scholarly journals The Function of Social Media as a Promotion Tool for Tourism Destinations

2020 ◽  
Author(s):  
Ira Nuriya Santi ◽  
Adfiyani Fadjar
Keyword(s):  
Social Media ◽  
Tourism Destinations

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Botanical Garden ◽  
Equation Model ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourism Destination ◽  
Content Type ◽  
Future Value ◽  
Tourism Destinations

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

scholarly journals The role of social media, user generated platforms and crowd sourcing in the development of tourism destinations

2015 ◽  
Vol 6 (4) ◽  
pp. 30-38
Author(s):  
SOBIROV BAKHTISHODOVICH BOBUR ◽  
KHAMIDOV OBIDJON ◽  
OLIM MAMAYUNUSOVICH PARDAEV ◽  
RAMOS RAMOS SERGIO ◽  
SOLIEV BOBIRSHOYEVICH MUKHAMMADKHON ◽  
...  
Keyword(s):  
Social Media ◽  
Crowd Sourcing ◽  
Tourism Destinations

scholarly journals Slumming on Social Media? E-Mediated Tourist Gaze and Social Representations of Indian, South African, and Brazilian Slum Tourism Destinations

Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 106
Author(s):  
Mauro Sarrica ◽  
Isabella Rega ◽  
Alessandro Inversini ◽  
Laura Soledad Norton
Keyword(s):  
Social Media ◽  
South African ◽  
Social Representations ◽  
Tourist Gaze ◽  
Tourism Experience ◽  
Intercultural Encounters ◽  
Eye Opening ◽  
Slum Tourism ◽  
Tourism Destinations ◽  
The City

Slum tourism is a hotly debated genre of travel. While it may foster intercultural encounters with marginalised “others”, it is also accused of reinforcing stereotypes and exploitation. Both aspects are amplified by the communication through social media of the slum tourism experience, that contribute to challenge or confirm stigmatizing representations of slums and their inhabitants. Based on the theoretical constructs of the tourist gaze and of social representations, this article addresses this particular type of digital contact. A lexicometric approach was used to analyse an extensive corpus of reviews on TripAdvisor (N = 8126). The findings not only confirm common themes already identified by the literature: the eye-opening component of touring poverty and the gatekeeping function of guides; but also show the emergence of context-dependent specificities, such as a hedonistic feature in the Cape Town region; or the integration of favelas within the representations of the city of Rio de Janeiro. Furthermore, the results show the tension between the “othering” and the “sameing” mechanisms, making this tourism practice a space in which shallow and deep tourist gazes interact and co-exist, and are crucially mediated by the gatekeeper of the tours: the guide.

scholarly journals Persepsi Wisatawan Terhadap Akun Media Sosial Instagram @Watuamben

Media Wisata ◽  
2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Nuharani K ◽  
Dessy Rahmawati
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Natural Landscape ◽  
Nature Tourism ◽  
The Public ◽  
Tourist Destinations ◽  
The Media ◽  
Tourism Destinations ◽  
The Village ◽  
Interview Questionnaire

Natural tourism destinations Watu Amben is tourist destinations which presents a panorama of the natural landscape which is located in the village of Pandeyan, district Piyungan, Bantul. One of the efforts made by the Manager of Watu Amben to introduce these tourist destinations to the public is using social media Instagram. Based on the foregoing, the researchers conducted a study with the title "Tourist Perception of Social Media Account Instagram@watuamben". Research methods used in this research is qualitative research. This research was conducted in nature tourism Watu Amben, with data collection techniques observation, interview, questionnaire and the documentation. The interviews addressed to account manager Instagram @watuamben and also tourists coming to Watu Amben, while questionnaires addressed to tourists visiting the Watu Amben. The purpose of this research is to know the visitor's perception of social media account Instagram @watuamben. The result of this research is that the pictures or videos that uploaded in Instagram by @watuamben could change the tourist perspective about tour destination waktu ambrn when they see the pictures and the videos. Also, the researchers hope that the administrators of Instagram account @watuamben could use the media social to introduce the tour destination watu amben to publiceffectively

Social Media Analytics

2022 ◽  
pp. 385-410
Author(s):  
Časlav Kalinić ◽  
Miroslav D. Vujičić
Keyword(s):  
Social Media ◽  
Big Data ◽  
Cultural Tourism ◽  
Social Media Analytics ◽  
Online Platforms ◽  
New Information ◽  
People Participation ◽  
Management And Development ◽  
Social Media Platforms ◽  
Tourism Destinations

