scholarly journals IMPLEMENTASI MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KEPUASAN PELANGGAN DI MADRASAH ALIYAH TERPADU (MAT) DARUL FALLAH BOGOR

2019 ◽  
Vol 2 (02) ◽  
pp. 133
Author(s):  
Sarifudin Sarifudin ◽  
Rahendra Maya
Keyword(s):  
Qualitative Methods ◽  
Field Observation ◽  
Marketing Mix ◽  
Marketing Management ◽  
Educational Services ◽  
Price Strategy ◽  
Promotion Strategy ◽  
Education Services ◽  
Marketing Education ◽  
Process Strategy

The management of marketing education services will be good if done correctly and professionally. The aim of the marketing management of education services is to facilitate the institution in marketing its educational services to the community. The purpose of this study is to be able to find out how the implementation of the mix strategy in the marketing management of education services in the Darul Fallah Integrated Aliyah Madrasah (MAT) Bogor. This scientific research uses qualitative methods by collecting data from field observation activities, interviews with relevant sources, and taking documentation from the research site. The marketing mix of education services in MAT Darul Fallah Bogor includes: (1) Product strategy; (2) Price Strategy; (3) Place Strategy (location); (4) Promotion Strategy; (5) People Strategy; (6) Physical Evendece Strategy; and (7) Process Strategy. In addition, this study also discusses the development of marketing education services in MAT Darul Fallah Bogor from year to year and various kinds of educational services products offered so that consumers are more interested in seeing firsthand the advantages of this school.Keywords: management, marketing, education services, satisfaction.

scholarly journals IMPLEMENTASI MANAJEMN PEMASARAN JASA PENDIDIKAN DI MTs MA’ARIF 1 PONOROGO

2021 ◽  
Vol 7 (3) ◽  
Author(s):  
Ali Fahrudin ◽  
Murtadlo Murtadlo ◽  
Warih Handayaningrum
Keyword(s):  
Qualitative Method ◽  
Marketing Strategies ◽  
Marketing Management ◽  
Educational Institutions ◽  
Educational Services ◽  
Promotion Strategy ◽  
The Public ◽  
The Face ◽  
Education Marketing ◽  
Process Strategy

Marketing management of educational services will be good if it is carried out effectively and efficiently in a professional manner. This is done as an effort to make it easier for educational institutions to market their services to the public. The purpose of this study is to describe and analyze the implementation of marketing management of educational services at MTs Ma'arif 1 Ponorogo. This research uses descriptive qualitative method. The results of this study are, MTs Ma'arif 1 Ponorogo Implements the education marketing mix as follows: (1) product strategy, (2) price strategy, (3) place strategy, (4) promotion strategy, (5) people strategy, (6 ) physical eventdance strategy, (7) process strategy. In addition, there are various developments in marketing strategies carried out by MTs Ma'arif 1 Ponorogo in the face of competition between educational institutions.

scholarly journals The Implementation of Marketing Mix to Increase Room Sales

2020 ◽  
Vol 1 (1) ◽  
pp. 55-64
Author(s):  
Ni Luh Putu Wahyuntari ◽  
I Gusti Putu Sutarma ◽  
Dewa Made Suria Antara
Keyword(s):  
Work Performance ◽  
Marketing Mix ◽  
Price Strategy ◽  
Hotel Management ◽  
Product Strategy ◽  
Promotion Strategy ◽  
Physical Evidence ◽  
Place Strategy ◽  
The Right ◽  
Process Strategy

