scholarly journals The Role of Newspaper as Political Marketing Tool during Indonesian Presidential Election of 2014

2017 ◽  
Author(s):  
Maslina Warnie Hutasuhut ◽  
Indiana Ngenget
Keyword(s):  
Presidential Election ◽  
Political Marketing ◽  
Marketing Tool

scholarly journals Specific features of using social media in presidential campaigns in 2016 and 2020 in the USA: a comparative analysis

2021 ◽  
Vol 5 (3) ◽  
pp. 172-180
Author(s):  
D. Klyuchevskiy
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Comparative Analysis ◽  
Presidential Election ◽  
Political Process ◽  
The United States ◽  
Political Marketing ◽  
Theoretical Contribution ◽  
The Us

The purpose of this article is to analyze the experience of using social networks as a political marketing tool in the US presidential elections. This article partially touches upon the global topic of marketization and digitalization of both the political process in general and at the level of the US presidential election. The paper highlights the changing role of social media as a policy tool, which today has become not only a tool for distributing content, but also one of the tools for analyzing data from the electorate. The author explores the possibilities of social networks, their strengths and weaknesses and development prospects in the field of political marketing. The work touches upon the role of social networks in the formation of «Electronic Democracy», their impact on the candidate's image and the relationship with the personalization of politics in the United States. The main method in the article is comparative analysis. The result was the definition of the role, key features of the mentioned social networks in the field of modern politics. A certain theoretical contribution is seen in the argumentation of the following observations: the speed of interaction between the candidate and the voter through social networks has increased, in addition, the area of image-making has been partially «digitalized». It was revealed that technologies of information influence on American voters, which positively influenced the results of the 2016 presidential election for the Republican candidate, lowered D. Trump's ratings during the 2020 elections.

scholarly journals Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland

Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 421
Author(s):  
Iwona Leonowicz-Bukała ◽  
Andrzej Adamski ◽  
Anna Jupowicz-Ginalska
Keyword(s):  
Communication Channel ◽  
Basic Research ◽  
Marketing Practice ◽  
Religious Media ◽  
The Social ◽  
Social Media Platforms ◽  
Twitter Account ◽  
Research Questions ◽  
Marketing Tool

This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nationwide Catholic opinion-forming weeklies. The basic research questions concerned the extent of utilizing the platform by the magazines’ editors to create and distribute the content of their media product, maintain and develop brand communication and self-promotion. The case studies and the content analysis of the accounts of the three magazines—Gość Niedzielny, Tygodnik Katolicki Niedziela and Przewodnik Katolicki—show that there are three different ways in how the editors of the magazines understand the role of the Twitter account of the title they represent—as an ‘active communicator’, ‘active communicator and community supporter’ or ‘community supporter’. The conclusions show that the studied media fairly efficiently use the visual and distributional potential of the platform as well as some of its features, at the same time missing the chance to build a brand-loyal community. They also limit the role of Twitter to that of a supplement for the main communication channel, which is the printed weekly and its website.

Masks and Emasculation: Populist Crisis Rhetoric and the 2020 Presidential Election

2021 ◽  
pp. 000276422110112
Author(s):  
Meredith Neville-Shepard
Keyword(s):  
Presidential Election ◽  
Rhetorical Analysis ◽  
Presidential Campaign ◽  
Donald Trump ◽  
Preventative Measure ◽  
Litmus Test

This essay illustrates how Donald Trump engaged in what I call “populist crisis rhetoric” throughout the COVID-19 pandemic and coinciding 2020 U.S. presidential campaign cycle. By performing a critical rhetorical analysis of textual fragments surrounding how Trump addressed the preventative measure of mask-wearing, I show how he rejected the role of comforter-in-chief and instead opted for the role of victim-in-chief. Specifically, turning the bare face into a litmus test of Trump loyalism, his rhetoric suggested that masks threatened masculinity and functioned as a form of anti-choice bodily oppression.

