scholarly journals Rankıng value-creatıng green approach practıces and choosıng ıdeal green marketıng strategy for logıstıcs companıes

2021 ◽  
Vol 4 (3) ◽  
pp. 21-32
Author(s):  
Çağlar Karamaşa ◽  
◽  
Mustafa Ergün ◽  
Bayezid Gülcan ◽  
Selçuk Korucuk ◽  
...  
Keyword(s):  
Decision Making ◽  
Marketing Strategy ◽  
Management Practices ◽  
Positive Impact ◽  
Technological Development ◽  
Green Marketing ◽  
Important Criterion ◽  
Strategic Decisions ◽  
Green Approach ◽  
Public And Private Sector

The deterioration of environmental factors, economic and technological development, the formation of complexity in societies, the rise of complex structures have made the environment and green management practices more important. Especially value-creating green approaches are considered as critical components in both public and private sector applications and defined as indicators of success in terms of sustainability. On the other hand, green marketing strategies are also important practices that have a positive impact on the environment and should be carefully emphasized for the inheritance of nature to future generations. Recently, it has been on the agenda quite a lot and it is understood for all sectors.In this study, it is aimed to determine the criteria for value-creating green approach practices in logistics companies operating in the TR A1 region due to the above mentioned importance and to choose the most ideal green marketing strategy. In solving this problem, Multi Criteria Decision Making (MCDM) methods, which are a complex decision-making method, have been used. According to the results of the research, it was determined that the most important criterion in value creating green approach applications as Environmental Focused Strategic Decisions (C3), and the least important criterion as Environmental Life Cycle Analysis (C2). It has been determined that the most ideal green marketing strategy is Green Innovation (A1). Accordingly the importance of the environmental based strategic decisions is revealed in terms of creating green marketing strategy for companies.

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

scholarly journals Antecedents and Outcomes of Knowledge Management Practices: Evidence from Pakistan

2016 ◽  
Vol 4 (2) ◽  
pp. 23-29
Author(s):  
Muhammad Arif ◽  
◽  
Muzammal Ilyas SindH ◽  
Inayat Ullah Khan ◽  
Syeda Faiza Urooj ◽  
...  
Keyword(s):  
Knowledge Management ◽  
Organizational Performance ◽  
Management Practices ◽  
Positive Impact ◽  
Competence Development ◽  
Future Research ◽  
Performance Study ◽  
Knowledge Management Practices ◽  
Public And Private Sector ◽  
Culture Technology

The purpose of the study was to examine antecedents and outcomes of knowledge management practices in education sector of Pakistan. Leadership, culture, technology and competence development were used as antecedents. The data were collected from public and private sector universities and NGOs across Rawalpindi/Islamabad region. The results indicated that leadership has positive impact on knowledge management practices. Similarly, culture, technology and competence development positively impact the knowledge management practices as well. Ultimately, the results concluded that knowledge management practices positively and significantly impact organizational performance. Study limitations and future research directions are also discussed.

scholarly journals The effect of green marketing, green supply chain and green human resources on business performance: Balanced scorecard approach

2021 ◽  
pp. 133-138
Author(s):  
Majdi Khaleeli ◽  
Rouhi Faisal ◽  
Shaista Anwar
Keyword(s):  
Supply Chain ◽  
Human Resources ◽  
Financial Performance ◽  
Balanced Scorecard ◽  
Business Performance ◽  
Management Practices ◽  
Positive Impact ◽  
Green Marketing ◽  
Green Supply Chain ◽  
Green Management

Green management and its implementation and practices attracted the attention of both practitioners and academicians alike, which in part is due to its positive impact on the environment and sustainability, however, little is known about what really measures the effect of green management practices on business performance. Conventional measures of financial performance cannot reflect the proposed effect since green management is long-term oriented and not limited to financial performance only. This research explores the potentials of using balanced scorecard to measure the effect of green marketing, green supply chain and green human resources on the performance of the firms. Simple random sampling technique was followed in this research, and data were collected from 113 managers from different companies in service and manufacturing sectors in UAE. The findings indicate that green marketing was the major determinant of customers’ performance, green human resources was the major factor affecting learning and growth, and that green supply chain was the main influencer on financial performance and internal processes.

