PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG BIMOLI PADA IBU RUMAH TANGGA DI KECAMATAN KURANJI KOTA PADANG

Purchasing Decisions ◽

Descriptive Research ◽

Cooking Oil ◽

Analysis Technique ◽

Simple Regression ◽

Selection Of

Kosumen's behavior towards purchasing decisions is something that marketers must learn to know and understand how consumers make decisions, and the extent to which marketing stimuli can provide stimulus to purchasing decisions. So that can know whether the factors affect consumers in purchasing decisions. The purpose of this study was to determine the effect of psychological factors on the selection of Bimoli cooking oil brand in housewives in Kuranji sub-district, Padang City. The type of this research is descriptive research, many samples used are 250 people by using technique of non-probability sampling method. Data analysis technique used is simple regression analysis, t test and coefficient of determination. This research is done to produce psychological factors have a significant effect on purchasing decision on housewife in Bimoli cooking oil election in District Kuranji Town Padang t arithmetic 5,008> t table 1,984 and significant value 0.000

Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)

Abiwara : Jurnal Vokasi Administrasi Bisnis ◽

10.31334/abiwara.v1i2.795 ◽

2020 ◽

Vol 1 (2) ◽

pp. 71-83

Author(s):

Iis Miati

Keyword(s):

Psychological Factors ◽

Research Method ◽

Brand Image ◽

Purchase Decision ◽

Purchasing Decisions ◽

Significance Level ◽

Descriptive Research ◽

Quality Product ◽

Quantitative Descriptive

The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.

How Does The Relationship Between Lifestyle With Consumer Decisions In Buying Motorbikes?

Jambura Science of Management ◽

10.37479/jsm.v1i2.2495 ◽

2019 ◽

Vol 1 (2) ◽

pp. 38-47

Author(s):

Hapsawati Taan ◽

Djoko Lesmana Radji

Keyword(s):

Regression Analysis ◽

Quantitative Methods ◽

Purchasing Decisions ◽

Consumer Decisions ◽

Consumer Lifestyles ◽

The Relationship ◽

Simple Regression ◽

Selection Of

This study aims to test and analyze the influence of lifestyle on purchasing decisions of Yamaha ZR vega motorcycles at PT. Hasjrat Abadi Gorontalo. This research uses quantitative methods. Respondents are they who ever buy vega zr motors for three last years of 2016, 2017, 2018 that all over 97 people. Data were analyzed using simple regression analysis. The results showed that lifestyle variables had a significant effect on purchasing decisions at PT Hasjrat Abadi Gorontalo City. Suggestions should the leadership of PT Hasjrat Abadi Kota Gorontalo pay more attention to consumer lifestyles, for example, from various motor designs, motorcycle brand images and promotions. In addition, it is expected to pay more attention to the selection of inadequate alternatives and the lack of products with the latest models.

COGNITIVE STYLE MENGENAI ORIENTASI MASA DEPAN KETIKA TAMAT SEKOLAH PADA SISWA SMK YP GAJAHMADA PALEMBANG

Jurnal Ilmiah Psyche ◽

10.33557/jpsyche.v14i2.1228 ◽

2020 ◽

Vol 14 (2) ◽

pp. 127-138

Author(s):

Igo Apriyanto ◽

Dwi Hurriyati

Keyword(s):

Cognitive Style ◽

Future Orientation ◽

Analysis Technique ◽

Regression Test ◽

Independent Variable ◽

The Relationship ◽

Effective Contribution ◽

This study aims to look at the relationship between cognitive styles by encouraging the future in class XII students of SMK YP Gajah Mada Palembang. The number of participants in this study were 250 students, as many as 118 students were sampled as try outs and 152 samples were taken by research through random sampling techniques. The measuring instrument used in this study is the Cognitiv style scale with future orientation. The analysis technique used is a simple regression analysis technique with the help of SPSS version 20.0. The results of the analysis of research data with a computer using SPSS 20.0 for windows, the correlation coefficient (r) of = 0.988, the coefficient of determination (r2) of = 0.975 and the value of p = 0.000, p <0.01 in the simple regression test. These results indicate that there is a very significant relationship between cognitive style with future orientation in class XII students of SMK YP Gajah Mada Palembang. The effective contribution of the independent variable to the independent variable was 97.5%.

KUALITAS PRODUK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN GITAR ARISTONE PADA CV. ARISTA BANDUNG

Coopetition : Jurnal Ilmiah Manajemen ◽

10.32670/coopetition.v9i2.23 ◽

2019 ◽

Vol 9 (2) ◽

pp. 143-148

Author(s):

Yani Restiani Widjaja ◽

Gani Nurdiyana

Keyword(s):

Product Quality ◽

Research Method ◽

Statistical Tests ◽

Test Reliability ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

This study aims to determine the magnitude of the effect of product quality on purchasing decisions and to test whether there is a significant influence between product quality and purchasing decisions on Aristone guitar products in Bandung. The research method used is the research method of verification analysis, by conducting validity test, reliability test, simple regression analysis, simple coefficient analysis, and determination analysis. Based on statistical tests conducted, t test showed that there is a significant effect of product quality variables on consumer purchasing decisions on Aristone guitar products in Bandung. From the results of the correlation coefficient analysis is obtained that if the product quality increases, it will be followed by an increase in consumer purchasing decisions, and vice versa. The degree of relationship between product quality and consumer purchase decisions is strongly interpreted. The coefficient of determination shows the contribution of product quality (X) to consumer purchase decision (Y).

