scholarly journals Pemanfaatan Sosial Media sebagai Strategi Promosi bagi Sustainability Bisnis UMKM

2019 ◽  
Vol 7 (2) ◽  
pp. 163-169
Author(s):  
Silvester Dian Handy Permana ◽  
Maya Cendana
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Complete Information ◽  
For Profit ◽  
The Social ◽  
Service Activity ◽  
Financial Climate ◽  
Small Traders ◽  
Media Market

Abstract : The financial climate in Indonesia is now growing and developing especially for MSME businesses. In moving the small and medium economy, many Indonesians become small traders who market products to others. They seek their fortune to become traders for profit. Some traders sell their wares in stalls and others that sell around. Many of Indonesian traders have not used information technology to sell. While information technology can be utilized only from one hand through social media. Social media like Facebook Instagram and Twitter can be used to sell merchandise. This service activity provides complete information on social media for MSME business traders or entrepreneurs. This activity will also provide a strategy to win the social media market. This activity is expected to help people who are doing MSME business to sell their business online through social media.Abstrak : Iklim perekonomian di Indonesia sekarang sedang tumbuh dan berkembang terutama untuk bisnis UMKM. Di dalam menggerakkan perekonomian mikro kecil dan menengah, Banyak masyarakat Indonesia menjadi pedagang kecil yang memasarkan suatu produk kepada orang lain. Mereka mencoba peruntungan nasib menjadi pedagang untuk mencari keuntungan. Beberapa pedagang menjual dagangannya di lapak dan lainnya ada yang menjual keliling. Banyak dari pedagang Indonesia belum memanfaatkan teknologi informasi untuk berjualan. Padahal teknologi informasi dapat dimanfaatkan hanya dari genggaman tangan salah satunya melalui media sosial. Media sosial seperti Facebook Instagram dan Twitter dapat digunakan untuk menjual barang dagangannya. Kegiatan pengabdian ini memberikan informasi secara menyeluruh mengenai media sosial untuk para pedagang atau pegiat bisnis UMKM. Kegiatan ini akan memberikan juga strategi untuk memenangkan pangsa pasar dalam media sosial. Kegiatan ini diharapkan dapat membantu masyarakat yang berbisnis UMKM untuk menjual bisnisnya secara online melalui media sosial.

scholarly journals Sosialisasi Pemanfaatan Teknologi Informasi Internet Berbasis Media Sosial Sebagai Usaha dan Transaksi

2021 ◽  
Vol 4 (1) ◽  
pp. 1-6
Author(s):  
Yusli Yenni ◽  
Intan Utnasari ◽  
Mega Rahmawati
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Test Method ◽  
Internet Technology ◽  
The Internet ◽  
Application Service ◽  
Keywords Internet ◽  
The Social ◽  
Use Of The Internet ◽  
The Village