scholarly journals Responsible tourism as a strategic marketing tool for improving the negative image of South Africa

2017 ◽  
Vol 9 (5) ◽  
pp. 543-554 ◽  
Author(s):  
Richard George
Keyword(s):  
South Africa ◽  
Destination Image ◽  
Negative Image ◽  
Content Type ◽  
Tourism Management ◽  
Global Perception ◽  
Marketing Tool ◽  
Crime Risk ◽  
Responsible Tourism

Purpose The purpose of this paper is to examine the effect of a destination positioning itself as a responsible tourist destination to improve its image. Design/methodology/approach A review of the literature pertaining to responsible tourism management, crime risk and destination image. Findings This paper observes that responsible tourism policy can help improve the image of destination South Africa. Research limitations/implications This paper provides recommendations for destinations impacted by a negative global perception or being seen as a risky area to travel to, in the context of crime. Originality/value This paper examines the role of responsible tourism management in countering the negative image of crime risk in South Africa. In general, there is a dearth of research on this association.

scholarly journals Political communication in post-truth society

2020 ◽  
Vol 14 (1) ◽  
pp. 73-87
Author(s):  
Nina Gorenc
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Presidential Election ◽  
Political Actors ◽  
2016 Election ◽  
Us Presidential Election ◽  
Definition Of ◽  
Political Apathy ◽  
The Impact

The research behind this paper is set in the context of the 2016 US presidential election that has come to symbolize the post-truth era. We conducted a literature review on the 2016 election, with the aim to better understand the impact of computational propaganda on the election outcome and on the behaviour of voters. The paper opens with a definition of post-truth society and related concepts such as fake news and computational propaganda. It explores the changes of political communication in a digital environment and analyses the role of social media in the 2016 election. It probes into phenomena such as the trivialization of politics and the loss of credibility of political actors, which are both common in post-truth societies. The reviewed literature seems to indicate that social media have become strong actors on the political stage, but so far not the predominant source of political information and influence on the behaviour of voters. The paper makes two important contributions. Firstly, drawing on the concept of post-truth society, it analyses the role of computational propaganda in the 2016 presidential election, and secondly, it attempts to explain the paradox of general political apathy on one hand, and increased political activism on the other. These are some of the challenges we are now facing, and in order to be able to cope with them it is important to acknowledge and understand them.

scholarly journals Transatlantic Perspectives on the U.S. 2004 Election

2009 ◽  
Vol 30 (1) ◽  
pp. 113-129 ◽  
Author(s):  
Michael Nitz ◽  
Øyvind Ihlen ◽  
Jessyna Egge ◽  
Stacy Sobolik
Keyword(s):  
Presidential Election ◽  
Social Issues ◽  
Framing Theory ◽  
Gay Marriage ◽  
Presidential Election Of 2004 ◽  
The World ◽  
2004 Election ◽  
The U.S

Abstract The U.S. Presidential election of 2004 was an exciting reprise of the 2000 election and was closely watched by numerous observers across the world. The election held significant ramifications for world issues such as the war in Iraq and the war on terror. Norwegian media in particular followed the election with great interest. The strong social and familial bond between Norwegians and Americans was a foundation for an interest in the role that social issues such as abortion, gay marriage, and religion played in the campaign. This article was an exploratory case study based on data from three major Norwegian newspapers. The article used framing theory as a tool to examine the way in which these newspapers covered the 2004 U.S. Presidential election. A key focus was the importance and influence of culture in this framing process. Results are presented and implications for the role of framing theory in international contexts are discussed.

scholarly journals The Role of Nusantara Task Force in Preventing Political Vulnerability in Pati Police Jurisdiction

2020 ◽  
Vol 1 (3) ◽  
pp. 457-478
Author(s):  
Arindra Wigrha Pratama
Keyword(s):  
Presidential Election ◽  
Presidential Elections ◽  
Role Theory ◽  
Task Force ◽  
Police Chief ◽  
Factors Influencing ◽  
General Elections ◽  
National Police ◽  
Force Concept

