scholarly journals MENGUKUR DETERMINAN KINERJA USAHA KEDAI KOPI DI PANTAI INDAH KAPUK (PIK) JAKARTA DI MASA AWAL PANDEMI COVID-19

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Greffin Geraldy Santoso ◽  
Michael Christian
Keyword(s):  
Regression Analysis ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Quantitative Research ◽  
Business Performance ◽  
Coffee Consumption ◽  
Exogenous Variables ◽  
Coffee Shop ◽  
The People ◽  
Coffee Shops

<em>The development of the Food &amp; Beverages (F&amp;B) sector which encourages changes in the lifestyle of the people in Indonesia has contributed to the attractiveness of business in this sector. One of the interesting businesses in this sector is a coffee shop. The growth of this coffee shop business indirectly contributes to the national economy. Coffee consumption in Indonesia can also directly shape the pattern or lifestyle of consuming a variety of coffee, one of which is the style of consuming coffee in a coffee shop. This has also shaped the increase in the number of coffee shops in Indonesia. From an entrepreneurial perspective, this phenomenon is an opportunity that can be exploited. However, not all coffee shop entrepreneurs see this situation. With the existing phenomena, this study aims to analyze the performance of the coffee shop business using exogenous variables, namely market orientation, entrepreneurial orientation, and innovation. This research is a quantitative research using regression analysis using SPSS. The sample in this study was 75 coffee shop entrepreneurs in Pantai Indah Kapuk (PIK), Jakarta. The results of this study explain that all hypotheses are accepted. Market orientation in this case affects business performance. Likewise with the entrepreneurial orientation that affects business performance. Furthermore, innovation also affects business performance of coffee shops in this region. Simultaneously, each exogenous variable affects business performance at PIK. The overall results of this study are also still relevant and in line with several previous studies. From these results it can be explained that making strategies and making decisions that affect business performance. In addition, pay attention to competitors' strategies by understanding competitors' strengths and weaknesses. For further researchers, other additional variables that are not included in this study in determining business performance, such as the financial ability of businesses to survive or compete.</em>

scholarly journals Barista Art: Coffee Education Strategy to The Community

2020 ◽  
Vol 35 (2) ◽  
pp. 127-132
Author(s):  
Arifah Fathia Amani ◽  
Hanifah Ihsaniyati
Keyword(s):  
Young People ◽  
Coffee Consumption ◽  
Journal Articles ◽  
Coffee Shop ◽  
Public Places ◽  
The Public ◽  
The People ◽  
Education Strategy ◽  
Coffee Shops

The phenomenon of coffee consumption is currently rife among young people as a lifestyle. Coffee had become one of the first global commodities. It has become common to find coffee shops, coffee bars, and kiosks. The phenomenon of coffee consumption is related to the role of a barista’s art. Baristas can be said as people who are experts in making coffee. However, while barista is widely known to the public only in the coffee shop even though many places for baristas can introduce coffee, such as in hotels, restaurants, offices or other public places. This paper aims to describe the role of barista art in educating the public about coffee. This paper is a compilation of several journal articles and books related to coffee, coffee culture, baristas, and the art of making coffee. Article references are obtained through Mendeley by selecting references that correspond to each topic of discussion. Discussion topics include Coffee Culture and Coffee Shop, Barista’s Action Art, and Coffee Education through Barista Art. The results showed that the existence of baristas had a very important role in educating coffee to the people of Indonesia, especially introducing archipelago coffee. Barista as the main agent in the dissemination of information about coffee so that it is very necessary to have a characteristic of art that must be possessed by the barista as one of the added values ​​in the dissemination of information about coffee.

scholarly journals DETERMINAN KINERJA USAHA MIKRO KECIL MENENGAH (UMKM) ALAT TEKNIK DI PASAR HWI LINDETEVES JAKARTA

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Kenny Oktavianus Cahya ◽  
Michael Christian
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Quantitative Research ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Technical Equipment ◽  
Measuring Instrument ◽  
Interesting Phenomenon ◽  
Company Strategy ◽  
Medium Enterprises

