scholarly journals Pengaruh Hedonic Shopping Value, Web Informativeness, Web Entertainment Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Mediasi Pada Tokopedia

2021 ◽  
Vol 1 (2) ◽  
pp. 1
Author(s):  
Ellyta Liska Andriani ◽  
Ida Bagus Nyoman Udayana ◽  
Nonik Kusuma Ningrum
Keyword(s):  
Data Collection ◽  
Hypothesis Testing ◽  
Online Shopping ◽  
Dependent Variables ◽  
Hedonic Shopping Value ◽  
Questionnaire Method ◽  
Hedonic Shopping ◽  
Positive Effect ◽  
Test Result

This research was conducted with in order to identify and analyze the factors that influence loyalty Tokopedia users of online shopping services. With several related variables in this research are hedonic shopping value, web informativeness, web entertainmnet, e-satisfaction, and e-loyalty as dependent variables. The population of this research is tokopedia users, with a sample of 100 tokopedia users. Data collection was done by using a questionnaire method. The test result in this study are that hedonic shopping value has positive effect on e-satisfation, wen informativeness and web entertainmnet have a positive effect on e-satisfaction,  and E-Satisfaction has positive effect on E-Loyalty. Which Means that hypothesis testing is accepted.

scholarly journals Pengaruh Kepuasan Terhadap Loyalitas pada Pembelian Produk Fashion Muslim Melalui Marketplace Shopee

2021 ◽  
Vol 1 (3) ◽  
pp. 524-537
Author(s):  
Yudha Trishananto
Keyword(s):  
Hypothesis Testing ◽  
Consumer Satisfaction ◽  
Convergent Validity ◽  
Goodness Of Fit ◽  
Discriminant Validity ◽  
Path Coefficient ◽  
Goodness Of Fit Test ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Positive Effect

This research aims to understand the effect of consumer satisfaction on loyalty through trust as an intervening variable in purchasing Muslim Fashion products through the shopee market place. Steps to collect data with the help of a questionnaire through an interval scale. The sample obtained is 100 respondents through purposive sampling technique. The data is then processed through SmartPLS, analyzed through convergent validity, discriminant validity, composite reliability, average variance extracted (AVE), collinearity statistics (VIF), path coefficient test, goodness of fit test, hypothesis testing with bootstrap, then test moderation through SEM. Hypothesis testing on the satisfaction variable found a positive and significant effect on hedonic shopping value and utilitarian value. The trust variable has a positive and significant effect on hedonic shopping value and utilitarian shopping value. The satisfaction variable was found to have a positive effect on trust. The trust variable has a positive effect on loyalty and the satisfaction variable has no effect on loyalty. The satisfaction variable was found to have an effect on loyalty through trust.

scholarly journals Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites

2020 ◽  
Vol 76 ◽  
pp. 01052
Author(s):  
Sesilya Kempa ◽  
Kevin Vebrian ◽  
Hakim Bendjeroua
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Impulse Buying ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Online Buying

The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

scholarly journals Analysis on Consumers’ Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions

2018 ◽  
Vol 10 (12) ◽  
pp. 4603 ◽  
Author(s):  
Han Yu ◽  
Rong Zhang ◽  
Bin Liu
Keyword(s):  
Information Technology ◽  
Online Shopping ◽  
Well Being ◽  
Purchase Behavior ◽  
Full Bloom ◽  
Logistics Industry ◽  
Intention To Participate ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping

The development of online shopping carnivals (OSCs) is in full bloom due to the support of logistics industry and information technology. More and more people are keen to participate in them. This study contributes to literature by exploring the role of motivational factors (based on utilitarian and hedonic shopping values dimension) of the intention to participate in the actual purchase behavior of consumers and their shopping well-being in OSC. A model is developed and tested to explain consumers’ shopping process in the context of OSC. Results show that hedonic shopping values are primarily influenced by entertainment construct, and utilitarian shopping values are positively related to monetary saving, selection, and convenience. Furthermore, the correlation between hedonic shopping value and intention to participate is higher than that between utilitarian shopping value and intention to participate. The findings indicate that intention to participate in OSC exerts a stronger influence on shopping well-being than the effect on actual purchases.

