scholarly journals Storytelling of Indonesia Tourism Marketing in Social Media: Study of Borobudur and Danau Toba Instagram Account

2021 ◽  
Vol 13 (1) ◽  
pp. 107
Author(s):  
Monika Sri Yuliarti ◽  
Andre N. Rahmanto ◽  
Anjang Priliantini ◽  
Albert Muhammad Isrun Naini ◽  
Mahfud Anshori ◽  
...  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Descriptive Study ◽  
Research Data ◽  
Tourism Marketing ◽  
Media Study ◽  
Tourist Destinations ◽  
Central Java ◽  
Tourism Destinations ◽  
Quantitative Descriptive

The effort to improve the number of tourist visits and foreign exchange have been happening in Indonesia. However, in its development, there are several obstacles, one of which is related to promotion. Therefore, it is necessary to implement the concept of story-driven marketing as an effort to promote tourism through stories and impressions that are disseminated through social media, by applying storytelling. This study aims to explore storytelling in two tourist destinations that are part of 5 super priority tourism destinations, Borobudur in Central Java and Danau Toba in South Sumatra, by looking at the Instagram accounts of the two tourist destinations, which are @borobudurpark and @danau_tobasamosir. This quantitative descriptive study used content analysis methods to study 3 elements of tourism in accordance with the 2009 Tourism Law (attractions, amenities, and accessibility), and also 5 elements of storytelling (setting, character, plot, conflict, and message). The research data was collected through document study by studying the Instagram account @borobudurpark and @danau_tobasamosir. The findings in this study are that the storytelling strategy is not yet optimal as a story-driven marketing strategy in tourism, because not all elements of storytelling appear in the posts of the research object's Instagram account. Most of the posts on the Instagram account of the Borobudur and Lake Toba tourist destinations only refer to the elements of the message and pay less attention to other elements of storytelling. The implication of this research is the need for various parties involved in tourism development to optimize social media as a means of promotion and improve storytelling strategies to attract tourists. Target jumlah kunjungan wisatawan dan penerimaan devisa Indonesia terus diupayakan peningkatannya dari tahun ke tahun. Namun dalam pengembangannya, ada beberapa kendala yang dihadapi, salah satunya terkait promosi. Karenanya, dirasa perlu mengimplementasi konsep story-driven marketing sebagai upaya promosi wisata melalui cerita dan kesan yang disebarluaskan melalui media sosial, yaitu dengan mengaplikasikan storytelling. Penelitian ini bertujuan untuk mengeksplorasi storytelling dalam dua destinasi wisata yang masuk dalam kategori 5 destinasi super prioritas pariwisata, yaitu Borobudur di Jawa Tengah dan Danau Toba di Sumatera Selatan, dengan melihat akun Instagram kedua destinasi wisata tersebut, yakni. Penelitian deskriptif kuantitatif ini menggunakan metode analisis isi untuk mengkaji 3 unsur pariwisata sesuai UU tentang Kepariwisataan tahun 2009 (atraksi, amenitas, dan aksesibilitas) serta 5 unsur storytelling (setting, karakter, plot, konflik, dan pesan). Data penelitian dikumpulkan melalui studi dokumen dengan mempelajari akun Instagram @borobudurpark dan @danau_tobasamosir. Temuan dalam penelitian ini adalah belum optimalnya strategi storytelling sebagai strategi story-driven marketing dalam pariwisata, karena tidak semua unsur storytelling muncul dalam unggahan pada akun Instagram objek penelitian. Sebagian besar unggahan pada akun Instagram destinasi wisata Borobudur dan Danau Toba tersebut hanya merujuk pada unsur pesannya saja dan kurang memperhatikan unsur storytelling yang lain. Implikasi dari penelitian ini adalah perlunya berbagai pihak terkait dalam perkembangan pariwisata untuk mengoptimalkan media sosial sebagai sarana promosi, dan meningkatkan strategi storytelling untuk menarik wisatawan.

scholarly journals STRATEGI KESANTUNAN POSITIF PENUTUR BAHASA MELAYU KUPANG PADA FACEBOOK [The Possitive Politeness Strategy of Kupang Malay Languages Speaker on Facebook]

TOTOBUANG ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 155-167
Author(s):  
Salimulloh Tegar Sanubarianto ◽  
Erwin Syahputra Kembaren
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Analysis Data ◽  
Descriptive Study ◽  
Research Data ◽  
Analysis Method ◽  
Content Analysis Method ◽  
The Status ◽  
Politeness Strategies ◽  
Qualitative Descriptive

