PEMBERDAYAAN EKONOMI PEREMPUAN BERBASIS MAJLIS TA’LIM MELALUI STRATEGI PEMASARAN HOME INDUSTRY KERUPUK

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Siti Rumilah ◽  
Ummiy Fauziyah Laili
Keyword(s):  
Rural Communities ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Strategy Training ◽  
National Standard ◽  
Family Welfare ◽  
Village Women ◽  
Home Industries ◽  
Medium Enterprises

This community service program is a form of campus academic activities to help overcome the economic problems of rural communities, especially village women who in fact in terms of the economy are less productive. The main aim of this program is to increase the economic potential of village women based on Majlis Ta'lim. This is done to face the challenges for Small and Medium Enterprises (UKM) to increase competitiveness through increasing productivity and quality of products according to the Indonesian National Standard (SNI), especially for rural home industries, especially women farm laborers to use their time optimally to improve family welfare. They not only rely on rice fields (tandur) and the harvest period, which is approximately three months' waiting period. They not only depend on the natural and environmental conditions that exist, but also are able to take advantage of the existing potential to make a more economic contribution to the household. With the ABCD method, the companion made a change of mindset while conducting marketing strategy training on the production of crackers which had been carried out by several members of the Ta'lim Assembly, by providing training in marketing strategies with product targets, distribution, pricing, and promotion strategies that had followed developments ( on line marketing), so that the selling power increases. Paying attention to the SWOT analysis, namely strengths, weaknesses, opportunities, and threats can generally be overcome because the people in Bakalan Village, Grogol Subdistrict, Kediri Regency, especially Majlis Ta'lim Muslimah have a strong and maintained network of friendship through routine recitation, so that this economic activity remains can be done. Keyword : ABCD, Majlis Ta’lim, Marketing Strategy, Crackers

scholarly journals Marketing Strategy Analysis for Developing a Small-Scale Business in Tourism, in Island Atauro Tourism Object, Dili Timor Leste

2020 ◽  
Vol 7 (8) ◽  
pp. 549
Author(s):  
Juviano Xaiver ◽  
Luh Komang Candra Dewi ◽  
Augusto da Conçeicão Soares
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Small Scale ◽  
Analysis Tool ◽  
Physical Evidence ◽  
Tourism Sector ◽  
Timor Leste ◽  
Local Officials ◽  
Medium Enterprises

This study aims to determine "How is the marketing strategy for Small Medium Enterprises in the tourism sector, in Atauro tourism object, Dili, Timor-Leste based on SWOT analysis" with indicators of this marketing strategy using the marketing mix or 7P, including: Product (The Services) /, Price, Place / Business Location, Promotion / Promotion Strategy, People / Human Resources (HR), Process / Process or Business Activities, Physical Evidence / Company Physical Evidence. The population in the research or key informants are business actors in the field of tourism, tourists and local officials, with a total of 34 informants with saturated sample determination to take all small and medium-scale business activities in the tourism sector from 4 predetermined villages and the accidental sampling method for tourists. or visitors and probability sampling methods for local officials. The type of data used in this research is qualitative data and data sources will be obtained through interviews, focus group discussions, and direct observation at the place of the research object, with the analysis tool used in this research is SWOT analysis. The results of the analysis, through the evaluation of internal and external matrices, show that the average value is 1.00, the total score for external evaluation is 2.52, the Matrix and EFE results, can be found through the total IFE score with a value of 2.77 as well as the total EFE score of 2.52. Based on the internal and external matrix, the results show that the achievements of the Small and Medium Enterprises group in the tourism sector of Atauro Island, Dili, Timor-Leste are in the quadrant position of column V which means “stability” with a stable position. Strategies that are suitable for this position are market penetration and product development.

scholarly journals Mitigation of the Impact of the Covid 19 Pandemic on Poverty and Income Distribution: A Case Study in Wonogiri Regency

2021 ◽  
Author(s):  
Endang Siti Rahayu ◽  
Okid Parama Astirin ◽  
Suryanto Suryanto
Keyword(s):  
Rural Communities ◽  
Income Distribution ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Government Support ◽  
Food And Agriculture ◽  
Food And Agriculture Organization ◽  
The People ◽  
Medium Enterprises ◽  
The Impact

