PERSONAL SA LES IN THE INTEGRATED COMMUNICATIONS SYSTEM: TRADITIONS AND MODERNITY

2020 ◽  
Vol 13 (1) ◽  
pp. 22-33
Author(s):  
D.A. Shevchenko ◽  
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Communication ◽  
Internet Technologies ◽  
Content Strategy ◽  
Electronic Marketing ◽  
Integrated Communications ◽  
Communications System ◽  
E Mail

Personal sales are seen in the context of the integrated communications of which they are a part. The author reveals the essence and features of personal sales in comparison with other elements of communication, such as: advertising, public relations, direct marketing. The article attempts to 1 Эволюция email-маркетинга: от QWERTYUIOP до GDPR. URL: https://habr.com/ru/ company/mailru/blog/447730 2 Профессии будущего: новые и перспективные. URL: https://hh.ru/article/14969 33 МАРКЕТИНГ И ИННОВАЦИИ consider the traditions that have developed in the scientific literature on this type of communication. The author considers the specifics of personal sales strategies in the communication system of B2C and B2B market sectors. The problems of the use of telephone marketing, the development of electronic marketing, in particular, the importance and prospects of the development of e-mail as a form of personal communication are touched upon. A special place is given to the characteristic of the activities of specialists in the field of personal sales using Internet technologies. The role of the site, content strategy, methodology for assessing the site of Professor D. Shevchenko, social networks. Modern trends and tendencies in the development of the profession of personal sales specialists are considered.

scholarly journals Role of the Public Relations Service in Shaping the Media Content Strategy of the Kurdish Media Corporation "Rudaw"

2020 ◽  
Vol 2020 (2) ◽  
pp. 226-235
Author(s):  
Kaka Mohammed Omer Kaka
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Media Content ◽  
The Public ◽  
Mandatory Participation ◽  
Content Strategy ◽  
The Media ◽  
Media Corporations

The article is devoted to the formation of public relations organizations in Kurdistan-Iraq, the formation of their goals, objectives, functions and specialization, as well as the practice of PR in the Kurdish media, including the Rudaw media corporation. It shows the processes and methods of strategic planning of the content of Kurdish media corporations with the mandatory participation of PR departments. The article also analyzes the reasons for the shortcomings in the strategic planning of media content in the Kurdish media due to the neglecting of the role and tasks of public relations services.

scholarly journals Strategi Integrated Marketing Communication Produk The Red Ginger Al-Ghozali di Tambak dalam Baru Surabaya

2019 ◽  
Vol 9 (2) ◽  
pp. 162-179
Author(s):  
Nur Faizah ◽  
Sokhi Huda
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Red Ginger ◽  
Two Stages

This study examines the Integrated Marketing Communications (IMC) strategy carried out by Ustadh Al-Ghozali in marketing the red ginger products. IMC strategy plays an important role in the advancement and development of the Home industry. The purpose of this study was to identify the IMC strategy proposed by Al-Ghozali in marketing the red ginger products and to teach this research using a qualitative-descriptive approach with a Marketing Mix theory perspective. The results of this study describe that the IMC strategy carried out by Al-Ghozali includes two stages, namely planning and implementation. In these two stages he employs a strategy of advertising, direct marketing, direct promotion, personal selling, and public relations. The factors that support the success of the IMC strategy are the role of social media and the involvement of resellers. IMC strategy is implemented optimally. Although there are several constrained aspects, there are quite a lot of consumers, especially those in the shop who have collaborated

scholarly journals Peran Digital Marketing dalam Upaya Meningkatkan Omset Penjualan Tenun Endek dan Songket Desa Telaga Tawang

2020 ◽  
Vol 5 (4) ◽  
pp. 371-375
Author(s):  
Anak Agung Istri Agung Maheswari ◽  
Nanda Dwi Azhizah ◽  
Ifan Nugraha ◽  
Made Pradnyan Hary N
Keyword(s):  
Social Media ◽  
Direct Marketing ◽  
Business Group ◽  
Digital Marketing ◽  
Business Owner ◽  
The People ◽  
Business Opportunities ◽  
E Mail

One of the livelihoods of the people of Telaga tawang Village is to become an Endek and Songket weaver. However, the community is only a worker because the costs needed to buy weaving equipment and equipment are quite large; because of that, Arta Sedana business owner provides capital in the form of equipment to have a job and earn income. The role of digital marketing to increase the sales turnover of endek and songket weaving, we provide direction on how to promote endek and songket woven products in direct marketing. This promotion can be done through social media such as E-mail, Instagram, Facebook, and WhatsApp. We also help create social media accounts and tell us how to use social media accounts to market products. The method of activity we do is to provide counseling to the Arta Sedana business group by telling them how business opportunities are in utilizing digital marketing. Therefore, the solution we can provide is to provide directions for creating social media accounts or those related to digital marketing.

scholarly journals A CONCEPTUAL APPROACH ON PRESS CONFERENCE

2015 ◽  
Author(s):  
Ioana Olariu ◽  
Bogdan Nichifor
Keyword(s):  
Public Relations ◽  
Primary Role ◽  
Press Conference ◽  
Specific Group ◽  
Conceptual Approach ◽  
Major Interest ◽  
Integrated Communications ◽  
Do So