This study discusses the positive politeness strategies in Kupang Malay on Facebook social media which are related with the politeness strategy theory  by Brown and Levinson. This research is a qualitative descriptive study with content analysis method. The research data were the status posts/comments in the Kupang Malay language on the Facebook which were selected based on the suitability of the research objectives. The selected data are then collected and analyzed according to theory. As a result, there are 12 strategies used by Facebook users in Kupang Malay namely (1) give sympathy to the interlocutor; (2) exaggerating sympathy for the interlocutor; (3) pay special attention to the interlocutor; (4) increase interest in the interlocutor; (5) use markers that show similarities; (6) seek the approval of the interlocutor; (7) avoid conflict with the interlocutor; (8) presupposes the interlocutor; (9) the strategy of making jokes; (10) strategies for making offers and promises; (11) showing a sense of optimism; and (12) trying to involve the interlocutor. Penelitian ini membahas strategi kesantunan positif dalam bahasa Melayu Kupang pada media sosial Facebook yang dikaitkan dengan teori strategi kesantunan yang dikemukakan oleh Brown dan Levinson. Penelitian ini adalah penelitian deskriptif kualitatif dengan metode analisis isi (content analysis). Data penelitian adalah tulisan status/komentar dalam bahasa Melayu Kupang pada Facebook yang dipilih berdasarkan kesesuaian terhadap tujuan penelitian. Data yang dipilih kemudian dikumpulkan dan dianalisis sesuai teori. Hasilnya, ada 12 strategi yang digunakan oleh pengguna Facebook berbahasa Melayu Kupang, dan ada 12 strategi yang ditemukan dalam penggunaanya dalam Facebook, yaitu (1) memberikan simpati pada lawan tutur; (2) melebih-lebihkan simpati pada lawan tutur; (3) memberikan perhatian khusus pada lawan tutur; (4) meningkatkan rasa tertarik pada lawan tutur; (5) menggunakan penanda yang menunjukkan kesamaan; (6) mencari dan mengusahakan persetujuan lawan tutur; (7) menghindari pertentangan dengan lawan tutur; (8) mempresuposisikan lawan tutur; (9) strategi membuat lelucon; (10) strategi membuat penawaran dan janji; (11) menunjukkan rasa optimism; dan (12) berusaha melibatkan lawan tutur.

scholarly journals Persepsi Wisatawan Terhadap Akun Media Sosial Instagram @Watuamben

Media Wisata ◽  
2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Nuharani K ◽  
Dessy Rahmawati
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Natural Landscape ◽  
Nature Tourism ◽  
The Public ◽  
Tourist Destinations ◽  
The Media ◽  
Tourism Destinations ◽  
The Village ◽  
Interview Questionnaire

Natural tourism destinations Watu Amben is tourist destinations which presents a panorama of the natural landscape which is located in the village of Pandeyan, district Piyungan, Bantul. One of the efforts made by the Manager of Watu Amben to introduce these tourist destinations to the public is using social media Instagram. Based on the foregoing, the researchers conducted a study with the title "Tourist Perception of Social Media Account Instagram@watuamben". Research methods used in this research is qualitative research. This research was conducted in nature tourism Watu Amben, with data collection techniques observation, interview, questionnaire and the documentation. The interviews addressed to account manager Instagram @watuamben and also tourists coming to Watu Amben, while questionnaires addressed to tourists visiting the Watu Amben. The purpose of this research is to know the visitor's perception of social media account Instagram @watuamben. The result of this research is that the pictures or videos that uploaded in Instagram by @watuamben could change the tourist perspective about tour destination waktu ambrn when they see the pictures and the videos. Also, the researchers hope that the administrators of Instagram account @watuamben could use the media social to introduce the tour destination watu amben to publiceffectively

PEMASARAN PARIWISATA DIGITAL OLEH PEMERINTAH KOTA SABANG

2019 ◽  
Vol 27 (3) ◽  
pp. 1135
Author(s):  
Christina Indriani Sianipar ◽  
Liyushiana Liyushiana
Keyword(s):  
Digital Media ◽  
Rapid Development ◽  
City Government ◽  
Tourist Destination ◽  
Tourism Marketing ◽  
Government Organizations ◽  
Tourist Destinations ◽  
Interview Technique ◽  
Tourism Destinations ◽  
The Government

