scholarly journals instagram sebagai media pengenalan Budaya tentang makanan khasjakarta di kalangan masyarakat

2019 ◽  
Author(s):  
Ghina Hanifa
Keyword(s):  
Social Media ◽  
Public Interest ◽  
Qualitative Method ◽  
Traditional Food ◽  
Traditional Foods ◽  
The Public ◽  
Use Of Social Media ◽  
Descriptive Qualitative

The purpose of this research is to find out how far the introduction of Jakarta's traditional foods to the public through Instagram media. The background of this research is the number of foreign food and the trend of unique and foreign foods that enter Indonesia such as pasta, pasta is very common in Indonesia, even there are many variants of pasta, pasta is also easily found in various places to eat, even many coffeshop that sell pasta and other foreign foods, so that it causes Indonesian special food or Indonesian traditional food to be less frequently exposed and the lack of public interest in traditional and traditional foods. In writing this research uses descriptive qualitative method that focuses on the use of social media in the introduction of Jakarta's special foods to the public. The results obtained are comparisons of traditional and modern and international food.

PERANCANGAN BRAND CAMPAIGN DAN MEDIA PROMOSI UNTUK MENINGKATKAN AWARENESS VALUE BRAND ONY POTTERY

Jurnal VICIDI ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 41-47
Author(s):  
Liony Suryaputra ◽  
Paulina Tjandrawibawa
Keyword(s):  
Social Media ◽  
Research Method ◽  
Brand Value ◽  
The Public ◽  
Promotional Strategies ◽  
Use Of Social Media ◽  
The Right ◽  
Design Style ◽  
Descriptive Qualitative

This study aims to introduce Ony Pottery to consumers with a brand campaign and the use of social media as a promotional media. Ony Pottery is a ceramic brand based in Surabaya. The research method used in this research is descriptive qualitative. The subjects of this study were consumers and followers of Ony Pottery on social media. The use of social media as a promotional medium is the right thing in this Covid19 pandemic. Ony Pottery's brand value is still conveyed to consumers through social media. Modernism is a design style raised by Ony Pottery in terms of products, social media to promotional strategies. It is hoped that by using the increased awareness, the public will get to know the ceramic brand Ony Pottery.   Keywords: Authentic, Selfmade, Clay, Pottery, Brand Campaign

scholarly journals Analysis of fundraising strategies at the Zakat, Infaq and shadaqah Muhammadiyahs Institute (Lazizmu) district Sidoarjo

Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Sayyidatunisa ◽  
Fitri Nur Latifah
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Nonprofit Organization ◽  
Community Empowerment ◽  
Fundraising Strategies ◽  
Data Collecting ◽  
Social Fund ◽  
Use Of Social Media ◽  
Descriptive Qualitative

Fundraising is an importan activity for a nonprofit institution, because through this activity, the nonprofit organization can runout its program. This is also done by the Lazizmu district Sidoarjo, as an effort to realize its participation in community empowerment, and as to maximize potential social fund in Indonesia. The Study is conducted using a descriptive qualitative method of data collecting technique that are used in interview tevhniques, observation and documentations. The informant in this study is leader of Lazizmu Sidoarjo, chief of fundraising finance manager Sidoarjo, and fundraising volunteers. According to the study, there are 3 alternating strategies employed by Lazizmu Sidoarjo, namely dialogue fundraising involving the advent of fundraising volunteers, incidental ising, and socialization by mubaligh and various event, and than retention & development donor includes magazine management and services hotline and volunteers contact occupational ising after every seedling, and the last one is multichannel fundraising include telefundraising, the supply of cans in the AUM, with KLL at AUM and mosques and the use of social media.  

scholarly journals Penggunaan Media Sosial dalam Membangun Moderasi Beragama di Masa Pandemi Covid-19 di Kota Tangerang

2020 ◽  
Vol 3 (2) ◽  
pp. 99-106
Author(s):  
Washilatun Novia ◽  
Wasehudin Wasehudin
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Main Tool ◽  
Religious Leaders ◽  
Educational Tool ◽  
The Public ◽  
Public Figures ◽  
The World ◽  
Exchange Information ◽  
Use Of Social Media

This article reflects diversity during the Covid-19 pandemic in Tangerang City. The Covid-19 Pandemic period requires all activities to be carried out online. This makes the use of social media unavoidable. This study used a descriptive qualitative method with observation and interviews as a technique used for data collection. The results of the study reveal that the active and massive use of social media to exchange information causes a wise attitude in dealing with the information received is needed. An attitude of wisdom, moderation, tolerance, and fairness is a reflection of moderation. The widespread use of social media and used as the main tool for activities, has made social media an educational tool for religious moderation. Parties such as religious leaders, educators, public figures, or even the public can spread the notion of religious moderation to the public through their respective activities, some of which include studies and lectures, millennial educational content, and educational comics on social media. This study recommends that parties involved in the world of education and propagation can instill an understanding of religious moderation with various media, including social media.

