scholarly journals PENGARUH FAKTOR LINGKUNGAN TERHADAP STRATEGI PEMASARAN DAN KINERJA PERUSAHAAN PADA INDUSTRI JASA KONSTRUKSI DI INDONESIA

2009 ◽  
Vol 5 (3) ◽  
Author(s):  
Miftahul Huda
Keyword(s):  
Marketing Strategy ◽  
Structural Equation ◽  
External Environment ◽  
Service Industries ◽  
Equation Modeling ◽  
Company Performance ◽  
Small Class ◽  
Internal Environment ◽  
Environment Variable ◽  
Industry Environment

This research is aimed examining the effects of internal environment, industry environment, external environment, and their implications toward the marketing strategy and company performance at construction service industries in Indonesian. The objectives of this research are to prove and to analyze the effect of internal environment, industry environment, external environment variable toward marketing strategy and company performance of medium and small class at construction service industries in Indonesian.This research is a causality study. The data were collected by questionnaires. Populations of this study are all medium and small class at construction service industries in Indonesian. Data analyzed using the Structural Equation Modeling (SEM) with SmartPLS.The results of the research showed the following evidents:Internal environment variable has positive and significant effect on marketing strategy of medium and small class at construction service industries in Indonesian.Internal environment variable has positive and significant effect on company performance of medium and small class at construction service industries in Indonesian.Industry environment variable has not significant effect on marketing strategy of medium and small class at construction service industries in Indonesian.Industry environment variable has not significant effect on company performance of medium and small class at construction service industries in Indonesian.External environment variable has positive and significant effect on marketing strategy of medium and small class at construction service industries in Indonesian.Internal environment variable has not effect on company performance of medium and small class at construction service industries in Indonesian.Marketing strategy variable has positive and significant effect on company performance of medium and small class at construction service industries in Indonesian.There is has not different of marketing strategy between medium and small class at construction service industries in Indonesian, except marketing strategy that oriented at prime time and service flexibility. Keywords : internal environment, industry environment, external environment, marketing strategy, company performance, and construction service.

scholarly journals THE INFLUENCE OF CORPORATE CULTURE AND ITS ENVIRONMENT TO WARD THE ENTREPRENEURSHIP ORIENTATION AND MARKETING STRATEGY AND ITS IMPACT TO THE PERFORMANCE OF A COMPANY AT CIPUTRA GROUP

2020 ◽  
Vol 8 (4) ◽  
pp. 55-78
Author(s):  
Siswoyo Siswoyo
Keyword(s):  
Marketing Strategy ◽  
Corporate Culture ◽  
Structural Equation ◽  
Management Practices ◽  
Equation Modeling ◽  
Sample Population ◽  
Company Performance ◽  
Group Company ◽  
First Semester ◽  
Market Expansion

The growth of the property industry makes one of the companies engaged in the property sector such as Ciputra Group have many competitors that are starting to emerge. In this case, the strategy is very important for Ciputra Group, considering that sales in the first semester of 2015 decreased by 90 percent. This makes PT Ciputra Development Tbk implement a market expansion strategy especially the middle to lower segments. The Company also needs to concern the strategic marketing management practices to ensure that the strategies are suitable to be established within the organization. The purpose of this study is to prove and analyze the influence of the corporate culture and its environment toward the company performance by mediating entrepreneurial agreements and marketing strategies at Ciputra Group. This research based on the time of the observation, named crossectional study, and the type of the usefulness named explanatory study. The research was conducted at Ciputra Group Company in August till September 2018. The sample population was 148 subsidiary companies from PT Ciputra Development Tbk. The data analysis technique used Structural Equation Modeling (SEM) with AMOS V24 software. The result of the analysis provide a conclusion that the company's environment has a significant effect on entrepreneurship orientation and company’s performance, but it has no effect on marketing strategy. Corporate culture only has a significant effect on entrepreneurship orientation and marketing strategy, while there is no directly significant effect toward the company‘s performance. Furthermore, entrepreneurship orientation and marketing strategy  have a significant effect to the company’s performance.