Abstract The Covid pandemic had a significant impact on the economy because almost all sectors are affected. Food and Agriculture Organization (FAO) warned countries to be alert to the potential food crisis due to the COVID-19 pandemic. The research objectives are to (1) identify the income of the people affected by Covid 19, (2) analyze the changes in income, (3) formulate a mitigation model. The research method used is a survey with 240 respondents from rural communities affected by Covid 19, especially farmers and Micro, Small and Medium Enterprises (MSMEs). The analytical method used is cost and income analysis, SWOT analysis, poverty analysis and income distribution with the Gini Index approach. Covid 19 has impacted decreasing income and increasing poverty by 48.44% and the GI value of 0.604. The income distribution is increasingly widening and low/poor. Based on the SWOT analysis, the people affected by Covid 19 are in quadrant II, the point of growth and development. Mitigation model to prevent poverty and increase equity level with intensive strategy and integrative strategy. The strategy is to maintain product quality and continuity and optimization and development of marketing by utilizing government support and institutional strengthening.

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

Kewirausahaan (Entreprenuership) Berbasis Manajemen Strategik bagi Wirausaha Baru di Kecamatan Kebayoran Lama Utara, Jakarta Selatan

2018 ◽  
Vol 1 ◽  
pp. 333
Author(s):  
Sintha Wahjusaputri ◽  
Ahmad Faisal Siregar
Keyword(s):  
Strategic Management ◽  
Community Organization ◽  
Small And Medium Enterprises ◽  
Group Discussion ◽  
Family Welfare ◽  
Start Up ◽  
Work Community ◽  
New Business ◽  
Medium Enterprises ◽  
Creativity And Innovation

Entrepreneurship (entrepreneurship) is a process of applying creativity and innovation in solving problems and finding opportunities to improve life (business and work). Community service activities are focused on small and medium enterprises (SMEs) built by PKK through UP2K in Kebayoran Lama Utara sub-district, in the form of food culinary, clothing, transportation and new business (start-up company). Business people as many as 30 people from various businesses. Methods used: (1) Survey; (2) Focus Group Discussion (FGD); (3) Briefing (Community Organization); (4) Community Development; (5) Learning Methods; and (6) Advocacy. The findings obtained are: (1) nine out of 10 organizations failed to realize SMEs due to no rest; (2) there are 5% of participants who understand the strategic plan; (3) 60% of organizations do not have realization budgets. The objectives of entrepreneurship based on strategic management are: (1) achievement of family economic effort improvement through group / individual business, so as to increase income and family welfare; (2) enhancing the capabilities and qualities of new entrepreneurs; (3) increasing knowledge, skills and skills for new entrepreneurs; (4) fostering groups of community or pre-cooperative economic enterprises in order to improve the family and community economy. Strategic management-based entrepreneurship is expected to promote effective and efficient SMEs for new entrepreneurs.

scholarly journals The role of employment in the development of Czech rural areas

2012 ◽  
Vol 50 (No. 10) ◽  
pp. 465-470
Author(s):  
G. Pavlíková ◽  
P. Maříková
Keyword(s):  
Rural Communities ◽  
National Economy ◽  
Rural Areas ◽  
Small And Medium Enterprises ◽  
Small Enterprise ◽  
Legal Form ◽  
Space Transformation ◽  
Medium Enterprises ◽  
In The Beginning ◽  
And Function

The rural area is a very important multifunctional space, with landscape enhancement value and function. These factors are then necessary for the directions of development process in rural communities. The countryside creates an important part of economic and social state system. The area of work and the employment of population into the productive age present ones of significant macro-economic indicators of the capacity of national economy. Changes of economy in the market space, transformation of companies of agricultural primary production to new legal form, restructuring of production and manpower in agriculture  caused leaving of part skilled of the workers, as well as other workers to another branches of national economy. In 1990’s, especially in the beginning during the transformation of Czech economy, there was a big boom of private business and new forms of business activities and subjects emerged. Traditional lifestyle, which continues in the Czech countryside, determined that small enterprise prevails here. Current economics clearly shows that small and medium enterprises have an unsubstitutable role in our economic development and greatly contribute to creating new jobs in individual regions.

scholarly journals The Influence of Marketing and Production Factor on Troso Weaving Cloth

2019 ◽  
Vol 8 (2) ◽  
pp. 189-199
Author(s):  
Khasan Setiaji ◽  
Rifalatul Umi
Keyword(s):  
Marketing Strategy ◽  
Random Sampling ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Production Factor ◽  
Independent Variables ◽  
Medium Enterprises ◽  
The Impact

