scholarly journals The Sustainability Marketing Mix for Thai Senior Tourism

2017 ◽  
Vol 4 (2) ◽  
pp. 80-89 ◽  
Author(s):  
Nitchakarn Noo-urai ◽  
Kaedsiri Jaroenwisan
Keyword(s):  
Group Discussion ◽  
Clean Energy ◽  
Structured Interview ◽  
Marketing Mix ◽  
Promotion Strategy ◽  
Business Corporation ◽  
Parking Lot ◽  
Internet Telephone ◽  
Packaging Strategy ◽  
Process Strategy

This article was studied sustainability marketing mix strategy for Thai senior tourism. Collecting data through focus group discussion. The semi-structured interview used to collect data. The consequence of this research point out suitable product strategy for Thai senior tourism is the design of restroom with flush toilet with side-handrail and anti-slip floor material. In term of Price Strategy, sufficient accommodation cost is in range between 500 to 1,000 baht and entrance fee should not be over 100 baht. Place strategy is concentrated at accessible channel and attraction places information through internet, telephone, and word of mouth. Television media, used as Promotion Strategy, is most satisfactory media for Thai senior, which could be running period during 5:00 AM to 7:00 AM and 5:00 PM to 8:00 PM. In case of Participant strategy, traveling business is supposed to be emphasis on number of staff for this group of tourists that proper ration is a staff per three tourists. The Physical Evidence strategy is underline about decoration base on local identity and enough parking lot. And the process strategy is considered environmental prevention and protection which is use of clean energy or energy saving mechanic in accommodations. The packaging strategy is mention to package tour for senior tourist that provide conveniences and special services from expert staff. For programming strategy is religious festivals, traditional festivals, agriculture festivals, health festivals, etc. And partnership strategy is considered to highlight on business corporation to support Thai senior tourist services and build information center for senior tourists.Int. J. Soc. Sc. Manage. Vol. 4, Issue-2: 80-89

scholarly journals Soft System Methodology (SSM) Analysis to Increase the Number of Prospective Students

2020 ◽  
Vol 4 (1) ◽  
pp. 63-74
Author(s):  
Neilin Nikhlis ◽  
Ade Iriani ◽  
Kristoko Dwi Hartomo
Keyword(s):  
Group Discussion ◽  
Structured Interview ◽  
Prospective Students ◽  
Process Data ◽  
Knowledge Capture ◽  
Soft System Methodology ◽  
Promotion Strategy ◽  
Capture Process ◽  
System Methodology ◽  
University Promotion

The competition between campus, whether it’s a public college and private college in Central Java, is very tight with the increasing number of interested students for prospective students from various regions. The close competition requires many campuses to compete to provide the best facilities and services. The research objective is expected to support the "XY" university promotion strategy to help the university in the knowledge capture process. Data collection was carried out using the group discussion forum (FGD) method with a structured interview process for university leaders, university officials, marketing departments, and students. The technique used in this study is a soft system methodology (SSM). The results of this study model knowledge capture (KC) on the "XY" university promotion strategy and produce knowledge documentation that provides benefits in making policy strategies and has an impact on increasing the number of prospective new college students by optimizing digital marketing.

scholarly journals The Implementation of Marketing Mix to Increase Room Sales

2020 ◽  
Vol 1 (1) ◽  
pp. 55-64
Author(s):  
Ni Luh Putu Wahyuntari ◽  
I Gusti Putu Sutarma ◽  
Dewa Made Suria Antara
Keyword(s):  
Work Performance ◽  
Marketing Mix ◽  
Price Strategy ◽  
Hotel Management ◽  
Product Strategy ◽  
Promotion Strategy ◽  
Physical Evidence ◽  
Place Strategy ◽  
The Right ◽  
Process Strategy

This research aims to determine the effect of the implementation of the marketing mix consisting of product strategy are, price strategy promotion strategy, place strategy, process strategy, person strategy, and physical evidence strategy for increasing the room sales at a 4-star hotel in Kuta, Badung. To answer the existing problems needed supporting statistics obtained through observation, interviews, and documentation. Based on the result of the implementation of marketing mix strategies, it was obtained significantly an increase in the room sales. The marketing mix factors are; product strategy, by the product strategy hotel management able to increase the room sales in accordance with occurring the guest needed; Price strategy, it’s about strategy to establish the right prices in market segmentation; Promotion strategy, this strategy is consolidating the technical of marketing through promotion by social media, electronics promotions, and any publics publishing; Place strategy consist with classify the distribution channels. People’s strategy, this strategy advise some strategies for developing training that can improve work performance; physical evidence strategy, advise the strategy of revamping the hotel facilities and infrastructure of the hotel.