The rise of social media allowed greater people participation online. Platforms such as Facebook, Twitter, Instagram, or TikTok enable visitors to share their thoughts, opinions, photos, locations. All those interactions create a vast amount of data. Social media analytics, as a way of application of big data, can provide excellent insights and create new information for stakeholders involved in the management and development of cultural tourism destinations. This chapter advocates for the employment of the big data concept through social media analytics that can contribute to the management of visitors in cultural tourism destinations. In this chapter, the authors highlight the principles of big data and review the most influential social media platforms – Facebook, Twitter, Instagram, and TikTok. On that basis, they disclose opportunities for the management and marketing of cultural tourism destinations.

scholarly journals Storytelling of Indonesia Tourism Marketing in Social Media: Study of Borobudur and Danau Toba Instagram Account

2021 ◽  
Vol 13 (1) ◽  
pp. 107
Author(s):  
Monika Sri Yuliarti ◽  
Andre N. Rahmanto ◽  
Anjang Priliantini ◽  
Albert Muhammad Isrun Naini ◽  
Mahfud Anshori ◽  
...  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Descriptive Study ◽  
Research Data ◽  
Tourism Marketing ◽  
Media Study ◽  
Tourist Destinations ◽  
Central Java ◽  
Tourism Destinations ◽  
Quantitative Descriptive

The effort to improve the number of tourist visits and foreign exchange have been happening in Indonesia. However, in its development, there are several obstacles, one of which is related to promotion. Therefore, it is necessary to implement the concept of story-driven marketing as an effort to promote tourism through stories and impressions that are disseminated through social media, by applying storytelling. This study aims to explore storytelling in two tourist destinations that are part of 5 super priority tourism destinations, Borobudur in Central Java and Danau Toba in South Sumatra, by looking at the Instagram accounts of the two tourist destinations, which are @borobudurpark and @danau_tobasamosir. This quantitative descriptive study used content analysis methods to study 3 elements of tourism in accordance with the 2009 Tourism Law (attractions, amenities, and accessibility), and also 5 elements of storytelling (setting, character, plot, conflict, and message). The research data was collected through document study by studying the Instagram account @borobudurpark and @danau_tobasamosir. The findings in this study are that the storytelling strategy is not yet optimal as a story-driven marketing strategy in tourism, because not all elements of storytelling appear in the posts of the research object's Instagram account. Most of the posts on the Instagram account of the Borobudur and Lake Toba tourist destinations only refer to the elements of the message and pay less attention to other elements of storytelling. The implication of this research is the need for various parties involved in tourism development to optimize social media as a means of promotion and improve storytelling strategies to attract tourists. Target jumlah kunjungan wisatawan dan penerimaan devisa Indonesia terus diupayakan peningkatannya dari tahun ke tahun. Namun dalam pengembangannya, ada beberapa kendala yang dihadapi, salah satunya terkait promosi. Karenanya, dirasa perlu mengimplementasi konsep story-driven marketing sebagai upaya promosi wisata melalui cerita dan kesan yang disebarluaskan melalui media sosial, yaitu dengan mengaplikasikan storytelling. Penelitian ini bertujuan untuk mengeksplorasi storytelling dalam dua destinasi wisata yang masuk dalam kategori 5 destinasi super prioritas pariwisata, yaitu Borobudur di Jawa Tengah dan Danau Toba di Sumatera Selatan, dengan melihat akun Instagram kedua destinasi wisata tersebut, yakni. Penelitian deskriptif kuantitatif ini menggunakan metode analisis isi untuk mengkaji 3 unsur pariwisata sesuai UU tentang Kepariwisataan tahun 2009 (atraksi, amenitas, dan aksesibilitas) serta 5 unsur storytelling (setting, karakter, plot, konflik, dan pesan). Data penelitian dikumpulkan melalui studi dokumen dengan mempelajari akun Instagram @borobudurpark dan @danau_tobasamosir. Temuan dalam penelitian ini adalah belum optimalnya strategi storytelling sebagai strategi story-driven marketing dalam pariwisata, karena tidak semua unsur storytelling muncul dalam unggahan pada akun Instagram objek penelitian. Sebagian besar unggahan pada akun Instagram destinasi wisata Borobudur dan Danau Toba tersebut hanya merujuk pada unsur pesannya saja dan kurang memperhatikan unsur storytelling yang lain. Implikasi dari penelitian ini adalah perlunya berbagai pihak terkait dalam perkembangan pariwisata untuk mengoptimalkan media sosial sebagai sarana promosi, dan meningkatkan strategi storytelling untuk menarik wisatawan.

