scholarly journals Stellenbosch coffee society: Societal and locational preferences

Urbani izziv ◽  
2019 ◽  
Vol Supplement (30) ◽  
pp. 64-81
Author(s):  
Sanette Ferreira ◽  
Lukas Beuster
Keyword(s):  
Mixed Methods Research ◽  
Coffee Consumption ◽  
Physical Factors ◽  
Research Approach ◽  
Economic Sectors ◽  
Third Places ◽  
Coffee Shop ◽  
The Social ◽  
The Town ◽  
Coffee Shops

Stellenbosch is a university town boasting knowledge-intensive economic sectors with a variety of ‘new economy’ occupations and activities. The presence of a professional and creative class, as well as university students has changed the economy, the retail landscape and the social spaces of the town. This paper reports on an investigation of the geography of coffee shops (third places) in downtown Stellenbosch and describes the social and physical factors which influence customer preferences for certain coffee shops. A brief review of the literature on the evolution of coffee shop and café cultures, the functioning as third places and the siting of coffee shops in inner cities (or specific neighbourhoods) is presented. A mixed-methods research approach consisting of transect walks, a questionnaire survey and three in-depth-interviews with coffee shop owners (or managers) is explained. The study area in the historical precinct of the town is contextualised. The bigger picture of coffee consumption in Stellenbosch – social and locational preferences, place attachments of consumers and the relative location of coffee shops – is sketched. The findings of three in-depth case studies (selected speciality coffee shops) are discussed. The paper concludes by pointing out some implications for the planning of consumption spaces in secondary cities in developing world contexts.

scholarly journals STRATEGI PEMASARAN KOPI SPECTRUM DI KOTA BOGOR

2020 ◽  
Vol 10 (2) ◽  
pp. 79-85
Author(s):  
Puji Nurul Hikmah ◽  
Wahyu Budi Priatna
Keyword(s):  
Environmental Factors ◽  
Product Quality ◽  
Coffee Consumption ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Coffee Shop ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
The Right ◽  
Coffee Shops

The gaining of society’s enthusiasm for coffee can be seen from the increased number of coffee consumption in Indonesia. This would be an opportunity for an entrepreneur to open a coffee shop. The number of coffee shops has always increased from year to year, especially in Bogor City as one of the tourism cities in Indonesia. In this situation, the level of competition will surely increase. Therefore, effective alternative strategies are needed to succeed in this competition. The purpose of this research is to identify the internal and external environmental factors of the company to formulate the priorities of the right marketing strategies. The methods used in this research are the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM (Quantitative Strategic Planning Matrix). The result of the analysis shows that Kopi Spectrum is in a position of growth and build. Five marketing strategies generated from SWOT Matrix Analysis, that can be implemented by Kopi Spectrum, maintain product quality with an appropriate price (SO1), improve promotional activities that are suitable for the targets (WO1), expand a network of suppliers (ST1), maintain the number of consumers they already have with services and facilities (ST2), and get the halal certificate (WT1). Based on QSPM calculations, the priority strategy from Kopi Spectrum is to maintain the number of consumers they already have with services and facilities. 

scholarly journals SEGMENTASI KONSUMEN COFFEE SHOP GENERASI Z DI JATINANGOR

2020 ◽  
Vol 6 (1) ◽  
pp. 90
Author(s):  
Diana Rachmatunnissa ◽  
Yosini Deliana
Keyword(s):  
Descriptive Analysis ◽  
Sample Selection ◽  
Coffee Consumption ◽  
Sampling Technique ◽  
Coffee Shop ◽  
Systematic Random Sampling ◽  
Generation Z ◽  
Consumer Demographics ◽  
Coffee Shops ◽  
Consumption Intensity

Coffee consumption rate in Indonesia has been increasing since 2013. This fact goes simultaneously with the increase of the number of coffee shops that was built in the last few years. Aside from being a place in which consumers can buy and consume coffee, these coffee shops also developed theirs facilities so that it can be a place for the consumers to socialize or as a comfortable place to do their works. Along with the development of the coffee shops’ facilities, there is also a development in the consumers’ mindset. In the last few years, generation Z has began to grow and became one of the targets of coffee shop consumer demographics. Jatinangor is an education area where a lot of students, who are included as generation Z, do most of their activities. The purpose of this study is to identify the characteristics of generation Z consumers and to identify the preferences of generation Z consumers towards coffee shops in Jatinangor. The sample selection in this study used systematic random sampling technique with a sample of 163 respondents. The analysis used was descriptive analysis and discriminant analysis. The results of this study showed the demography and psychography characteristics of generation Z consumers in a big coffee shop and a small coffee shop in Jatinangor and showed significant differences in variables such as age, consumption intensity, expense, number of visits, number of people, distance, traveling time, time spent at the coffee shop, and visiting time between the consumers.

