scholarly journals The Role of Professional Landing Pages in Increasing Conversion Rates by Applying to the Saudi Electronic Marketing Websites

2018 ◽  
Vol 9 (12) ◽  
Author(s):  
Abeer Elsayed Fayed
Keyword(s):  
Conversion Rates ◽  
Electronic Marketing

scholarly journals The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector

2021 ◽  
Vol 16 (5) ◽  
pp. 1353-1368
Author(s):  
Mohammad Fahmi Al-Zyoud ◽  
Lu’ay Al-Mu’ani ◽  
Malek Alsoud ◽  
Anas Alsoud
Keyword(s):  
Service Quality ◽  
Market Orientation ◽  
Project Managers ◽  
Influential Factor ◽  
Total Quality ◽  
Telecommunication Sector ◽  
The Social ◽  
Electronic Marketing ◽  
Effectiveness And Efficiency

The current study focused on examining the role of TQMk (Total Quality Marketing) in increasing the effectiveness of e-marketing within Jordanian telecommunication sector; TQMk included variables of service quality, market orientation and the customer-focused approach. A quantitative approach was adopted through utilizing a questionnaire, which was distributed to 18 marketing and project managers within Jordanian telecommunication organizations (Zain, Umniah and Orange). Results of the study indicated that TQMk can have an influence in increasing the effectiveness and efficiency of e-marketing solutions within the organization and mainly within the social marketing and electronic marketing departments, through developing the variable of the customer-focused approach, which has the deepest influence on e-marketing approach’s effectiveness; it was followed by an influence of service quality, and the least influential factor was market orientation. The study recommended focusing on clients within the targeted markets through different aspects, including price, new products acceptance, customer behavior and purchase decision motivators.

scholarly journals Building Consumer Loyalty - Challenge for Global E-healthcare Organizations

2012 ◽  
Vol 3 (1) ◽  
pp. 47-61 ◽  
Author(s):  
Slawomir Smyczek ◽  
Justyna Matysiewicz
Keyword(s):  
Health Care Services ◽  
Marketing Channels ◽  
Security And Privacy ◽  
Consumer Loyalty ◽  
Healthcare Organizations ◽  
Healthcare Market ◽  
Care Services ◽  
Electronic Marketing ◽  
Structured Questionnaire

In this study authors provide a conceptual investigation regarding the role of consumer loyalty for e-healthcare organisations. The main aim of the article is to identify the level of consumer loyalty and factors which determine this phenomenon. Further the paper suggests a consumer loyalty model on e-healthcare market. The survey was conducted using structured questionnaire. Scale to measure each of factors in the model were developed based on previous literature and using existing scales where possible. A total of 1000 questionnaires were distributed by the Internet to the patients. The results demonstrated that level of consumer loyalty towards e-healthcare organizations is relatively low - lower than what it is, towards traditional healthcare institutions. The most important factors determining consumer loyalty in this market are: trust on ehealthcare institutions, satisfaction from e-medical services and technological factors, like security and privacy. Results of research can be applied by managers of e-healthcare organizations, particularly by departments responsible for establishing relationship with patients and IT units that are involved in the process of developing new electronic marketing channels. The target audience can be characterized as all researchers and practitioners interested in health care services and marketing issues

PERSONAL SA LES IN THE INTEGRATED COMMUNICATIONS SYSTEM: TRADITIONS AND MODERNITY

2020 ◽  
Vol 13 (1) ◽  
pp. 22-33
Author(s):  
D.A. Shevchenko ◽  
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Communication ◽  
Internet Technologies ◽  
Content Strategy ◽  
Electronic Marketing ◽  
Integrated Communications ◽  
Communications System ◽  
E Mail

Personal sales are seen in the context of the integrated communications of which they are a part. The author reveals the essence and features of personal sales in comparison with other elements of communication, such as: advertising, public relations, direct marketing. The article attempts to 1 Эволюция email-маркетинга: от QWERTYUIOP до GDPR. URL: https://habr.com/ru/ company/mailru/blog/447730 2 Профессии будущего: новые и перспективные. URL: https://hh.ru/article/14969 33 МАРКЕТИНГ И ИННОВАЦИИ consider the traditions that have developed in the scientific literature on this type of communication. The author considers the specifics of personal sales strategies in the communication system of B2C and B2B market sectors. The problems of the use of telephone marketing, the development of electronic marketing, in particular, the importance and prospects of the development of e-mail as a form of personal communication are touched upon. A special place is given to the characteristic of the activities of specialists in the field of personal sales using Internet technologies. The role of the site, content strategy, methodology for assessing the site of Professor D. Shevchenko, social networks. Modern trends and tendencies in the development of the profession of personal sales specialists are considered.