<p align="justify"><em>The ebb and flow of passion for Micro, Small and Medium Enterprises in Indonesia, especially in Jakarta, signals that people's tastes have changed apart from the purchasing power factor. As an area for buying and selling technical equipment that tends to be homogeneous, the HWI Lindeteves Jakarta market has an interesting phenomenon to research. This study aims to explain the effect of Market Orientation and Entrepreneurship Orientation on Business Performance. This quantitative research uses multiple regression analysis for data analysis. The measuring instrument used is SPSS 23.0. The results of this study explain that business performance is affected by market orientation. Furthermore, Business Performance is also influenced by Entrepreneurial Orientation. Simultaneously, this study explains that business performance is influenced by market orientation and entrepreneurial orientation. The better the company strategy is related to understanding Market Orientation and Entrepreneurship Orientation, the better it will support Business Performance. On the other hand, a low level of market orientation and entrepreneurial orientation can have a low impact on business performance.</em><em></em></p><p align="justify"><em> </em></p>

scholarly journals CUSTOMER PREFERENCES ON COFFEE SHOP CONSUMPTIONS: A CONCEPTUAL MODEL

2020 ◽  
Vol 2 (3) ◽  
pp. 19-32
Author(s):  
Adrian Gautama Himawan ◽  
Raden Aswin Rahadi
Keyword(s):  
Literature Review ◽  
Product Design ◽  
Quantitative Research ◽  
Coffee Consumption ◽  
Research Process ◽  
Coffee Shop ◽  
Qualitative And Quantitative ◽  
Customer Preferences ◽  
The Difference ◽  
Coffee Shops

The aim of this study is to discuss the difference in motivation in coffee consumption and awareness of its effect on peoples. For this research, we will conduct a past literature review made from 23 papers that are being synthesized. The analysis of the literature found that customer preferences influencing coffee purchases are: Taste, product design, ambiance, brand influence, location accessibility, and price are the most customer preferences on their purchasing of coffee. These preferences will determine the choices of customers in choosing a coffee shop to make a purchase and will determine any differences in the purchasing power of coffee. The limitation of this research is that this research only studies customers’ preferences for coffee shops. The findings of this study will be useful for the stakeholders, coffee shop owners, and coffee shop consumers in different areas of Jakarta. In the future, the qualitative and quantitative research process can be conducted to reconfirm and to improve the findings of this paper.

Pengaruh Emotional Branding and Brand ldentity Terhadap Loyalitas Konsumen Coffee Shop di Yogyakarta

2010 ◽  
Vol 5 (1) ◽  
pp. 28
Author(s):  
Petra Surya Mega Wijaya ◽  
Jonathan Herdioko
Keyword(s):  
Social Interactions ◽  
Significant Influence ◽  
Equation Model ◽  
Brand Identity ◽  
Coffee Shop ◽  
The People ◽  
Live Music ◽  
Coffee Shops ◽  
Person Variable

The coffee shop industry in Yogtakarta is growing rapidly. Somelocatiotu arotmd the campuses become the strategic locations for the coffee shops. These shops are altractive alternatives for the people especially the stadents for discttssions or social interactions. They offer variuts serttice alternatives in accordancewith their segments. on cmerage, the industry offersaffardable prices for all Hnds of ctstomers especially students with qcellent senices. The competition among the shops is diverse to attract costumers in forns of the menus, drinb, hotspotfacility, live music, etc.Nearly every night especially on Scurdays or &ring holidays, thecoffee shops become the main destinations of people. The phenomenon is interesting to study especially the attitudes of the castomers of the coffee shops in Yogtalrarta. With the reason, this research attempts to see the influmce ofemotional branding and brand identity on the loyalty of the anstomers of the coffee shops in Yogtakarta.To lotow the inJluence, there were 200 questionnatres distributed to the people who have visited od shopped in the coffee shops in Yogtalarta &tring six montlzs since this research began. The analysis instrwnent to arutwer the lrypothesis is Strtrctural Equation Model (SEM).  The analysis indicates o significant influence on the relational vwiable on the brand as person, the fue serutes uperierce variable toward the brand as prgfluct, the imagery variable toward the brands as pro&tct, thebrand as person, and the Walty, as well as the brond as person variable toward loyalty. In addition, there is a non-signiJicant inJluence, namely the relatiorwl variable toward the brod as product, and loyalty, the five-serce wperience voriable toward the brmtd as person and loyalty, as weli the brondvriable as product toward loyalty.Kelwords: Emotional Branding, Brand ldentity, Loyalty, SEM, Coffee Shop Industry

GAYA HIDUP MINUM KOPI DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI (STUDI KASUS PADA KOPI KENANGAN GANDARIA CITY - JAKARTA)