scholarly journals IMPLEMENTASI MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KEPUASAN PELANGGAN DI MADRASAH ALIYAH TERPADU (MAT) DARUL FALLAH BOGOR

2019 ◽  
Vol 2 (02) ◽  
pp. 133
Author(s):  
Sarifudin Sarifudin ◽  
Rahendra Maya
Keyword(s):  
Qualitative Methods ◽  
Field Observation ◽  
Marketing Mix ◽  
Marketing Management ◽  
Educational Services ◽  
Price Strategy ◽  
Promotion Strategy ◽  
Education Services ◽  
Marketing Education ◽  
Process Strategy

The management of marketing education services will be good if done correctly and professionally. The aim of the marketing management of education services is to facilitate the institution in marketing its educational services to the community. The purpose of this study is to be able to find out how the implementation of the mix strategy in the marketing management of education services in the Darul Fallah Integrated Aliyah Madrasah (MAT) Bogor. This scientific research uses qualitative methods by collecting data from field observation activities, interviews with relevant sources, and taking documentation from the research site. The marketing mix of education services in MAT Darul Fallah Bogor includes: (1) Product strategy; (2) Price Strategy; (3) Place Strategy (location); (4) Promotion Strategy; (5) People Strategy; (6) Physical Evendece Strategy; and (7) Process Strategy. In addition, this study also discusses the development of marketing education services in MAT Darul Fallah Bogor from year to year and various kinds of educational services products offered so that consumers are more interested in seeing firsthand the advantages of this school.Keywords: management, marketing, education services, satisfaction.

Alexander First Nations Parents’ Perceptions of a School Nutrition Policy

2020 ◽  
Vol 81 (2) ◽  
pp. 66-71 ◽  
Author(s):  
Christina Gillies ◽  
Anna Farmer ◽  
Katerina Maximova ◽  
Noreen D. Willows ◽  
Keyword(s):  
Policy Implementation ◽  
First Nations ◽  
Structured Interview ◽  
Nutrition Policy ◽  
School Nutrition ◽  
Healthy Foods ◽  
Promotion Strategy ◽  
Food Programs ◽  
Health Promotion Strategy ◽  
Survey Responses

Purpose: A school nutrition policy (SNP) is one promising school-based health promotion strategy to improve the food environments of First Nations children. The aim of this study was to explore First Nations parents’ perceptions of a SNP. Methods: A process evaluation of policy implementation was conducted using a mixed-methods design. Parents (n = 83) completed a 19-question survey to capture their perceptions of the policy. Survey responses informed questions in an 11-question semi-structured interview guide. Transcripts from interviews with parents (n = 10) were analyzed using content analysis to identify barriers and facilitators to policy implementation. Results: Parents were supportive of the SNP and the school’s food programs, which they perceived as helping to address community concerns related to nutrition. However, some parents opposed the restriction of unhealthy foods at school celebrations and fundraisers. In addition, despite being aware of the SNP, parents were unable to demonstrate an understanding of the SNP content. Finally, parents struggled to provide their children with healthy foods to bring to school due to lack of affordable and accessible food in the community. Conclusions: Although SNPs may be well-received in First Nations communities, their implementation must be supported by parent involvement and consideration of wider socioeconomic conditions.

scholarly journals A Study of Language Anxiety among English Language Learners in Saudi Arabia

2019 ◽  
Author(s):  
Badia Muntazer Hakim
Keyword(s):  
English Language Learners ◽  
Language Learning ◽  
Language Learners ◽  
English Language ◽  
Group Discussion ◽  
Structured Interview ◽  
Language Teachers ◽  
Target Language ◽  
Language Anxiety ◽  
Self Awareness

Classroom anxiety is a recurrent phenomenon for language learners. There are various factors that cause language anxiety, the most common of which include learners’ excessive self-consciousness and self-awareness concerning their oral reproduction and performance and their peculiar, and quite often misplaced and mistaken, views and beliefs regarding different approaches. Other potential reasons for this problem could include the fear, and the consequent deterrence occasioned thereof, of encountering difficulties in language learning, specifically learners’ individual problems regarding the culture of the target language and the varying social statuses of speakers. The most important fear is, perhaps, the deterrent fear of causing damage to one’s self-identity. Therefore, while needing to paying special attention to language learners’ anxiety reactions, language teachers have a crucial role in helping their students achieve the expected performance goals in the target language. Another factor that could potentially lead to language anxiety is simply the poor command of the target language. This problem could be attributed to linguistic barriers and obstacles language learners encounter in learning and using the target language. In the current study, using a qualitative, semi-structured interview and the focus-group discussion technique, the researcher aims to investigate the factors that contribute to language anxiety among Arab language learners. It focuses on learners both within the classroom setting and without, i.e. in the social context, and recommends a number of approaches to manage and overcome this problem.

