scholarly journals Perilaku Konsumen Mobile Internet dalam Penggunaan Paket Layanan Unlimited

2019 ◽  
Vol 13 (2) ◽  
pp. 138-147
Author(s):  
Dwi Hurriyati ◽  
Desy Arisandy
Keyword(s):  
Consumer Behavior ◽  
Sampling Technique ◽  
Mobile Internet ◽  
Measuring Instrument ◽  
Purchasing Decisions ◽  
Service Package ◽  
Internet Users ◽  
Analysis Technique ◽  
Simple Regression Analysis ◽  
Simple Regression

.Indonesia is the most active country in using social media. Indonesia is also the largest online market with the fastest growth in Southeast Asia. This has caused many adult mobile internet users to purchase service packages that are considered satisfactory in terms of both quantity and quality. The phenomenon of internet growth and adult mobile internet users in Indonesia is certainly a potential target of telecommunications operators in marketing products in accordance with the wishes of consumers. The population in this study is consumers of mobile users who are equipped with modems for the internet (mobile internet) aged 18-40 years, especially who bought the unlimited Smartfren service package in Palembang. The sampling technique used was accidental sampling. The measuring instrument used in the form of a scale of mobile internet consumer behavior and purchasing decisions. The analysis technique used is quantitative analysis using simple regression analysis (simple regression) with SPSS Version 20 for Windows aids. Based on the results of data analysis, it is known that the correlation coefficient between mobile internet consumer behavior and purchasing decisions is r = 0.846 with p = 0.000 where p ≤ 0.01. Thus, the hypothesis which states that there is a relationship between consumer behavior of mobile internet with the decision to purchase unlimited smartfren service packages in Palembang is proven. Thus, there is a very significant relationship between the behavior of consumers of mobile internet with the decision to purchase an unlimited smartfren service package in Palembang.

scholarly journals PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG BIMOLI PADA IBU RUMAH TANGGA DI KECAMATAN KURANJI KOTA PADANG

2019 ◽  
Author(s):  
Ongky Fernando ◽  
Aminar Sutra Dewi
Keyword(s):  
Psychological Factors ◽  
Sampling Method ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Descriptive Research ◽  
Cooking Oil ◽  
Analysis Technique ◽  
Simple Regression Analysis ◽  
Simple Regression ◽  
Selection Of

Kosumen's behavior towards purchasing decisions is something that marketers must learn to know and understand how consumers make decisions, and the extent to which marketing stimuli can provide stimulus to purchasing decisions. So that can know whether the factors affect consumers in purchasing decisions. The purpose of this study was to determine the effect of psychological factors on the selection of Bimoli cooking oil brand in housewives in Kuranji sub-district, Padang City. The type of this research is descriptive research, many samples used are 250 people by using technique of non-probability sampling method. Data analysis technique used is simple regression analysis, t test and coefficient of determination. This research is done to produce psychological factors have a significant effect on purchasing decision on housewife in Bimoli cooking oil election in District Kuranji Town Padang t arithmetic 5,008> t table 1,984 and significant value 0.000

scholarly journals Pengaruh Penggunaan Uang Elektronik (E-Money) terhadap Perilaku Konsumen

2020 ◽  
pp. 1
Author(s):  
Aneke Nurdian Dwi Sari ◽  
Zaini Abdul Malik ◽  
Yayat Rahmat Hidayat
Keyword(s):  
Consumer Behavior ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Method ◽  
Electronic Money ◽  
Probability Sampling ◽  
Economic Law ◽  
Simple Regression Analysis ◽  
Simple Regression

