scholarly journals PUBLIC RELATIONS IN PUBLIC ADMINISTRATION: ROLE AND MANAGEMENT, IN A SOCIO-POLITICAL MARKETING CONTEXT

2014 ◽  
Author(s):  
Dorian Pocovnicu
Keyword(s):  
Public Relations ◽  
Public Administration ◽  
Public Space ◽  
Public Interest ◽  
Public Institutions ◽  
Communication Strategy ◽  
Public Communication ◽  
Political Marketing ◽  
Interest Organizations

Many agree that PR and marketing are at their best when used together, when it comes to local public administration institutions there is the need for both an individual and symbiotic approach of the two. Taking into consideration that public interest organizations act within public space, PR represents a public communication strategy. Thus they present the role of generating a climate and state of social normality and, especially in democratic societies, PR plays the part of generator of communication flows between public institutions, citizens and stakeholders. In a social-political marketing context, envisaged as an aggregate of processes, with a multiple purpose, the generator which is PR must unfold coherently for each of the processes. It is our purpose in this paper to depict the PR role and management in the case of one local public administration institution (Bacau Prefect Institution), in a socio-political marketing context.

scholarly journals Peran Humas UIN Ar-Raniry dalam Membangun Relasi dengan Media Pers

2021 ◽  
Vol 3 (2) ◽  
pp. 411-422
Author(s):  
Nazarullah
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Primary Data ◽  
Media Relations ◽  
The Press ◽  
Data Source ◽  
Descriptive Approach ◽  
Depth Interviews

This study attempts to describe the communication strategies used and various kinds of activities carried out by UIN Ar-Raniry public relations in establishing relationships with the press media. The research method used in this study is the qualitative method with a descriptive approach. The data sources of this study were obtained from respondents as the primary data source through several stages in the form of observations records, in-depth interviews, and documentation. The data analysis was performed by using descriptive qualitative analysis techniques through three flows of activities that were carried out simultaneously, namely data reduction, data presentation, and conclusion drawing. The result of the study revealed that the role of public relations of UIN Ar-Raniry in establishing relations with the press media has been going well. It can be seen from the communication strategies used and the various forms of activities that is organized by UIN Ar-Raniry public relation in developing relations with the press media. The communication strategy used is a two-way symmetrical and Reciprocity communication strategy that conforms to the principles of media relations. Several kinds of activities carried out by UIN Ar-Raniry public relations in developing relationships with the press media are Press Coverage, Press Conference, Press Release, Press Statement, Press Interview, and Electronics Communications. Meanwhile, the informal activities are Press Reception and Morning Coffee.

scholarly journals Manajemen Humas IAIN Madura Dalam Menarik Minat Masyarakat

2020 ◽  
Vol 5 (1) ◽  
pp. 74-82
Author(s):  
Imam Basofi
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Mass Media ◽  
Public Relations ◽  
Public Interest ◽  
Qualitative Approach ◽  
Community Leaders ◽  
Student Responses ◽  
Management Function

