scholarly journals DAMPAK BRAND IMAGE SERTIFIKASI HALAL PRODUK SAMYANG TERHADAP SIKAP KONSUMEN

2020 ◽  
Vol 3 (02) ◽  
pp. 77-86
Author(s):  
Fitria Ayuningtyas ◽  
Aniek Irawatie ◽  
Oktahara Tri Kurnia
Keyword(s):  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Strong Relationship ◽  
Consumer Attitudes ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
The Right ◽  
The Impact ◽  
North Sumatra

Marketing is an activity that is very important for a company to achieve its goals. Now that many competitors have similar products, companies must be able to determine the right strategy so that the company can continue to develop along with time. This study aims to determine how much are the impact of Samyang halal certificate products brand image on consumer attitudes. The concepts or theories that are relevant in this study include Stimulus-Organism-Response, Brand Image, and Consumer Attitudes. This research was conducted using a quantitative research approach. The research method used was a survey. The population of this research is ARMY ELS Medan, North Sumatra with 114 respondents. The sampling technique in this study used a saturated sampling method. The results of this study indicate that the correlation of variable X with variable Y is 0.754, this value means that it has a strong relationship because it is located between 0.600 - 0.799. Based on the calculation of the coefficient of determination, it is found that the effect of variable X on variable Y is 56.8%. Thus, it can be concluded that H0 is rejected and Ha is accepted, meaning that there is a significant influence between the brand images of the Samyang halal certificate on consumer attitudes.

scholarly journals The Impact of Corporate Social Responsibility on Firm’s Financial Performance in Malaysia

2018 ◽  
Vol 13 (3) ◽  
pp. 220
Author(s):  
Dilashenyi Devi Selvarajah ◽  
Uma Murthy ◽  
Mathavi Massilamani
Keyword(s):  
Financial Performance ◽  
Employee Engagement ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Research Approach ◽  
Business Risk ◽  
Company Reputation ◽  
The Impact

The present research aims at investigating the impact of CSR on firm’s financial performance in Malaysia. Based on gaps in extant literature, the current study hypothesizes that four (4) independent variables comprising business risk, company reputation, employee engagement and stakeholder concern will exert statistically significant influences on the dependent variable, firm’s financial performance. The research employs a quantitative research approach whereby a sample 153 respondents were collected using a stratified random sampling technique. Employing SPSS software, multiple linear regression analysis was carried out. The results of multiple regression revealed that out of the four (4) hypotheses of the research, three (3) were supported whilst one (1) was not. In particular, it was shown that business risk, company reputation and stakeholder concern exert statistically significant influences on firm’s financial performance. However, there was no enough evidence to support the claim that employee engage can significantly influence firm’s financial performance. Several implications from the research were further discussed and elaborated.

scholarly journals HUBUNGAN ANTARA ADVERSITY QUOTIENT DENGAN INTENSI BERWIRAUSAHA PADA MAHASISWA UNIVERSITAS JAMBI

2020 ◽  
Vol 6 (2) ◽  
pp. 102-113
Author(s):  
Muhammad Ilham
Keyword(s):  
Quantitative Research ◽  
Sampling Technique ◽  
Entrepreneurial Intention ◽  
Coefficient Of Determination ◽  
Correlation Technique ◽  
Research Approach ◽  
Positive Direction ◽  
Correlational Research ◽  
The University ◽  
The Relationship

  This study aimed to determine the relationship between adversity quotient with entrepreneural intention in student of Jambi University. This study used a quantitative research method with a correlational research approach. Sampling used Accidental sampling technique. This research was conducted at the University of Jambi. The subjects used in this study were 110 student of Jambi University. This study used the scale of adversity quotient and entrepreneurial intention, and the analytical method used is the Pearson's Product Moment correlation technique. This study shows there is a significant positive relationship between the two variables. The contribution to the value of the correlation coefficient (r) is 0.516 with p equal to 0.001 (p <0.05). The coefficient of determination (R2) in this study, adversity quotient contributed as much as 26.6% to the intention of entrepreneurship, while 73.4% of the others were contributions from other factors that were not the focus of this study.This variable correlation has a positive direction indicating the higher the adversity quotient, the higher the intention of entrepreneurship will be. Student who have been known to have adversity uotient and high entrepreuneral intention, can be directed and facilitated by the university to take part in entrepeuneral programs. Keywords: adversity quotient, entrepreneurial intention

scholarly journals PENGARUH BRAND IMAGE , GAYA HIDUP, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN CAFÉ TIGA TJERET DI SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Rendika Putri Kartika ◽  
Ida Aryati ◽  
Rochmi Widayanti
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Dominant Influence