scholarly journals Peran Fleksibilitas Strategi dan Orientasi Pasar pada Peningkatan Inovasi dan Kinerja Usaha Kecil Menengah Sektor Industri Pengolahan Kota Malang

2019 ◽  
Vol 12 (3) ◽  
pp. 278
Author(s):  
Sumiati Sumiati
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Manufacturing Industry ◽  
External Environment ◽  
Equation Modeling ◽  
Strategic Flexibility ◽  
Company Performance ◽  
Processing Industry ◽  
Industry Sector ◽  
And Performance

The processing industry is a growing industry and accounts for around 1/5 of Indonesia's total Gross Domestic Product. This study analyzes the factors that influence the performance of SMEs in the manufacturing industry sector in Malang. Some variables such as internal and external environment, market orientation, are considered as important variables that influence the performance of SMEs, this study aims to examine the effect of market orientation and strategy flexibility on SME innovation and performance. This research is an explanatory study using a sample of 180 managers of processing industry SMEs in Malang. The data collected was analyzed using Structural Equation Modeling (SEM). Strategic flexibility and market orientation are found directly (direct effect) to affect innovation and company performance positively. In addition, proven innovation acts as a mediator in the influence of strategy flexibility and market orientation on company performance. Likewise, company performance has a role as a mediator for each strategy flexibility and market orientation towards innovation.

DETERMINANT OF COMPANY PERFORMANCE IN CONSTRUCTION SERVICE INDUSTRIES IN JAVA ISLAND: GAJAH MADA LEADERSHIP ANALYSIS

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
I Dewa Ketut Suharjana ◽  
Bambang Purwoko ◽  
Husein Umar
Keyword(s):  
Structural Equation ◽  
Corporate Strategy ◽  
Service Industry ◽  
Descriptive Analysis ◽  
Service Industries ◽  
Primary Data ◽  
Equation Modeling ◽  
Company Performance ◽  
Causality Analysis ◽  
Leadership Analysis

The aims of this research is to analyze the influence of Strategy Corporate, HRD Strategy, QHSE Management and Leadership on Company Performance in Construction Industry in Java Island. The research design used in this study is a causal design that explains the relationship between variables, supplemented by descriptive analysis to explain data from indicators and dimensions of each variable.The research location in Java Island area, the object of research includes36 companies in construction service industry using 246 managers as a sample. The data of this research are primary data obtained from questionnaires by respondents.The analytical method used for descriptive study and using SPSS software and Structural Equation Modeling (SEM) using Lisrel software for the study of causality between variables.The result of causality analysis indicated that some research hypothesis is rejected, that is Leadership does not influence to Company Performance, Corporate Strategy has no effect to Company Performance, HRM Strategy has no effect to Company Performance and QHSE Management has no effect to Company Performance. Keywords: HRD Management, Company Strategy, QHSE Management, Leadership, Company Performance

scholarly journals Factors Affecting a Business Strategy and its Impact on Construction Services in a Special Area of Jakarta: Balanced Scorecard and Malcolm Baldrige Approach

2018 ◽  
Vol 9 (1) ◽  
pp. 310
Author(s):  
M. Noor Salim
Keyword(s):  
Balanced Scorecard ◽  
Business Strategy ◽  
Structural Equation ◽  
External Environment ◽  
Equation Modeling ◽  
Internal Environment ◽  
Service Companies ◽  
Malcolm Baldrige ◽  
Baldrige Approach ◽  
Construction Services