This research aims to determine the effect of the implementation of the marketing mix consisting of product strategy are, price strategy promotion strategy, place strategy, process strategy, person strategy, and physical evidence strategy for increasing the room sales at a 4-star hotel in Kuta, Badung. To answer the existing problems needed supporting statistics obtained through observation, interviews, and documentation. Based on the result of the implementation of marketing mix strategies, it was obtained significantly an increase in the room sales. The marketing mix factors are; product strategy, by the product strategy hotel management able to increase the room sales in accordance with occurring the guest needed; Price strategy, it’s about strategy to establish the right prices in market segmentation; Promotion strategy, this strategy is consolidating the technical of marketing through promotion by social media, electronics promotions, and any publics publishing; Place strategy consist with classify the distribution channels. People’s strategy, this strategy advise some strategies for developing training that can improve work performance; physical evidence strategy, advise the strategy of revamping the hotel facilities and infrastructure of the hotel.

scholarly journals The Sustainability Marketing Mix for Thai Senior Tourism

2017 ◽  
Vol 4 (2) ◽  
pp. 80-89 ◽  
Author(s):  
Nitchakarn Noo-urai ◽  
Kaedsiri Jaroenwisan
Keyword(s):  
Group Discussion ◽  
Clean Energy ◽  
Structured Interview ◽  
Marketing Mix ◽  
Promotion Strategy ◽  
Business Corporation ◽  
Parking Lot ◽  
Internet Telephone ◽  
Packaging Strategy ◽  
Process Strategy

This article was studied sustainability marketing mix strategy for Thai senior tourism. Collecting data through focus group discussion. The semi-structured interview used to collect data. The consequence of this research point out suitable product strategy for Thai senior tourism is the design of restroom with flush toilet with side-handrail and anti-slip floor material. In term of Price Strategy, sufficient accommodation cost is in range between 500 to 1,000 baht and entrance fee should not be over 100 baht. Place strategy is concentrated at accessible channel and attraction places information through internet, telephone, and word of mouth. Television media, used as Promotion Strategy, is most satisfactory media for Thai senior, which could be running period during 5:00 AM to 7:00 AM and 5:00 PM to 8:00 PM. In case of Participant strategy, traveling business is supposed to be emphasis on number of staff for this group of tourists that proper ration is a staff per three tourists. The Physical Evidence strategy is underline about decoration base on local identity and enough parking lot. And the process strategy is considered environmental prevention and protection which is use of clean energy or energy saving mechanic in accommodations. The packaging strategy is mention to package tour for senior tourist that provide conveniences and special services from expert staff. For programming strategy is religious festivals, traditional festivals, agriculture festivals, health festivals, etc. And partnership strategy is considered to highlight on business corporation to support Thai senior tourist services and build information center for senior tourists.Int. J. Soc. Sc. Manage. Vol. 4, Issue-2: 80-89

scholarly journals EFEKTIVITAS STRATEGI BAURAN PEMASARAN TERHADAP DAYA SAING PRODUK BONEKA

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
TIRIS SUDRARTONO
Keyword(s):  
Raw Materials ◽  
Marketing Mix ◽  
Price Strategy ◽  
Product Strategy ◽  
Product Model ◽  
Promotion Strategy ◽  
Distribution Strategy ◽  
Competitive Prices ◽  
Marketing Mix Strategy ◽  
The Right

This study aims to determine the effectiveness of the Marketing Mix Strategy on Product Competitiveness. In this research, the results show that the Product Strategy, Price Strategy, Distribution Strategy and Promotion Strategy if implemented well, the Product Competitiveness will experience a significant increase. The resulting product model must be in accordance with market desires, the product brand must be easily read and remembered by consumers, the size of the product is made standard by including on the Production Brand, Providing raw materials that are always available at competitive prices and quality and Choosing the right media in product promotion so the strategy used can be more effective in increasing product competitiveness.

scholarly journals Strategi Pemasaran Jasa Pendidikan dalam Meningkatkan Animo Masyarakat pada Masa Pandemi Covid-19

2022 ◽  
Vol 6 (1) ◽  
pp. 33-44
Author(s):  
Mahmud MY ◽  
Riftiyanti Savitri ◽  
Lesiana Oktorita
Keyword(s):  
Human Resources ◽  
Extracurricular Activities ◽  
Public Interest ◽  
Services Marketing ◽  
Marketing Mix ◽  
Learning Activities ◽  
Educational Services ◽  
Education Services ◽  
Strategic Location ◽  
Tuition Fee