Social Media as Information Sources and Their Influence on the Destination Image

2018 ◽  
pp. 265-283 ◽  
Author(s):  
María Pilar Martínez-Ruiz ◽  
Isabel Llodrá-Riera ◽  
Ana Isabel Jiménez-Zarco
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Information Sources ◽  
Destination Image ◽  
User Generated Content ◽  
Destination Marketing ◽  
Tourist Destination ◽  
Travel And Tourism ◽  
Tourism Destinations ◽  
Travel Decisions

Tourists use social media to share their experiences and obtain information about travel and tourism destinations. Information shared by tourists is different than information published by destination marketing organizations (DMOs) in the sense that it does not include formal messages and photographs. Some researchers have proven that user-generated content (UGC) through social media exerts an influence on the perceived image of a tourist destination and the motivations for visiting it. Tourists and travelers tend to use a combination of official and unofficial information to make travel decisions. Nowadays, there are still plenty of opportunities to advance destination image research using social media. With these ideas in mind, this chapter aims to review different types of Web 2.0 platforms and discuss their influence on destination image formation and sustainability perception.

scholarly journals Pengembangan Potensi Joglo dan Gamelan sebagai Tujuan Wisata Budaya

2019 ◽  
Vol 4 (3) ◽  
pp. 353-358
Author(s):  
Rela Adi Himarosa ◽  
Cahyo Setiadi Ramadhan ◽  
Evy Yulianti
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Cultural Tourism ◽  
Musical Instruments ◽  
Provincial Government ◽  
Community Based ◽  
Village Community ◽  
Heritage Building ◽  
Tourism Destinations ◽  
The Village

POTENTIAL EXPANSION OF JOGLO AND GAMELAN AS CULTURAL TOURISM DESTINATIONS. Joglo is one of the heritage forms of traditional Javanese houses in Yogyakarta, as well as traditional Gamelan musical instruments.  The former Head of the Gilangharjo Village Jetis, Gilangharjo, Pandak, Bantul opened a Joglo with a set of Gamelan music equipment. Joglo has been approved as a cultural heritage building by the DIY Provincial Government. Even though Joglo has become a cultural heritage building, the potency for cultural heritage houses and Gamelan musical instruments are underutilized by residents. The development of Joglo cultural tourism and Gamelan will run well by involving the village community. This service aims to empower the community to increase the potency of Joglo and Gamelan to become cultural tourism destination and become community-based tourism. The purpose of this service are to participate by involving the village community involved in tourism development and starting to become known as the Joglo location and Gamelan arts in Jetis Village. The results of this service consist of profiles of Joglo websites and videos. Utilizing the advances in information technology and social media, the more popular Joglo in Jetis RT 03.

scholarly journals “Let Me Take a Selfie”: Reviewing the Implications of Social Media for Public Perceptions of Wild Animals

2019 ◽  
Author(s):  
Christian Lenzi ◽  
Siobhan Speiran ◽  
Chiara Grasso
Keyword(s):  
Social Media ◽  
Animal Species ◽  
Public Perceptions ◽  
Wild Animal ◽  
Wildlife Trade ◽  
Future Research ◽  
Wild Animals ◽  
Awareness Campaigns ◽  
Tourism Destinations ◽  
The Impact

Social media has become a powerful tool for spreading information and awareness campaigns on environmental issues, especially as they pertain to the conservation of wild animals. It is a double-edged sword, however, since it also facilitates the legal and illegal trade of wild animal species as well as the propagation of ‘wild animal selfies.’ This review presents some key literature to date which concerns the impact of social media on public perceptions of animals (such as through ‘viral’ videos), changing trends in animal encounters at wildlife tourism destinations, and the wildlife trade as it is facilitated by social media. Finally, avenues for future research are suggested with urgency, since the impact of social media on the welfare and conservation of wild animal species is most likely underestimated yet bears serious consequences.

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