2020 ◽  
Vol 14 (01) ◽  
pp. 23-30
Author(s):  
Selvi Selvi ◽  
Lestari Ningrum
Keyword(s):  
Young People ◽  
Sample Population ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
The People ◽  
Coffee Beans ◽  
Food And Beverage ◽  
Consumptive Behavior ◽  
Coffee Shops

Coffee is a drink that is preferred among the people. Coffee is a type of beverage that comes from the processing and extraction of coffee beans. Coffee comes from Arabic qahwah which means strength. Coffee can be said as a drink that provides energy. At this time there was a booming coffee shop business. These days the emergence of various types of coffee shops that sell various types of coffee drinks are supported by the interior and various unique concepts that can not be separated from people’s lives. This has led to consumptive behavior that mainly occurs among young people so they are happy to be in a coffee shop. This study aims to explain and find out whether there is an influence of lifestyle on a person’s purchasing decisions in the Coffee Memories of Gandaria City, especially among young people. The independent variables used in this study are Activity, Interest and Opinion. Sample population used in this study are visitors or consumers who are or have made purchases of Kengangan Gandaria City Coffee as many as 100 people. This research uses descriptive method. Based on the results of the determination test shows the number of 0.700 so it can be concluded that purchasing decisions are significantly influenced by lifestyle. This shows that the occurrence of consumptive lifestyles that affect a person in making purchase decisions. Lifestyle variables on opinion indicators provide the most powerful influence compared to other indicators. Keywords: lifestyle, buyer decision, coffe shop, food and beverage product

scholarly journals Entrepreneurship Orientation Strategy, Market Orientation And Its Effect On Business Performance In MSMEs

2020 ◽  
Vol 4 (1) ◽  
pp. 1-10
Author(s):  
Achmad Daengs GS ◽  
Asep Iwa Soemantri
Keyword(s):  
Economic Growth ◽  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Market Orientation ◽  
Business Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Crucial Effect

 ABSTRAK Kontribusi UKM untuk pertumbuhan perekonomian membuat kinerja UKM perlu untuk ditingkatkan. Dalam hal ini ada banyak faktor yang harus dipertimbangkan dalam meningkatkan kinerja di UKM-UKM seperti kewirausahaan dan orientasi pasar, sehingga kajian yang telah dilaksanakan dengan tujuan untuk mengetahui pengaruh paling penting dari orientasi pasar dan kewirausahaan pada kinerja usaha UKM. Penelitian dikerjakan dengan menggunakan pendekatan kuantitatif. Sampel diambil dari 50 pelaku UKM yang dibina oleh Dinas Perdagangan Surabaya. Pengumpulan data dalam kajian ini dikerjakan dengan menyebarkan angket kuesioner. Teknik analisis data adalah analisis regresi linier berganda. Temuan-temuan dari penelitian ini menunjukkan bahwa orientasi kewirausahaan dan pasar mempunyai pengaruh signifikan baik itu parsial dan secara simultan pada kinerja usaha pada UKM-UKM. Kata kunci: orientasi kewirausahaan, orientasi pasar, kinerja usaha  Strategi Orientasi Kewirausahaan, Orientasi Pasar dan Pengaruhnya Pada Kinerja Usaha Di Unit Usaha Kecil-Menengah (UKM) ABSTRACT SMEs contribution to economic growth makes the MSMEs performance need to be improved. In this case numerous factors should be considered in improving performance of SMEs such as entrepreneurship and market orientations, so this study was conducted with aim to examine the crucial effect of entrepreneurship and market orientations on the business performance to MSMEs. This research is done by using quantitative approach. The samples taken are 50 SMEs business players built by Department of Commerce Surabaya. Data collection in this study was done by distributing questionnaires. Analysis technique of data is multiple linear regression analysis. Findings of this study indicate that the orientation of entrepreneurship and market has significant effect both partially and simultaneously on business performance on MSMEs. Keywords: Entrepreneurship Orientation, Market Orientation, Business Performance

scholarly journals The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation

2020 ◽  
Vol 6 (4) ◽  
pp. 173
Author(s):  
Bambang Tjahjadi ◽  
Noorlailie Soewarno ◽  
Hariyati Hariyati ◽  
Lina Nasihatun Nafidah ◽  
Nanik Kustiningsih ◽  
...  
Keyword(s):  
Market Orientation ◽  
Direct Effect ◽  
Structural Equation ◽  
Quantitative Research ◽  
Business Performance ◽  
Business Processes ◽  
Social Issues ◽  
Equation Modeling ◽  
Green Innovation ◽  
Green Market