scholarly journals The Hoax of SARA (Tribe, Religion, Race, and Intergroup) as a Threat to the Ideology of Pancasila Resilience

2021 ◽  
Vol 9 (2) ◽  
pp. 413
Author(s):  
Kuntarto Kuntarto ◽  
Rindha Widyaningsih ◽  
Muhamad Riza Chamadi
Keyword(s):  
Social Media ◽  
Text Messaging ◽  
Qualitative Method ◽  
Political Instability ◽  
The Public ◽  
News Content ◽  
The Subject ◽  
Descriptive Qualitative

The subject of this research is to provide an overview of the mechanisms and schemes of hoax news spreading. Research is also trying to provide an explanation threat of hoaxes about SARA (Tribe, Religion, Race, and Intergroup) towards the resilience of the Pancasila ideology. The method used in this research is a descriptive qualitative method by describing the results of the 2019 Mastel survey of national hoax outbreaks using the Pancasila ideology approach as a perspective of the study. The results showed that the hoax on the issue of SARA was the second most widely hoax news content received by the public with the popular channels for hoax distribution is social media, with a kind of text messaging. A hoax about SARA is the most frequently accepted hoaxes in the community every day.  The scheme of spreading hoax news is by spreading slander to political opponents, excessive branding of leader/figure, fake testimony, irresponsible quotation, and bombastic photos or titles. Hoax news about SARA issues poses a severe threat to Indonesia's unity because triggering controversy, public unrest, sectarian sentiment, intolerance of political instability, and security disturbances.

scholarly journals RIA SW DAN ARIEF MUHAMMAD VLOG SEBAGAI MEDIUM DISEMINASI INFORMASI DAN KREATIVITAS

2019 ◽  
Vol 4 (1) ◽  
pp. 532
Author(s):  
Fitri Kartika Sari
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
The Internet ◽  
The Public ◽  
Internet Media ◽  
The Social ◽  
Different Content ◽  
The Way ◽  
Descriptive Qualitative

The development of the internet has made it easier for people to get information,<br />spread information, and work using social media. Vlog is one of the social media<br />that can earn income if it is consistent in its use. This study aims to compare the way<br />of vloggers in delivering video blogs. This study used descriptive qualitative method.<br />The results of this study indicate that the vlog made by Ria SW with Arief Muhammad<br />has different content where they are both vloggers who are looking for income by<br />attracting people to see the videos they upload. Suggestions and recommendations<br />from this study are that anyone can disseminate their work to the wider community,<br />besides earning income by uploading videos such as Ria SW and Arief Muhammad if<br />the public wants to use the internet media well.<br />Keywords: vlog, social media, ria sw, arief Muhammad

scholarly journals Dakwah Digital Nahdlatul Ulama Dalam Memahami Nilai-Nilai Aswaja An-Nahdliyyah

MEDIAKITA ◽  
2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Hesty Putri Utami
Keyword(s):  
Social Media ◽  
Mass Communication ◽  
Qualitative Method ◽  
Communication Theory ◽  
The Public ◽  
Research Context ◽  
Nahdlatul Ulama ◽  
Mass Communication Theory ◽  
Descriptive Qualitative

This study aims to analyze the Nahdlatul Ulama digital da'wah in understanding the aswaja An-Nahdliyyah values and find out whether or not the digital da'wah of Nahdlatul Ulama can provide understanding to the public related to Ahlussunah Wal Jama'ah An-Nahdliyah by posting the related contents through the Nahdlatul Ulama social media accounts. This research used a descriptive-qualitative method with the mass communication theory. The data in this study were obtained from the Nahdlatul Ulama official accounts and literatures appropriate with the research context. The results showed that the Nahdlatul Ulama digital da'wah in understanding aswaja An-Nahdliyyah with the formation of Nahdlatul Ulama cyber team and management of Nahdlatul Ulama social media accounts was emphasized in accordance with the Aswaja An-Nahdliyah concept based on Khittoh Nahdlatul Ulama as stated in the existing da'wah typology. Thus, it can be concluded that the Nahdlatul Ulama Digital da'wah is indeed used to provide understanding to public to behave in accordance with the Aswaja An-Nahdliyyah values.Keywords: Da’wah, Digital, Aswaja

scholarly journals MEMERANKAN MEDIA SOSIAL SEBAGAI MEDIA DAKWAH DALAM MEMINIMALISASI GERAKAN RADIKAL

2019 ◽  
Vol 8 (2) ◽  
pp. 135-160
Author(s):  
Moh Rosyid
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Religious Leaders ◽  
Alternative Perspective ◽  
Religious Teaching ◽  
The Government ◽  
Use Of Social Media ◽  
Descriptive Qualitative

This paper aims at proposing an alternative perspective on social media. While social media is sometimes used to disseminate radicalism and terrorism, it is actually providing a space for delivering a modest, peaceful, and humanistic religious teaching. Data to be analysed, in descriptive qualitative method, are collected from social media broadcast. Hopefully it will spread awareness that social media can a tool to counter radicalism. Thus, mutual understading need to be strengthened among the government, society and religious leaders concerning the use of social media to promote peace and harmony.