scholarly journals The Role of Medicinal Plants in Traditional Medicine in Adwa District, Tigray, Northern Ethiopia

2020 ◽  
pp. 1-11
Author(s):  
Temesgen Assefa ◽  
Netsanet Nigussie ◽  
Destaw Mullualem ◽  
Gebiru Sinshaw ◽  
Yeshaneh Adimasu
Keyword(s):  
Medicinal Plants ◽  
Traditional Medicine ◽  
Indigenous Knowledge ◽  
Group Discussion ◽  
Structured Interview ◽  
Northern Ethiopia ◽  
Ethnobotanical Survey ◽  
Plant Parts ◽  
And Gender

In Ethiopia, medicinal plants had been used since ancient time and became an important source of health care. Though majority of the people in the study area depend on ethnomedicine to manage different ailments, the indigenous knowledge largely is not documented. As a result, an ethnobotanical survey was conducted with the objective of assessing the role of medicinal plants in traditional medicine. Data was collected by using semi-structured interview and group discussion. Twenty informants were purposefully selected based on indigenous knowledge and gender. Ethnobotanical data was analyzed with descriptive statistics and expressed in tables and flow charts. A total of 25 medicinal plants (22 families) recorded to treat human and livestock ailments. Medicinal plant habit analysis indicates that shrubs occupy the highest proportion (36%), followed by trees and herbs (28% for each) and climbers (8%). The most commonly used plant parts in the study area were leaves and roots. Although medicinal plants play a great role in the society, their  sustainability is declining through time in the study area due to the increasing number of users, improper uses of the plants and poor conservation. Therefore, the conservation of these medicinal plants would be important.

scholarly journals The Multifaceted Impact of COVID-19 Pandemic on Dentists in Tamil Nadu, India: A Qualitative Study

2021 ◽  
Author(s):  
Nesa Aurlene ◽  
R Sindhu ◽  
A Haripriya
Keyword(s):  
Focus Group ◽  
Qualitative Study ◽  
Thematic Analysis ◽  
Social Life ◽  
Tamil Nadu ◽  
Dental Treatment ◽  
Group Discussion ◽  
Structured Interview ◽  
Dental Clinics ◽  
The Government

Introduction: India has become the Coronavirus Disease 2019 (COVID-19) epicentre with the highest number of COVID-19 cases being reported each day. This has caused a major impact on healthcare workers including dentists across the country. Most dental clinics in Tamil Nadu were closed during the initial two months of draconian lockdown enforced by the Government of India (GOI). As partial lockdown measures were introduced over the subsequent months, dental clinics have started functioning and receiving patients for emergency dental treatment. Aim: This study was done among dentists practicing in Tamil Nadu amidst the COVID-19 pandemic to understand how the pandemic has impacted their professional and personal lives. Materials and Methods: A qualitative study using online focus group discussion was conducted among 32 dentists practicing in Tamil Nadu, India using a structured interview guide in the month of July 2020. After data collection, the focus group discussions were transcribed manually and an inductive thematic analysis was performed using Braun and Clarke’s six phases for thematic analysis. Results: Three major themes were identified after the thematic analysis namely limitations of off-campus distance learning, challenges faced in dental practice during the COVID-19 pandemic and social life impacts of COVID-19 among dentists. Conclusion: Dentists in this study felt that the COVID-19 pandemic was negatively impacting their dental practices owing to lack of clarity in COVID-19 protocols, lack of patient awareness, high cost of Personal Protective Equipment (PPE), increasing overhead expenses, ergonomic difficulties in treating patients while wearing PPE, patients’ unwillingness to pay higher charges for treatment under COVID-19 protocols and fear of contracting COVID-19. Majority of participants in this study did not report any negative impacts of social isolation as many of them had stayed with their families during the lockdown.

scholarly journals Medicinal Plants Used for Treating Human and Livestock Ailments in Tiyo District, Arsi Zone of Oromia, Ethiopia

2020 ◽  
Author(s):  
Misbahu Aman ◽  
Zemede Asfaw ◽  
Gemedo Dalle
Keyword(s):  
Medicinal Plants ◽  
Indigenous Knowledge ◽  
Cultural Values ◽  
Group Discussion ◽  
Structured Interview ◽  
Traditional Healers ◽  
Local Communities ◽  
Herbal Remedies ◽  
Preference Ranking ◽  
Healthcare Needs