Early stage commercialization strategies: How did Prius family affect Toyota electric vehicle development?

2018 ◽  
Vol 8 (2) ◽  
pp. 51
Author(s):  
Majid A Dehkordi
Keyword(s):  
Electric Vehicle ◽  
Diffusion Of Innovation ◽  
First Generation ◽  
Early Stage ◽  
Technological Development ◽  
Research Development ◽  
Strategic Decisions ◽  
Innovation Studies ◽  
Vehicle Development ◽  
Green Vehicles

Although researches in the eco-friendly innovation studies have contributed much to technological development, a limited contribution has been made to the importance of structural concepts, strategic decisions and early stage marketing in the diffusion of innovation. The uniqueness of this research lies in its effort of exploring Toyota’s commercialization strategies for the first generation of its green vehicles, Prius Hybrid and RAV4 EV. Literature is reviewed from both historical and technological perspectives. The Roger’s Diffusion model was used and on the basis on this review, it has been argued that Toyota’s hybrid vehicle commercialization strategy affected this company’s electric vehicle development at least for a decade. The results fill a gap in the literature, particularly in Green vehicles research, development, and marketing.

PENGARUH GREEN MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK ORIFLAME PURWAKARTA

2020 ◽  
Vol 7 (1) ◽  
pp. 63-67
Author(s):  
Amna Mawardi
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Positive Impact ◽  
Consumer Products ◽  
Economic Situation ◽  
Green Marketing ◽  
Purchase Decision ◽  
Purposive Sampling

The Research aimed to determine factors that influencing the purchase decision of oriflame’s product. This research was take in two variables that affect the decision to purchase the green marketing (X1) and Product Quality (X2). Data collection using non-probability technique and the kind of the purposive sampling spread at les 100 respondents in Purwakarta that are active and ever of Oriflame’s consumer products. The research analyzed through the software SPSS 22. The outcome of this research, in partial such green marketing and the product quality have had a significant positive impact of the purchase decision. The whole dependent variable simultaneously influence of the purchase decision with F value count 55,587 and the economic situation of significant 0,000 < 0.05. R square value showed the results of 0,534 having meaning that whole of dependent variable influential simultaneously as many as 53,4 %.

Did Groupthink or Polythink Derail the 2016 Raqqa Offensive?

2019 ◽  
Author(s):  
Kasey Barr ◽  
Alex Mintz
Keyword(s):  
Decision Making ◽  
Group Dynamics ◽  
Decision Making Process ◽  
Islamic State ◽  
Study Analysis ◽  
Strategic Decisions ◽  
Case Study Analysis ◽  
The Us ◽  
Tactical Decisions

This chapter examines the effect of group dynamics on the 2016 decision within the administration of President Barack Obama to lead the international coalition in a mission to liberate Raqqa, Syria, from the Islamic State. The authors show that whereas the groupthink syndrome characterized the decision-making process of the US-led coalition’s decision to attack Raqqa, it was polythink that characterized the decision-making dynamics both in the US-led coalition and within the inner circle of Obama’s own foreign policy advisors. Through case-study analysis, the authors illustrate that groupthink is more likely in strategic decisions, whereas polythink is more likely in tactical decisions.

scholarly journals Analyzing Factors Affecting the Sustainability of Land Management Practices in Mecha Woreda, Northwestern Ethiopia

