scholarly journals PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE (Studi pada Mahasiswa Lp3i Kepri)

2018 ◽  
Author(s):  
STIM Sukma

This study was aimed to find out the effect of price on purchase decisions smartphones. The number of samples is determined by a formula slovin is many as 111 students. Data obtained through field research, the researcher prepares a list of questions related to the problems that exist in the research. The data analysis technique used is a simple linear regression analysis and hypothesis of a test of determination and partial test (t test) which is operated through the program SPSS version 20. The test results showed that the price of partial positive and significant influence on purchasing decisions.

2021 ◽  
Vol 13 (1) ◽  
pp. 152
Author(s):  
Novia Sriwahyuni ◽  
Ni Luh Wayan Sayang TeIagawathi

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.


2020 ◽  
Vol 3 (1) ◽  
pp. 64
Author(s):  
Inanna Inanna

This study aims to determine the effect of education provided by parents in realizing rational economic behavior of students. The method used is a quantitative approach with a population of 659 students and a sample of 70 students. Data collection techniques used were observation, questionnaires and documentation. The data analysis technique used is simple linear regression analysis. The results showed that informal economic education had an influence in realizing rational economic behavior in the students of economic education in Makassar State University


2019 ◽  
Vol 2 (1) ◽  
pp. 224
Author(s):  
Devi Ratnasari ◽  
Diah Febi Utami ◽  
Dikka Ramadhan R ◽  
Edi Sukendar ◽  
Fanny Tania ◽  
...  

The purpose of the study was to find out the description of Positioning, to find out the description of the Purchase Decision, to find out how much influence Positioning had on the Purchase Decision. The population in this study were students of the University of Singaperbangsa Karawang who had consumed Teh Botol Sosro as many as 16,291 and taken as many as 100 respondents using the Slovin formula with an error rate of 10% through random sampling method. The analysis technique used is simple linear regression analysis and classic assumption test. Tests were carried out with the help of SPSS version 24 software. The results of the study showed that the positioning partially had a positive and significant effect on purchasing decisions. This conclusion shows that positioning has a good influence so that it encourages consumers to make purchasing decisions on a product, especially Teh Botol Sosro products. Therefore, this research is expected to be carried out widely by future researchers.


2020 ◽  
Vol 7 (11) ◽  
pp. 445-451
Author(s):  
. Nurlina

This study aims to determine the effect of welfare benefits toward employee performance at PT. Bank Panin, Tbk in Makassar City. This research is a quantitative research. The population in this study were all employees at PT Bank Panin, Tbk in Makassar City, of 228 people. Then the sample is the author takes 20 percent of the population, of 46 people. Data collection methods are carried out by observation, documentation, and questionnaires. The data analysis technique used is a simple linear regression analysis for hypothesis testing. The results showed that providing welfare benefits to employees had a positive and significant effect on employee performance at PT. Bank Panin, Tbk in Makassar City.


2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Anis Dhanikafuri ◽  
Sudarwati Sudarwati ◽  
Fithri Setya Marwati

The purpose of this study is to analyze the simultaneous or partial influence of financial inclusion, savings products and services at PT. BPR For Boyolali Power. This type of research is quantitative descriptive. The population of this study are people who are customers of PT. BPR Guna Daya (856). The sample consisted of 100 respondents. Data obtained by conducting a questionnaire with accidental sampling techniques. The data analysis technique used is multiple linear regression analysis. F test results prove that financial inclusion, savings products and services simultaneously affect the behavior of people saving at PT. BPR For Power, where the value of F count = 26.292> Ftable = 2.70 with a significance value of 0.000 1.660 and significant 0.025


2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Lia Silvera Gultom ◽  
Fariaman Purba

ABSTRACTThis study aims to determine how much influence the location and price of purchasing decisions at the Pematangsiantar Alaspat Shoe Shop. The population of 57 consumers using the Slovin formula obtained a sample of 50 respondents. The data analysis technique used is multiple linear regression. From the results of the calculation of multiple linear regression analysis the equation Y = 1.391 + 0.297X1 + 0.336X2 shows that location and price have a positive and significant effect on purchasing decisions. While based on the analysis of test derminasi coefficient (R2) obtained a value of 0.601 or 60.1%. This shows that the percentage of location and price of purchasing decisions is 60.1% while the remaining 39.9% is influenced or explained by other variables not included in this study. Based on the results of the study, it can be concluded that the location and price have an effect on purchasing decisions at the Pematangsiantar Alaspat Shoe Shop.Keywords: Location, Price and Purchasing Decision


2021 ◽  
Vol 3 (2) ◽  
pp. 80-88
Author(s):  
Rida - Kurnia

This study entitled "The Effect of Compensation on Employee Achievement at PT. Telekomunikasi Indonesia Tbk Rantau Prapat". The purpose of this study was to determine whether there is an effect of giving compensation to employee performance at PT.Telekomunikasi Indonesia Tbk Rantau Prapat. The data used in this study is primary data with the research instrument in the form of a questionnaire. The population used is 48 employees at PT. Telekomunikasi Indonesia Tbk Rantau Prapat, using a saturated sample of 48 respondents. The method used in this research is descriptive quantitative method. The data analysis technique used simple linear regression analysis with the regression equation Y = 10,271 + 693 + e. The results obtained in this study showed an R2 value of 59.8% and a t-test of 8.270 so it can be concluded that the provision of compensation has a positive and significant effect on employee achievement at PT.Telekomunikasi Indonesia Tbk Rantau Prapat, the remaining 40.2% is influenced by other factors.


2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>


2018 ◽  
Vol 3 (3) ◽  
pp. 55-67
Author(s):  
Irfaany Fauziyah Taufiq ◽  
Kusnendi . ◽  
Aas Nurasyiah

This study aims to determine the effect of productive zakat, business experience and mentoring on the income of farmers participating in the Lumbung Desa-Sinergi Foundation program in Cibaeud Village, Cigalontang District, Tasikmalaya Regency. The research method used is an explanatory survey with a questionnaire as the data collection tool. The sampling technique is saturated sampling twith 68 respondents. Linear regression analysis is used as the data analysis technique. The results show that productive zakat and business experience have a positive and significant effect on farmers' income, while the assistance has a positive but not significant effect.


2019 ◽  
Vol 10 (1) ◽  
pp. 19-28
Author(s):  
Maria Kaok

The purpose of this study was to analyze the influence of the work environment and work facilities on the performance of the employees of PT. Telkom (Engineering Section) Merauke Branch. With data analysis techniques using multiple linear regression analysis and t-test results of 3.567 for X1 variables (work environment) and X2 variables (work facilities) 2.16 and f-test 12.724. The conclusion of this research is that by paying attention to the work environment and adding work facilities it will have a good impact on employee performance.


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