This research aims to find out the management of marketing of educational services in increasing public interest during the Covid-19 pandemic. This research uses descriptive qualitative research methods. Data is collected through observations, interviews, and documentation. The results of the study showed that the marketing of ma Al-Azhar Muaro Bungo education services during the Covid-19 pandemic was carried out by applying the concept of educational services marketing mix including marketing quality graduate products and karimah; price (tuition fee) is determined by the adjustment of the average economy of the student's parents; the place or location of the madrassa is in a strategic location; madrassa promotion is carried out directly and indirectly; Professional human resources and adequate facilities and infrastructure; The process of delivering educational services includes the delivery of facilities and facilities, learning activities, and extracurricular activities.

scholarly journals POSITIONING ATRIBUTES IN MARKETING MANAGEMENT ON THE MARKET OF HIGHER EDUCATION SERVICES

2019 ◽  
Vol 29 (4) ◽  
pp. 474-479
Author(s):  
N.G. ч N.G. Sokolova ◽  
T.V. Gruzdeva ◽  
O.V. Titova
Keyword(s):  
Marketing Research ◽  
Foreign Market ◽  
Marketing Management ◽  
Educational Services ◽  
Competitive Advantages ◽  
Education Services ◽  
The Public ◽  
Regional Universities ◽  
The University ◽  
Different Origin

The article focuses on the problem of marketing management in the field of positioning of regional Universities, as they are experiencing increasing competitive pressure. It is noted that students are the leading carriers of information in the market, communicators with the public. Students' perception of competitive advantages, first of all, ensures the success of positioning in the foreign market. The article presents the results of marketing research of the market of educational services initiated to determine the preferred attributes of positioning. The authors of the article identified four groups of attributes - benefits and values expected by consumers and forming advantages in the market: image, technological, social and economic. The hypothesis that the attributes of positioning educational services are based on a combination of benefits or solutions to specific problems is expressed and tested. They are a composition of values or benefits of different origin and the most common of them can be used for the purposes of positioning the University. According to the results of the survey of loyal students with the use of factor analysis, the combinations of values or benefits expected by students from educational services were identified and ordered by the preferences.

scholarly journals Pengaruh Lingkungan Individu Mahasiswa dan Kinerja Bauran Pemasaran Perguruan Tinggi terhadap Proses Keputusan Mahasiswa dan Nilai Jasa Pendidikan Tinggi Komputer

2011 ◽  
Vol 2 (2) ◽  
pp. 659
Author(s):  
Harjanto Prabowo
Keyword(s):  
Private Colleges ◽  
Decision Process ◽  
Research Method ◽  
Service Marketing ◽  
Services Marketing ◽  
Marketing Mix ◽  
Educational Services ◽  
Level Of Service ◽  
Student Interest ◽  
Education Services

Colleges offering computer education are increasing, especially with the widespread use of information technology in all fields. This paper presents the results of research that aims to uncover the level of service marketing mix of performance conformity with the interests of education and expectations of students. Research conducted descriptive, while the research method used is the method of explanatory survey of 770 students and 54 leaders from computer private colleges in Jakarta. The results showed that the individual's environment is more influential on the decision process of selecting college students compared the performance of education services marketing mix. There is a gap between the performance of the marketing mix of educational services with the level of expectation and perceived level of student interest. Therefore, leaders of computer private colleges in Jakarta should pay attention to changes in consumer behavior to marketing mix program of education services can further enhance the value of education services.

scholarly journals Eksistensi Manajemen Pemasaran dalam Membangun Citra Lembaga Pendidikan