The focus of this research was to investigate the effect of green market orientation on business performance. For that purpose, this research tested that green market orientation has a direct effect on business performance, that green market orientation affects green innovation, and that green innovation affects business performance. As a quantitative research, partial least squares structural equation modeling (PLS–SEM) was used to test the hypotheses. Data were collected by using both online and offline questionnaires from owners/managers of the manufacturing micro, small- and medium-sized enterprises (MSMEs) in the East Java Province of Indonesia. A total of 175 respondents participated in this study. The results show that green market orientation has a positive and direct effect on business performance. The results empirically support the theory of sustainability and entrepreneurship in the research setting of Indonesian MSMEs. The results also imply that the owners/managers of MSMEs need to balance economic, environmental, and social issues in their business. In the era of sustainable development and environmental awareness, manufacturing MSMEs need to adopt a green market orientation and carry out green innovation in their business processes to obtain a better business performance.

scholarly journals Impact on E-Commerce Adoption on Entrepreneurial Orientation and Market Orientation in Business Performance of SMEs

2020 ◽  
Vol 10 (5) ◽  
pp. 516-525
Author(s):  
Ade Octavia ◽  
Sigit Indrawijaya ◽  
Yayuk Sriayudha ◽  
Heriberta . ◽  
Husni Hasbullah ◽  
...  
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Business Performance

Market orientation, entrepreneurial orientation and business performance among small retailers

2015 ◽  
Vol 43 (7) ◽  
pp. 580-596 ◽  
Author(s):  
Sami Kajalo ◽  
Arto Lindblom
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Marketing Capabilities ◽  
Performance Impact ◽  
Content Type ◽  
Equation Modelling ◽  
Research Findings ◽  
The Impact

Purpose – The purpose of this paper is to investigate the impact of market orientation (MO) and entrepreneurial orientation (EO) on business performance among small retailers. In particular, the goal is to understand and determine to what extent MO and EO influence firm performance directly, and to what extent MO and EO are connected to performance via marketing capabilities. Design/methodology/approach – The developed conceptual model is tested using structural equation modelling (SEM) using a sample of 202 small retailers. Findings – The result of the SEM model shows that both MO and EO act as a basis for improved business performance among small retailers. However, the performance impact of MO and EO is not that straightforward. Based on the research findings, it can be argued that both MO and EO require marketing capabilities to more fully unlock their value-creating potential among small retail firms. Originality/value – This study has provided new insights regarding the impact of MO and EO on business performance in the context of small retail firms. In particular, the study has contributed to the literature by demonstrating the routes through which MO and EO impact on performance.

scholarly journals Stellenbosch coffee society: Societal and locational preferences

Urbani izziv ◽  
2019 ◽  
Vol Supplement (30) ◽  
pp. 64-81
Author(s):  
Sanette Ferreira ◽  
Lukas Beuster
Keyword(s):  
Mixed Methods Research ◽  
Coffee Consumption ◽  
Physical Factors ◽  
Research Approach ◽  
Economic Sectors ◽  
Third Places ◽  
Coffee Shop ◽  
The Social ◽  
The Town ◽  
Coffee Shops

Stellenbosch is a university town boasting knowledge-intensive economic sectors with a variety of ‘new economy’ occupations and activities. The presence of a professional and creative class, as well as university students has changed the economy, the retail landscape and the social spaces of the town. This paper reports on an investigation of the geography of coffee shops (third places) in downtown Stellenbosch and describes the social and physical factors which influence customer preferences for certain coffee shops. A brief review of the literature on the evolution of coffee shop and café cultures, the functioning as third places and the siting of coffee shops in inner cities (or specific neighbourhoods) is presented. A mixed-methods research approach consisting of transect walks, a questionnaire survey and three in-depth-interviews with coffee shop owners (or managers) is explained. The study area in the historical precinct of the town is contextualised. The bigger picture of coffee consumption in Stellenbosch – social and locational preferences, place attachments of consumers and the relative location of coffee shops – is sketched. The findings of three in-depth case studies (selected speciality coffee shops) are discussed. The paper concludes by pointing out some implications for the planning of consumption spaces in secondary cities in developing world contexts.

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