Research in the field of strategic management is intended to test and analyze the influence of the external and internal environment of the organization on the performance of construction service companies through the business strategy of construction service companies. This research uses balanced scorecard and Malcolm Baldrige integration approach. Innovation on performance merging as measured by Balanced Scorecard and Malcolm Baldrige performance. Variable research includes external environment variables, internal environment, business strategy and performance of construction company services. The method of analysis is done by Structural Equation Modeling (SEM) model. The external environment influences the performance of construction services through business strategy, it shows that the dynamic influence of the external environment explores the macro strength and competition analysis it is necessary to apply the right strategy through business quality and partnership strategy then the performance of construction services will be increasing. Internal environment affects the performance of construction services through business strategy, it shows that the dynamic influence of the internal environment through the culture, structure and sources of the organization it is necessary for the implementation of appropriate strategies through business quality and partnership strategy so that the performance of construction services will getting up.

scholarly journals Sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe

2017 ◽  
Vol 15 (2) ◽  
pp. 288-300 ◽  
Author(s):  
Africa Makasi ◽  
Krishna Govender
Keyword(s):  
Marketing Strategy ◽  
Structural Equation ◽  
National Policy ◽  
Modern Technology ◽  
Marketing Strategies ◽  
The Body ◽  
Equation Modeling ◽  
Sustainable Marketing ◽  
Research Findings ◽  
New Perspective

This article provides a new perspective on sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe by linking two diverse streams of literature, namely, globalization and marketing strategy. A quantitative approach was adopted to obtain data from 127 respondents using a two-stage cluster sample. Structural Equation Modeling (SEM) confirmed three of four hypothesized relationships, namely that integrated co-alliances, modern technology and national policy impact the sustainability of clothing and textile sector in Zimbabwe. The adoption of a standardized marketing strategy characterized by uniform application of the marketing mix elements with minor modifications will have a significant impact on the capacity of the C&T sector to withstand the adverse effects of globalization. The research extends the body of existing knowledge on marketing strategy in the context of globalization of Zimbabwe’s C&T sector, and argues empirically for a new approach to developing and implementing competitive marketing strategies. The research findings will enable companies in the C&T sector of a developing economy to craft competitive marketing strategies, which incorporate internal company capabilities and technology, and also recognize the role of national policy in the globalization discourse.

scholarly journals The role of supply chain management on Indonesian small and medium enterprise competitiveness and performance

2022 ◽  
Vol 10 (1) ◽  
pp. 109-116 ◽  
Author(s):  
Hwihanus Hwihanus ◽  
Oscarius Yudhi Ari Wijaya ◽  
Diah Rani Nartasari
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Competitive Advantage ◽  
Significant Influence ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Sample Selection ◽  
Equation Modeling ◽  
Company Performance ◽  
Chain Management

The purpose of this study is to analyze the effect of supply chain management on competitive advantage in SMEs, the effect of competitive advantage on company performance in SMEs, and the influence of supply chain management on company performance mediated by competitive advantage in SMEs. This study uses quantitative methods and data analysis techniques based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses non-probability sampling methods. Online questionnaires were sent to 340 SMEs respondents, the next step is to evaluate the returned 320 questionnaires. The results indicate that supply chain management had a significant influence on company performance and competitive advantage. Competitive Advantage also had a significant influence on company performance and played a mediate influence between supply chain management and company performance. The company's ability had a positive effect on competitive advantage and finally, adequate company capabilities had an impact on competitive advantage.

scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN WISATAWAN MELALUI KUALITAS PELAYANAN (STUDI KASUS OBYEK WISATA KEPULAUAN SERIBU)

2018 ◽  
Vol 13 (1) ◽  
pp. 90-104
Author(s):  
Sukarni Novita Sari
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Structural Equation ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
Analysis Technique ◽  
The Face

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.