scholarly journals PERBEDAAN PREFERENSI KONSUMEN GENERASI Z ANTARA COFFEE SHOP BESAR DAN COFFEE SHOP KECIL DI KECAMATAN COBLONG KOTA BANDUNG

2020 ◽  
Vol 6 (1) ◽  
pp. 77
Author(s):  
Desty Nadirah Putri ◽  
Yosini Deliana
Keyword(s):  
Consumer Preferences ◽  
Descriptive Analysis ◽  
Coffee Consumption ◽  
Coffee Shop ◽  
Systematic Random Sampling ◽  
Potential Consumer ◽  
Generation Z ◽  
The Right ◽  
Almost All ◽  
Coffee Shops

Coffee consumption in Indonesia continues to increase in 2014-2018, making entreprereneurs interested in establishing coffee shops with different classifications. The number of businesses engaged in similar fields has led to competition among coffee shop entrepreneurs. One effort in facing competition is by knowing consumer preferences in order to form the right market segmentation. Lifestyle developments and mindset make almost all generations ever drink coffee including generation Z, which is the youngest potential consumer because it has unique characteristics. Kelurahan Lebak Gede is a place of activity for the Z generation because there are many coffee shops and close to schools or universities. The purpose of this study is to identify the characteristics of generation Z coffee consumers based on demographics, psychography, coffee shop attributes, and identify differences between large coffee shop consumers and small coffee shops consumers. The selection of samples in this study used systematic random sampling techniques with a sample of 88 at a large coffee shop and 68 at a small coffee shop. The analysis used is descriptive analysis, and discriminant analysis. The research results show that there are significant differences in the characteristics of age, consumption intensity, time spent in the coffee shop, and visiting time.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION APLIKASI DELIVERY SERVICE FOOD&BEVERAGE

2021 ◽  
Vol 13 (1) ◽  
pp. 164-182
Author(s):  
Hayu Gathut Abyantoro Seno ◽  
Purnamaningsih Purnamaningsih
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Coffee Consumption ◽  
Positive Influence ◽  
Food Delivery ◽  
Equation Model ◽  
Coffee Shop ◽  
Time Saving ◽  
Managerial Implications ◽  
Coffee Shops

Abstract - During the Covid-19 pandemic, the food and beverage industry, especially coffee consumption, increased by 44% from 2008-2019. This is also supported by the increasing number of coffee shops with the coffee to go concept, namely coffee shops that are built with simple outlets and focus on serving take away. Fore Coffee is a coffee shop with the concept of coffee to go. During the Covid-19 pandemic, several outlets of Fore Coffee were closed. Facing this circumtance Fore Coffee focused on selling through online media, including applications. However, in 2020 data shows that the performance of the Fore Coffee app has decreased. This of course had an impact on the sales of Fore Coffee. Therefore, the aim of this research is to increase consumer desire to use the Fore Coffee application. Fourteen hypotheses will be tested in this study. The data will be analyzed by using a structural equation model (SEM). The samples analyzed were 145 samples. The results of this study indicate that time saving orientation and price saving orientation have a positive influence on post-usage usefulness and post-usage usefulness has an influence on attitude towards online food delivery services, and behavioral intention. Meanwhile, hedonic motivation and prior online purchase experience have no influence on behavioral intention. Managerial implications will be discussed in depth in this study. Keywords:  Convenience; Post-Usage Usefulness; Attitude; Behavioral Intention

scholarly journals Physical Environment of a Coffee Shop Analysis of Future Customers Expectation Views

2019 ◽  
Vol 8 (6S) ◽  
pp. 692-697
Keyword(s):  
Social Media ◽  
Social Factors ◽  
Physical Environment ◽  
Cultural Context ◽  
Coffee Shop ◽  
Business World ◽  
The Social ◽  
First Time ◽  
Coffee Shops ◽  
Social Media Network