The purpose of this research aims to find out and explain the simultaneous and partial influence of brand image, lifestyle, and location on the purchasing decisions of the three tjeret café in Surakarta. This research uses descriptive quantitative research design. The population of all visitors to café Tiga Tjeret and having samples using the Sugiyono formula is 100 respondents. The sampling technique uses incidental sampling, a questionnaire used for data collection of multiple linear regression analysis. The results of this study indicate that the test f brand image, lifestyle and location simultaneously and significantly influence the purchasing decision of the café three tjeret in Surakarta. The results of the t test show that the brand image, lifestyle and location have a positive and significant effect on the purchasing decisions of the three tjeret café in Surakarta. The results of the coefficient of determination (R2) show that brand image, lifestyle and location have an effect of 60.9% on the purchasing decisions of the three teretas café in Surakarta. The dominant influence in café three tjeret purchasing decisions is that lifestyle variables have a t count of 10, 423. Keywords: Brand image, Lifestyle, Location, Purchase decision.

scholarly journals Identification of the Learning Choices of Students after Higher Secondary School Education: An Exploratory Research

2020 ◽  
Vol V (III) ◽  
pp. 121-127
Author(s):  
Safura Fatima ◽  
Sidra Rasheed ◽  
Tehrima Sundas
Keyword(s):  
Secondary School ◽  
Secondary Schools ◽  
Quantitative Research ◽  
Research Study ◽  
Research Approach ◽  
Exploratory Research ◽  
Secondary School Education ◽  
Descriptive Research ◽  
The Right ◽  
The Impact

The main purpose of conducting this study was to identify the learning choices of students after higher secondary schools. The key objectives of the study were (a) to examine the impact of learning choices on academic achievement, (b) to find out the factors that influence on the learning choices of students after higher secondary schools. The quantitative research approach was used while completing this research study. Hence, the descriptive research method was used to explore the reasons from the students about their learning choices. 240 BS Students from Higher Education Institutions were selected randomly. The questionnaire was considered the appropriate instrument to explore the true opinion and problems of students regarding their learning choices. Results of the study identified that majority of the students face difficulty to choose the right learning course, and less than half of the students satisfied with their learning choices, grades and marks.

scholarly journals A Comparison of Selected Assessment Results before and during the COVID-19 Pandemic in One University in South Africa

2021 ◽  
Vol 10 (7) ◽  
pp. 74
Author(s):  
Tafirenyika Mafugu
Keyword(s):  
Professional Development ◽  
Cognitive Skills ◽  
Quantitative Research ◽  
Research Approach ◽  
Student Knowledge ◽  
Science Courses ◽  
Online Assessments ◽  
The Mean ◽  
The Right ◽  
The Impact

The study examined the impact of coursework-only assessment, as made necessary at the onset of the COVID-19 pandemic, adopting a quantitative research approach with 1013 students. The data obtained were analysed using SPSS version 27.0 to obtain descriptive and inferential statistics. The results revealed significant differences between the 2019- and 2020 marks for the same courses. In two of the science courses (T2 and T3), the mean scores for 2019 were significantly higher than the mean scores for 2020. In the mathematics course, the 2020 marks were significantly higher than the marks for 2019. While a normal distribution was assumed for the science courses, the mathematic course showed marks that were skewed to the right. A higher number of distinctions in the F1 course and a significant decline in the mean scores for T1 and T2 implies that there is a need for professional development of lecturers teaching in the online space. It is, therefore, recommended that higher education lecturers need adequate professional development on setting and administering online assessments. The assessment should test adequate lower- and higher-order cognitive skills for sufficient testing of student knowledge during online assessments. Furthermore, a variety of assessment methods and a diversity of tasks may be used to ensure the reliability of the assessment outcomes.

scholarly journals PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE DI LAMONGAN

