PENGARUH GAYA HIDUP DAN PENDAPATAN TERHADAP KEPUTUSAN PEMBELIAN HELM KBC

2018 ◽  
Vol 3 (2) ◽  
pp. 145-154
Author(s):  
Dhimas Dwi Laksono ◽  
Donant Alananto Iskandar
Keyword(s):  
Sampling Method ◽  
T Test ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Purchasing Decision ◽  
The Times

The study aims to determine whether there is influence between lifestyle and income on purchasing decision of KBC helmet. This study uses a quantitative approach through a survey to 109 users of KBC helmet. Sampling method is non probability sampling. The results of the hypothesis (t test) showed that lifestyle variables significantly influence purchasing decisions. This is indicated by t arithmetic of 13.198 which is greater than t table.However, the income variable has no significant effect on purchase decision with t -0.508 which is smaller than t table. The conclusion from this study that lifestyle variables are most dominant on purchasing decisions.This can be interpreted that, increasing purchasing decisions can be supported by the lifestyle of people who always want to look trend and always keep up with the times. Keywords: Lifestyle, income, purchase decision, helmet product.  

scholarly journals PEGARUH HARGA DAN PERIKLANAN MELALUI INTERNET TERHADAP KEPUTUSAN PEMBELIAN PRODUK SABUN MEREK LUX PADA MAHASISWA STIE “KBP” PADANG

2019 ◽  
Author(s):  
Sri Jamarnis ◽  
Febsri Susanti
Keyword(s):  
Significant Influence ◽  
T Test ◽  
Purchase Decision ◽  
The Internet ◽  
Purchasing Decisions ◽  
Soap Product ◽  
F Test ◽  
Purchasing Decision ◽  
Know How ◽  
Qualitative And Quantitative

The formulation of the problem is to know how the influence of prices and advertising via the internet against the purchase decision of Lux brand soap. From the results of the research can be known responses of respondents about prices and perkilanan via the internet can be said quite well which resulted in good decisions purchase soap brand products Lux. This type of research is qualitative and quantitative. Based on the result of t test of price to purchase decision found sig or probality value for variable price 0.000 <α = 0,05 then decision is Ha accepted and Ho rejected, mean can be concluded that price variable have significant influence to purchasing decision on Lux brand soap product. As for the advertising variables through the internet to the purchase decision found sig or probality value for advertising variables via the internet 0,000> α 0.05 for advertising via the internet decision is Ha rejected and Ho accepted, it can be concluded that the advertising variables through intrnet have no significant influence against the purchase decision of Lux brand soap products.In the value of F test to measure the influence of price variables, and advertising through the internet simultaneously then found sig 0.000 <α = 0,05 then the decision is Ha accepted and Ho rejected, it means dapt concluded that each variable has a significant influence on product purchasing decisions Lux brand soap simultaneously. From Adjusted R Square value is produced simultaneously 93,8%. The decision to purchase Lux brand soap products is influenced by prices and advertising over the internet while 6.2% is influenced by other variables not examined in this study.

scholarly journals Pengaruh Kredibilitas Komunikator Terhadap Keputusan Pembelian (Survei Terhadap Produk AHHA Atta Halilintar)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 153
Author(s):  
Richard Antony ◽  
Roswita Oktavianti
Keyword(s):  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Quantitative Descriptive ◽  
The Relationship

