scholarly journals Pengaruh Brand Awareness, Brand Characteristic, dan Emotional Branding terhadap Keputusan Pembelian

2019 ◽  
Vol 7 (2) ◽  
pp. 259-267
Author(s):  
Farah Muthiah ◽  
Budi Setiawan
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Significant Influence ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Decision ◽  
Analysis Techniques ◽  
Beauty Products

The research includes the type of survey research whose information is collected through questionnaires from respondents. The population of the study is the consumers who make purchasing decisions on beauty products Wardah. The sample of research is 100 respondents. Data collection techniques using questionnaires tested the validity and reliability. Data analysis techniques used to answer the hypothesis of research is multiple linear regression. The result of this research shows that Brand Awareness has negative and insignificant effect on Wardah Beauty Decision, Brand Characteristic has a positive and significant influence on Purchasing Decision of Wardah beauty product, Emotional Branding has a positive and significant influence on Purchasing Decision of Wardah, Brand Awareness, Brand Characteristic, and Emotional Branding together have a positive and significant influence on Purchase Decision Wardah beauty products On STIE Kesatuan Bogor Students.

scholarly journals Kekuatan Social Media dan Word Of Mouth dalam Mempengaruhi Keputusan Pembelian Konsumen pada Restorant Mie Seuhah PISAN (MIE SP) Sukabumi

2020 ◽  
Vol 2 (1) ◽  
pp. 110-118
Author(s):  
Adelia Athaya Dzakiyyah ◽  
Nor Norisanti ◽  
Acep Syamsudin
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Word Of Mouth ◽  
Total Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

The purpose of this study was to measure the strength of social media and word of mouth on consumer purchasing decisions at Mie SP Sukabumi restaurant. The method used in this research is associative descriptive and quantitative approaches with multiple linear regression as data analysis techniques. The results of this study indicate that the total effect simultaneously is only 4.5% while the remaining 95.5% is influenced by other variables not examined in this study. Conclusion, social media does not have a positive and significant influence on purchasing decisions, while word of mouth has an influence on purchasing decisions partially. Keywords: Purchase Decision, Social Media, Word of Mouth

Pengaruh Display Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Buku Terbitan Mizan (Studi Kasus Toko Buku Gunung Agung BSD)

Media Ekonomi ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 38
Author(s):  
Nuggraha Prassetyo ◽  
Rissa Hanny
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Convenience Sampling ◽  
Product Displays

The purpose of this study was to determine how much influence the product display and promotion partially on consumer purchasing decisions on books published by Mizan at Gunung Agung BSD Tangerang bookstore and to find out how much influence the product displays and promotions simultaneously on consumer purchasing decisions on books published by Mizan at the Gunung Agung BSD Tangerang bookstore. This research is causality with quantitative approach. The population in this study is Mizan's book customers at the Gunung Agung BSD bookstore Tangerang with convenience sampling technique obtained samples of 69 respondents. Data analysis techniques used in this study are: data quality tests including validity and reliability, the classic assumption test of normality, multicollinearity, heterocendatisity, regression analysis that is multiple regression, partial t, simultaneous F and coefficient of determination. The results of the study are as follows: (1) The results of first hypothesis that is no significant influence between product displays on consumer purchasing decisions, (2) The results of second hypothesis that is a positive and significant effect between promotions on decisions consumer purchases, and (3) The results of third hypothesis, namely product display and promotion together have a positive and significant effect on consumer purchasing decisions.

scholarly journals PENGARUH PERSEPSI HARGA DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA ALFAMIDI CABANG ISKANDAR MUDA MEDAN

2019 ◽  
Vol 14 (1) ◽  
pp. 22
Author(s):  
Lasma D Kudadiri ◽  
Agus Rahmadsyah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Significant Influence ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Location Factors ◽  
Probability Sampling ◽  
Price Perception ◽  
Analysis Technique

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan suasana toko terhadap keputusan pembelian konsumen pada pada Alfamidi Cabang Iskandar Muda Medan. Pengambilan sampel berdasarkan rumus  Non Probability Sampling, sehingga sampel yang di dapat dan digunakan dalam penelitian ini 112 orang. Teknik pengumpulan data yang digunakan adalah melalui kuesioner yaitu dengan cara menyebarkan kuesioner kepada responden dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda. Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya di uji menggunakan uji asumsi klasik. Serta untuk mengetahui kontribusi faktor harga dan lokasi terhadap keputusan pembelian konsumen digunakan rumus r squre. Untuk menguji hipotesis dalam penelitian ini gunakan uji F dimana hasil yang diperoleh  bahwa ada pengaruh positf dan signifikan antara harga dan lokasi terhadap keputusan pembelian konsumen pada Alfamidi Cabang Iskandar Muda Medan. Kata kunci : Persepsi Harga, Suasana Toko, Keputusan Pembelian  AbstractThis study aims to determine the effect of price perception and Store Atmosphere Consumer Purchase at Alfamidi Cabang Iskandar Muda Medan. Sampling by the formula Non-Probability Sampling, resulting samples in the can and used in this study 112 people. Data collection techniques used is through a questionnaire that is by distributing questionnaires to the respondents and collect them again. The data analysis technique used is multiple linear regression. Before the data is regressed then advance in association test between variables, using test data in the test classic assumptions. As well as to determine the contribution of price and location factors on consumer purchasing decisions used the formula r squre. To test this hypothesis using the F test where the results obtained that there positf and significant influence between the price and the location on consumer purchasing decisions at Alfamidi Cabang Iskandar Muda Medan.         Keywords: Perception Price, Store Atmosphere, Purchase Decision

scholarly journals ANALISIS PENGARUH FAKTOR BUDAYA DAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 22-41
Author(s):  
Muhammad Nur Aminudin ◽  
Muhammad Anang Firdaus ◽  
Ira Eka Pratiwi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Social Factors ◽  
Quantitative Research ◽  
Cultural Factors ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Insignificant Effect