2020 ◽  
Vol 10 (2) ◽  
pp. 133-153
Author(s):  
Toha Ma'sum
Keyword(s):  
Public Relations ◽  
Public Perception ◽  
Public Attitudes ◽  
Marketing Management ◽  
Academic Quality ◽  
Education Services ◽  
The Public ◽  
Marketing Education ◽  
Positive Image ◽  
Communication Processes

Related to the image of schools and efforts to create a positive image, it cannot be separated from the efforts of the school, especially the public relations department. Public Relations in education have special tasks including: Evaluating public attitudes and opinions towards the organization, Formulation and implementation of organizational procedures and policies for organizational communication with the public, coordinating communication programs between organizations and the public, developing relationships through communication processes, developing attitudes and relationships positive between the organization and the public. As well as creating public perception and a good image for the institution. Marketing management education services can apply Marketing management theory including marketing planning, marketing organizing, marketing implementation / implementation, and marketing supervision. The effort to improve and maintain a positive image is an academic reputation / academic quality, and is aimed at improving the Quality of Education Services, improving Education Services Products, and adding other efforts in the form of building communication, implementing discipline, giving direction to alumni to maintain the good name of the alma mater. The existence of marketing education services in enhancing the image is that marketing education services is carried out by promoting excellent learning programs, positive activities outside of school, and by planning well-programmed programs. has succeeded in improving and maintaining the image of the school.

scholarly journals Efektivitas Strategi Bauran Pemasaran Terhadap Daya Saing Produk Boneka (Studi Kasus pada Sentra Industri Boneka Sukamulya Bandung)

2019 ◽  
Vol 1 (3) ◽  
pp. 203-209
Author(s):  
TIRIS SUDRARTONO
Keyword(s):  
Small Business ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Quantitative Approach ◽  
Price Strategy ◽  
Promotion Strategy ◽  
Distribution Strategy ◽  
Large Market ◽  
Product Sale ◽  
Marketing Mix Strategy

This study aims to determine the effectiveness of the Marketing Mix Strategy on Product Competitiveness. This research was enthused by the fact that the SMEs (Micro Small Business) have not made the most of their product sale in a large market because of lack of product competitiveness. This study used a descriptive quantitative approach in which the data were processed in SPSS V.20. The results showed that if the product marketing strategy was well implemented, the doll product competitiveness increased by 0.518 per unit. If the price strategy was well executed, the doll product competitiveness increased by 1,019 per unit. If the distribution strategy was properly implemented, the doll product competitiveness increased by 0.616 per unit. If the promotion strategy was well implemented, the doll product competitiveness increased by 1.133 per unit. Based on the results of the analysis, the researchers suggests that the product should be adapted to market desires, the product brand must be visible and memorable to consumers, appropriate media should be appropriately selected in product promotion to increase product competitiveness.  

ANALISIS STRATEGI PENJUALAN BARANG KOMODITAS DI SWALAYAN SURYA GONDANG PERSPEKTIF HUKUM EKONOMI SYARIAH (Analysis of Commodity Goods Sales Strategy in Surya Gondang Supermarket Syariah Economic Law Perspective)

2019 ◽  
Vol 3 (2) ◽  
pp. 163-181
Author(s):  
Trivita Octaviana ◽  
M. Mahdil Mawahib ◽  
Abdullah Taufik
Keyword(s):  
Home Care ◽  
Qualitative Data ◽  
Target Selection ◽  
Field Research ◽  
Secondary Data ◽  
Price Strategy ◽  
Promotion Strategy ◽  
Analysis Techniques ◽  
Distribution Strategy ◽  
Sales Strategy