Abstract: Information technology era requires speed and processing to obtain information. Users are required to quickly obtain and process information as needed. The use of the internet covers many fields of education but the use of the internet also covers the scope of business and transactions. Development of internet technology is widely used in business and sales transactions. Because the internet can create new entrepreneurs. Internet-based social media is an application service that is widely used as a means for the purpose of publishing a service or product. In the implementation of the service, the pre-test method was used which was given to the mothers of the village of RT 03 RW 01 by giving a questionnaire to measure their understanding of social media. Furthermore, given the delivery of material on understanding social media and the internet. The next method is carried out in practice to implement it. This will provide benefits in understanding social media and the internet for business ventures, both businesses that are established individually or in groups. Because social media can be used as a promotional media, see market developments, provide experiences for consumers and serve as social media for competitors. The results obtained from this service, the community / village mothers have business facilities, namely using the social media Facebook. With this media, the native mothers of the village can promote or sell their products there.. Keywords: internet; social media; transactions  Abstrak: Era teknologi informasi memerlukan kecepatan dan pemrosesan untuk mendapatkan informasi. Pengguna dituntut untuk lebih cepat memperoleh dan mengolah informasi sesuai kebutuhan. Penggunaan internet mencangkup banyak bidang pendidikan tetapi penggunaan internet juga mencangkup lingkup bidang usaha dan transaksi.Perkembagan teknologi internet banyak digunakan dalam bidang usaha dan transaksi penjualan. Kerena internet bisa menciptakan para enterpreneur yang baru. Internet berbasis media sosial merupakan suatu layanan aplikasi yang banyak dimanfaatkan sebagai sarana untuk tujuan mempublikasikan suatu jasa atau produk. Dalam pelaksanaan pengabdian digunakan metode pra test yang diberikan kepada ibu-ibu tiban kampung RT 03 RW 01 dengan memberikan koesioner untuk mengukur pemahaman tentang media social. Selanjutnya diberikan penyampaian materi tentang pemahaman media social dan internet. Metode selanjutnya di lakukan pelaksaan prakterk untuk mengimplemantasikannya.  Hal ini akan memberikan pemanfaatand dalam pemahaman media social dan internet  untuk usaha bisnis, baik usaha yang didirikan secara individual maupun kelompok. Karena media sosial dapat dijadikan suatu media promosi, melihat perkembangan pasar, memberikan pengalaman bagi konsumen dan sebagai media sosial kompetitor. Hasil yang didapat dari pengabdian ini, masyarakat/ibu-ibu tiban kampung mempunyai sarana usaha yaitu menggunakan media sosial facebook. Dengan media tersebut ibu-ibu tiban kampung dapat mempromosikan atau menjual produknya di sana. Kata kunci : media sosia; internet; transaksi

scholarly journals Perencanaan dan Penjadwalan Pariwisata dengan Konsep Jejaring Sosial

2014 ◽  
Vol 5 (2) ◽  
pp. 593
Author(s):  
Meiliana Meiliana ◽  
Krishna Nugraha ◽  
Kevin Liemunandar
Keyword(s):  
Social Media ◽  
Design Method ◽  
Research Result ◽  
Complete Information ◽  
Limited Information ◽  
Tourism Destination ◽  
Tourism Planning ◽  
The Social ◽  
User Data ◽  
Tourism Activity

Most of tourist will choose new unvisited tourism spot as their new tourism destination. However, limited information of the new tourism destination often becomes a barrier to plan and schedule their tourism activity. The purpose of this research is to create an application called IndoLista, to provide complete tourism spot information, create tourism planning and schedule with social media concept. The social media concept will facilitate communication and interaction between user to get updated information in effective way. Eachuser will be able to organize their tourism planning with application's feature provided, completed by detail information of tourism spot. Research methodology is divided into two parts; analysis method by book andjournals study literature, analyze similar application, user data collection with quisioner and and design method with UML tools. Quisioner evaluation conclude society opinion that the application as research result, give asolution to user in the interest of planning and schedulling online tourism trip by providing complete information of tourism spot and facilitating interaction and communication between user via social media concept.

scholarly journals Media and Information Technology in Ten Years’ Time: A Society of Control Both from Above and Below, and From Outside and Inside

2015 ◽  
Vol 13 (2) ◽  
Author(s):  
Jörg Becker
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Social Stratification ◽  
Class Struggle ◽  
Top Down ◽  
The Social ◽  
External Conditions ◽  
The Media ◽  
The Individual ◽  
Society Of Control

In the process of continual change from the hand axe to the factory and now to industrial production 4.0, technology has had, and still has, two basically invariable functions: control and rationalisation. Each of these two terms is to be understood in a very comprehensive sense, in technical, engineering, commercial, legal and also social terms. This tenet also applies to television and to information technology. In my lecture, the terms “above” and “below” stand for a model of social stratification; they stand for capital and labour. The terms “outside” and “inside” stand for the external conditions of the class struggle from “above” and “below”. The external conditions mean the social and the inside conditions mean the psychological environment. Both television and information technology rely on content and organisational forms that run from above to below (from top to bottom). Moreover, contrary to Gutenberg’s invention of moving letters, today innovations in the media and IT fields no longer run from the bottom up, but only from the top down. While television conditions the individual from outside, users of social media internalise that same conditioning as a liberation from constraints.

scholarly journals The Roles of Information Technology in Islamic Bank Knowledge Management: A study of Two Syariah Banks in Palu