Abstract. The means of payment such as money non-cash lifestyle electronic able to regulate becoming more efficient and more consumptive. A mmuslim consumes in order to meet his needs so as to obtain the highest benefit for his life. One of the principles of consumption in Islam namely the principle of simplicity forbids the existence of ishraf (waste). However, observations show that some students become more wasteful because they use electronic money. The formulation of the problem in thus research is how is the behavior of consumers according to Islam, how is the behavior of consumers of the 2015 sharia economic law majoring students and how is the effect of the use of electronic money on the consumer behavior of the 2015 sharia economic law majoring students. This study aims to determine consumer behavior according to Islam, consumer behavior of the 2015 sharia economic law majoring students after using electronic money and the influence of the use of electronic money on the consumer behavior of sharia economic law majoring students. This research is a quantitative study with a simple regression analysis method. The sample in this study amounted to 55 respondents. The sample used is probability sampling with simple random sampling technique. The results showed the use of electronic money influence consumer behavior with a significance value of 0,000<0,05 t value of 4,704 > t table of 2,006 and the results of the calculated F value of 22,127 > F table of 4,02 with a significance value of 0,000<0,05 then the electronic money variable has a significant effect on consumer behavior variables by 28,1% while the remaining 71,9% is influenced by other factors.Keywords : electronic money, consumer behaviorAbstrak. Alat pembayaran non tunai seperti uang elektronik (e-money) dapat mengatur pola hidup menjadi lebih efisien maupun lebih konsumtif. Seorang muslim berkonsumsi dalam rangka untuk memenuhi kebutuhannya sehingga memperoleh kemanfaatan yang setinggi-tingginya bagi kehidupannya. Salah satu prinsip konsumsi dalam Islam yakni prinsip kesederhanaan melarang adanya sikap ishraf (pemborosan). Namun hasil observasi menunjukkan beberapa mahasiswa menjadi lebih boros karena menggunakan e-money. Rumusan masalah dalam penelitian ini yaitu bagaimana perilaku konsumen menurut Islam, bagaimana perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah angkatan 2015 dan bagaimana pengaruh penggunaan uang elektronik terhadap perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah angkatan 2015. Penelitian ini bertujuan untuk mengetahui perilaku konsumen menurut Islam, perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah angkatan 2015 setelah menggunakan e-money dan pengaruh penggunaan uang elektronik (e-money) terhadap perilaku konsumen mahasiswa jurusan hukum ekonomi syari’ah. Penelitian ini adalah penelitian kuantitatif dengan metode analisis regresi sederhana. Sampel dalam penelitian ini berjumlah 55 responden. Sampel yang digunakan adalah probability sampling dengan teknik simple random sampling. Hasil penelitian menunjukkan penggunaan uang elektronik (e-money) berpengaruh terhadap perilaku konsumen dengan nilai signifikansi 0,000<0,05 nilai t hitung sebesar 4,704 > t tabel sebesar 2,006 dan hasil nilai F hitung sebesar 22,127 > F tabel 4,02 dengan angka signifikansi sebesar 0,000<0,05 maka variabel uang elektronik mempunyai pengaruh yang signifikan terhadap variabel perilaku konsumen sebesar 28,1% sedangkan sisanya 71,9% dipengaruhi oleh faktor lain.  Kata kunci : uang elektronik, perilaku konsumen

scholarly journals The Effect Of Adversity Quotient On Entrepreneurial Motivation

2021 ◽  
Vol 4 (1) ◽  
pp. 52
Author(s):  
Reni Respita
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Random Sampling ◽  
Total Population ◽  
Sampling Technique ◽  
State University ◽  
Entrepreneurial Motivation ◽  
Analysis Technique ◽  
Simple Regression Analysis ◽  
Simple Regression

Abstract :This study aims to analyze the effect of the Adversity Quotient on students' entrepreneurial motivation at the Faculty of Economics, Padang State University. The total population is 1,209 students. Samples were taken using proportional random sampling technique with a sample of 300 students. In collecting data, a questionnaire was used as a technique for collecting it. Simple regression analysis is a data analysis technique used with the help of the SPSS 16 program. Based on the data analysis, it can be concluded that the adversity quotient has a positive and significant effect in increasing student entrepreneurial motivationAbstrak:Penelitian ini bertujuan untuk menganalisis efekAdversity Quotientterhadap motivasi berwirausaha mahasiswa di fakultas ekonomi Universitas Negeri Padang. Jumlah populasi adalah 1.209 orang mahasiswa. Sampel diambil dengan menggunakan teknik proportional random samplingdengan sampel berjumlah300 orang mahasiswa. Dalam pengumpulan data digunakan angket sebagai teknik pengumulannya. Analisis regresi sederhana merupakan teknik analisis data yang dipakai dengan bantuan program SPSS 16. Berdasarkan analisis data didapatkan kesimpulan bahwa adversity quotient memiliki pengaruh yang positif dan signifikan dalam meningkatkan motivasi berwirausaha mahasiswa.

scholarly journals PENGARUH ARTIFICIAL INTELLIGENCE TERHADAP CUSTOMER EXPERIENCE (STUDI PADA PENGGUNA GOJEK BANDUNG, JAWA BARAT)

AdBispreneur ◽  
2021 ◽  
Vol 6 (2) ◽  
pp. 115
Author(s):  
Putri Ayunda Dipta Arviollisa ◽  
Arianis Chan ◽  
Healthy Nirmalasari
Keyword(s):  
Artificial Intelligence ◽  
Regression Analysis ◽  
Consumer Behavior ◽  
Likert Scale ◽  
Customer Experience ◽  
Purchasing Decisions ◽  
Cognitive Fit ◽  
Four Dimensions ◽  
Simple Regression Analysis ◽  
Simple Regression