scholarly journals Reproducibility of QuantiFERON-TB Gold In-Tube Assay

2008 ◽  
Vol 15 (3) ◽  
pp. 425-432 ◽  
Author(s):  
Sharon Perry ◽  
Luz Sanchez ◽  
Shufang Yang ◽  
Zubin Agarwal ◽  
Philip Hurst ◽  
...  
Keyword(s):  
Monte Carlo Simulation ◽  
Interferon Response ◽  
Foreign Born ◽  
Transient Responses ◽  
Time Points ◽  
Baseline Visit ◽  
Conversion Rates ◽  
Targeted Screening ◽  
Positive Results

ABSTRACT Studies are needed to characterize the reproducibility of QuantiFERON-TB Gold (QFT-G) for targeted U.S. screening populations. Members of northern California households were tested with the QFT-G in-tube assay (QFT-G-IT) at two home visits 3 months apart. Reproducibility and agreement with the tuberculin skin test (TST) were assessed. Monte Carlo simulation was used to evaluate the role of test-related error. Of 63 individuals (49 adults and 14 children) completing QFT-G-IT at both time points, 79% were foreign-born (98% from Latin America) and 68% reported Mycobacterium bovis BCG vaccination. At the baseline visit, 23 (37%) were TST positive and 15 (24%) were QFT-G-IT positive (κ = 0.48 [± 0.11]). At 3 months, 3/48 (6.3%; 95% confidence interval [95CI], 2 to 17) of those initially QFT-G-IT negative converted, and 5/15 (33%; 95CI, 15 to 58) of those initially QFT-G-IT positive reverted. Among the 8 individuals with inconsistent QFT-G-IT results, the maximum gamma interferon response at either visit was 0.68 IU/ml versus means of 4.99 (± 3.74) and 6.95 (± 5.6) for 10 persistent positives at the first and second visits, respectively. Expected false-reversion and -conversion rates were 32% (90CI, 25 to 39%) and 6.95% (90CI, 4.6 to 9.8%) when the sensitivity and specificity were assumed to average 70% and 98%, respectively. Transient responses to QFT-G-IT are common, and low positive results need to be interpreted with caution. Further studies are needed to characterize the predictive value of the test for U.S. foreign-born and other targeted screening populations.

The Uncatalyzed Partial Oxidation of Methane for the Production of Hydrogen With Recirculation

1993 ◽  
Vol 115 (4) ◽  
pp. 307-313 ◽  
Author(s):  
G. A. Karim ◽  
G. Zhou
Keyword(s):  
Natural Gas ◽  
Partial Oxidation ◽  
Partial Oxidation Of Methane ◽  
Combustion Gases ◽  
Oxidation Of Methane ◽  
Conversion Rates ◽  
Production Of Hydrogen ◽  
Combustion Processes ◽  
Feed Temperature

The combustion of rich mixtures of methane representing natural gas in air or oxygenated air involving the uncatalyzed partial oxidation of methane is examined analytically with the view of hydrogen and/or synthesis gas (carbon monoxide and hydrogen) production from natural gas. This is carried out in turn for isothermal, constant pressure and constant volume combustion processes over the feed temperature range of 800–2000K and equivalence ratio of up to 3.5. The role of various operating parameters in establishing the yield of hydrogen is presented and discussed. The effectiveness of the controlled recirculation of combustion gases to the feed for enhancing the reaction and conversion rates of methane into hydrogen is examined. It is shown that there are some conditions that can be employed for such recirculation to yield significant increases in the conversion rate.

scholarly journals Social media and hotel e-marketing in Iran: The case of Parsian International Hotels

Turyzm ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 15-21 ◽  
Author(s):  
Banafshen Nasihatkon ◽  
Jamal Kheiri ◽  
Oriol Miralbell
Keyword(s):  
Social Media ◽  
Marketing Department ◽  
Standard Coefficient ◽  
Kolmogorov Smirnov ◽  
Electronic Marketing ◽  
The Media ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Hotel Marketing

With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing department. For data evaluation an SPSS program was used. Kolmogorov-Smirnov, Cochran, Regression, Non-standardized coefficients and Standard coefficient tests were carried out. Based on the findings, we can state that social media are still not an important marketing tool for Iranian hotels. Facebook and YouTube are the media which are most used for marketing purposes as videos and photos can be used on these sites more than others. The results show that the marketing abilities of Parsian Hotels improve with the increasing use of social media, but the hotel marketing sector has failed to fully utilize internet opportunity as a marketing tool.