2017 ◽  
Vol 13 (2) ◽  
pp. 181
Author(s):  
Nurdin Nurdin
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Knowledge Management ◽  
Future Research ◽  
Islamic Banks ◽  
Study Approach ◽  
The Social ◽  
Management Project ◽  
Conventional Banks

Information technology has been considered as a vital tool  for modern organizations  to support their knowledge management projects. Previous studies have found that success knowledge management projects were supported by various information technology infrastructures. They addressed how information technology has succesfully implemented to support knowledge management project within conventional banks. However, limited study has been proposed regarding how information technology play roles in support knowledge management project within Islamic banks. Through the case study approach, the author studied the use of information technology for knowledge management process within two Bank Syariah (Bank Mandiri and Bank BNI Syariah) in Palu Central Sulawesi. The author collected data through observation, written material, and  in-depth interviews with key informants from both banks. The findings show that information technology infrastructures have played important roles in support knowledge management projects within the Islamic banks. Those information technology infrastructures includes internet, intranet, websites, communication application such as email, and social media.  This study sheds light and provides new insight on how information technology has succesfully used to support knowledge management within Islamic banks. The results benefits both academic and practioners in Islamic banks and knowledge managemet area. As the social media was an important finding for knowledge management in Islamic banks,  future research need to focus on how social media should be used for knowledge management projects in Islamic banks

scholarly journals The Social Media Usage and its Impact on the Innovative Behavior: The Mediator Role of Information Technology: A Field Study in the Information and Communication Technology Organizations in Jordan

2018 ◽  
Vol 13 (11) ◽  
pp. 46
Author(s):  
Khalid Mahmmod Ahmad Mansour ◽  
Fayez Jomah Saleh Al-Najjar
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Innovative Behavior ◽  
Media Usage ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media

This study aimed to shed the light on the role of Social Media usage in the innovative behavior through the recent information technology (IT) in the organizations specialized in the information and communication technology (ICT) field. The study population consisted of the ICT organizations operating in Jordan as affiliated with the Information and Communication Technology Association (INTAJ) amounting to 161 organization. The analysis unit consisted of the managers in the top and middle level. The study relied on the simple random sample; and it reached a number of conclusions the most important of which is that the perceptions by respondents of the independent variable Social Media Usage were medium; and the same applies to all its dimensions. The dependent variable Innovative Behavior was also medium, as well as all its dimensions. As for the mediator variable IT, the respondents' perceptions were high, along with all its dimensions. The study indicated that there is a statistically significant impact for the Social Media usage with its component on the innovative behavior. Also, it was found that a statistically significant impact for the Social Media usage with its component on the innovative behavior through the IT in the organizations operating in the ICT field in Jordan. These conclusions indicated that there is an opportunity for the ICT organizations to promote its innovative behavior through the Social Media usage. Based on the reached conclusions, the study concluded a set of recommendations the most important of which is that the awareness should be increased with respect to the capacities that are available due to the use of the Social Media as well as the advantages that can be utilized by the ICT organizations in Jordan through this use; the organization should well utilize the Social Media usage especially the Groups and Sharing by taking the necessary decision that lead to the activation of the Social Media role in the various phases of the innovative behavior; and the need for the organizations to direct the use of Social Media through the dissemination of a culture of innovation based on the use of Social Media.

scholarly journals Public procurement and Covid-19 in Portugal: the particular case of the acquisition of institutional publicity related to the pandemic disease

2021 ◽  
Vol 1 (3) ◽  
pp. 59-64
Author(s):  
Marco Caldeira
Keyword(s):  
Social Media ◽  
Public Procurement ◽  
The Public ◽  
The Social ◽  
The Government ◽  
Media Market

In addition to several other exceptional legal measures adopted in regard to public procurement related to the pandemic of the disease Covid-19, the Government also enforced a specific regime for the acquisition of institutional publicity related or associated to Covid-19. However, this framework (set forth in article 2nd-B of Decree-Law no. 10-A/2020, of March 13, added by Decree-Law no. 20-A/2020, of May 6) is highly problematic and raises several issues, as, under the “cover” of a procurement regime, it is actually a direct public subsidization to the social media market, with a full upfront payment based on grounds of “urgency” that does not seem compatible with the public procurement rules.