Faktor-Faktor yang Mempengaruhi Konsumen dalam Proses Pengambilan Keputusan Pembelian Kerupuk Itik di Kabupaten Hulu Sungai Utara

RAWA SAINS : JURNAL SAINS STIPER AMUNTAI ◽

10.36589/rs.v7i1.70 ◽

2017 ◽

Vol 7 (1) ◽

pp. 504-511

Author(s):

Miranda Romaully Br. Sitanggang ◽

Nidiya Dewi

Keyword(s):

Psychological Factors ◽

Sampling Method ◽

Individual Factors ◽

Purchase Decision ◽

Test Results ◽

Purchasing Decisions ◽

Independent Variables ◽

Regression Test ◽

Survey Results

This study aims to analyze the factors that influence consumers in making decisions to purchase duck crackers. The research was conducted in Amuntai City by collecting data using an accidental sampling method, which was met by 10 duck cracker sellers, of which 10 people were taken from 10 sellers. The research results of the characteristics of duck cracker consumers are housewives, fathers, students and adolescents. The survey results showed that the dominating consumers were 54 female sexes (67.5%). The results of the regression analysis of the coefficient of determination (R2) of the regression equation as a whole there are influences of independent variables including culture, social, individual, and psychological on purchasing decisions that can be seen in the adjusted R square value of 0.130. Factors that influence consumers in the purchase decision of duck crackers by 13% and 87% are influenced by other factors not included in the regression model. The regression test results are as follows: Y = 5.105 + 0.170X1 + 0.048 X2 + 0.119X3 + 0.306X4. Cultural, social and individual factors have no significant effect on the purchasing decision of duck crackers, while psychological factors influence the decision to purchase duck crackers in real time

Perilaku Konsumen Mobile Internet dalam Penggunaan Paket Layanan Unlimited

Jurnal Ilmiah Psyche ◽

10.33557/jpsyche.v13i2.708 ◽

2019 ◽

Vol 13 (2) ◽

pp. 138-147

Author(s):

Dwi Hurriyati ◽

Desy Arisandy

Keyword(s):

Consumer Behavior ◽

Sampling Technique ◽

Mobile Internet ◽

Measuring Instrument ◽

Purchasing Decisions ◽

Service Package ◽

Internet Users ◽

Analysis Technique ◽

.Indonesia is the most active country in using social media. Indonesia is also the largest online market with the fastest growth in Southeast Asia. This has caused many adult mobile internet users to purchase service packages that are considered satisfactory in terms of both quantity and quality. The phenomenon of internet growth and adult mobile internet users in Indonesia is certainly a potential target of telecommunications operators in marketing products in accordance with the wishes of consumers. The population in this study is consumers of mobile users who are equipped with modems for the internet (mobile internet) aged 18-40 years, especially who bought the unlimited Smartfren service package in Palembang. The sampling technique used was accidental sampling. The measuring instrument used in the form of a scale of mobile internet consumer behavior and purchasing decisions. The analysis technique used is quantitative analysis using simple regression analysis (simple regression) with SPSS Version 20 for Windows aids. Based on the results of data analysis, it is known that the correlation coefficient between mobile internet consumer behavior and purchasing decisions is r = 0.846 with p = 0.000 where p ≤ 0.01. Thus, the hypothesis which states that there is a relationship between consumer behavior of mobile internet with the decision to purchase unlimited smartfren service packages in Palembang is proven. Thus, there is a very significant relationship between the behavior of consumers of mobile internet with the decision to purchase an unlimited smartfren service package in Palembang.

Pengaruh Pembiayaan Mudharabah dan Pembiayaan Musyarakah Terhadap Profitabilitas Bank Umum Syariah di Indonesia

JURNAL ILMIAH EKONOMI ISLAM ◽

10.29040/jiei.v7i1.1856 ◽

2021 ◽

Vol 7 (1) ◽

pp. 250

Author(s):

Erlyna Damayanti ◽

Sri Suartini ◽

Isro’iyatul Mubarokah

Keyword(s):

Sampling Method ◽

Linear Regression Analysis ◽

Secondary Data ◽

Multiple Linear Regression Analysis ◽

Statistical Test ◽

Financial Reports ◽

Descriptive Research ◽

Normality Test ◽

Analysis Technique

The purpose of this study was to analyze the effect of mudharabah financing and musyarakah financing on profitability of Islamic commercial banks in Indonesia for the 2017-2019 period. The research method used is descriptive research with a quantitative approach using secondary data as research material. Secondary data used are the quarterly financial reports of PT Bank Muamalat Indonesia, PT Bank BRI Syariah, and PT Bank Bukopin Syariah for the 2017-2019 period. The sampling method used was purposive sampling. The data analysis technique used the classical assumption test (normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test). After that to test the hypothesis (t statistical test, f statistical test, and the coefficient of determination), and multiple linear regression analysis. The results showed that both mudharabah and musyarakah financing had an influence on profitability (ROA). Furthermore, partially mudharabah financing has a positive and significant effect on profitability (ROA). Then for musharaka financing partially has a negative and significant effect on profitability (ROA).