Artificial Intelligence (AI) allows marketers to differentiate their consumers into different personas and understand what motivates consumers in purchasing decisions so that marketers use AI to identify and predict consumer behavior, and through this information marketers are able to build unique experiences for consumers. This study tests and measures the effect of AI on customer experience by using simple regression analysis with four dimensions of AI: mechanical intelligence, analytical intelligence, intuitive intelligence and empathetic intelligence on the four dimensions of customer experience: immersion, flow, cognitive fit and emotional fit with a four-point Likert scale. Based on the results of study on 116 respondents, it it known that both AI and Gojek's customer experience are good and there is a significant effect of AI on customer experience. Artificial Intelligence (AI) memungkinkan pemasar untuk membedakan konsumennya menjadi persona yang berbeda dan memahami apa yang memotivasi konsumen dalam keputusan pembelian sehingga pemasar menggunakan AI untuk mengidentifikasi dan memprediksi perilaku konsumen, dan melalui informasi ini pemasar mampu membangun pengalaman unik bagi konsumen. Penelitian ini bertujuan untuk menguji dan mengukur pengaruh AI terhadap customer experience dengan menggunakan analisis regresi sederhana dengan empat dimensi AI: mechanical intelligence, analytical intelligence, intuitive intelligence dan empathetic intelligence terhadap empat dimensi customer experience: immersion, flow, cognitive fit dan emotional fit dengan skala Likert empat poin. Berdasarkan hasil penelitian terhadap 116 responden, didapatkan bahwa baik AI maupun customer experience Gojek dinilai baik dan terdapat pengaruh yang signifikan AI terhadap customer experience.

scholarly journals ANALISIS PENGARUH STORE ATMOSPHER, PROMOSI, DAN LEASING TERHADAP KEPUTUSAN PEMBELIAN DI CANDI ELEKTRONIK SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Edi Purnomo ◽  
Ida Aryati ◽  
Burhanudin Ahmad Yani
Keyword(s):  
Linear Regression ◽  
Sampling Technique ◽  
Likert Scale ◽  
Measuring Instrument ◽  
Purchasing Decisions ◽  
Analysis Technique

This study aims to determine the effect of store atmosphere, promotion and leasing on purchasing decisions in Surakarta electronic temple stores. the population in this study were all consumers of Surakarta electronic temple, amounting to 650 people. The number of samples taken in this study were 100 people. The sampling technique in this study was the accidental sampling technique. The data used in this study is a questionnaire using a Likert scale as a measuring instrument. The analysis technique used in this research is linear regression using SPSS version 20 for Windows. Based on the analysis conducted shows that there is an influence of store atmosphere, promotion and leasing on purchasing decisions in the electronic temple shop in Surakarta. Keywords: store atmosphere, promotion, leasing, purchasing decisions

scholarly journals Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Di Gramedia Manado

2019 ◽  
Vol 8 (1) ◽  
pp. 21
Author(s):  
Desilsan Tansala ◽  
Tinneke M. Tumbel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Store Image ◽  
Purchasing Decisions ◽  
Interior Spaces ◽  
Simple Regression Analysis ◽  
Simple Regression

Store atmosphere is an atmosphere that refers to the physical characteristics of exterior buildings and interior spaces, which shape the store image and bring in customers. This study aims to determine the effect of store atmosphere on consumer purchasing decisions at Gramedia Manado Sam Ratulangi. The problem in this study is the problem of parking where when going to Gramedia is less comfortable, jammed and narrow, there is a lack of sanitary hygiene, and sometimes changes in shelves and location marks make consumers confused. The type of research used in this study is descriptive quantitative research, using questionnaires and using a Likert scale. The population is all Gramedia Sam Ratulangi Manado consumers whose population size is unknown. Samples taken amounted to 80 respondents using probability sampling method that is by simple random sampling technique. The statistical analysis used in this study is a simple regression analysis using SPSS 25 for windows. The results of this study indicate that store atmosphere has a positive and significant effect on purchasing decisions. The amount of store atmosphere influence on purchasing decisions is 54.7% and 45.3% is influenced by other factors not examined in this study such as product quality, price, promotion and store associate factors that were not examined in this study.

scholarly journals Pendidikan Prakarya dan Kewirausahaan Pada Era Revolusi Industri 4.0