scholarly journals Pelatihan Peningkatan Omset Pendapatan Industri Rumahan Nasi Krawu Di Kabupaten Gresik

2020 ◽  
Vol 3 (1) ◽  
pp. 25-31
Author(s):  
Titus Kristanto ◽  
Nanang Fakhrur Rozi ◽  
Eka Cahya Muliawati ◽  
Rachman Arief ◽  
Syaiful Hidayat ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
The Internet ◽  
Online Media ◽  
Internet Media ◽  
Business Opportunities ◽  
New Business ◽  
Service Activity ◽  
Typical Food

In the millennial era 4.0, the growth of the home industry is growing more rapidly with the development of information technology, thus making needs increase and create new business opportunities. One of the new business opportunities is the krawu rice business. Krawu rice is a typical food from Gresik Regency. The krawu rice home industry is a partner of a community service activity named Nasi Krawu Buk Tiban. The problem that occurs in the community service partners is the marketing of krawu rice that is still around the Nasi Krawu Buk Tiban environment and marketing through the internet media. The method used is to provide training in the form of online media marketing and social media assistance. The result of community service activities can increase krawu rice revenue turnover, can operate and promote krawu rice marketing through online media and social media.

From Oakland Turfs to Harlem’s Shake

2016 ◽  
pp. 536-556
Author(s):  
Naomi Elizabeth Bragin
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Cultural Capital ◽  
Hip Hop ◽  
Social Life ◽  
Black Communities ◽  
For Profit ◽  
The Social ◽  
Widespread Interest ◽  
Institutional Priority

In an era of official “colorblindness” and liberal multiculturalism, widespread interest in and enjoyment of hip-hop expression is underwritten by structural antiblackness. Participants on and offline gain cultural capital by performing the social codes of blackness, diverting ethical attention from the urgency of black existence, and sustaining a feeling of broad reluctance, if not refusal, to engage seriously with the history, culture, and politics of black communities. This chapter discusses hood dance practices of Harlem Shaking and Oakland Turfing, which, linked to YouTube participation, constitute more than social identity; they incorporate black improvisational aesthetics linking movement to the social life of the black neighborhood. But choreocentricity—an institutional priority of Western mass-market concert dance—reconstitutes hip-hop forms into efficient formulae for profit, bringing hip-hop into a frame of whiteness to police its global production and marketability. Thus the global viral circulation of hip-hop dance resonates deeper attachments to both blackness and antiblackness in social media and the global dance industry.

scholarly journals Peranan Media Sosial dan Teknologi Informasi Dalam Memajukan Pembangunan Daerah

2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Havid Syafwan ◽  
Pristiyanilicia Putri ◽  
Masitah Handayani
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Regional Development ◽  
Social Life ◽  
The Social ◽  
Use Of Social Media

The use of social media today is very large and has an impact on the social life of the wider community in line with the development of Information Technology. The existence of social media can certainly reduce human limitations in interacting and communicating with each other. One of the positive things about the use of social media is in conveying information quickly to the wider community, especially in advancing development in the region. The devotional activities are carried out in the form of socialization or delivering short materials followed by discussions where this activity aims to provide insights on the use of social media that is good and correct to provide benefits for its users. Participants in this activity are members of the community who are members of the Asahan Development Role Institute (LEPPAS). The result of this devotion activity is in the form of material understanding for the participants of activities that will be able to implement the role of social media in advancing regional development, especially in Asahan Regency.

Uses and Gratifications Theory dalam Media Sosial WA (WhatsApp)

2017 ◽  
Vol 5 (2) ◽  
pp. 27-37
Author(s):  
Ludwiq Suparmo
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Methodology ◽  
Uses And Gratifications ◽  
Mass Communications ◽  
Uses And Gratifications Theory ◽  
Uses And Gratification ◽  
The Social

It has been known for decades that the conventional mass communications have been eroded and transformed due to the information technology into advanced means of communication. One of these has become viral as the social media through WA (whatsApp) application, which surely has brought a phenomenal effect on the uses and gratifications theory that was more applied on mass communications. The research based on a qualitative methodology exploring to several WA Groups has revealed the rank of uses and gratification in using the WA social media.

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