Indonesia Manajemen hubungan masyarakat adalah sebuah fungsi manajemen yang didalamnya meliputi perencanaan, pelaksanaan, pengorganisasian dan evaluasi terhadap hubungan masyarakat. Hubungan masyarakat sangat penting keberadaannya didalam suatu organisasi. Dengan adanya manajemen yang baik maka humas di perguruan tinggi akan terlaksana secara efektif dan efisien. Adapun tujuan penelitian ini menfokuskan pada dua hal yaitu; 1) Bagaimana fungsi manajemen humas dalam menarik minat masyarakat di IAIN Madura, 2) Bagaimana pola komunikasi humas di IAIN Madura, 3) Bagaimana respon stakeholders terhadap humas di IAIN Madura. Penelitian ini menggunakan pendekatan kualitatif yang dilakukan di Institut Agama Islam Negeri Madura. Teknik pengumpulan data menggunakan teknik wawancara, observasi, dokumentasi. Tahapan analisis data dilakukan dengan penyajian data, redusi data, dan menarik kesimpulan. Pengecekan keabsahan data melalui meningkatkan ketekunan dan Member check. Hasil penelitian ini; 1. Fungsi manajemen hubungan masyarakat dalam menarik minat masyarakat. (a) perencanaan meliputi, perencanaan fisik, perencanaan fungsional, perencanaan secara luas, dan perencanaan dikombinasikan, (b) pengorganisasian humas dibagi sesuai dengan tupoksi, (c) pelaksanaan hubungan masyarakat, melakukan kerjasama dengan pihak internal dan eksternal kampus, malakukan promosi melalui media massa dan menggunakan peran alumni, (d) evaluasi hubungan masyarakat dilakukan disetiap akhir kegiatan. 2. Pola komunikasi humas, a) internal, melakukan rapat dan musyawarah, b) eksternal, melalui kerjasama, media massa (cetak dan online). 3. Respon stakeholders terhadap humas IAIN Madura, a) respon dosen, b) respon mahasiswa, c) respon tokoh masyarakat. Kata kunci: Manajemen Humas, Minat Masyarakat.   Inggris Public relations management is a management function which includes planning, implementing, organizing and evaluating public relations.  Public relations is very important presence in an organization.  With good management, public relations at universities will be carried out effectively and efficiently. The purpose of this study focuses on two things namely;  1) How is the function of public relations management in attracting public interest in IAIN Madura, 2) How is the pattern of public relations communicationIAIN Madura, 3) How is the response of stakeholders to public relations IAIN Madura. This study uses a qualitative approach conducted at the Madura State Islamic Institute.  Data collection techniques using interview, observation, documentation.  Stages of data analysis are performed by presenting data, data reduction, and drawing conclusions.  Checking the validity of the data through increasing perseverance and member checking. The results of this study;  1. The function of public relations management in attracting public interest.  (a) planning includes, physical planning, functional planning, broad planning, and combined planning, (b) organizing public relations is divided according to the main tasks and functions, (c) implementing public relations, collaborating with internal and external campus, conducting promotion through media  mass and using the role of alumni, (d) evaluation of public relations is done at the end of each activity.  2. Public relations communication patterns, a) internal, conducting meetings and deliberations, b) external, through cooperation, mass media (print and online).  3. Stakeholder responses to the PR IAIN Madura, a) lecturer responses, b) student responses, c) community leaders' responses. Keywords: Public Relations Management, Society Proclivity

Public communication and the role of social media in enhancing democratic innovation: the case of the City of Bologna

2021 ◽  
pp. 109-126
Author(s):  
Giulia Allegrini ◽  
Stefano Spillare
Keyword(s):  
Social Media ◽  
Public Administration ◽  
Public Engagement ◽  
Public Communication ◽  
The Public ◽  
Substantial Form ◽  
Communication Practices ◽  
The City

Social media represents for public administration an important area to experi-ment forms of democratic innovation, however this potentiality is often unex-plored. This article, with a focus on the case of the city of Bologna aims to explore 1) whether and how public communication practices enhanced in local participa-tory processes can support a substantial form of participation; 2) which roles so-cial media specifically play in enhancing a participatory environment; 3) which kind of dynamics of interaction emerge between public administration and citizens and the challenges which need to be addressed by a public communication orient-ed to the public engagement.

TRANSFORMATION OF CONCEPT "COMPETITION" IN SCIENTIFIC THOUGHT IN THE CONTEXT OF PUBLIC DEVELOPMENT

2018 ◽  
Vol 10 (1) ◽  
pp. 26-31
Author(s):  
O. Zubchyk
Keyword(s):  
Public Policy ◽  
Public Relations ◽  
Social Development ◽  
Public Administration ◽  
Policy Research ◽  
Scientific Thought ◽  
Economic Relations ◽  
Public Policy Research ◽  
Different Levels

The purpose of the article is to reveal the content of the transformation of the concept of "competition", which synthesizes and reflects the objective reality, showing heuristic potential in the context of public policy research and public administration. The author showed that the evolution of conceptual views on competition is evidenced by the transformation of the concept of "competition" and related concepts (subject, object of competition, economic relations, and state economic policy). The influence of various factors on the conceptualization of experience at different levels (personal, state-public relations, interstate) is substantiated. The author considered the transformation of the concept of "competition" in scientific thought in the context of social development from the era of antiquity to our day. The author proposed a methodology that allows deeper analysis of the role of subjects of socio-political and statemanagement relations in the context of the study of state policy and public administration. The research on the transformation of the concept of "competition" in the context of social development in the most common and influential theories provides additional opportunities for analyzing the role of socio-political and state-managerial relations in the context of studying public policy as a mechanism of public administration .