A press conference is an important tool of public relations. The primary role of public relations is to manage a company’s reputation and help build public consent for its enterprises. The goal of PR is to develop and maintain goodwill with most, if not all, of its publics. Failure to do so may mean loss of customers and revenues, time lost dealing with complaints or lawsuits, and loss of esteem. A company’s publics change constantly. Well-executed public relations is an ongoing process that molds good long-term relationships and plays an important role in relationship marketing and integrated communications. Companies often call press conference when they have significant news to announce, such as the introduction of a new product or advertising campaign. Although used less often by organizations and corporations, this form of delivery can be very effective. The topic must be of major interest to a specific group before it is likely to gain coverage.

scholarly journals Designing a model of marketing strategies in Hafez Atieh Sazan Insurance Company

2021 ◽  
Author(s):  
Fariba Valimi ◽  
Majid Fatahi ◽  
Mansour Ranjbar
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Insurance Company ◽  
Structured Interviews ◽  
Management Tools ◽  
Grounded Theory Method ◽  
Electronic Marketing ◽  
And Performance

Background and Aim: In order to survive in the competitive market of various products and services, the use of marketing strategies is inevitable so that the success or failure of companies depends on it. Therefore, the present study was conducted with the aim of presenting a model of insurance marketing strategies for Hafez Atieh Sazan Insurance Company. Materials and Methods: This research was conducted qualitatively using the grounded theory method. Participants were selected by purposive sampling method and after 11 semi-structured interviews, theoretical saturation was obtained and the gathered data were analyzed by Strauss and Corbin approach with Atlas.ti Software. Results: As a result of data analysis, 1340 codes derived from open coding, 57 concepts and 13 categories were classified into six dimensions. "Strategic management" was identified as causal conditions, categories of "public relations", "personal selling", "direct marketing", "electronic marketing", "advertising", "technology tools", and "management tools" as strategic conditions "strategic marketing" as an axial phenomenon, "investment management" as context condition, "corporate social responsibility" and "market orientation" as intermediary/ intervening conditions, and "performance" was identified as outcome. Conclusion: According to the identified concepts and categories related to the marketing strategies, it was suggested that Hafez Atieh Sazan Insurance Company must improve and expand the marketing strategies by providing the model conditions presented in this study.

scholarly journals Marketing communication analysis of benetton PR campaigns

2018 ◽  
Vol 12 (1) ◽  
pp. 457-465
Author(s):  
Cynthia Bianka Incze ◽  
Alexandra Pocovnicu ◽  
Simona Vasilache ◽  
Nora-Labiba Al Zain
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Emotional Reactions ◽  
Communication Analysis ◽  
Sales Promotions ◽  
Fashion Brand ◽  
Complex Phenomena

Abstract In today’s economies the role of marketing cannot be underestimated, just the sole amount of media communications is astonishing not taking in consideration the different marketing and PR strategies involved. The most well-known tools include advertising, public relations, sales promotions, direct marketing and personal selling. There is an increasing number of advertisements that reach our attention by the presence of vulgarity, nudity or moral offenses. The aim of the article is to extensively review the literature of shock advertising namely shockvertising and to pinpoint its evolution in case of Benetton fashion brand. Shockvertising focuses on the idea of selling products through evoking terrifying and repulsive emotions. This type of advertising is used to sensitize people to religion, racism, war, poverty and other taboo topics. The descriptive method is used in order to describe such complex phenomena. The research is conducted in the form of a retrospective qualitative case study focusing on the historical events that are connected to the communications at Benetton. Through the following research a better understanding of shockvertising and its dynamics is reached and emotional reactions of a range of individuals is presented. In addition, the question of ethical considerations and the shock advertising effectiveness is analyzed.

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

Supervisi pendidikan

2020 ◽  
Author(s):  
nurul atika
Keyword(s):  
Public Relations ◽  
Educational Administration ◽  
Educational Goals ◽  
Literature Study ◽  
School Officials ◽  
Sourcing Strategies ◽  
Educational Supervision ◽  
Education Personnel ◽  
And Performance

Abstrak- In general, this study aims to determine and analyze the role of supervision in an education. This research uses the literature study method by collecting literature (material materials) sourced from books, journals, and other sources related to the science of Educational Administration. Supervision comes from the word super and vision, which means to see and review from above or view and assess from above, which is carried out by superiors on the activities, creativity and performance of subordinates. In terms of terms, in Carter's Good Dictionary Education, supervision is all the efforts of school officials in leading teachers and other education personnel to improve teaching. These include stimulating, selecting the growth and development of teachers' positions, selecting and revising educational goals, teaching materials and teaching methods, and evaluating teaching. Educational supervision has very important goals and benefits. The scope of educational supervision includes the following: Managerial supervision of the curriculum, Managerial supervision of student affairs, Managerial supervision of educators and education personnel, Managerial supervision of facilities and infrastructure, Managerial supervision of finance, Managerial supervision of public relations, Managerial supervision of administration, Administration supervision academics about learning, related to methods, sourcing strategies, and evaluations.

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