The Role of Personality Traits and Perceived Values in Persuasion: an Elaboration Likelihood Model Perspective on Online Shopping

2008 ◽  
Vol 36 (10) ◽  
pp. 1379-1399 ◽  
Author(s):  
Shu -Hui Chen ◽  
Kuan -Ping Lee
Keyword(s):  
Personality Traits ◽  
Online Shopping ◽  
Elaboration Likelihood ◽  
Moderating Effects ◽  
Perceived Values ◽  
Likelihood Model ◽  
Hedonic Shopping Value ◽  
Hotel Websites ◽  
Hedonic Shopping

In this study of online shopping the influences of consumers' beliefs and perceived values on attitude, trust, and approach behavior were examined. The moderating effects of personality traits were taken into account. Twenty cosmetics and 20 hotel websites were selected for participants to randomly link to and read, and the students were then asked to fill in a 48item questionnaire via the internet. It was found that when consumers have higher levels of agreeableness and conscientiousness, central route website contents would be more favorable for eliciting utilitarian shopping value; whereas when consumers have higher levels of emotional stability, openness, and extraversion, peripheral route website contents would be more critical in facilitating experiential and hedonic shopping value.

scholarly journals Shopping value, trust, and online shopping well-being: a duality approach

2020 ◽  
Vol 38 (5) ◽  
pp. 545-558
Author(s):  
Ho Trong Nghia ◽  
Svein Ottar Olsen ◽  
Nguyen Thi Mai Trang
Keyword(s):  
Online Shopping ◽  
Well Being ◽  
Data Set ◽  
Cognitive Trust ◽  
Content Type ◽  
Affective Trust ◽  
Hedonic Shopping Value ◽  
Duality Approach ◽  
Hedonic Shopping

PurposeBased on a duality approach, this study examines the path from utilitarian value via cognitive trust versus hedonic value via affective trust in online shopping well-being. This study also explores the moderating role of extraversion in the relationships between shopping value and trust.Design/methodology/approachA data set collected from 648 online consumers in Vietnam was used to validate the measures employing confirmatory factor analysis (CFA) and to test the hypotheses using structural equation modelling (SEM).FindingsThe results show that online shopping well-being is determined hedonically and affectively rather than in an utilitarian manner and cognitively. Affective trust positively contributes to online shopping well-being, but cognitive trust does not. The dual-process associations between utilitarian shopping value and cognitive trust and between hedonic shopping value and cognitive trust were also confirmed. Finally, extraversion moderates the cognitive and affective associations between shopping values and trust.Originality/valueThis study contributes to the literature on online shopping by applying a dual perspective to confirm the role of hedonic shopping value and affective trust in positively determining online shopping well-being. As a result, this study provides a deeper understanding about if and why online shopping well-being is affect-based, instead of cognition-based.

scholarly journals PENGARUH ETIKA PROFESI DAN INDEPENDENSI AUDITOR TERHADAP PENDETEKSIAN FRAUD DENGAN PROFESIONALISME AUDITOR SEBAGAI VARIABEL MODERASI

2019 ◽  
Vol 6 (2) ◽  
pp. 145
Author(s):  
Raviana Hassan
Keyword(s):  
Data Collection ◽  
Professional Ethics ◽  
Fraud Detection ◽  
Positive Influence ◽  
Auditor Independence ◽  
Primary Data ◽  
Collection Method ◽  
Questionnaire Method ◽  
Positive Effect ◽  
Public Accountant

<p align="left"> </p><p align="center"><strong><em>Abstract</em></strong></p><p><em>The objectives of this research to empirically analyze the influence of Professional Ethics and Independence of Auditors on Detection of Fraud with Auditor Professionalism as a Moderating Variable. The population in this research are auditors who worked on The </em><em>Public Accountant Firm</em><em> / Kantor Akuntan Publik (KAP)</em><em>. Sampling was conducted using a conviniance sampling. Primary data collection method used is questionnaire method. The data are analyzed by using </em><em>Partial Lease Squares (PLS</em><em>).</em><em> </em><em>The results showed that Professional Ethics, Independence and Auditor Professionalism had a positive effect on Fraud Detection. This study also shows that Auditor Professionalism as moderating is not able to strengthen the positive influence of Professional Ethics on Fraud Detection while Auditor Professionalism as moderator can strengthen the positive influence of Auditor Independence on Fraud Detection.</em></p>

scholarly journals Minimizing Fraud Behavior through Leadership Based on Tri Kaya Parisudha and Good Corporate Governance

2021 ◽  
pp. 123
Author(s):  
Ida Ayu Putu Widani Sugianingrat ◽  
Putu Atim Purwaningrat ◽  
Luh Nik Oktarini ◽  
Ida I Dewa Ayu Yayati Wilyadewi
Keyword(s):  
Corporate Governance ◽  
Data Collection ◽  
Hypothesis Testing ◽  
The Other ◽  
Significant Positive Effect ◽  
Location Data ◽  
Significant Negative Effect ◽  
Good Corporate Governance ◽  
Negative Effect ◽  
Positive Effect

Fraudulent behavior can interfere with business continuity, therefore it needs to be minimized and even eliminated. This research tries to offer a solution to minimize fraudulent behavior through the implementation of leadership based on Tri Kaya Parisudha and Good corporate governance (GCG). The research was conducted at 94 Multipurpose Cooperatives in Bali. Research respondents were cooperative managers in each cooperative that was the research location. Data collection was carried out by distributing questionnaires to respondents via Google Form. The collected data will then be processed using the SmartPLS program. The results of hypothesis testing show that leadership based on Tri Kaya Parisudha has a significant positive effect on GCG, but has no significant effect on Fraud Behavior. On the other hand, GCG shows a significant negative effect on fraudulent behavior. Furthermore, GCG acts as a full mediator in the leadership relationship based on Tri Kaya Parisudha with Fraud Behavior.