The credibility of a communicator is one of the factors for people to make purchasing decisions about a product. A communicator must have some ability in other words that the communicator must have the strength to compete, namely credibility and attractiveness. The research aims to examine the credibility of the communicator on the purchase decision of the AHHA Clothing Line Atta Halilintar product after watching YouTube Atta Halilintar. The independent variable in this study is the credibility of the communicator and the dependent variable is the purchase decision. The approach used in this study is quantitative descriptive. Research data were collected using non-probability sampling techniques or purposive sampling techniques. This study uses SPSS for Windows 23 test for Validity, Reliability, Hypothesis (simple linear analysis), T-test, Correlation Coefficient, and Determination Coefficient. Researchers obtain data that will be tested by distributing several questionnaires to all respondents, amounting to 100 respondents who have been determined and have been adjusted to the requirements in this study and respondents who represent the population of this study. The results obtained from the study showed that the communicator's credibility affected 29% in purchasing decisions while the remaining 71% was influenced by other factors. The relationship is positive, if the quality of the communicator's credibility increases, therefore the purchasing decision will also increase. And conversely, if the quality of the communicator's credibility decreases then the purchasing decision will also decrease. Kredibilitas dari seorang komunikator merupakan salah satu faktor bagi masyarakat untuk mengambil keputusan pembelian terhadap sebuah produk. Seorang komunikator harus memiliki beberapa kemampuan dengan kata lain bahwa komunikator harus memiliki kekuatan untuk bersaing yaitu kredibilitas (credibility) dan daya tarik (attractiveness).Penelitian bertujuan untuk meneliti kredibilitas komunikator terhadap keputusan pembelian produk AHHA Clothing Line Atta Halilintar setelah menonton YouTube Atta Halilintar. Variabel independen yang berada dalam penelitian ini yaitu kredibilitas komunikator dan variabel dependen adalah keputusan pembelian. Pendekatan yang dipergunakan pada penelitian ini adalah deskriptif kuantitatif. Data penelitian dikumpulkan dengan menggunakan teknik non probability sampling atau teknik purposive sampling. Penelitian ini menggunakan alat uji SPSS for windows 23 untuk Uji Validitas, Reliabilitas, Hipotesis (analisis linier sederhana), Uji T, Koefisien Korelasi, dan Koefisien Determinasi. Peneliti memperoleh data-data yang akan diujikan dengan cara menyebarkan beberapa kuesioner kepada semua responden yang berjumlah 100 responden yang telah ditentukan dan telah disesuaikan dengan syarat-syarat pada penelitian ini dan responden yang mewakili dari populasi penelitian ini. Hasil yang diperoleh dari penelitian menunjukkan bahwa kredibilitas komunikator berpengaruh sebesar 29% pada keputusan pembelian sementara sisanya 71% dipengaruhi oleh faktor lain. Hubungan bersifat positif,apabila kualitas kredibilitas komunikator meningkat maka dari itu keputusan pembelian juga akan mengalami peningkatan. Dan sebaliknya, bila kualitas kredibilitas komunikator menurun maka dari itu keputusan pembelian juga akan mengalami penurunan.

scholarly journals PENGARUH KEPERCAYAAN, KEMUDAHAN DAN HARGA TERHADAP KEUTUSAN PEMBELIAN ONLINE PADA SITUS JUALBELI ONLINE TOKOPEDIA (Studi Kasus Pada Mahasiswi STIE “KBP” Padang)

2020 ◽  
Author(s):  
Rivie Lastri Ningsih ◽  
Maria Magdalena
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Independent Variables

This study aims to analyze the influence of trust, convenience and price to the purchase decision. Data collection of research through giving questionnaires to 90 respondents with purposive sampling method to determine the responses of respondents to each variable. Based on the result of research, we get regression equation Y = 3,836 + 0,332X_1 + 0,229X_2 + 0,329X_3 and in t test we get significant value 0.000 smaller than significance value a = 0,05, that trust, easiness and price have positive and significant effect to online purchasing decisions on Tokopedia online selling site at STIE Student "KBP" Padang. The influence of these three independent variables on the dependent variable is strong enough where the coefficient of determination result is applied by R2 value of 58,3% and trust, easiness and price simultaneously influence to decision of online purchasing at Tokopedia online selling site (case on STIE Student "KBP" Padang).

scholarly journals PENGARUH PERSEPSI HARGA & KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BATIK ZULFAH TANJUNG BUMI

2020 ◽  
Vol 1 (1) ◽  
pp. 290-294
Author(s):  
Irfan Dwi Pramana Putra ◽  
Subakir
Keyword(s):  
Product Quality ◽  
Quantitative Approach ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Price Perception ◽  
Purchasing Decision ◽  
Quality Perception

This study intends to find out and analyze the influence of price & product quality perception on the purchasing decision of Batik ZulfahTanjungbumi. This research uses a quantitative approach, with non-probability sampling techniques, with a population that is consumers of Batik ZulfahTanjungbumi, the number of samples is 100 respondents. It is known that the tcount value of Price Perception variable is -4,639 with a significant value of 0,000, product quality variable with the result of tcount of 10,801 with a significant value of 0,000. and obtained a significant value <0.05, obtained fcount value of 62.462 with a significant level of 0.000 where 0.000 <0.05. It can be concluded that the variable price perception and product quality on purchasing decisions is positive and partially significant simultaneously.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KAYU PADA CV. HARAPAN JAYA III KASEMEN KOTA SERANG

