Comparison of Marketing Mix Determination on Purchasing Decisions of Pakde Jangkung Meatballs

Bakso Pakde Jangkung is one of the restaurants that has the main product, namely meatballs. Bakso Pakde Jangkung is located in Bogor City, West Java, where Bakso Pakde Jangkung is not the only Bakso business in the form of a restaurant in the city.Currently there are problems related to the development of outlets and tenants as seen from the purchase decision. The factors tested using mix marketing and the analytical methods used are descriptive analysis and structural equational modeling. The test results show that there are differences in important factors at outlets and tenants related to purchasing decisions.

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Factors That Influence Consumer Decision in Wedding Vendor Selection

Jurnal Manajemen ◽

10.24912/jm.v24i3.675 ◽

2020 ◽

Vol 24 (3) ◽

pp. 392

Author(s):

Muhamad R. W. Semesta, Idqan Fahmi, Siti Jahroh

Keyword(s):

Reference Group ◽

Descriptive Analysis ◽

Services Marketing ◽

Marketing Mix ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

High Level ◽

Analytical Tools ◽

Level Of Importance

The purpose of this study is to analyze consumers' perceptions of wedding vendors to the current marketing mix of services, reference groups, and purchase decisions. Analyze the effect of the services marketing mix and reference group on the purchase decision. Formulate an effective marketing strategy for wedding vendors in influencing consumer purchasing decisions. 208 people of samples, with purposive sampling. Analytical tools use descriptive analysis, SEM-PLS, and IPA. Consumer perception of service marketing mix and purchase decision is a good category, while the reference group is in fair category. Services marketing mix has a significant positive effect on the purchasing decisions of the wedding vendor, while the reference. group has. no significant effect on the purchasing decisions of the wedding vendor.Marketing strategies that can be improved to improve purchasing decisions so that is following the priority indicators that have a high level of importance, but have a level of performance that is still below average.

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Kinerja Pengaruh Marketing Mix Terhadap Keputusan Pembelian Konsumen Produk Kerajinan Batu Alam (Gemstone) Di Kecamatan Patrang Jember

RELASI JURNAL EKONOMI ◽

10.31967/relasi.v15i1.303 ◽

2019 ◽

Vol 15 (1) ◽

pp. 95-112

Keyword(s):

Regression Analysis ◽

Analytical Methods ◽

Marketing Mix ◽

Analytical Tool ◽

Coefficient Of Determination ◽

Test Results ◽

Purchasing Decisions ◽

Product Price ◽

Significance Level ◽

Normality Test

Marketing mix consisting of a variable product, price, place, and promotion. This study aimed (1) to determine the effect of product variables (X1), price(X2), place (X3), and promotion (X4) on consumer purchasing decisions (Y) UKM Jamal Gemstone simultaneously or partially. (2) To determine which variables are the most dominant on consumer purchasing decisions UKM Jamal Gemstone. By using descriptive and analytical methods. The analytical tool used in this study are as follows : (1). classical assumption ( normality test, multicolinearity test, heterokedastisitas test), (2). Hypothesis testing ( Multiple Linier Regression Analysis, test F, test t, Analysis Of The Coefficient Of Determination (R2 )). The results of the study showed that all marketing mix variables (independent) positif and significant impact on consumer purchasing decisions (dependent). Results of F count of 65,872 with a significance level 0,000 < 0,05 supported test results of determination (R2 ) of 0,724 this means it has been explained that the marketing mix 72,4% influence the consumer’s decision 27,6% influence by other variables. The results of the test t variables that influence the price.

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Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

Widya Cipta - Jurnal Sekretari dan Manajemen ◽

10.31294/widyacipta.v3i1.5283 ◽

2019 ◽

Vol 3 (1) ◽

pp. 157-164

Author(s):

Arief Satriansyah

Keyword(s):

Decision Making ◽

Sampling Technique ◽

Marketing Mix ◽

Survey Method ◽

Purchase Decision ◽

Purchasing Decisions ◽

Product Price ◽

Purchasing Decision ◽

Joint Contribution ◽

Method Of Correlation

Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors. Keywords: marketing mix, decision making, Starbuck Coffee

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The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3

Quantitative Economics and Management Studies ◽

10.35877/454ri.qems1391 ◽

2020 ◽

Vol 1 (3) ◽

Author(s):

Yanuar Bachrul Aqsony ◽

Santirianingrum Soebandhi ◽

Ani Wulandari

Keyword(s):

Data Collection ◽

Analytical Method ◽

Research Method ◽

Brand Image ◽

Green Marketing ◽

Purchase Decision ◽

Test Results ◽

Purchasing Decisions ◽

Independent Variables ◽

Marketing Activities

Purchasing decisions are one thing that is very influential in a product. Many factors influence purchasing decisions, including green marketing activities, brand image, and store atmosphere. The purpose of this study was to determine how the influence of green marketing, brand image, and store atmosphere both simultaneously and partially on purchasing decisions at Arei Adventure Store Surabaya 3. Data collection used was a questionnaire. The research method employed a random sample of 101 people. The analytical method mobilized was SPSS 24. The results of this study indicated that the independent variables simultaneously influence the dependent variable. This was evidenced from the significance value of 0,000 or less than 0.05 and F count = 27.791 while the F value was obtained at 2.70. Thus F count 27.791> F table 2.70. However, partially the green marketing variable was not significant to the purchase decision because the test results showed the value of t count = 1.425 0.05.

