PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA TOKO MANDIRI TEXTILE PASAR RAYA PADANG
This study aims to determine how much effect of service quality to customer loyalty through customer satisfaction on toko Mandiri Textile pasar raya padang. Sample method used was simple random sampling. samples used to represent the population is of 100 respondents. data collection methods used are observation, questionnaires, and library. Based on the analysis path used satisfaction provides an increase of 30.3%, consumer loyalty providing increased by 22.9% and customer satisfaction by 9.8%. T test performed showed that these three variables significantly influence consumer loyalty. the value of the variable quality of service to customer satisfaction with the value of t test> t table (2,491> 1,660). service quality on customer loyalty with value t test> t table (7594> 1.660). satisfaction to loyalty to the value of t test> t table (2.925> 1.660). service quality through customer satisfaction to increase loyalty konsmen by t test> t table (7582> 1.660).