The business performance is influenced by various factors such as marketing strategy and production factor. Both have important roles to improve business performance. However, the number of Troso weaving cloth decreased gradually from 2013 up to 2016. This study aims at knowing the impact of marketing strategy and production factor to the performance of small and medium enterprises on Troso weaving cloth simultaneously and partially.  The population was 180 owners of Troso weaving cloth with the sample of 64. The sample was determined by using proportionate random sampling. Then, the variables for this study consist of independent variables that are marketing strategy (X1) and production (X2) factor; and dependent variable that is business performance (Y). Based on the percentage descriptive analysis. The marketing strategy variable has influence as many as 73% with good category, while the production factor influences business performance, 61% with the moderate category. This study has found that marketing strategy and production factor have positive and significant impact partially and simultaneously to the business performance of small and medium enterprises on Troso weaving cloth.

scholarly journals Strategi Pengembangan Usaha Kecil Menengah (UKM) Kreatif Pedesaan di Kabupaten Sleman studi Kasus Subsektor Industri Kerajinan Anyaman Mendong

2018 ◽  
Author(s):  
Kristiana Sri Utami ◽  
Nany Noor Kurniyati
Keyword(s):  
Value Chain ◽  
Rural Areas ◽  
Local Community ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Culture Heritage ◽  
Design Production ◽  
Medium Enterprises

Creative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.

scholarly journals ANALISIS STRATEGI PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) PADA USAHA DAGANG KENANGA DI KECAMATAN AMPENAN KOTA MATARAM

GANEC SWARA ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 375
Author(s):  
IDA AYU KETUT MARINI ◽  
IDA AYU NOPIARI ◽  
IDA BAGUS EKA ARTIKA
Keyword(s):  
Financial Management ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Oyster Mushroom ◽  
Economic Entity ◽  
Technological Advances ◽  
Competitive Prices ◽  
Oyster Mushrooms ◽  
The Government ◽  
Medium Enterprises

   Micro, small, and medium enterprises (MSMEs) are one economic entity that continues to be encouraged by the government, because it can absorb labor, can reduce unemployment and also increase people's income   This research is carried out at UD Kenanga, which produces and markets oyster mushrooms in the city of Mataram. This research is a descriptive study that aims to determine marketing strategies. This research is analyzed by SWOT analysis.  The results show that UD Kenanga is strategically in quadrant II which shows that UD Kenanga is in a diversified strategy position. The conclusion of this study is the internal and external factors that influence the marketing strategy of white oyster mushrooms on UD. Kenanga consists of an affordable amount of capital, competent workforce, adequate product quality, strategic company location, competitive prices and able to produce their own seeds. Factors that become weaknesses are low production levels, not yet diversifying white oyster mushroom products, lack of a marketing system for white oyster mushroom products, limited production land, unprofessional financial management, no mushroom product promotion activities. Factors that become opportunities are broad market share, high purchasing power, government intervention, demand for oyster mushroom products is increasing, technological advances. Threatening factors are inter-company competition, changing seasons, consumer demands for quality mushroom products, rising fuel prices.   Suggestions for companies, to diversify the company's products By diversifying products, so as to increase new customers or consumers. For the government, to pay more attention to the needs of micro businesses, especially to increase activities or technical training related to white oyster mushroom products. 

scholarly journals Analisis Penerapan Cash Management System Dalam Pengelolaan Keuangan Daerah Di Pik Pulogadung

2020 ◽  
Vol 18 (1) ◽  
pp. 1-8
Author(s):  
Imelda Sari
Keyword(s):  
Management System ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Cash Management ◽  
Banking Services ◽  
Goods And Services ◽  
Regional Management ◽  
Small Industry ◽  
Medium Enterprises

Technological innovations are able to quickly make changes in the financial sector in the form of internet-based financial digitalization. This is marked by changes in banking services, from the initial form of cash transactions to non-cash transactions, in their implementation called the Cash Management System (CMS). The implementation of the CMS has brought changes in the Pulogadung Small Industry Village (PIK Pulogadung), marked by the speed of service and time savings for Micro, Small and Medium Enterprises when paying retribution, partners in the procurement of goods and services and for employees of Non Civil Servants Regional Management Units when receive a monthly salary. SWOT analysis can be material to make strategic planning in achieving short-term goals for the Regional Management Unit office and more systematic long-term for the banking industry. Strengthening CMS supporting infrastructure, conducting financial socialization and continuous supervision will be able to improve the implementation of CMS in PIK Pulogadung. The increase in CMS will affect people's lifestyles which will ultimately be able to increase national financial inclusion.

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