Customer satisfaction is very important in business world to gain loyalty and revisited customers. This paper aims to study the customer perceived experience as the first time visitor to a coffee shop related to their expectation and satisfaction in two coffee shops in namely in Seomyeon, Busan, South Korea. The methodology apply interviews, surveys and analysis using Semantic Differences and AMOS 22. The findings shows that the customers usually have been introduced about the coffee shop through social media network influenced by the reviews and viral comment. The first time customers also were not coffee lovers but the physical environment explorers or the social media influencers. The components of the physical enviornment consist of the facility aesthetic, lighting, ambience, layout, service product and social factors. The taste of the food and beverages was not the main priority for the customers to decide about revisiting the coffee shop. Customers also willing to recommend to others if they were satisfied with the services provided. The results also examined that cultural context influenced the preferences in selecting and revisiting the coffee shops.

scholarly journals Analysis of the Effectiveness of Barista Interpersonal Communication (Case Study at Siliwangi Coffee Shop, Bandung)

2020 ◽  
Vol 2 (3) ◽  
pp. 243-252
Author(s):  
Farhan Ahmadi ◽  
Rita Destiwati
Keyword(s):  
Interpersonal Communication ◽  
Communication Strategies ◽  
Effective Management ◽  
Coffee Shop ◽  
The Social ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Coffee Shops

Objective – This study aims to analyze the effectiveness of interpersonal communication in selected coffee shops in Siliwangi, Bandung, Indonesia. This study is drawn on the phenomenon of the importance of baristas having effective interpersonal communication skills in line with the recent growth of coffee shops.Design/methodology – To explain the social reality that occurs naturally in Kedai Kopi Siliwangi this study utilizes descriptive qualitative methods to describe the role of interpersonal communication that occurs between baristas and customers in increasing customer loyalty.Results – In general interpersonal communication has been carried out effectively and is able to change the attitudes and behavior of customers. Barista of Kedai Kopi Siliwangi has mostly fulfilled the five aspects of the effectiveness of interpersonal communication, except that the aspect of empathy is still not optimal.Limitation/Suggestion – This study may be limited in covering more comprehensive aspects of communication strategies. Future studies are hence suggested to embark research on effective management and communication strategies, both verbal and digital visual in the coffee shop. These themes can complement the viewpoints and expectations of the community towards the growing coffee shop.

scholarly journals Barista Art: Coffee Education Strategy to The Community

2020 ◽  
Vol 35 (2) ◽  
pp. 127-132
Author(s):  
Arifah Fathia Amani ◽  
Hanifah Ihsaniyati
Keyword(s):  
Young People ◽  
Coffee Consumption ◽  
Journal Articles ◽  
Coffee Shop ◽  
Public Places ◽  
The Public ◽  
The People ◽  
Education Strategy ◽  
Coffee Shops

The phenomenon of coffee consumption is currently rife among young people as a lifestyle. Coffee had become one of the first global commodities. It has become common to find coffee shops, coffee bars, and kiosks. The phenomenon of coffee consumption is related to the role of a barista’s art. Baristas can be said as people who are experts in making coffee. However, while barista is widely known to the public only in the coffee shop even though many places for baristas can introduce coffee, such as in hotels, restaurants, offices or other public places. This paper aims to describe the role of barista art in educating the public about coffee. This paper is a compilation of several journal articles and books related to coffee, coffee culture, baristas, and the art of making coffee. Article references are obtained through Mendeley by selecting references that correspond to each topic of discussion. Discussion topics include Coffee Culture and Coffee Shop, Barista’s Action Art, and Coffee Education through Barista Art. The results showed that the existence of baristas had a very important role in educating coffee to the people of Indonesia, especially introducing archipelago coffee. Barista as the main agent in the dissemination of information about coffee so that it is very necessary to have a characteristic of art that must be possessed by the barista as one of the added values ​​in the dissemination of information about coffee.

scholarly journals KAJIAN MODEL INOVASI AGRIBISNIS KOMODITAS KOPI (Studi Kasus di ‘Kopi Sebagai')

2020 ◽  
Vol 6 (1) ◽  
pp. 339
Author(s):  
Nabilla Nur'Azizah Manika Putri ◽  
Gema Wibawa Mukti
Keyword(s):  
Business Model ◽  
Coffee Consumption ◽  
Business Environment ◽  
The State ◽  
Coffee Shop ◽  
Business Model Canvas ◽  
Depth Interview ◽  
The World ◽  
Target Consumer ◽  
Coffee Shops