scholarly journals Pengaruh Kenyamanan, Kepercayaan, dan Harga Terhadap Minat Mahasisiwi FEBI IAIN Langsa Berbelanja Online Menggunakan Akad Salam

2020 ◽  
Vol 6 (1) ◽  
pp. 105-118
Author(s):  
Faisal Umardani Hasibuan ◽  
Zella Safira
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression ◽  
Random Sampling ◽  
Online Shopping ◽  
Sampling Methods ◽  
Simple Random Sampling ◽  
Questionnaire Data ◽  
Business Faculty ◽  
Positive Effect

The purpose of this study was to determine how the effect of convenience, trust and price on comfort of islamic economics and business faculty students online shopping with as-salam contract.This type of research is kuantitatif recearch. The samples in this study were 85 respondens from students have been shopping online with as-salam contract The sampling tecnique using simple random sampling . methods of data collection by questionnaire. Data analysis using multiple regression analysis.The results showed that in the F test of regression conducted found that all variables that include convenience,trust and price simultaneously positive and significant effect  the comfort online shopping with as-salam contract. While the results of t tests conducted that partially influential variables are the convenience and price positive and significant effect agains comfort online shopping with as-salam contract, while the partial trust variables have positive effect so not significant on comfort online shopping with as-salam contract.

scholarly journals PENGARUH PERCEIVED RISK TERHADAP CUSTOMER LOYALTY MELALUI SWITCHING COST

2018 ◽  
Vol 9 (2) ◽  
pp. 221
Author(s):  
Windy Kaligis
Keyword(s):  
Data Collection ◽  
Hypothesis Testing ◽  
Customer Loyalty ◽  
Perceived Risk ◽  
Switching Cost ◽  
Equation Model ◽  
Collection Method ◽  
Purposive Sampling ◽  
Negative Effect ◽  
Positive Effect

<p><em>T</em><em>he objective of this study is to examine and analyze the effect of </em><em>p</em><em>erceived risk on </em><em>c</em><em>ustomer loyalty through</em> <em>s</em><em>w</em><em>itching cost of PT Go Jek Indonesia customers</em>. <em>T</em><em>he samples being used in this study is 154 respondents. Data collection method that is used in this study is purposive sampling</em>. <em>Hypothesis testing is conducted using Structuctural Equation Model </em>(SEM). <em>The findings of this study are</em> <em>p</em><em>erceived risk has negative effect on </em><em>c</em><em>ustomer loyalty, </em><em>p</em><em>erceived risk has negative effect on </em><em>s</em><em>w</em><em>itching cost, </em><em>s</em><em>w</em><em>itching cost has pos</em><em>i</em><em>tive effect on customer loyalty, and </em><em>p</em><em>erceived risk has positive effect on customer loyalty through switching cost.</em></p>

scholarly journals Pengaruh Kualitas Pelayanan, Kualitas Kerelasian, dan Promosi terhadap Kepuasan Nasabah Prioritas Bank Mandiri KC Banjarmasin

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Harries Madiistriyatno ◽  
Rizki Afdal
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Relationship Quality ◽  
Quantitative Approach ◽  
Causal Relationships ◽  
Explanatory Analysis ◽  
Analysis Technique ◽  
Questionnaire Method

AbstractThis research aims to determine and analyze the influence of Service Quality, Relation Quality, and Promotion, either partially or simultaneously on the priority of PT. Bank Mandiri (Persero) KC Banjarmasin. This study uses a quantitative approach with a questionnaire method as data collection. The analysis technique used is descriptive and explanatory analysis, to explain causal relationships and hypothesis testing. The results showed that Service Quality, Relation Quality, and Promotion had a significant effect on Customer Satisfaction either partially or simultaneously.Keywords : Service quality, relationship quality, promotion, customer satisfactionAbstrakPenelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Kualitas Pelayanan, Kualitas Kerelasian, dan Promosi, baik secara parsial maupun simultan terhadap Kepuasan Nasabah prioritas PT. Bank Mandiri (Persero) KC Banjarmasin. Penelitian ini menggunakan pendekatan kuantitatif dengan metode kuesioner sebagai pengumpulan data. Teknik analisis yang digunakan adalah analisis deskriptif dan eksplanatori, untuk menjelaskan hubungan kausal dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa Kualitas Pelayanan, Kualitas Kerelasian, dan Promosi berpengaruh secara signifikan terhadap Kepuasan Nasabah baik secara parsial maupun simultan.Kata kunci : Kualitas pelayanan, kualitas kerelasian, promosi, kepuasan nasabah

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