scholarly journals COMMUNICATION STRATEGY IMMIGRATION OFFICE CLASS I OF BORDER CONTROL CIREBON IN SOCIALIZING NON-PROCEDURAL MIGRANT WORKERS (PMI) PREVENTION

2019 ◽  
Vol 1 (1) ◽  
pp. 7-14
Author(s):  
Adam Adis Mukrotal
Keyword(s):  
Public Relations ◽  
Migrant Workers ◽  
Research Problem ◽  
Communication Strategy ◽  
Communication Process ◽  
Class I ◽  
Border Control ◽  
Socialization Process ◽  
The Public

In the digital era these days, the role of public relations that is referring to communication has a huge influence on the development of all aspects of an organization. One example of its implementation is the Public Relations of the Immigration Office Class I of Border Control Cirebon, which has a role as an intermediary between the community and the office which aims to carry out the socialization plan as a means of disseminating information about government policies, especially in the immigration sector. This paper discusses the concept of work steps and the role of Public Relations of the Immigration Office Class I of Border Control Cirebon in socializing the prevention of Non-Procedural Indonesian Migrant Workers (PMI) and provides an explanation in the form of a study of some of the problems encountered in the socialization process. This paper used descriptive qualitative method which aims to provide an explanation regarding the role of public relations of the Immigration Office Class I of Border Control Cirebon in socializing the prevention of Indonesian Migrant Workers (PMI) and the obstacles they face. Thus, this paper produces 2 (two) main points that have answered the research problem formulation. First, the Public Relations role of the Immigration Office Class I of Border Control Cirebon in socializing the prevention of PMI Non-Procedural has fulfilled 7 (seven) indicators of success in the public relations communication process. Second, several major obstacles have been found that hindered the socialization process, which then urgently need to be addressed immediately by the Public Relations of the Immigration Office Class I of Border Control Cirebon.  

scholarly journals On social change, agency, and public interest: what can science communication learn from public relations?

2020 ◽  
Vol 19 (02) ◽  
pp. Y01
Author(s):  
Tara Roberson
Keyword(s):  
Social Change ◽  
Public Relations ◽  
Public Interest ◽  
Science Communication ◽  
Public Communication ◽  
Change Agency ◽  
Alternate History ◽  
History Of ◽  
Relationship Of ◽  
The Relationship

This essay explores the relationship of science communication and public relations and contends that science communication has something to learn from public relations research. I provide an alternate history of public relations, drawn from the history of social movements (activism). I outline two areas from public relations theory: first, notions of human agency and equity in communication and, second, public interest in public communication. In doing so, I highlight how research from critical public relations could contribute to science communication efforts to enable participation with science and technology from wider, more diverse publics.

scholarly journals Media communication strategies in the central public administration

2021 ◽  
Vol 19 ◽  
pp. 191-211
Author(s):  
Dumitrela Florentina Cantor ◽  
Mihaela Rus ◽  
Tănase Tasențe
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Public Administration ◽  
Online Communication ◽  
Public Institutions ◽  
Media Communication ◽  
Close Relationship ◽  
The Media ◽  
The Relationship

From year to year, the role of Social Media has become increasingly important. In this context, public institutions in Romania have started to use social networks more and more often, in order to increase the interest of citizens for interaction through social media. Usually, online communication channels do not replace other means of communication, but offer the advantage of the large number of users who are increasingly active in these social networks. Also, public institutions maintain a close relationship with the media, given the fact that it can be a good channel of communication with citizens. Through this communication channel, they build a favorable image and make the activity of public administration transparent, which leads to an improvement in the relationship with citizens. Therefore, the relations of public institutions with the media are materialized through the organization of press conferences, through press releases or interviews with public administration leaders.

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