Strategi penjualan atau pemasaran adalah suatu seleksi sasaran yang menentukan posisi persaingan dan bauran dalam transaksi jual beli. Dalam strategi yang diterapkan penjualan atau pemasaran di swalayan dapat dibagi menjadi beberapa bentuk: a) Strategi Produk, b) Strategi Harga, c) Strategi Distribusi, d) Strategi Promosi. Swalayan Surya Gondang memiliki dua strategi yang dapat diterapkan, yaitu strategi harga yang terdapat dalam penetapan harga berupa POP (Point of Price) dan strategi promosi terhadap barang tertentu dengan sistem promo terdapat pada barang komoditas. Penetapan harga yang berupa POP  (Point of Price) yang terdapat di etalase rak barang komoditas di mana hal tersebut merupakan kesepakatan harga antara pihak swalayan dengan konsumen (pelanggan). Sedangkan strategi yang terjadi pada promosi diterapkan dalam sistem promo dibagi menjadi 10 macam promo (diskon, murah, 3 hari saja, awal bulan, akhir bulan, home care, beauty fair, kitchen fair, kids and baby fair, dan heboh). Hal tersebut dilakukan untuk menarik minat konsumen agar mau berbelanja di Swalayan Surya Gondang. Penelitian yang dilakukan mempunyai sebuah tujuan untuk mengetahui bagaimana strategi di Swalayan Surya Gondang dengan menggunakan jenis pendekatan secara langsung atau lapangan (field research), sedangkan jenis penelitian adalah kualitatif. Data yang diperoleh berupa data primer dan sekunder, sebagaimana yang terdapat dalam metode pengumpulan data dengan cara wawancara dan telaah dokumentasi. Dalam menganalisis data, peneliti menggunakan teknik analisis data kualitatif. Dari hasil penelitian yang dilakukan oleh peneliti bahwa Swalayan Surya Gondang mempunyai 2 strategi untuk menarik minat konsumen (pelanggan) yaitu berupa penetapan harga yang ada pada POP (Point of Price) tidak sesuai dengan database komputer sehingga terjadi perubahan lafal ijab dan qabul. Strategi  selanjutnya  yaitu  berupa promo yang terdapat pada barang komoditas berupa promo diskon di mana telah ditemukan adanya ketidakjujuran terhadap barang yang mendapat promo diskon, yang ditemukan penutupan logo promo pada masa kadaluwarsa yang menyebabkan pihak konsumen (pelanggan) tidak megetahui kapan masa kadaluwarsa akan habis. Kata Kunci: Strategi, Penjualan Barang, Swalayan.ABSTRACT:The sales or marketing strategy is a target selection that determines the position of competition and mix in buying and selling transactions. In the strategy applied sales or marketing in supermarkets can be divided into several types; a) Product Strategy, b) Price Strategy, c) Distribution Strategy, d) Promotion Strategy. Surya Gondang Supermarket has two strategies that can be implemented, the price strategy in pricing in the form of POP (Pont of Price) and in the form of a promotion strategy for certain goods with the promo system in commodity goods. Pricing in the form of a Point (POP) that is contained in a commodity shop window where it is a price agreement between a supermarket and a customer. While the strategy that occurred in the promotion was implemented in the promo system divided into 10 kinds of promos (discounts, cheap, just 3 days, the beginning of the month, the end of the month, home care, beauty fair, kitchen fair, kids and baby fair, and excited). This was done to attract consumers to shop in Surya Gondang Supermarket. The research conducted has a purpose to find out how the strategy in Surya Gondang Supermarkets uses the type of approach directly or in the field (field research), while the type of research is qualitative. Data obtained in the form of primary and secondary data, as contained in the method of data collection by means of interviews and documentation. In analyzing data, researchers used qualitative data analysis techniques. From the results of research conducted by researchers that Surya Gondang Supermarket has 2 strategies to attract consumers (customers), they are; in the form of pricing in the POP (Point Of Price) that is not in accordance with computer databases so that changes in lafadz ijab and qabul occur. The next strategy is in the form of promos contained in commodity goods in the form of discount promos where there has been a dishonesty of the goods that received a discount promo, which found closure of the promo logo on expiration which causes the consumer (customer) not to know when the expiration will expire.

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