2020 ◽  
Vol 12 (2) ◽  
pp. 123-135
Author(s):  
Nawari Nawari ◽  
Sigit Marianto
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Motorcycle Taxi

This study aims to determine the effect of service quality, price, brand image on satisfaction of ojek online transportation customers in Lamongan. This study is a survey with quantitative research. The population in this study is Cak Ed Lamongan online motorcycle taxi customers. Sampling used a purposive sampling technique and obtained a sample of 100 respondents using the formula Rao Purba. Data collection techniques in this study used interviews and questionnaires. Analysis of the data used were the validity test, the reliability test, the multiple linear regression analysis, the classic assumption test, the coefficient of determination R2 test, and hypothesis was tested through t test that was used to determine the effect of service quality, price and brand image partially on satisfaction of ojek online transportation customers in Lamongan. From the analysis, results obtained of t test results variable service quality was tcount = 3.934 > ttable = 1.660 which states that the quality of service affects customer satisfaction. Price variable was tarithmetic = 3,622 > ttable = 1,660 which indicates that price influences customer satisfaction, and brand image variable tcount = 2,216 > ttable = 1,660 which states that brand image influences customer satisfaction. While R square of 0.783 shows that 78.3% of the variable Customer satisfaction is influenced by service quality, price, and brand image. While the remaining 21.7% is influenced by other variables that were not examined.

scholarly journals Brand image sebagai Strategi Peningkatan Jumlah Wisatawan Danau Toba "Monaco of Asia" di Kabupaten Samosir

2020 ◽  
Vol 3 (2) ◽  
pp. 533-537
Author(s):  
Hengki Mangiring Parulian Simarmata ◽  
Roy Sahputra Saragih
Keyword(s):  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Research Data ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Tourism Destinations ◽  
Tourism Image ◽  
Positive Effect

Lake Toba is one of the priority tourism destinations which has natural, cultural, and spiritual wealth. In realizing Lake Toba as the Monaco of Asia, it is necessary to pay attention to various aspects, one of which is the tourism image of Lake Toba in the eyes of tourists. This study aims to determine how the influence of brand image in increasing the number of tourists in Samosir Regency. The sample used in this study were 100 tourists who were visiting in Samosir Regency. This research is descriptive and quantitative research. Data collection techniques using observation and distribution of questionnaires to tourists. The sampling technique was random sampling with a simple linear regression analysis. The results showed that brand image has a significant positive effect on tourist visits. Where the coefficient of determination (R2) is 0.628, which means that brand image has an influence of 62.8% on the decision to visit tourists to Lake Toba, Samosir Regency, while the remaining 37.2% is influenced by other factors not examined in this study such as service quality, tourism performance. and others.

scholarly journals Pengaruh Celebrity Endorser, Brand Image, dan Elektronic Word of Mouth terhadap Pembelian Pada Pengguna E-Commerce Shopee di Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 1-5
Author(s):  
Muhammad Fauzi Amrullah
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Regression Test ◽  
Celebrity Endorser

This study aims to examine the influence of the variables Celebrity Endorser, Brand Image, and Electronic Word of Mouth on Purchasing Decisions among Shopee e-commerce users in Indonesia. This research is a causal quantitative research and data collection tools using a closed questionnairevia google form. The population in this study were Indonesians who shop using Shopee and the number of samples in this study were 80 people. The sampling technique used in this reseach isnon-probability sampling with purposive sampling method. The analysis used is multiple linear regression test. The data analysis technique uses the IBM SPSS version 21 program.The results of the analysis show that the variables of Celebrity Endorser, Brand Image, and Electronic Word of Mouth have a positive and significant effect on Purchasing Decisions on Shopee e-commerce users in Indonesia and the coefficient of determination (R2) by 0.603 or 60.3%.

scholarly journals Pengaruh Penjualan, Hutang Lancar, Modal Kerja dan Perpurtaran Persediaan Terhadap Laba Bersih pada Perusahaan Industri Barang Konsumsi di Bursa Efek Indonesia Periode 2014-2018

2021 ◽  
Vol 5 (1) ◽  
pp. 202
Author(s):  
Nina Purnasari ◽  
Micelle Shelina ◽  
Ferdinand Lumbantobing ◽  
Erika Sirait ◽  
Jan Evanyias Pasaribu
Keyword(s):  
Quantitative Research ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
Net Income ◽  
Working Capital ◽  
Net Profit ◽  
Consumption Goods ◽  
Research Populations

