing margin, and farmer's share. The result showed that there are seven marketing channels in Candikuning. The market structure formed as imperfect competition market which is showed by the price transmission elasticity was 0.950 (Et <1). The marketing margin with the highest value was Rp 20,878.82/kg while the lowest was Rp 6,412.96/kg. The highest farmer share value was 87.76% while the lowest was 66.92%

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