2021 ◽  
Vol 1 (1) ◽  
pp. 598-608
Author(s):  
Ega Maulidya ◽  
Surti Zahra ◽  
Amah Suhamah
Keyword(s):  
Product Quality ◽  
Sampling Technique ◽  
Wood Products ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Equal Opportunities ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Positive Effect

For the price of wood sold at CV. Harapan Jaya III is a little more expensive compared to other wood products. This study aims to determine the effect of Product Quality and Price on Wood Purchase Decisions at CV. Harapan Jaya III Kasmen Kota Serang. This type of research uses a quantitative approach with associative methods. The population in this study as many as 70 people are consumers of Wood CV. Harapan Jaya III. The sampling technique using probability sampling is a technique to provide equal opportunities for each member of the population to be selected as a member of the sample, which is as many as 70 respondents. The results showed that partially product quality had a positive effect on purchasing decisions. Then the price has a positive effect on purchasing decisions and simultaneously product quality and price affect purchasing decisions. The results of the study conclude that partially product quality affects purchasing decisions and prices affect purchasing decisions. Meanwhile, product quality and price simultaneously affect the purchase decision

scholarly journals Pengaruh public relation dan strategi periklanan terhadap keputusan pembelian produk samsung galaxy

2018 ◽  
Vol 10 (1) ◽  
pp. 14
Author(s):  
Desi Novita Sari ◽  
Gusti Noorlitaria ◽  
Asnawati Asnawati
Keyword(s):  
Sampling Method ◽  
T Test ◽  
Public Relation ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Decision ◽  
The Public ◽  
Advertising Strategy ◽  
Analysis Technique ◽  
Level Of Significance

AbstractThis study aimed to find out : (1) influence of public relation to purchasing decision at Politeknik Negeri Samarinda students, (2) influence of advertising strategy to purchasing decision at Politeknik Negeri Samarinda students, (3) influence of public relation and advertising strategy to purchasing decision at Politeknik Negeri Samarinda Students. This research is a survey research. The population of this research is Politeknik Negeri Samarinda students using Samsung Galaxy mobile phone product. The sampling method used in this research is accidental sampling with 120 respondents. The collected questionnaire data has been tested using validity and reliability. The data analysis technique of this research is multiple linear regression.The results showed that : (1) the public relation positively effected purchasing decisions with a significance value of t-test is smaller than the specified level of significance (2) the advertising strategy positively effected purchasing decisions with significant value t-test is smaller than the specified level of significance (3) the public relation and advertising stategy together positively effected purchasing decisions with significant value f-test is smaller than the specified level of significance.  Keywords : Public Relation, Advertising Strategy, Purchase Decision.

scholarly journals Pengaruh Lokasi, Kelengkapan Produk, dan Pelayanan Terhadap Keputusan Pembelian Konsumen pada Imam Market Kisaran

2018 ◽  
Vol 1 (1) ◽  
pp. 7
Author(s):  
Elly Rahayu
Keyword(s):  
Sampling Method ◽  
T Test ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Service Consumer

This study is purpose to examine the influence of location, completeness of products and services to consumer purchasing decisions at Swalayan Imam Market. The population of this study are consumers who have been shopping at Imam Market Kisaran. The sample of this study is the consumers who shop at Imam Market within the last 3 months The technique sampling used is accidental sampling method . Best of the t test (partial test) that have been done, Service dan Location which have influence to consumer buying decition on Imam Market Kisaran and product completeness has no effect to consumer buying decision on Imam Market Kisaran Keywords: Location, Product Completeness, Purchasing Decision Service, Consumer

scholarly journals PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI MATAHARI PALEMBANG SQUARE EXTENSION

JEMBATAN ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 33-44
Author(s):  
M.dwi Yanputra ◽  
Dian Eka ◽  
Aslamia Rosa
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Sampling Method ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Probability Sampling

The main objective of this study was to determine the effect of the promotionmix terhdap purchasing decisions apparel products in Matahari Palembang SquareExtension. The research sample of 100 respondents from consumer Sun PalembangSquare. The sampling method used was non-probability sampling for consumers fromthe Sun varies. The coefficient of determination shows that 58.2% of the productpurchase decision influenced by variables clothing promotion (advertising, personalselling, publicity, sales promotion and direct marketing). Mechanical data used ismultiple regression analysis. The results showed that the simultaneous promotion mixinfluence on purchase decisions apparel products. Partial publicity only variable thatdoes not have significant influence on purchasing decisions apparel products inMatahari Palembang Square Extension.Keyword : Mix Promotions, Products Clothing, Purchase Decision.

scholarly journals THE EFFECT OF CUSTOMERS’ INCOME, BUSINESS CAPITAL, MARGIN AND COLLATERAL VALUE ON MURABAHAH FINANCING DEMAND AT BANK BNI SYARIAH MIKRO KANTOR CABANG PEMBANTU PRAYA.