This study aims to analyze the influence of cultural and social factors on the purchasing decision of Samsung brand smartphones on IAIN Fattahul Muluk Papua Students. This type of research uses quantitative research. The population in this study were students of IAIN Fattahul Muluk Papua. The number of samples obtained was 280 students, consisting of 68 students of the Faculty of Islamic Economics and Business, 64 students of the Faculty of Syariah, and 148 students of the Faculty of Tarbiyah. Data were collected using a questionnaire, while data analysis techniques used is Multiple Linear Regression. This research shows that cultural factors have a positive and significant influence on the purchasing decisions of Samsung brand smartphones, while social factors have a positive but insignificant effect on the purchasing decisions of Samsung brand smartphones. Furthermore, the influence of cultural factors and social factors simultaneously have a positive and significant effect on purchasing decisions Samsung smartphone brand.

scholarly journals THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)

2017 ◽  
Vol 8 (2) ◽  
pp. 318
Author(s):  
Setyo Ferry Wibowo ◽  
Elsyana Purnama Sari ◽  
Basrah Saidani
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Brand Image ◽  
Consumer Response ◽  
Survey Method ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Purchasing Decision

The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Methods of data collection using survey method. Data analysis using SPSS 22. Descriptive test results explain that there is still a lack of trust and brand image in Toyota Agya car in the Jakarta area causing the lack of consumer response to make purchasing decisions. The result of hypothesis testing shows: 1) existence of positive and significant influence of trust toward purchasing decision, 2) existence of positive and significant influence from brand image to purchasing decision.

scholarly journals PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Mohd. Heikal
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability

Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase  decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.

scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

scholarly journals KEMUDAHAN, KEPERCAYAAN DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA DOMPET DIGITAL OVO DI SURAKARTA

2020 ◽  
Vol 11 (1) ◽  
pp. 19-29
Author(s):  
Indriyani Kusumawati ◽  
Sri Hartono ◽  
Eny Kustiyah
Keyword(s):  
Risk Perception ◽  
Linear Regression ◽  
Significant Influence ◽  
Sampling Technique ◽  
Regression Analyses ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Descriptive Research ◽  
Quantitative Descriptive ◽  
Digital Wallet

A purchasing decision is a process of taking an opinion when making a product purchase. Thisresearch aims to know the simultaneous and partial relationships among Simplicity, Trust andRisk Perception to Purchasing Decisions of the OVO digital wallet users in Surakarta. The methodof research is quantitative descriptive research design. The sampling technique is the purposivesampling method. Data was taken directly using a questionnaire of 100 respondents. The analyticalmethods used in the study is Multiple Linear Regression Analyses. The results showed thatSimplicity, Trust and Risk Perception variables simultaneously & significantly impact onPurchasing Decision. Partially, Simplicity and Trust have positive and significant influence toPurchasing Decision while Risk Perception has no significant effect.Keywords: Simplicity, Trust, Risk Perception, Purchasing Decision

scholarly journals PEGARUH HARGA DAN PERIKLANAN MELALUI INTERNET TERHADAP KEPUTUSAN PEMBELIAN PRODUK SABUN MEREK LUX PADA MAHASISWA STIE “KBP” PADANG

2019 ◽  
Author(s):  
Sri Jamarnis ◽  
Febsri Susanti
Keyword(s):  
Significant Influence ◽  
T Test ◽  
Purchase Decision ◽  
The Internet ◽  
Purchasing Decisions ◽  
Soap Product ◽  
F Test ◽  
Purchasing Decision ◽  
Know How ◽  
Qualitative And Quantitative

The formulation of the problem is to know how the influence of prices and advertising via the internet against the purchase decision of Lux brand soap. From the results of the research can be known responses of respondents about prices and perkilanan via the internet can be said quite well which resulted in good decisions purchase soap brand products Lux. This type of research is qualitative and quantitative. Based on the result of t test of price to purchase decision found sig or probality value for variable price 0.000 <α = 0,05 then decision is Ha accepted and Ho rejected, mean can be concluded that price variable have significant influence to purchasing decision on Lux brand soap product. As for the advertising variables through the internet to the purchase decision found sig or probality value for advertising variables via the internet 0,000> α 0.05 for advertising via the internet decision is Ha rejected and Ho accepted, it can be concluded that the advertising variables through intrnet have no significant influence against the purchase decision of Lux brand soap products.In the value of F test to measure the influence of price variables, and advertising through the internet simultaneously then found sig 0.000 <α = 0,05 then the decision is Ha accepted and Ho rejected, it means dapt concluded that each variable has a significant influence on product purchasing decisions Lux brand soap simultaneously. From Adjusted R Square value is produced simultaneously 93,8%. The decision to purchase Lux brand soap products is influenced by prices and advertising over the internet while 6.2% is influenced by other variables not examined in this study.

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