The rapid development of technology at this time so that the manual system has almost been completely abandoned. The development of this technology is also felt in marketing and distributing information about a tourist destination. Government organizations are no less affected by the rapid development of technology in marketing tourist destinations. The trend is no longer focused on the distribution of brochures or leaflets that are printed physically, but by using digital media. The purpose of this study was carried out, to see how the Tourism and Culture Office of Sabang City, in marketing tourism destinations using digital media, made use of several media such as, websites, youtube, social media (Facebook, Instagram, Twitter) in their marketing. The research instrument used was an interview technique, which was given to the government and a questionnaire given to tourists visiting tourist objects in Sabang. Therefore the title was raised as "Digital Tourism Marketing by the Sabang City Government

scholarly journals Efektivitas Instagram dalam Meningkatkan Minat Kunjungan Wisatawan di Daerah Istimewa Yogyakarta

2021 ◽  
Vol 2 (1) ◽  
pp. 26-39
Author(s):  
Ani Wijayanti
Keyword(s):  
Social Media ◽  
Positive Influence ◽  
Tourist Destinations ◽  
Regression Techniques ◽  
Strategic Issue ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Significant Positive Influence ◽  
Special Region

Promotion and marketing through social media becomes a strategic issue during a pandemic, due to there are various restrictions on activities. One of the popular social media is Instagram. Instagram provides features for editing photos, editing videos, messaging, sharing photos and videos, and sharing reviews or reviews. The Yogyakarta Special Region tourism office (D.I.Y) uses Instagram as the main social media in the promotion and marketing of tourist destinations in D.I.Y. This study aims to review the effectiveness of the use of Instagram by measuring the extent to which the influence of the ability of tourists to access Instagram and the quality of Instagram on the interest in tourist visits in the Special Region of Yogyakarta. The study used a quantitative descriptive approach by conducting a survey of 200 respondents. Data measurement used a 5-point Likert scale and analyzed using linear regression techniques. The results showed that there was a significant positive influence between the ability of tourists to access Instagram and the quality of Instagram on the visiting interest, both partially and simultaneously. The quality of Instagram has a dominant influence of 40%, compared to the ability of tourists to access Instagram, which is 19.9%. The variable access ability and quality of Instagram contributed 53.2% to the visiting interest, while the remaining 46.8% was explained by other variables not involved in this study.

scholarly journals Pengaruh Destinasi Pariwisata Pulau Komodo Terhadap Beberapa Aspek Pembangungan Di Kabupaten Manggarai Barat

2019 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Mustamin H. Idris ◽  
Sel Va ◽  
Rizky Destari
Keyword(s):  
Development Process ◽  
Animal Species ◽  
Descriptive Data ◽  
Tourist Destinations ◽  
The World ◽  
Tourism Destinations ◽  
Tourism Potential ◽  
Quantitative Descriptive ◽  
The City ◽  
Modern Era

Tourism is one sector that plays a role in the development process in contributing to the region and society. One of the tourist destinations that are currently in great demand by tourists is the Komodo Island Tourism Destination, which is one of the mainstay of tourism potential in the city of Labuan Bajo. Komodo is one of the step animal species that still lives in this modern era and was chosen as one of the seven wonders of the world. The purpose of this study was to find out how the influence of Komodo Island Travel Destinations on several aspects of development in the city of Labuan Bajo. The research method is applied by applying quantitative descriptive, data collection techniques, including interviews, observation and documentation. In particular, this research was conducted in the city of Labuan Bajo with the active participation of 41 key informants. The results of the study revealed that the policy of the Office of Tourism and Culture in the city of Labuan Bajo was well run and quite successful, the Regional Original Income increased for 5 consecutive years and fulfilled the welfare of the communities around Komodo Island Tourism Destinations.

Analisis Kalimat Dalam Siniar Spotify Merry Riana Periode Oktober-November 2019

2021 ◽  
Vol 1 (1) ◽  
pp. 67
Author(s):  
Ellisa Ivana Dea ◽  
I Wayan Pastika ◽  
Ni Putu N. Widarsini
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Descriptive Study ◽  
Research Data ◽  
Note Taking ◽  
Collection Method ◽  
Qualitative And Quantitative ◽  
Data Collection Method ◽  
Research Questions ◽  
Quantitative Descriptive