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Pengaruh Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Vario Pada PT. Tridjaya Motor Manado

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.9.1.2019.23528.28-34 ◽

2019 ◽

Vol 9 (1) ◽

pp. 28

Author(s):

Sondakh Kelvin Laurens ◽

Johnny A. F. Kalangi ◽

Olivia F. C. Walangitan

Keyword(s):

Quantitative Research ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Test Results ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Regression Test ◽

Data Validity ◽

Questionnaire Method

The purpose of this study is to know the price influence on the decision of Honda Vario Motor in PT. Tridjaya Motor Manado. By looking at this current competition sales are tight motorcycles. This type of research is quantitative research and method of collecting data using questionnaire method. And sampling method using purposive sampling. Data from the questionnaire method results are used to test the outcome of validity and reliability. Data validity test results are obtained by all valid question items. Data reliability test results are obtained by all reliable question items. Simple regression test results so that the coefficient is a positive value. The coefficient of determination of the determination test shows R Square to understand how large the free variables can influence the bound variables as well as to measure the magnitude X variable contributions to the variation (up downs) of the variable Y. And the result of determining coefficient of determination suggests that purchasing decisions are influenced by price. The purchase decision has a positive and significant effect on the price of Honda Vario which has been good to increase the consumer purchase decision of PT. Tridjaya Motor Manado.

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STRATEGI PEMASARAN SMARTPHONE OPPO DI KOTA PADANG

10.31227/osf.io/ev95z ◽

2018 ◽

Author(s):

Budi Yanti ◽

Sepris Yonaldi

Keyword(s):

Significant Influence ◽

Marketing Mix ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Product Strategy ◽

F Test ◽

Decision Variables ◽

The City ◽

Sampling Survey

This study aims to determine the effect of four marketing mix variables partially and simultaneously on purchasing decisions Oppo smartphone in Padang. This study uses descriptive quantitative techniques and accidental sampling survey with a sample of 100 respondents. results of the study explains, that is significantly positively Product variables influencing purchase decision variables Smartphone Oppo products in Padang with sig. The resulting 0,000 less than the significance value (0.05), significantly positively influence the variable variable price product purchase decisions Smartphone Oppo in the city of Padang with sig. produced by 0,023 less than the significance value (0.05), that variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0.232 greater than the significance value (0.05), and the variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0, 663 is greater than the significance value (0.05). with sig is 0,000 less than the value of 0.05 that is on the analysis of F test shows that the product strategy, pricing, distribution and prmosi simultaneously own a significant influence on consumer purchasing decisions on Smartphone Oppo in the city of Padang.

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PENGARUH LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU MEREK FLADEO DI BASKO GRAND MALL PADANG

10.31227/osf.io/ehyau ◽

2019 ◽

Author(s):

Rido Kurniawan ◽

Febsri Susanti

Keyword(s):

Regression Coefficient ◽

Descriptive Analysis ◽

Linear Regression Analysis ◽

Test Reliability ◽

Primary Data ◽

Purchase Decision ◽

Simple Linear Regression ◽

Purchasing Decisions ◽

Analysis Techniques ◽

Independent Variables

This study aims to determine whether there is influence on the purchase decision of Fladeo products. The object chosen by the researchers is Basko Grand Mall. Data Type is the primary data. The data is taken directly from Basko Grand Mall. While the sample of this study is determined by Accidental Sampling. Data analysis techniques used are validity test, reliability test, descriptive analysis, classical assumption test, simple linear regression analysis, T test and determinant coefficient (R²) using SPSS program. Based on the results of hypothesis testing found that independent variables have a positive and significant effect on purchasing decisions. The regression coefficient of variable lifestyle is 6.916 and the significance is 0.000. Thus, the hypothesis in this study which states that lifestyle has a positive and significant effect on the purchase decision of Fladeo products in Basko Grand Mall, accepted.