Pergeseran Bahasa Sunda dalam Leksikon Makanan Tradisional Sunda di Kabupaten Bandung dalam Perspektif Sosiolinguistik Mikro

Metahumaniora ◽  
2018 ◽  
Vol 8 (3) ◽  
pp. 312
Author(s):  
Wagiati Wagiati
Keyword(s):  
Qualitative Method ◽  
Language Shift ◽  
Traditional Food ◽  
Traditional Foods ◽  
Internal Factors ◽  
Language Retention ◽  
Data Source ◽  
Linguistic Innovation ◽  
Lexical Innovation ◽  
Determining Factor

AbstrakPenelitian ini berjudul “Pergeseran Bahasa Sunda dalam Leksikon Makanan Tradisional Sunda di Kabupaten Bandung dalam Perspektif Sosiolinguistik Mikro”. Tujuan penelitian ini adalah menjelaskan bentuk-bentuk perubahan dan inovasi bahasa dalam leksikon-leksikon makanan tradisional Sunda yang menjadi faktor penentu terjadinya pemertahanan atau pergeseran suatu bahasa. Metode yang digunakan dalam penelitian ini adalah metode kualitatif-deskriptif. Sumber data pada penelitian ini berupa leksikon-leksikon makanan tradisional di Kabupaten Bandung. Hasil penelitian menunjukkan bahwa (1) bahasa Sunda dalam leksikon makanan tradisional Sunda sebagian besar telah mengalami inovasi; (2) gejala perubahan bentuk dari leksikon-leksikon makanan tradisional Sunda adalah inovasi leksikal penuh, inovasi fonetis, dan inovasi morfemis; (3) bahasa Sunda di Kabupaten Bandung dalam konsep makanan tradisional Sunda telah mengalami pergeseran bahasa secara sosiolinguistik mikro, mengingat faktor-faktor internal bahasa, yaitu berupa inovasi, telah terjadi. Inovasi tersebut meliputi inovasi leksikal penuh, inovasi fonologis, dan inovasi morfemis. Faktor-faktor internal bahasa ini menjadi faktor utama pemertahanan dan pergeseran bahasa.Kata kunci: pergeseran bahasa, makanan tradisional, sosiolinguistik mikroAbstractThe article is entitled "The shifting of Sundanese Language in Lexiconsof Sundanese Food in Bandung Regency studied by Micro Sociolinguistics". The purpose of this study is to describe the forms of change and linguistic innovation in the lexiconsof Sundanesetraditional food which become the determining factor of a language retention or shift. The methods used in this research is descriptive-qualitative method. The data source on this research are lexicons of Sundanese traditional foods in Bandung Regency. The results show that (1) Sundanese Language in the lexiconsof Sundanese Food in the majority hasundergone an innovation; (2) the morphemic change phenomemaof theSundanese traditional food lexicons consist of the full lexical innovation, innovation, innovation and phonetic morfemis; (3) There has been a shift in Sundanese language micro-sociolinguistically regarding the lexiconsof Sundanese traditional food in Bandung Regency based on internal factors of language, i.e. in the form of innovation. These innovations include the full lexical innovation, phonological innovation, and innovation morfemis. Internal factors of a language became a major factor of language retention and language shift.Keywords: language shift, traditional food, micro-sociolinguistic

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals The Propaganda Expressions in “Angel and Demon” Novel by Dan Brown

LETS ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 44-57
Author(s):  
Muh. Taufiq Syam
Keyword(s):  
Qualitative Method ◽  
The Novel ◽  
The Public ◽  
History Of ◽  
Descriptive Qualitative

This research studied about the kinds of propaganda expressions and what messages are conveyed through the propaganda expressions in Angel and Demon novel by Dan Brown. The research used the propaganda theory by Harold Laswell, that divided in four kinds; agitation, integration, horizontally and vertically propaganda. In the methodology of research, the writer used descriptive qualitative method and intrinsic and extrinsic approach. In this research, the writer found there are some expressions that contain agitation propaganda, integration propaganda, horizontally propaganda and vertically propaganda that could be giving influence to the reader. In general, an expression of propaganda in “Angel and Demon” novel by Dan Brown wants to change the mindset of people towards their views to the brotherhood of the „Illuminati. The novel attempts to explain the history of the birth of a conflict between the Christian and the „Illuminati‟ and how much influence they had been, the author packed them into a dialogue delivered by characters that are in the novel in which there are propaganda expressions. The implication of this research as a information to the public that a novel is not only use full as a reading at leisure or entertainment, but the novel can also be functioning as media of propaganda.

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