The topic of this article is "Sentence analysis in Merry Riana's Spotify broadcast for the period October-November 2019". As the background of this study is that, in the 41 broadcast episodes chosen, Merry uses modern Indonesian, making it easier for the researchers to review when this analysis is carried out. Second, research on Merry Riana's spotify siniar with sentense structure has never been done. Third, this study may be  motivating and increasing researchers' insight. In this study, two research questions were raised, namely what types of sentences are contained in Merry Riana's spotify podcast and how is the structure of the sentence function filler in Merry Riana's spotify podcast. The purpose of this study is to find out the types of sentences contained in Merry Riana's spotify podcast and to find out how the structure of the filler function is. Qualitative and quantitative descriptive study which is presented in the form of data excerpts containing sentences and table of data percentage. In the data collection method, observation supported by listening technique followed by note-taking techniques were applied. The results of this research data analysis are presented in formal and informal methods. The results of this study obtained eight types of sentences, namely single sentences, compound sentences, declarative sentences, interrogative sentences, imperative sentences, exclamative sentences, complete sentences, and incomplete sentences. In this study, it is also found 23 variations of syntactic functions consisting of seven variations of single sentences and 16 variations of compound sentences.

scholarly journals Social Media Data-Based Sentiment Analysis of Tourists’ Air Quality Perceptions

2019 ◽  
Vol 11 (18) ◽  
pp. 5070 ◽  
Author(s):  
Yuguo Tao ◽  
Feng Zhang ◽  
Chunyun Shi ◽  
Yun Chen
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Content Analysis ◽  
Air Quality ◽  
Sentiment Analysis ◽  
Social Media Data ◽  
Sina Weibo ◽  
Emotion Words ◽  
Tourist Destinations ◽  
Media Data

Analyzing tourists’ perceptions of air quality is of great significance to the study of tourist experience satisfaction and the image construction of tourism destinations. In this study, using the web crawler technique, we collected 27,500 comments regarding the air quality of 195 of China’s Class 5A tourist destinations posted by tourists on Sina Weibo from January 2011 to December 2017; these comments were then subjected to a content analysis using the Gooseeker, ROST CM (Content Mining System) and BosonNLP (Natural Language Processing) tools. Based on an analysis of the proportions of sentences with different emotional polarities with ROST EA (Emotion Analysis), we measured the sentiment value of texts using the artificial neural network (ANN) machine learning method implemented through a Chinese social media data-oriented Boson platform based on the Python programming language. The content analysis results indicated that in the adaption stage in Sina Weibo, tourists’ perceptions of air quality were mainly positive and had poor air pollution crisis awareness. Objective emotion words exhibited a similarly high proportion as subjective emotion words, indicating that taking both objective and subjective emotion words into account simultaneously helps to comprehensively understand the emotional content of the comments. The sentiment analysis results showed that for the entire text, sentences with positive emotions accounted for 85.53% of the total comments, with a sentiment value of 0.786, which belonged to the positive medium level; the direction of the temporal “up-down-up” changes and the spatial pattern of high in the south and low in the north (while having little difference between the east and the west) were basically consistent with reality. A further exploration of the theoretical basis of the semi-supervised ANN approach or the introduction of other machine learning methods using different data sources will help to analyze this phenomenon in greater depth. The paper provides evidence for new data and methods for air quality research in tourist destinations and provides a new tool for air quality monitoring.

scholarly journals TINGKAT PENGUASAAN TATA BAHASA BAKU BAHASA INDONESIA OLEH GURU BAHASA INDONESIA SMA DI KABUPATEN LAMONGAN

EDU-KATA ◽  
2020 ◽  
Vol 6 (1) ◽  
pp. 97-104
Author(s):  
Markub Markub ◽  
Laila Tri Lestari
Keyword(s):  
High School ◽  
High School Teachers ◽  
Quantitative Research ◽  
Descriptive Study ◽  
Research Data ◽  
Syntax Score ◽  
School Teachers ◽  
Sound System ◽  
Quantitative Descriptive ◽  
Bahasa Indonesia

The general objective of this study is to describe the level of mastery of grammar Baku Indonesian by Indonesian teacher from high school in Lamongan andrank the most difficult grammar for Indonesian teachers in Lamongan. This study was designed in a quantitative descriptive study. The source of research data is a teacher Indonesian high school in Lamongan. Analyzing data is performed quantitative research. The results showed that the level of mastery TBBBI by Indonesian high school teachers were moderate with a mean score of 63. Rating grammatical difficulties for Indonesian teachers the highest high school is the syntax (score 60), followed by successive order of words (score 64) and sound system (score 66).

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