2020 ◽  
Vol 2 (2) ◽  
pp. 78-82
Author(s):  
Asri Solihat ◽  
Syamsu Yusuf
Keyword(s):  
Learning Process ◽  
Digital Technology ◽  
Random Sampling ◽  
Industrial Revolution ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Continuous Learning ◽  
Analysis Technique ◽  
Simple Regression Analysis ◽  
Simple Regression

Abstract– The era of education released by the industrial revolution 4.0 is called Education 4.0, which is characterized by digital technology in the learning process known as the cyber system and is able to create a continuous learning process without space and time limits. The challenges of education in the 4.0 industrial revolution era specifically in Indonesia also spoke of competencies that were able to compete with developments. The method used in this study is an explanatory survey with a simple random sampling technique of 130 respondents. The data analysis technique used is simple regression analysis with SPSS 23.0 for Windows. The results show that the exhibition of Education and Entrepreneurship in the Industrial Revolution Era 4.0 fits the good category.

scholarly journals KEPUASAN KONSUMEN MELALUI KUALITAS PRODUK SIMCARD TELKOMSEL

2019 ◽  
Vol 13 (1) ◽  
pp. 37-48
Author(s):  
Kurniawan Aji Prakasa ◽  
Kurniawan Aji Prakasa ◽  
Desy Arisandy
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Measuring Instrument ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Sample Technique ◽  
The Relationship ◽  
Simple Regression

Abstract : This research was conducted to find out the relationship between product quality and user customer satisfaction of Telkomsel simcard in the students of Bina Darma Palembang University. The hypothesis proposed in this study is that there is a relationship between product quality and user customer satisfaction of Telkomsel simcard in the students of Bina Darma Palembang University. Subjects in this study amounted to 186 students of Bina Darma Palembang University. The sample technique used in this study is purposive sampling technique. The measuring instrument used is the scale of product quality and customer satisfaction. The analysis technique used is simple regression using SPSS version 20.0. The results of the analysis show that the correlation coefficient (R) = 0.194 with the score obtained is (R-square) = 0.038 and p = 0.008 (p <0.05) which means that the proposed hypothesis is accepted. These results indicate that there is a significant relationship between product quality and user customer satisfaction of Telkomsel simcard in the students of Bina Darma Palembang University. The contribution of the product quality variable to the consumer satisfaction variable is 3.8%.   Keywords: Product Quality, Customer Satisfaction, Telkomsel Simcard   Abstrak : Penelitian ini dilakukan untuk mengetahui adanya hubungan antara kualitas produk dengan kepuasan konsumen pengguna simcard Telkomsel pada mahasiswa Universitas Bina Darma Palembang. Hipotesis yang diajukan dalam penelitian ini adalah bahwa ada hubungan antara kualitas produk dengan kepuasan konsumen pengguna simcard Telkomsel pada mahasiswa Universitas Bina Darma Palembang. Subjek dalam penelitian ini berjumlah 186 mahasiswa Universitas Bina Darma Palembang. Teknik sampel yang digunakan pada penelitian ini adalah teknik purposive sampling. Alat Ukur yang digunakan adalah skala kualitas produk dan kepuasan konsumen. Teknik analisis yang digunakan yaitu regresi sederhana dengan menggunakan bantuan SPSS versi 20.0. Hasil analisis menunjukkan koefisien korelasi (R) = 0,194 dengan skor yang didapatkan yaitu (R-square) = 0,038 dan p = 0,008 (p < 0,05) yang berarti hipotesis yang diajukan diterima. Hasil ini menunjukkan bahwa ada hubungan yang signifikan antara kualitas produk dengan kepuasan konsumen pengguna simcard Telkomsel pada mahasiswa Universitas Bina Darma Palembang Kontribusi variabel kualitas produk dengan variabel kepuasan konsumen yaitu 3,8%.   Kata Kunci : Kualitas Produk, Kepuasan Konsumen, Kartu Telkomsel

scholarly journals HOW SALES PROMOTION CAN EFFECT ON CONSUMER’S PURCHASE DECISIONS

2021 ◽  
Vol 3 (7) ◽  
pp. 59-71
Author(s):  
Gugum Gumilang Wirakanda ◽  
Dematria Pringgabayu ◽  
Suci Fika Widyana
Keyword(s):  
Descriptive Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Sales Promotion ◽  
Decision Variable ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Simple Regression Analysis ◽  
Simple Regression