Abstract Background Systematic documentation and promotion of indigenous knowledge associated with medicinal plants are limited. The aim of this study was to undertake ethnobotanical investigation on medicinal plants used for the treatment of human and livestock ailments and document indigenous knowledge of local communities on the preparation and administration of herbal remedies in the study area. Methods The study involved 153 informants from nine kebeles, comprising traditional healers, knowledgeable elders and local user communities. Various ethnobotanical techniques were used to collect and analyze data: semi- structured interview, guided field walk, group discussion, preference ranking, and fidelity level index. Data was analyzed using descriptive statistical analysis. Results Local communities had rich and diverse indigenous knowledge on medicinal plants, types of ailments, methods of remedy preparations and routes of applications. There were differences in this indigenous knowledge across age and sex. A total of 83 medicinal plants were documented during this study. Fifty two (62.65%) plants were used for treating human ailments, 20 species (24.10%) for treating health problems of livestock and the remaining 11 (13.25%) for treating both human and livestock ailments. The highest informant consensus was documented for the plants Allium sativum , Asparagus africanus and Azadirachta indica. Leaves were the most commonly used parts of medicinal plants accounting for 51.81% of the total followed by roots (20.48%) and barks (2.41%). Oral administration of the herbal medicine was the dominant route 66.3%, followed by dermal (22.7%) which included washing, holding on, rubbing and brushing. Smoking (8.5%) was also important. It was documented that 27 species (32.5%) were used in fresh, 13 species (15.7%) dried and 43 species (51.8%) either in dry or fresh state. Conclusion Owing to their access, curing ability, manageable charges, existence of deep indigenous knowledge and other associated cultural values, medicinal plants continued to play a significant role in meeting healthcare needs of the community in the study area. Conservation and sustainable use of the diverse medicinal plants need to be promoted. Systemic documentation and protection of the rich knowledge of local communities and further research on selected potential species was recommended as a result of this study.

scholarly journals The Effect of Implementation of Service Marketing Mix to the Process of Tourist Decision to Visit Tourism Object: A Case Study at Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia

2018 ◽  
Vol 7 (4.9) ◽  
pp. 112
Author(s):  
Zeshasina Rosha ◽  
. .
Keyword(s):  
Decision Process ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Promotion Strategy ◽  
Object A ◽  
Tourist Destinations ◽  
Study Population ◽  
Place Promotion

This research examines the effect of product, price, place, promotion, people, process and physical evidence on tourists’ decision process to visit the tourism object in Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia. This tourism object consists of three resorts, namely Aka Barayun, Sarasah Bunta, and Rimbo Piobang. The approach in this research is a case study. The study population is tourists who visit the Lembah Harau. Primary data collected through a questionnaire. Data analysis was done by using a partial test (t-test). The result of the research revealed that product, place, promotion, and people significantly affects tourist’s decision process to visit Lembah Harau. Product variables have a dominant influence on the tourist’s decision. This proves that the object is the main consideration for tourists to visit the Lembah Harau, then sequentially followed by location, promotion, and people. Hence, not all aspects of the concept of the marketing mix influence the tourist’s decision process to visit the Lembah Harau attraction. Administrators of Lembah Harau are advised to maintain and develop products, easiness of process, fairness of the price, facilities, services, quality of people, and effective promotion strategy. Next researchers are recommended to study other tourist destinations in Sumatera Barat or continue this research by expanding the sample size and add other variables such as psychological factors and service quality.  

Primary school principals in Ethiopia: Selection and preparation

2019 ◽  
Vol 48 (4) ◽  
pp. 651-681
Author(s):  
Tesfaye Gemechu Gurmu
Keyword(s):  
Primary School ◽  
School Leadership ◽  
School Principals ◽  
Group Discussion ◽  
Teaching Experience ◽  
Structured Interview ◽  
Grade Point ◽  
Primary School Principals ◽  
And Performance ◽  
And Training

The study is an explanatory qualitative research that seeks to investigate the processes of Ethiopian primary school principals’ selection and training for professionalising principals. The participants are seven faculty members, 11 school principals and five education officials. Data are collected through semi-structured interview, focus group discussion and document analysis that are analysed thematically. Findings of the study show that the denial of principalship to professional graduates and political affiliation lens are scenarios that inform principals’ selection for leadership positions. Selection criteria that give emphasis to university degree Grade Point Average (GPA), teaching experience and performance are deciding who is selected for postgraduate diploma in school leadership (PGDSL) training. These indicate the gap the selection processes have in selecting competent leaders for the training. The study also shows that the duration of the primary school principals’ training is short. Its curriculum lacks depth and breadth. Albeit the training helps trainees to be familiarised with school leading, it is deficient in informing principalship professionalisation. The Ministry of Education, therefore, needs to revisit the selection and training processes so that proper criteria and procedures, inform the selection and training of competent professionals needed in the area.

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