The objective of the study is to test and analyze the effect of sales, current liabilities, working capital and inventory circulation on the net profit of industry consumption goods listed in the Indonesia Stock Exchange in the period of 2014- 2018. The research used in a quantitative research approach and the nature of this research is a causal research. The research populations were all companies of industry consumption listed on the Indonesia Stock Exchange totaling 23 companies. The research sample were 115 data, drawn by purposive sampling technique. The research data were analyzed by using multiple regression analysis using F test and the T test and the coefficient of determination was obtained by the value of adjusted R Square meaning that the variations in variables of sales, current liabilities, working capital and inventory circulation, while were explained by other independent variables, by testing the classic assumption using SPSS 23. The research finding showed that partially sales, current liabilities and working capital had a significant effect on net income while inventory circulation had no effect to net income in industry consumption goods listed in the Indonesia Stock Exchange in the period 2014- 2018. Simultaneosly sales, current liabilities, working capital, inventory goods had a significant effect on net income in industry consumption goods listed in Indonesia Stock Exchange (IDX) period 2014-2018.

scholarly journals Pengaruh Brand Image Terhadap Keputusan Pembelian Pada Domino’s Pizza Lippo Karawaci Utara

2020 ◽  
Vol 4 (1) ◽  
pp. 66-79
Author(s):  
Ramon Hurdawaty ◽  
Ulfah Madaniyah
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Brand Image ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Strong Relationship ◽  
Simple Random Sampling ◽  
Coefficient Of Determination ◽  
Regression Equations ◽  
Purchasing Decisions

The purpose of this study is to determine whether there is a significant influence on the brand image on purchasing decisions on Pizza Lippo Karawaci Utara from Domino and to determine the effect of these two variables. The research method used in this research is quantitative descriptive with survey techniques. The sampling technique used in this study used a simple random sampling technique with a sample size of 97 respondents. Data analysis using statistical methods with SPSS version 24 for windows with the methods of validity, reliability, normality, coordination coefficient, coefficient of determination, linear regression equations, and hypothesis testing. The results of data analysis showed a regression equation Y = 13,951 + 0.802X, with a value of the consideration coefficient of 0.688 which means that the brand image variable with a purchasing decision has a strong relationship. Hypothesis test results obtained t value greater than t table (9.239> 1.98525) with a significant 0.000. The contribution of brand image influence on purchasing decisions amounted to 47.3% (R square = 0.473), and the remaining 52.7% is needed by other variables besides related variables, such as customer loyalty, service quality, and others. Thus it can be concluded that the brand image is positive and significant towards purchasing decisions. Abstrak Tujuan Penelitian ini adalah untuk mengetahui pengaruh brand image terhadap keputusan pembelian pada Domino’s Pizza Lippo Karawaci Utara dan untuk mengetahui besarnya pengaruh kedua variable tersebut. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik survey. Teknik pengambilan sampel menggunakan teknik simple random sampling dengan jumlah sampel sebanyak 97 responden. Analisis data menggunakan alat bantu statistik dengan program SPSS versi 24 for windows dengan metode analisis uji validitas, reliabilitas, normalitas, koefisien korelasi, koefisien determinasi, persamaan regresi linier, dan uji hipotesis. Hasil analisis data menunjukan persamaan regresi Y=13,951+0,802X, dengan nilai koefisien korelasi sebesar 0,688 yang artinya variable brand image dengan keputusan pembelian mempunyai hubungan yang kuat. Hasil analisis hipotesis (uji t) diperoleh nilai t hitung lebih besar dari t table (9,239 > 1,98525) dengan signifikan 0,000. Kontribusi pengaruh brand image terhadap keputusan pembelian adalah sebesar 47,3 % (R square=0,473), dan sisanya 52,7% dipengaruhi oleh variable lain diluar variable yang diuji, seperti loyalitas pelanggan, kualitas pelayanan, dan lain-lain. Sehingga dapat disimpulkan bahwa brand image memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. Kata Kunci : Citra Merek, Keputusan Pembelian, Kuantitatif

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