The research aims are to determine customer ratings of Sales Promotion conducted by Blibli.com, determine purchasing decisions made by Blibli.com customers, and determine the effect of Sales Promotion variables on Purchasing Decisions. The population in this research is Blibli.com customers with a total sample of 100 respondents using non-probability sampling methods, namely the accidental sampling technique. This research uses descriptive analysis techniques and simple regression. The results of this study indicate that customer ratings of sales promotion conducted by Blibli.com are "good". Based on the results of simple regression analysis and hypothesis testing shows that the sales promotion variable has a positive and significant effect of 71.1% on the purchase decision variable.

scholarly journals PENGARUH PROMOTION MIX DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE DENGAN PERILAKU KONSUMEN SEBAGAI VARIABEL INTERVENING

2021 ◽  
Vol 4 (2) ◽  
pp. 204
Author(s):  
Mitha Permata Pura ◽  
Putu Nina Madiawati
Keyword(s):  
Consumer Behavior ◽  
Sampling Technique ◽  
Purchase Decision ◽  
P Value ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
P Values ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Questionnaire Method

AbstrakPenelitian ini bertujuan untuk mengetahui (1) pengaruh promotion mix terhadap perilaku konsumen (2) pengaruh gaya hidup terhadap perilaku konsumen (3) pengaruh perilaku konsumen terhadap keputusan pembelian (4) pengaruh promotion mix terhadap keputusan pembelian melalui promotion mix (5) pengaruh gaya hidup terhadap keputusan pembelian melalui perilaku konsumen. Sampel dalam penelitian ini adalah 100 responden pengguna aplikasi Shopee di Kota Bandung. Metode pengumpulan data menggunakan metode kuesioner melalui google form dan dibagikan menggunakan teknik purposive sampling. Metode penelitian ini adalah kuantitatif dan pendekatan deskriptif kausal dengan menggunakan teknik analisis SEM PLS menggunakan sotfware SmartPLS 3.0. Hasil deskriptif menunjukan 4 variabel sudah masuk kedalam kategori baik dengan nilai masing-masing, Promotion Mix 79,3% Gaya Hidup 83,2% Keputusan Pembelian 79,6% dan Perilaku Konsumen 83,7%. Hasil uji hipotesis menunjukan Promotion Mix berpengaruh positif dan signifikan terhadap Perilaku Konsumen dengan nilai tstatistik sebesar 3.513 dan p values sebesar 0,000 . Gaya Hidup berpengaruh positif dan signifikan terhadap Perilaku Konsumen dengan nilai tstatistik sebesar 6.576 dan p values sebesar 0,002. Perilaku Konsumen berpengaruh signifikan terhadap Keputusan Pembelian dengan nilai tstatistik sebesar 28.230 dan p values sebesar 0,000. Promotion Mix berpengaruh signifikan terhadap Keputusan Pembelian melalui Perilaku Konsumen dengan nilai tstatistik sebesar 3.489 dan p value sebesar 0,001. Gaya Hidup berpengaruh signifikan terhadap Keputusan Pembelian melalui Perilaku Konsumen dengan nilai tstatistik sebesar 6.199 dan p value sebesar 0.000.Kata kunci: Gaya Hidup, Keputusan Pembelian, Perilaku Konsumen, Promotion MixAbstractThis study aims to determine (1) the effect of the promotion mix on consumer behavior (2) the influence of lifestyle on consumer behavior (3) the influence of consumer behavior on purchasing decisions (4) the influence of the promotion mix on purchasing decisions through the promotion mix (5) the influence of lifestyle on purchasing decisions through consumer behavior. The sample in this study were 100 respondents who used the Shopee application in the city of Bandung. Methods of collecting data using a questionnaire method via google form and distributed using purposive sampling technique. This research method is quantitative and descriptive causal approach using SEM PLS analysis technique using SmartPLS 3.0 software. The descriptive results show that 4 variables have been included in the good category with their respective values, Promotion Mix 79.3% Lifestyle 83.2% Purchase Decision 79.6% and Consumer Behavior 83.7%. The results of hypothesis testing show that Promotion Mix has a positive and significant effect on Consumer Behavior with a tstatistic value of 3.513 and a p value of 0.000. Lifestyle has a positive and significant effect on consumer behavior with a tstatistic value of 6.576 and a p value of 0.002. Consumer behavior has a significant effect on purchasing decisions with a tstatistic value of 28,230 and a p value of 0.000. Promotion Mix has a significant effect on Purchase Decisions through Consumer Behavior with a tstatistic value of 3.489 and a p value of 0.001. Lifestyle has a significant effect on Purchase Decisions through Consumer Behavior with a tstatistic value of 6199 and a p value of 0.000. Keywords: Consumer Behavior, Lifestyle, Promotion Mix, Purchase Decision

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