2018 ◽  
Vol 9 (1) ◽  
Author(s):  
MUHAMMAD ZIA ANGGI SUKMANA
Keyword(s):  
Hypothesis Testing ◽  
Multiple Regression ◽  
Sampling Method ◽  
T Test ◽  
Quantitative Approach ◽  
The Other ◽  
F Test ◽  
Probability Sampling ◽  
Independent Variables ◽  
Other Hand

Abstract. The Effect of Customers’ Income, Business Capital, Margin and Collateral Value on Murabahah Financing Demand at Bank BNI Syariah Mikro Kantor Cabang Pembantu Praya. The study was objective to analyzed effect of customers’ income, business capital, margin and collateral value on murabaha financing demand at Bank BNI Syariah Mikro Kantor Cabang Pembantu Praya. Type of research was explanation study with quantitative approach. Population of the study is customers’ entire murabaha product. Sampling method applied non probability sampling. Data was collected by means of observation, interview, and questionnaire sheets. Data was analyzed via OLS multiple regression. Hypothesis testing are held two methods namely partial test (t-test) to examine effect of each independents variables individually and overall test (F-test) to examine effect of all independent variables simultaneously. Result of the study indicated that income and margin has significant effect on murabaha demand with t-stat is larger than tα, respectively. In the other hand, both business capital and collateral value has no significant effect on its demand, these variable indicated t-stat less than tα. Simultaneously these independent variables on murabaha demand have significant effect. Abstrak. Pengaruh Pendapatan Pelanggan, Modal Bisnis, Margin, Dan Nilai Collateral Terhadap Pembiayaan Murabahah Pada Bank Bni Syariah Mikro Kantor Cabang Pembantu Praya. Penelitian ini bertujuan untuk menganalisis pengaruh pendapatan nasabah, modal, margin pembiayaan serta nilai jaminan terhadap permintaan pembiayaan murabahah pada Bank BNI Syariah Mikro Kantor Cabang Pembantu Praya. Jenis penelitian adalah penelitian eksplanasi dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian adalah semua nasabah pembiayaan produk murabahah di Bank BNI Syariah KCP Praya. Sampel penelitian menggunakan non probability. Pengumpulan data menggunakan teknik observasi dan wawancara. Pengumpulan data dengan menggunakan kuisioner (angket). Analisis data menggunakan teknik analisis regresi linear berganda. Secara parsial pendapatan nasabah dan margin pembiayaan berpengaruh signifikan terhadap permintaan pembiayaan murabahah pada Bank BNI Syariah Mikro Cabang Pembantu Praya. Sedangkan modal dan nilai jaminan tidak berpengaruh signifikan terhadap permintaan pembiayaan murabahah pada Bank BNI Syariah Mikro Cabang Pembantu Praya. Secara simultan pendapatan nasabah, margin pembiayaan, modal, dan nilai jaminan tidak berpengaruh signifikan terhadap permintaan pembiayaan murabahah pada Bank BNI Syariah Mikro Cabang Pembantu Praya.

Effect of Product Quality, Price, and Promotion to Purchase Decision

2018 ◽  
Vol 1 (1) ◽  
pp. 9-22
Author(s):  
Lita Limpo ◽  
Abdul Rahim ◽  
H Hamzah
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Positive Effect ◽  
Selection Of

This study aims to analyze the influence of product quality, price, and promotion of purchasing decision in Indonesia. The data used taken from some Indonesian people who usually drink local tea. The purposive sampling method used in the selection of respondents involving ninety-two people. The results of this study partially indicate that quality had a significant and positive effect on purchasing decisions by sixty percent. Price had a significant and positive effect on purchasing by forty-two percent. The promotion had a significant and positive effect on purchasing decisions by fifty percent. Simultaneously, the quality, price, and promotion significantly affected the purchase decision by seventy-two percent

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