scholarly journals GBA variants in REM sleep behavior disorder

Neurology ◽  
2020 ◽  
Vol 95 (8) ◽  
pp. e1008-e1016 ◽  
Author(s):  
Lynne Krohn ◽  
Jennifer A. Ruskey ◽  
Uladzislau Rudakou ◽  
Etienne Leveille ◽  
Farnaz Asayesh ◽  
...  
Keyword(s):  
Rem Sleep ◽  
Sanger Sequencing ◽  
Age At Onset ◽  
Rem Sleep Behavior Disorder ◽  
Behavior Disorder ◽  
Sleep Behavior ◽  
Conversion Rates ◽  
Molecular Inversion Probes ◽  
Healthy Carriers

ObjectiveTo study the role of GBA variants in the risk for isolated REM sleep behavior disorder (iRBD) and conversion to overt neurodegeneration.MethodsA total of 4,147 individuals were included: 1,061 patients with iRBD and 3,086 controls. GBA was fully sequenced using molecular inversion probes and Sanger sequencing. We analyzed the effects of GBA variants on the risk of iRBD, age at onset (AAO), and conversion rates.ResultsGBA variants were found in 9.5% of patients with iRBD compared to 4.1% of controls (odds ratio, 2.45; 95% confidence interval [CI], 1.87–3.22; p = 1 × 10−10). The estimated OR for mild p.N370S variant carriers was 3.69 (95% CI, 1.90–7.14; p = 3.5 × 10−5), while for severe variant carriers it was 17.55 (95% CI, 2.11–145.9; p = 0.0015). Carriers of severe GBA variants had an average AAO of 52.8 years, 7–8 years earlier than those with mild variants or noncarriers (p = 0.029). Of the GBA variant carriers with available data, 52.5% had converted, compared to 35.6% of noncarriers (p = 0.011), with a trend for faster conversion among severe GBA variant carriers. However, the results on AAO and conversion were based on small numbers and should be interpreted with caution.ConclusionsGBA variants robustly and differentially increase the risk of iRBD. The rate of conversion to neurodegeneration is also increased and may be faster among severe GBA variant carriers, although confirmation will be required in larger samples. Screening for RBD in healthy carriers of GBA variants should be studied as a potential way to identify GBA variant carriers who will develop a synucleinopathy in the future.

Amikacin Liposome Inhalation Suspension for Mycobacterium avium Complex Lung Disease

2020 ◽  
Vol 35 (4) ◽  
pp. 162-170
Author(s):  
Austin Golia ◽  
Brenden R. Mahmood ◽  
Yaniset Fundora ◽  
Krisy-Ann Thornby ◽  
Elias B. Chahine
Keyword(s):  
Clinical Trial ◽  
Lung Disease ◽  
Mycobacterium Avium ◽  
Adverse Reactions ◽  
Data Extraction ◽  
Phase Iii ◽  
British Thoracic Society ◽  
Conversion Rates ◽  
Culture Conversion

OBJECTIVE: To review the pharmacology, pharmacokinetics, pharmacodynamics, clinical efficacy, safety, administration, and role of amikacin liposome inhalation suspension (ALIS) in treatment of Mycobacterium avium complex (MAC) lung disease.<br/> DATA SOURCES: A PubMed search using the terms "amikacin inhaled," "nebulized," and "liposome suspension" was performed. Selected infectious diseaseconference posters were also examined for relevant information. In addition, pertinent guidelines were reviewed.<br/> STUDY SELECTION/DATA EXTRACTION: Guidelines for the management of nontuberculous mycobacterial infections from the American Thoracic Society/ Infectious Diseases Society of America and the British Thoracic Society were used to summarize guidelinebased therapy (GBT). A phase II and a phase III clinical trial were reviewed to evaluate the role of ALIS in the treatment of MAC lung disease.<br/> DATA SYNTHESIS: ALIS is a new formulation of inhaled amikacin (AMK) indicated for the treatment of MAC lung disease refractory to GBT in adults who are not candidates for intravenous AMK. An ongoing clinical trial has demonstrated that once-daily ALIS plus GBT results in higher rates of culture conversion compared with GBT alone by month 6 among patients with a mean age of 65 years. The most common adverse reactions associated with ALIS were dysphonia, cough, bronchospasm, hemoptysis, and ototoxicity. Nephrotoxicity was uncommon.<br/> CONCLUSION: ALIS has been shown to increase culture conversion rates when added to GBT in adults with difficult-to-treat MAC lung disease. ALIS is associated with high rates of pulmonary and auditory adverse reactions and a low risk of renal adverse reactions. ALIS may be an attractive treatment option for older adults who are at high risk for nephrotoxicity.

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