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Pengaruh Marketing Mix Dan Kualitas Layanan Terhadap Keputusan Pembelian Produk Sika

BIP's JURNAL BISNIS PERSPEKTIF ◽

10.37477/bip.v13i1.199 ◽

2021 ◽

Vol 13 (1) ◽

pp. 17-31

Author(s):

Maria Widjajanti ◽

Bruno Hami Pahar

Keyword(s):

Linear Regression ◽

Service Quality ◽

Multiple Linear Regression ◽

Product Quality ◽

Sampling Method ◽

Marketing Mix ◽

Test Results ◽

Purchasing Decisions ◽

Significance Level ◽

Regression Test

The purpose of this study was to determine the effect of product quality, price,promotion, service quality, and distribution on purchasing decisions of Sikaproducts at PT Adya Mandala Persada Surabaya. The sampling method used waspurposive sampling using questions in the questionnaire distributed to 125respondents who were all consumers of PT Adya Mandala Persada Surabaya.Data processing was performed using SPSS version 20.0. The results showed thatin the Validity Test all statement items were declared valid, and in the ReliabilityTest it was said that all variables were declared reliable. The results of theClassical Assumption Test show that all the requirements have been met to carryout the Multiple Linear Regression Test. From the results of the Multiple LinearRegression Test, the value of Y = 2.399 - 0.067X1 + 0.081X2 + 0.217X3 +0.234X4 + 0.697X5 is obtained. The result of the Determinant Coefficient Testshows that the Adjusted R Square is 54.9%, meaning that all X variables have amoderate contribution. The t test results get the following values: (i) variable X1= tcalculate -0.785 < ttable 1.980 with a significance level of 0.434 > 0.05, meaningthat product quality has no effect on purchasing decisions; (ii) variable X2 =tcalculate 0.793 < ttable 1.980 with a significance level of 0.429 > 0.05, which means that the price has no effect on purchasing decisions; (iii) variable X3 = tcalculate 2,564 > ttable 1,980 with a significance level of 0.012 < 0.05, it means that promotion has a significant effect on purchasing decisions; (iv) variable X4 =tcalculate 3.024 > ttable 1.980 with a significance level of 0.03 < 0.05, it means thatservice quality has a significant effect on purchasing decisions; (v) variable X5 =tcalculate 6,063 > ttable 1,980 with a significance level of 0,000 < 0.05, it means that the distribution has a significant effect on purchasing decisions. Overall it can be concluded that product quality and price have no effect on purchasing decisions while promotion, service quality, and distribution have a significant effect on purchasing decisions.

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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian (Studi Pada Ina Cookies Bandung)

Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management ◽

10.20473/jmtt.v9i1.2785 ◽

2016 ◽

Vol 9 (1) ◽

Author(s):

Fiera Aryati Natakusumah ◽

Ai Lili Yuliati

Keyword(s):

Descriptive Analysis ◽

Secondary Data ◽

Marketing Mix ◽

Purchase Decisions ◽

Data Sampling ◽

Purchasing Decisions ◽

Product Price ◽

Consumer Complaints ◽

Descriptive Research ◽

Source Data

This research is motivated by the problems related to the marketing mix Ina Cookies. Those problems based on the results of the initial interview is indicative of consumer complaints related to marketing mix consisting of product, price, place and promotion. This study aims to determine the effect of marketing mix consisting of product, price, place and promotion on purchase decisions.The method used is quantitative method with descriptive research and causal. Source data using primary and secondary data, sampling techniques using Non Probability sampling with incidental sampling with the number of respondents as many as 400 people. Data were analyzed using descriptive analysis and multiple linear regression analysis.The results showed that the mix of marketing and consumer purchase decisions on Ina Cookies included in either category. The marketing mix consists of product, price, place and promotion simultaneously or partially positive and significant impact on purchasing decisions.

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SIKAP DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSANPEMBELIAN ONLINE DI SUNGAI LILINMUSI BANYUASIN

Ilmu Manajemen ◽

10.32502/jimn.v6i2.1587 ◽

2019 ◽

Vol 6 (2) ◽

pp. 164

Author(s):

Juairiah Juairiah ◽

Genot Agung Busono ◽

Deni Fadeli

Keyword(s):

Linear Regression ◽

Data Collection ◽

Consumer Attitudes ◽

Consumer Perceptions ◽

Purchase Decision ◽

Test Results ◽

Purchasing Decisions ◽

Perceptions And Attitudes ◽

Decision Variables ◽

Linear Regression Technique

The formulation of the problem in this research is whether the influence ofconsumer perceptions and attitudes toward online purchasing decisions inSungai Lilin District Musi Banyuasin. The purpose of this study is todetermine the influence of consumer perceptions and attitudes toward onlinepurchasing decisions in Sungai Lilin District Musi Banyuasin. The method inthis research is using assosiatif method, assosiatif method that is researchproblem problem which is stated relationship two variable or more. Thelocation of this research is in Sungai Lilin District Musi Banyuasin. Thepopulation in this study is the community in Sungai Lilin District MusiBanyuasin. The sample in this research is 100 respondents by using clustersampling method, that is sampling based on wide area or geographicallocation and sampling randomly. The data required in this study using primarydata. The method of data collection is questionnaire. The data obtained wereanalyzed using multiple linear regression technique. The test results provethat the variables of perception and consumer attitudes together significantlyinfluence simultaneously to the purchase decision variables. Hypothesistesting partially proves that, consumer attitudes have a significant effect onpurchasing decisions. While the perception has no significant effect onpurchasing decisions.

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