Political insecurity ahead of the 2019 presidential and vice presidential election candidates often arises in the Pati Police jurisdiction. The establishment of this task force aims to minimize the occurrence of various political vulnerabilities ahead of the presidential and vice presidential elections so as not to develop into social conflict. The purpose of this study is to analyze the problems of political vulnerability that existed during the 2019 Presidential Election in the Pati Police jurisdiction, describe and explain the role of the Nusantara Task Force in preventing the occurrence of problems of political vulnerability that existed during the 2019 Presidential Election in the Pati Police area, and analyze the factors factors influencing the implementation of the Task Force of the Archipelago in preventing the occurrence of problems of political insecurity that existed during the 2019 Presidential Election in the Pati Police jurisdiction. Theories used in this research are the Role Theory and Voter Behavior Theory. The concept used is the Nusantara Task Force Concept. The laws and regulations in this study are Law No. 2 of 2002 concerning the National Police and the Law. No. 7 of 2017 concerning General Elections, as well as National Police Chief Sprin No. .: Sprin / 40 / I / 2018 Date January 8, 2018 About the Establishment of the Task Force Nusantara.

scholarly journals PERAN MEDIA MASSA TERHADAP PEMILIH PEMULA DALAM PEMILU PRESIDEN DAN WAKIL PRESIDEN TAHUN 2014

KRITIS ◽  
2018 ◽  
Vol 25 (1) ◽  
pp. 10-26
Author(s):  
Budi Sulistiyo ◽  
Sri Suwartiningsih
Keyword(s):  
College Students ◽  
Qualitative Study ◽  
Presidential Election ◽  
Vice President ◽  
Point Of View ◽  
Theory Analysis ◽  
School Students ◽  
Vital Part ◽  
The Media

The term novice voters are regarded toHigh School Students, College Students, or worker who is between 17 to 21 years old and never been participate or vote in the election. This definition is hand in hand with the law number 10 - 2008, regarding genera election that define the minimum or condition of the voter (article 19:1). Novice voters are characterized as educated, critical, independent, fashionable, adaptable, and like to learn new things. Before the Indonesia Presidential Election in 2014, the media were intensively relay informations on the president and vice president candidates. The media have important part indelivering information and knowledge for the citizens about the election. Newspaper, magazines, radio and television are believed to be the most vital part in the politic democracy system.The  study used the Kultivation Theory Analysis, which focus on how the influence of media to the citizens through the news that were broadcasted in the television continuously. This is a descriptive qualitative study which means to describe the role of media especially television that affect the perspective and the novice voters’ attitude toward 2014 the presidential election. The result of this study showed that the role of television staton, especially the Metro TV and TV One were  vital, because novice voters whit their limited knowledge about election, gain informations through those Metro TV and TV One to gain knowledge and information about the 2014 presidential election. As the result, the media is capable to affect the novice voters’ point of view to actively participate as voters in the 2014 presidential election.

The 2019 Afghan Presidential Election: An Assessment of Problematic Processes and Results

Afghanistan ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 19-46
Author(s):  
Thomas Johnson
Keyword(s):  
Statistical Methods ◽  
Presidential Election ◽  
Voter Suppression ◽  
Election Commission ◽  
Official Data

This article assesses Afghanistan's Presidential Election of 2019. Analyzing official data from the Afghan Independent Election Commission (IEC), it examines voting patterns at both the national and provincial levels and compares these results with those of past elections. It draws on statistical methods to evaluate Afghan electoral procedures, focusing in particular on the practice of ballot invalidation and voter suppression as well as the role of ethno-linguistic voting blocs. The analysis reveals highly unusual voting patterns and other dynamics that point to significant irregularities and fraud. The article concludes with a number of recommendations for future Afghan elections.

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