Pengaruh Display Terhadap Perilaku Impulse Buying Di Transmart Bahu-Manado

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.9.1.2019.23713.137-146 ◽

2019 ◽

Vol 9 (1) ◽

pp. 137

Author(s):

Indry F. N. Tawas ◽

Lucky F. Tamengkel ◽

Aneke Y. Punuindoong

Keyword(s):

Consumer Behavior ◽

Sampling Method ◽

Regression Technique ◽

Impulse Buying ◽

Automatic Data ◽

Analysis Technique ◽

This study aims to determine; the effect of variable display on impulse buying on Transmart Bahu-Manado.; to determine how much influence the display has on the behavior of impulse buying on Transmart Bahu-Manado. Consumer behavior is an action that is directly involved in acquiring, consuming, and spending, a product or service, including the process of decision that precedes and follows this action. Impulse buying is a purchase that is not planned in advance or is a spontaneous purchase, impulse buying occurs when consumers suddenly experience a strong and strong desire to buy something as soon as possible, spontaneously, reflex, sudden and automatic. Data obtained from questionnaires. The samples in this study were 97 respondents taken from the Accidental Sampling method. The analysis technique used simple regression technique and coefficient of determination (R square). The results of the study show that: display variables have a significant effect on impulse buying. It is expected that Transmart Bahu-Manado can maintain and even improve the arrangement of its products.

PENGARUH HARGA, KEMUDAHAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT MELALUI MOBILE APPLICATION GARUDA INDONESIA

Jurnal IPTA ◽

10.24843/ipta.2020.v08.i01.p16 ◽

2020 ◽

Vol 8 (1) ◽

pp. 131

Author(s):

Nur Annisa Fitri ◽

IGPB. Sasrawan Mananda ◽

I Putu Agus Wikanatha Sagita

Keyword(s):

Mobile Application ◽

Hypothesis Test ◽

Descriptive Analysis ◽

Purchasing Decisions ◽

Validity And Reliability ◽

A Value ◽

Analysis Technique ◽

Airline Tickets ◽

Selection Of

The aim of this research is to find out if ratings and reviews were influenced by price, ease to use, and trusted in their purchasing decisions by domestic tourists through Garuda Indonesia mobile application user in DKI Jakarta. The selection of the sample using the method of purposive sampling total of 100 respondents. Data collection techniques used observation, interviews, questionnaires,, and literature. The data analysis technique in this study is descriptive analysis, validity and reliability test, classic assumption test, hypothesis test, multiple linear analysis, correlation analysis, and coefficient of determination analysis using SPSS version 21.0 for windows. The result of this study indicate the effect of price, easy to use, and trust the decision to purchase airplane tickets by domestic tourists through Garuda Indonesia's mobile application in DKI Jakarta is very significantly simultaneous and partial effect with a value of 60,6%. For price the result of value tcount is 2.757, easy to use 3.533, and trust 3.958. The data collected through online questionnaires to the respondents who had purchased airline tickets for Garuda Indonesia mobile application.

Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Membeli Sepeda Motor Secara Kreditpada PT.Smart Multi Finance Pontianak

JURNAL MANAJEMEN MOTIVASI ◽

10.29406/jmm.v10i2.26 ◽

2015 ◽

Vol 10 (2) ◽

pp. 337

Author(s):

Muhammad Firman

Keyword(s):

Random Sampling ◽

Marketing Mix ◽

Multiple Correlation Coefficient ◽

Stratified Random Sampling ◽

Multiple Correlation ◽

Analysis Technique ◽

Descriptive Method ◽

The purpose of this study was to determine the effect of the marketing mix for the consumer's decision to buy a motorcycle on credit at PT. Smart Multi Finance Pontianak. Form of research is descriptive method. Population in this study are all consumers who take credit motorcycle PT. Smart Multi Finance Pontianak. Samples selected 100 people who have used credit since 2012, which uses proportionated sample stratified random sampling. Data were collected through observation, interviews, questioneir. The data analysis technique used is a simple regression analysis. The analysis showed that the influence of both the manner and simultaneously t test or F-test that showed a significant effect of the marketing mix for the consumer's decision to buy a motorcycle on credit at PT. Smart Multi Finance Pontianak which proved that tcount> t table (18.933> 2.000) or the significance value of 0.000 <0.05 while the value of F ie 358.465> 2.11 (F table) or a significant F value is 0.000, which is smaller than 0.05. The coefficient of determination (R2) was 78.50%, and the remaining 21.50% is influenced by other variables outside of this research. Multiple correlation coefficient value (R) is 0.886, while 0.886 is while 0.886 lies in the 0,800 and 1,000 who had a very strong correlation.