2021 ◽  
Vol 13 (13) ◽  
pp. 7007
Author(s):  
Habtamu Nebere ◽  
Degefa Tolossa ◽  
Amare Bantider
Keyword(s):  
Decision Making ◽  
Land Management ◽  
Land Degradation ◽  
Quantitative Data ◽  
Management Practices ◽  
Short Term ◽  
Factors Affecting ◽  
Decision Making Processes ◽  
Household Heads ◽  
The Impact

In Ethiopia, the practice of land management started three decades ago in order to address the problem of land degradation and to further boost agricultural production. However, the impact of land management practices in curbing land degradation problems and improving the productivity of the agricultural sector is insignificant. Various empirical works have previously identified the determinants of the adoption rate of land management practices. However, the sustainability of land management practices after adoption, and the various factors that control the sustainability of implemented land management practices, are not well addressed. This study analyzed the factors affecting the sustainability of land management practices after implementation in Mecha Woreda, northwestern Ethiopia. The study used 378 sample respondents, selected by a systematic random sampling technique. Binary logistic regression was used to analyze the quantitative data, while the qualitative data were qualitatively and concurrently analyzed with the quantitative data. The sustained supply of fodder from the implemented land management practices, as well as improved cattle breed, increases the sustainability of the implemented land management practices. While lack of agreement in the community, lack of enforcing community bylaws, open cattle grazing, lack of benefits of implemented land management practices, acting as barrier for farming practices, poor participation of household heads during planning and decision-making processes, as well as the lack of short-term benefits, reduce the sustainability of the implemented land management practices. Thus, it is better to allow for the full participation of household heads in planning and decision-making processes to bring practical and visible results in land management practices. In addition, recognizing short-term benefits to compensate the land lost in constructing land management structures must be the strategy in land management practices. Finally, reducing the number of cattle and practicing stall feeding is helpful both for the sustainability of land management practices and the productivity of cattle. In line with this, fast-growing fodder grass species have to be introduced for household heads to grow on land management structures and communal grazing fields for stall feeding.

Comparing peripherally inserted central catheter-related practices across hospitals with different insertion models: a multisite qualitative study

2020 ◽  
pp. bmjqs-2020-011987
Author(s):  
Sarah L Krein ◽  
Molly Harrod ◽  
Lauren E Weston ◽  
Brittani R Garlick ◽  
Martha Quinn ◽  
...  
Keyword(s):  
Decision Making ◽  
Vascular Access ◽  
Qualitative Methodology ◽  
Management Practices ◽  
Patient Discharge ◽  
Healthcare Personnel ◽  
Appropriateness Criteria ◽  
Placement Decisions ◽  
Study Sites ◽  
Discharge Education

BackgroundPeripherally inserted central catheters (PICCs) provide reliable intravenous access for delivery of parenteral therapy. Yet, little is known about PICC care practices or how they vary across hospitals. We compared PICC-related processes across hospitals with different insertion delivery models.MethodsWe used a descriptive qualitative methodology and a naturalist philosophy, with site visits to conduct semistructured interviews completed between August 2018 and January 2019. Study sites included five Veterans Affairs Medical Centres, two with vascular access teams (VATs), two with PICC insertion primarily by interventional radiology (IR) and one without on-site PICC insertion capability. Interview participants were healthcare personnel (n=56), including physicians, bedside and vascular access nurses, and IR clinicians. Data collection focused on four PICC domains: use and decision-making process, insertion, in-hospital management and patient discharge education. We used rapid analysis and a summary matrix to compare practices across sites within each domain.ResultsOur findings highlight the benefits of dedicated VATs across all PICC-related process domains, including implementation of criteria to guide PICC placement decisions, timely PICC insertion, more robust management practices and well-defined patient discharge education. We also found areas with potential for improvement, such as clinician awareness of PICC appropriateness criteria and alternative devices, deployment of VATs and patient discharge education.ConclusionVascular access nurses play critical roles in all aspects of PICC-related care. There is variation in PICC decision-making, care and maintenance, and patient education across hospitals. Quality and safety improvement opportunities to reduce this variation are highlighted.

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