The level of coffee consumption in Indonesia reaches 4.6 million packages and Indonesia ranks 6th in the world with the largest coffee consumption in the world. Variants of coffee that have been famous until 2019 are very diverse, originating from various regions such as Java Coffee, Gayo Coffee, and others. The increase in coffee consumption in Indonesia is also supported by globalization which has caused many Coffee Shops to be established in Indonesia, especially in the city of Bandung. Coffee shops in the diverse city of Bandung cause competition among coffee shops, this requires every Coffee Shop entrepreneur to innovate in his business. This study aims to examine how the business innovation used by one of the Coffee Shops in Bandung, namely 'Coffee As' uses the Business Model Canvas in developing its business. The study was conducted using qualitative methods, in-depth interview techniques, and documentation. Business Model Environmental Analysis is carried out to see the state of the business environment to see the state of the market, industry, key trends, and macroeconomics. The results show that 'Coffee As' applies the Business Model Canvas based on Value Proportion with the aim of conveying the value of 'perfect' and the main focus of the target consumer is adults, by providing facilities, services, and the best quality coffee yields from the Pangalengan plantation.

scholarly journals FAKTOR YANG MEMPENGARUHI PREFERENSI KONSUMEN KEDAI KOPI MODERN DI BONDOWOSO

2020 ◽  
Vol 13 (2) ◽  
pp. 182
Author(s):  
Mochamad Hafezd As'ad ◽  
Joni Murti Mulyo Aji
Keyword(s):  
Urban Areas ◽  
Sampling Method ◽  
Consumer Preferences ◽  
Coffee Consumption ◽  
Research Area ◽  
City Branding ◽  
Coffee Shop ◽  
The City ◽  
Coffee Shops ◽  
Modern Era

In the modern era today, coffee consumption lifestyle started to develop and penetrated the community especially in urban areas. The rapid growth of coffee shops in Indonesia, could be seen as well in Bondowoso. The existence of city branding "Bondowoso Coffee Republic" has increasingly encouraged the emergence of modern coffee shops. This study aimed to determine: (1) the characteristics of modern coffee shop consumers in Bondowoso, (2) factors that influenced the preferences of modern coffee shop consumers. Research area was determined intentionally (purposive method), namely the urban area of Bondowoso Regency. The location of the study was conducted at modern coffee shops located in the City. The sampling method used was incidental sampling with a total of 120 respondents in 3 selected modern coffee shops. The results showed that: (1) there were several characteristics of modern coffee shop consumers in urban areas of Bondowoso consisting of male with a percentage of 77.5 percent and female of 22.5 percent, 66.67 percent of consumers  had the intensity of drinking coffee as much as 3-4 cups per day, ( 2) formed 4 factors that influenced consumer preferences based on 15 variables, namely brand image, service, coffee and modernity.

scholarly journals MENGUKUR DETERMINAN KINERJA USAHA KEDAI KOPI DI PANTAI INDAH KAPUK (PIK) JAKARTA DI MASA AWAL PANDEMI COVID-19

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Greffin Geraldy Santoso ◽  
Michael Christian
Keyword(s):  
Regression Analysis ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Quantitative Research ◽  
Business Performance ◽  
Coffee Consumption ◽  
Exogenous Variables ◽  
Coffee Shop ◽  
The People ◽  
Coffee Shops

<em>The development of the Food &amp; Beverages (F&amp;B) sector which encourages changes in the lifestyle of the people in Indonesia has contributed to the attractiveness of business in this sector. One of the interesting businesses in this sector is a coffee shop. The growth of this coffee shop business indirectly contributes to the national economy. Coffee consumption in Indonesia can also directly shape the pattern or lifestyle of consuming a variety of coffee, one of which is the style of consuming coffee in a coffee shop. This has also shaped the increase in the number of coffee shops in Indonesia. From an entrepreneurial perspective, this phenomenon is an opportunity that can be exploited. However, not all coffee shop entrepreneurs see this situation. With the existing phenomena, this study aims to analyze the performance of the coffee shop business using exogenous variables, namely market orientation, entrepreneurial orientation, and innovation. This research is a quantitative research using regression analysis using SPSS. The sample in this study was 75 coffee shop entrepreneurs in Pantai Indah Kapuk (PIK), Jakarta. The results of this study explain that all hypotheses are accepted. Market orientation in this case affects business performance. Likewise with the entrepreneurial orientation that affects business performance. Furthermore, innovation also affects business performance of coffee shops in this region. Simultaneously, each exogenous variable affects business performance at PIK. The overall results of this study are also still relevant and in line with several previous studies. From these results it can be explained that making strategies and making decisions that affect business performance. In addition, pay attention to competitors' strategies by understanding competitors' strengths and weaknesses. For further researchers, other additional variables that are not included in this study in determining business performance, such as the financial ability of businesses to survive or compete.</em>

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