Dynamic capabilities: interrelations and distinct effects on performance in low and high competitive intensity environments

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amiram Markovich ◽  
Kalanit Efrat ◽  
Daphne R. Raban
Keyword(s):  
Firm Performance ◽  
Structural Equation ◽  
Dynamic Capabilities ◽  
Equation Modeling ◽  
Company Performance ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Competitive Intensity ◽  
Content Type ◽  
Impact Performance

PurposeThis study aims to augment the understanding of dynamic capabilities (DCs) by exploring the interrelations among the DC categories (sensing, seizing, reconfiguring) and the distinct impact of each DC on firm performance under low and high levels of competitive intensity.Design/methodology/approachThe analysis is based on a cross-sectional survey of 139 managers in Israel. The data were collected through Web-based questionnaires using the Qualtrics software. A two-stage data analysis was performed using structural equation modeling (SEM).FindingsThe findings indicate that DCs follow a sequence in which sensing drives seizing, which, in turn, enhances reconfiguring. The effects of sensing are mainly manifested through its direct impact on seizing, with no evidence for an impact of sensing on company performance. Moreover, under low competitive intensity, only seizing appears to impact performance, while under high competitive intensity, reconfiguring joins seizing in improving firm performance.Originality/valueThe study's findings advance the debate on the direct vs sequential nature of DCs by indicating an internal DC sequence. Our research also advocates for a crucial role of sensing in enhancing DCs, regardless of the level of competitive intensity. Furthermore, this research expands the understanding of the consequences of DCs and enables the prioritization of DC categories under low and high competitive intensity.

The Influence of Quality Management on Organization Performance

2021 ◽  
Vol 3 (1) ◽  
pp. 53-72
Author(s):  
Sumardi Sumardi ◽  
Adji Achmad Rinaldo Fernandes
Keyword(s):  
Quality Management ◽  
User Satisfaction ◽  
Management System ◽  
Structural Equation ◽  
Quality Management System ◽  
Equation Modeling ◽  
Organization Performance ◽  
Company Performance ◽  
Quality Management Systems ◽  
Skilled Manpower

The purpose of this research is the effect of the quality management system on service performance. The sample target was the organizations/fields of the consulting companies represented by the permanent experts or skilled manpower working accordingly with the field of construction planning services. Determination of the use of the sample was based on the rule of thumb in structural equation modeling (SEM), which amounted 10x20 indicators or 200 respondents. There is significant influence between the variables of the quality management system to service quality and company performance, but there is no significant effect on product characteristics. The quality management system focuses on earning user satisfaction by applying basic principles to the management of good companies. Organizations can apply the principles of quality management systems in some organizational processes; with the flexibility and benefits that exist, this quality management system could be a tool for business owners.

Influence of high-performance work systems on intrapreneurial behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Farrukh ◽  
Mohammad Saud Khan ◽  
Ali Raza ◽  
Imran Ahmed Shahzad
Keyword(s):  
Organizational Support ◽  
Structural Equation ◽  
High Performance ◽  
Service Industries ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Work Systems ◽  
Content Type ◽  
High Performance Work Systems

Purpose In the past, a plethora of studies has investigated the organizational and individual outcomes of high-performance work systems (HPWS). However, less is known about the mechanism through which HPWS impacts employees’ behavior, particularly intrapreneurial behavior (IB). Drawing on the social exchange theory, this study aims to fill this gap by investigating the mediation effect of perceived organizational support (POS) on HPWS-IB linkages. Design/methodology/approach Data were collected with the help of structured questionnaires from employees working in service industries such as banking and insurance. Findings HPWS was conceptualized as a higher-order measurement model that includes four lower-order dimensions, namely, information sharing, decision-making participation, job security, training and development. Partial least squares structural equation modeling technique was used to test the hypothesized relationships. Results showed a positive and significant effect of HPWS on IB. Moreover, POS significantly mediated the HPWS-IB link. Originality/value Despite an increasing number of studies on the role of human resource management (HRM) practices in enhancing innovation and creativity, there has not been enough research on how HPWS affects IB at the individual level in the presence of POS. Thus, this research is the first of its kind to investigate the mediating role of POS in HPWS-IB linkages in the Malaysian context.

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